16
NPS
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Pilgrims Pride
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About Pilgrims Pride's Brand
Produces healthy and high-quality food products. Among its major competitors, Pilgrims Pride is ranked in 4th place for NPS while Commissioner is 1st, and Prezzo is 2nd.Their current market cap is $5.95B
Brand at a Glance
79%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.8/5
Customer Service
Pilgrims Pride Ranking
- #3 / 4 of its competitors
Pilgrims Pride NPS
Pilgrims Pride's Net Promoter Score (NPS) is a 16 with 51% Promoters, 14% Passives, and 35% Detractors. Net Promoter Score tracks whether Pilgrims Pride's customers would recommend using the product based on a scale of -100 to 100.
Pilgrims Pride Overall NPS
| 51% | Promoters |
|---|---|
| 14% | Passives |
| 35% | Detractors |
Pilgrims Pride NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 8 | Jun 2023 | 8 |
Oct 2023 12 | Oct 2023 | 12 |
Jan 2024 15 | Jan 2024 | 15 |
Feb 2024 18 | Feb 2024 | 18 |
Mar 2024 23 | Mar 2024 | 23 |
Apr 2024 19 | Apr 2024 | 19 |
Jun 2024 16 | Jun 2024 | 16 |
Oct 2024 18 | Oct 2024 | 18 |
Nov 2024 15 | Nov 2024 | 15 |
Jan 2025 17 | Jan 2025 | 17 |
May 2025 18 | May 2025 | 18 |
Aug 2025 16 | Aug 2025 | 16 |
How Other Brands Compare
Pilgrims Pride is ranked third for NPS among its competitors. Commissioner and Sanderson Farms come in first and second, with Tyson Foods coming in at #4. Among those competitors, it is the third most valued company behind Tyson Foods.
Pilgrims Pride |  Tyson Foods |  Sanderson Farms |  Commissioner | |
| Global Ranking | #- | #181 | #- | #- |
| NPS | 16 | 9 | 25 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $5.95B | $24.59B | $3.63B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pilgrims Pride NPS by Gender
Pilgrims Pride's NPS was rated -40 by Male customers on Comparably.
Male
-40
Pilgrims Pride's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
N/A
Pilgrims Pride's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Pilgrims Pride NPS vs. Competitors
Compared to its competitors, Pilgrims Pride's NPS is rated right above Tyson Foods, and is preceded by Sanderson Farms.
| COMPANY | NPS Score | |
|---|---|---|
| Commissioner | 100 |
 | Prezzo | 56 |
| Sanderson Farms | 25 |
| Pilgrims Pride | 16 |
| Tyson Foods | 9 |
 | JBS USA | 6 |
Pilgrims Pride Customer Reviews
Out of the 2 Pilgrims Pride customer reviews 1 was positive and 1 was constructive. Pilgrims Pride customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Pilgrims Pride Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Pilgrims Pride users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Pilgrims Pride Customer Loyalty Score by Gender
Pilgrims Pride's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
Pilgrims Pride Customer Loyalty vs. Competitors
Compared to its competitors, Pilgrims Pride's Customer Loyalty score is rated right above JBS USA, and is preceded by Sanderson Farms.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Commissioner | 100% |
| Sanderson Farms | 80% |
| Pilgrims Pride | 79% |
| JBS USA | 74% |
| Tyson Foods | 73% |
| Prezzo | 65% |
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Pilgrims Pride Product Quality
3.9/5
Pilgrims Pride has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Pilgrims Pride Product Information
Pilgrims Pride’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.goldkist.com/
- Company Size
- 11-50 Employees
Industry
Tech
Food and Beverages
Quick Insights into Pilgrims Pride Product Quality
Pilgrims Pride's Product Quality score was rated highest by Male customers.
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Ranked Pilgrims Pride Product Quality the Highest
Pilgrims Pride Product Quality Score by Gender
Pilgrims Pride's Product Quality score was rated 3.9 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Pilgrims Pride.
Male
3.9/5
Female
N/A
Pilgrims Pride Product Quality vs. Competitors
Compared to its competitors, Pilgrims Pride's Product Quality score is rated right above Sanderson Farms, and is preceded by Commissioner.
| COMPANY | Product Quality Score | |
|---|---|---|
| Commissioner | 5/5 |
| Pilgrims Pride | 3.9/5 |
| Sanderson Farms | 3.9/5 |
| Tyson Foods | 3.6/5 |
| Prezzo | 3.6/5 |
| JBS USA | 3.5/5 |
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Pilgrims Pride Pricing
Pilgrims Pride ROI & Value For Money
3.8/5
Pilgrims Pride has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Pilgrims Pride ROI
Pilgrims Pride's ROI score was rated highest by Male customers.
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Ranked Pilgrims Pride ROI the Highest
Pilgrims Pride ROI Score by Gender
Pilgrims Pride's ROI score was rated 3.6 by Male customers on Comparably.
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Male
3.6/5
Female
N/A
Pilgrims Pride Pricing vs. Competitors
Compared to its competitors, Pilgrims Pride's ROI score is rated right above JBS USA, and is preceded by Prezzo.
| COMPANY | Pricing Score | |
|---|---|---|
| Commissioner | 5/5 |
| Sanderson Farms | 3.9/5 |
| Prezzo | 3.8/5 |
| Pilgrims Pride | 3.8/5 |
| JBS USA | 3.5/5 |
| Tyson Foods | 3.4/5 |
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Pilgrims Pride Customer Satisfaction (CSAT)
Pilgrims Pride Customer Satisfaction (CSAT) Score
78 / 100
Pilgrims Pride has an overall Customer Satisfaction score of 78 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
48%
Satisfied
30%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
4%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Pilgrims Pride Customer Satisfaction vs. Competitors
Compared to its competitors, Pilgrims Pride's Customer Satisfaction score is rated right above Sanderson Farms, and is preceded by Prezzo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Commissioner | 100% |
| Prezzo | 100% |
| Pilgrims Pride | 78% |
| Sanderson Farms | 65% |
| Tyson Foods | 64% |
| JBS USA | 63% |
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Pilgrims Pride Customer Service
3.8/5
Pilgrims Pride has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Pilgrims Pride's Customer Service
Address
1770 Promontory Circle, Greeley, CO
Website
http://www.goldkist.com/
Phone Number
17703935385
Quick Insights into Pilgrims Pride Customer Service
Pilgrims Pride's Customer Service score was rated highest by Male customers.
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Ranked Pilgrims Pride Customer Service the Highest
Pilgrims Pride Customer Service Score by Gender
Pilgrims Pride's Customer Service score was rated 3.7 by Male customers on Comparably.
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Male
3.7/5
Female
N/A
Pilgrims Pride Customer Service vs. Competitors
Compared to its competitors, Pilgrims Pride's Customer Service score is rated right above Sanderson Farms, and is preceded by Commissioner.
| COMPANY | Customer Service Score | |
|---|---|---|
| Commissioner | 5/5 |
| Pilgrims Pride | 3.8/5 |
| Sanderson Farms | 3.7/5 |
| JBS USA | 3.6/5 |
| Prezzo | 3.5/5 |
| Tyson Foods | 3.5/5 |
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Pilgrims Pride as an Employer
3.6/5
Pilgrims Pride has a 3.6/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Pilgrims Pride scored a 16 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Pilgrims Pride would recommend the brand to a friend. ENPS measures how likely Pilgrims Pride employees would recommend working at Pilgrims Pride to a friend.
Net Promoter Score
16
NPS Score
| 51% | Promoters |
|---|---|
| 14% | Passive |
| 35% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 53% | Promoters |
|---|---|
| 18% | Passive |
| 29% | Detractors |
