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About Reckitt's Brand

Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish. By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society. Want to learn more about us? Visit reckitt.com Among its major competitors, Reckitt is ranked in 7th place for NPS while Henkel is 1st, and GSK is 2nd.Their current market cap is $63.41B

Brand at a Glance

81%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service

Reckitt Ranking

Reckitt NPS

Reckitt's Net Promoter Score (NPS) is a 15 with 44% Promoters, 27% Passives, and 29% Detractors. Net Promoter Score tracks whether Reckitt's customers would recommend using the product based on a scale of -100 to 100.

Reckitt Overall NPS

15
NPS
44%Promoters
27%Passives
29%Detractors
Reckitt Overall NPS

Reckitt NPS Trend

-100
-50
0
50
100
Jun 2024
15
Jun 202415
Jul 2024
14
Jul 202414
Sep 2024
16
Sep 202416
Oct 2024
17
Oct 202417
Nov 2024
15
Nov 202415
Dec 2024
15
Dec 202415
Jan 2025
12
Jan 202512
Feb 2025
14
Feb 202514
Mar 2025
12
Mar 202512
Apr 2025
13
Apr 202513
Jun 2025
14
Jun 202514
Jan 2026
16
Jan 202616

How Other Brands Compare

Reckitt is ranked #4 for NPS among its competitors. Unilever and Procter & Gamble come in first and second, with S.C. Johnson coming in at third. Among those competitors, it is the third most valued company behind S.C. Johnson.

Reckitt's Logo
Reckitt
Unilever's Logo
Unilever
Procter & Gamble's Logo
Procter & Gamble
S.C. Johnson's Logo
S.C. Johnson
Global Ranking#-#69#92#260
NPS15312819
Social Sentiment Calculated by analyzing social media and other online mentions-NeutralNeutral-
Valuation Updated every 24 hours for public companies$63.41B$7.12B$330.66B$428.85B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Reckitt NPS by Gender

Female customers rated Reckitt's NPS 5 points higher than Male customers.

Male

7

Reckitt's NPS was rated 7 by Male customers on Comparably.

42%
Promoters
23%
Passives
35%
Detractors

Female

12

Reckitt's NPS was rated 12 by Female customers on Comparably.

37%
Promoters
38%
Passives
25%
Detractors

Reckitt NPS by Ethnicity

Reckitt's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

-100
-50
0
50
100
Caucasian
33
Caucasian33
Hispanic or Latino
17
Hispanic or Latino17
African American/Black
25
African American/Black25
Asian or Pacific Islander
-30
Asian or Pacific Islander-30
Other
25
Other25

Reckitt NPS by Age

Reckitt's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

0
20
40
60
80
100
Promoters
50%
Passives
25%
Detractors
25%
18-2550%25%25%
Promoters
36%
Passives
28%
Detractors
36%
26-3036%28%36%
Promoters
33%
Passives
34%
Detractors
33%
31-3533%34%33%
Promoters
40%
Passives
40%
Detractors
20%
36-4040%40%20%

Reckitt NPS by Usage

Reckitt's NPS was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
11
Less than 1 Year11
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
-9
2 to 5 Years-9
5 to 10 Years
-40
5 to 10 Years-40
Over 10 Years
100
Over 10 Years100

Reckitt NPS vs. Competitors

Compared to its competitors, Reckitt's NPS is rated right below S.C. Johnson.

Reckitt Customer Reviews

Out of the 5 Reckitt customer reviews 4 were positive and 1 was constructive. Reckitt customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
If you buy 2 of their products and they do not attract rats/mice they will only refund 1 of them. They do not deserve customer loyalty the bait has changed from green to beige and no longer attracts rats or mice and they know it. Do not give them your business!
What do you value most about this brand?
The products are good at reasonable price point
What do you value most about this brand?
Do not know this one
What do you value most about this brand?
Produce very good products for public use
What do you value most about this brand?
Quality is a must in this company

Reckitt Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Reckitt users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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81
81%
19
19%
Reckitt Customer Loyalty

Reckitt Customer Loyalty Score by Gender

Female customers rated Reckitt's Customer Loyalty score 6% higher than Male customers.

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Male
83%
Yes
Female
89%
Yes

Reckitt Customer Loyalty Score by Ethnicity

Reckitt's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.

% who answered "Yes"

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85
out of 100
Caucasian
85
out of 100
Hispanic or Latino
55
out of 100
African American/Black
91
out of 100
Asian or Pacific Islander
89
out of 100
Other

Reckitt Customer Loyalty Score by Age

Reckitt's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20%
40%
60%
80%
100%
18-25
89%
18-2589%
26-30
84%
26-3084%
31-35
70%
31-3570%
36-40
82%
36-4082%

Reckitt Customer Loyalty Score by Usage

Reckitt's Customer Loyalty score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
80%
1 to 2 Years
78%
2 to 5 Years
84%
5 to 10 Years
82%
Over 10 Years
100%

Reckitt Customer Loyalty Score by Industry

Reckitt's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech
80%
Architecture and Planning
100%
Banking and Financial Services
78%

Reckitt Customer Loyalty vs. Competitors

Compared to its competitors, Reckitt's Customer Loyalty score is rated right above Procter & Gamble, and is preceded by Unilever.

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Reckitt's Logo
VS
Henkel's Logo
Unilever's Logo
Procter & Gamble's Logo
Mondelez International North America's Logo
S.C. Johnson's Logo
GSK's Logo

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Reckitt Product Quality

4/5

Reckitt has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

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Reckitt Product Information

Reckitt’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Reckitt's product the highest. Reviewers from the Tech industry rated Reckitt the lowest at 3.9.

Website
https://www.reckitt.com
Company Size
10,000+ Employees

Industry

Consumer Goods

Quick Insights into Reckitt Product Quality

Reckitt's Product Quality score was rated highest by customers who have used Reckitt's products/services for Over 10 Years, and rated lowest by customers who have used Reckitt's products/services for 5 to 10 Years.

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Ranked Reckitt Product Quality the Highest

Over 10 Years
4.6
Banking and Financial Services
4.5
18-25
4.3

Ranked Reckitt Product Quality the Lowest

Tech
3.9
Caucasian
3.6
5 to 10 Years
3.5

Reckitt Product Quality Score by Gender

Reckitt's Product Quality score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

Reckitt Product Quality Score by Ethnicity

Reckitt's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.6
Caucasian3.6
Hispanic or Latino
4.2
Hispanic or Latino4.2
African American/Black
4
African American/Black4
Asian or Pacific Islander
4.1
Asian or Pacific Islander4.1
Other
4.2
Other4.2

Reckitt Product Quality Score by Age

Reckitt's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
4.1
26-304.1
31-35
4
31-354
36-40
3.9
36-403.9

Reckitt Product Quality Score by Usage

Reckitt's Product Quality score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
4.3
1 to 2 Years
3.9
2 to 5 Years
3.9
5 to 10 Years
3.5
Over 10 Years
4.6

Reckitt Product Quality Score by Industry

Reckitt's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
3.9
Architecture and Planning
4
Banking and Financial Services
4.5

Reckitt Product Quality vs. Competitors

Compared to its competitors, Reckitt's Product Quality score is rated right above Mondelez International North America, and is preceded by Henkel.

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Reckitt's Logo
VS
Unilever's Logo
GSK's Logo
Henkel's Logo
Mondelez International North America's Logo
Procter & Gamble's Logo
S.C. Johnson's Logo

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Reckitt Pricing

Reckitt ROI & Value For Money

3.7/5

Reckitt has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Reckitt Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Reckitt.

Quick Insights into Reckitt ROI

Reckitt's ROI score was rated highest by customers who have used Reckitt's products/services for Over 10 Years, and rated lowest by customers ages 31-35.

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Ranked Reckitt ROI the Highest

Over 10 Years
4.6
Banking and Financial Services
4.2
African American/Black
4

Ranked Reckitt ROI the Lowest

5 to 10 Years
3.3
Asian or Pacific Islander
3.1
31-35
3

Reckitt ROI Score by Gender

Male customers rated Reckitt's ROI score 0.2 stars higher than Female customers.

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Male

3.6/5

Female

3.4/5

Reckitt ROI Score by Ethnicity

Reckitt's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.

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0
1
2
3
4
5
Caucasian
3.8
Caucasian3.8
Hispanic or Latino
4
Hispanic or Latino4
African American/Black
4
African American/Black4
Asian or Pacific Islander
3.1
Asian or Pacific Islander3.1
Other
3.5
Other3.5

Reckitt ROI Score by Age

Reckitt's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.6
26-303.6
31-35
3
31-353
36-40
3.9
36-403.9

Reckitt ROI Score by Usage

Reckitt's ROI score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.6
1 to 2 Years
3.4
2 to 5 Years
3.3
5 to 10 Years
3.3
Over 10 Years
4.6

Reckitt ROI Score by Industry

Reckitt's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
3.4
Architecture and Planning
3.6
Banking and Financial Services
4.2

Reckitt Pricing vs. Competitors

Compared to its competitors, Reckitt's ROI score is rated right above S.C. Johnson, and is preceded by Mondelez International North America.

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Reckitt's Logo
VS
Henkel's Logo
GSK's Logo
Unilever's Logo
Procter & Gamble's Logo
Mondelez International North America's Logo
S.C. Johnson's Logo

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Reckitt Customer Satisfaction (CSAT)

Reckitt Customer Satisfaction (CSAT) Score

78 / 100

Reckitt has an overall Customer Satisfaction score of 78 rated by its users and customers.

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Very Satisfied42%
Satisfied36%
Neither Satisfied nor Dissatisfied18%
Dissatisfied1%
Very Dissatisfied3%
Very Satisfied
42%
Satisfied
36%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
1%
Very Dissatisfied
3%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Reckitt Customer Satisfaction

Reckitt's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Reckitt's products/services for 5 to 10 Years.

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Ranked Reckitt Customer Satisfaction the Highest

18-25
100%
African American/Black
100%
Banking and Financial Services
100%

Ranked Reckitt Customer Satisfaction the Lowest

Architecture and Planning
75%
Caucasian
67%
5 to 10 Years
60%

Reckitt Customer Satisfaction Score by Gender

Female customers rated Reckitt's Customer Satisfaction score 2 points higher than Male customers.

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85 / 100
Male
Very Satisfied
35%
Satisfied
50%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
3%
Very Dissatisfied
4%
87 / 100
Female
Very Satisfied
37%
Satisfied
50%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%

Reckitt Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Reckitt's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.

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67 / 100
Very Satisfied50%
Satisfied17%
Neither Satisfied nor Dissatisfied17%
Dissatisfied16%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
16%
Very Dissatisfied
0%

CSAT according to Hispanic or Latino

Reckitt's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied67%
Satisfied33%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

Reckitt's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100
Very Satisfied0%
Satisfied100%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

Reckitt's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.

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80 / 100
Very Satisfied20%
Satisfied60%
Neither Satisfied nor Dissatisfied10%
Dissatisfied0%
Very Dissatisfied10%
Very Satisfied
20%
Satisfied
60%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
10%

CSAT according to Other

Reckitt's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.

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87 / 100
Very Satisfied37%
Satisfied50%
Neither Satisfied nor Dissatisfied13%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
37%
Satisfied
50%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
0%

Reckitt Customer Satisfaction Score by Age

Reckitt's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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0
20
40
60
80
100
18-25 CSAT Score
100%
Very Satisfied
37%
Satisfied
63%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
18-25100%
26-30 CSAT Score
82%
Very Satisfied
36%
Satisfied
46%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
9%
26-3082%
31-35 CSAT Score
100%
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
31-35100%
36-40 CSAT Score
80%
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
36-4080%

Reckitt Customer Satisfaction Score by Usage

Reckitt's Customer Satisfaction score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
89
1 to 2 Years
75
2 to 5 Years
91
5 to 10 Years
60
Over 10 Years
100

Reckitt Customer Satisfaction Score by Industry

Reckitt's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.

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Tech
89
Architecture and Planning
75
Banking and Financial Services
100

Reckitt Customer Satisfaction vs. Competitors

Compared to its competitors, Reckitt's Customer Satisfaction score is rated right above S.C. Johnson, and is preceded by Procter & Gamble.

COMPANYCustomer Satisfaction (CSAT) Score
Unilever85%
Henkel80%
GSK80%
Mondelez International North America79%
Procter & Gamble78%
Reckitt78%
S.C. Johnson75%

Unlock Reckitt Customer Satisfaction vs. Competitors Data

Reckitt's Logo
VS
Unilever's Logo
Henkel's Logo
GSK's Logo
Mondelez International North America's Logo
Procter & Gamble's Logo
S.C. Johnson's Logo

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Reckitt Customer Service

3.9/5

Reckitt has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Reckitt's Customer Service

Address

103-105 Bath Road, Slough, SL1 3UH United Kingdom


Website

https://www.reckitt.com


Phone Number

(973) 404-2600

Quick Insights into Reckitt Customer Service

Reckitt's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Caucasian customers.

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Ranked Reckitt Customer Service the Highest

Banking and Financial Services
4.5
Hispanic or Latino
4.5
Over 10 Years
4.3

Ranked Reckitt Customer Service the Lowest

Tech
3.5
5 to 10 Years
3.4
Caucasian
3.4

Reckitt Customer Service Score by Gender

Female customers rated Reckitt's Customer Service score 0.2 stars higher than Male customers.

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Male

3.8/5

Female

4/5

Reckitt Customer Service Score by Ethnicity

Reckitt's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.4
Caucasian3.4
Hispanic or Latino
4.5
Hispanic or Latino4.5
African American/Black
3.9
African American/Black3.9
Asian or Pacific Islander
3.7
Asian or Pacific Islander3.7
Other
3.7
Other3.7

Reckitt Customer Service Score by Age

Reckitt's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

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0
20
40
60
80
100
18-25
4.1
18-254.1
26-30
4
26-304
31-35
3.6
31-353.6
36-40
4.1
36-404.1

Reckitt Customer Service Score by Usage

Reckitt's Customer Service score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
4
2 to 5 Years
3.8
5 to 10 Years
3.4
Over 10 Years
4.3

Reckitt Customer Service Score by Industry

Reckitt's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.

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Tech
3.5
Architecture and Planning
4
Banking and Financial Services
4.5

Reckitt Customer Service vs. Competitors

Compared to its competitors, Reckitt's Customer Service score is rated right above S.C. Johnson, and is preceded by Procter & Gamble.

COMPANYCustomer Service Score
Henkel4.1/5
GSK4/5
Unilever4/5
Mondelez International North America3.9/5
Procter & Gamble3.9/5
Reckitt3.9/5
S.C. Johnson3.7/5

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Reckitt as an Employer

3.8/5

Reckitt has a 3.8/5 stars for its overall company culture rated by their employees

  Reckitt CEO
top
50%
CEO of Reckitt

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Reckitt scored a 15 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Reckitt would recommend the brand to a friend. ENPS measures how likely Reckitt employees would recommend working at Reckitt to a friend.

Net Promoter Score

15
NPS Score
44%Promoters
27%Passive
29%Detractors

Employee Net Promoter Score

9
eNPS Score
45%Promoters
19%Passive
36%Detractors

Global Ranking Snapshot

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