

Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege. Each of our products is designed to do exactly this. Our well-loved brands have been making a difference to people’s daily lives around the world for more than 200 years. Brands including: Durex, Dettol, Enfamil, Nurofen, Strepsils, Gaviscon, Mucinex, Nutramigen, Lysol, Harpic, Cillit Bang, Finish and Vanish. By 2030, our ambition is to reach half of the world, every year. We’re a growing global community of over 43,000 people on a journey of transformation and sustainable growth. Together, our success will continue to positively impact communities everywhere, for a healthier planet and a fairer society. Want to learn more about us? Visit reckitt.com Among its major competitors, Reckitt is ranked in 7th place for NPS while Henkel is 1st, and GSK is 2nd.Their current market cap is $63.41B
Reckitt's Net Promoter Score (NPS) is a 15 with 44% Promoters, 27% Passives, and 29% Detractors. Net Promoter Score tracks whether Reckitt's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 27% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 15 | Jun 2024 | 15 |
Jul 2024 14 | Jul 2024 | 14 |
Sep 2024 16 | Sep 2024 | 16 |
Oct 2024 17 | Oct 2024 | 17 |
Nov 2024 15 | Nov 2024 | 15 |
Dec 2024 15 | Dec 2024 | 15 |
Jan 2025 12 | Jan 2025 | 12 |
Feb 2025 14 | Feb 2025 | 14 |
Mar 2025 12 | Mar 2025 | 12 |
Apr 2025 13 | Apr 2025 | 13 |
Jun 2025 14 | Jun 2025 | 14 |
Jan 2026 16 | Jan 2026 | 16 |
Reckitt is ranked #4 for NPS among its competitors. Unilever and Procter & Gamble come in first and second, with S.C. Johnson coming in at third. Among those competitors, it is the third most valued company behind S.C. Johnson.
![]() Reckitt | ![]() Unilever | ![]() Procter & Gamble | ![]() S.C. Johnson | |
| Global Ranking | #- | #69 | #92 | #260 |
| NPS | 15 | 31 | 28 | 19 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $63.41B | $7.12B | $330.66B | $428.85B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Reckitt's NPS 5 points higher than Male customers.
Reckitt's NPS was rated 7 by Male customers on Comparably.
Reckitt's NPS was rated 12 by Female customers on Comparably.
Reckitt's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 33 | Caucasian | 33 |
Hispanic or Latino 17 | Hispanic or Latino | 17 |
African American/Black 25 | African American/Black | 25 |
Asian or Pacific Islander -30 | Asian or Pacific Islander | -30 |
Other 25 | Other | 25 |
Reckitt's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Reckitt's NPS was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 11 | Less than 1 Year | 11 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -9 | 2 to 5 Years | -9 |
5 to 10 Years -40 | 5 to 10 Years | -40 |
Over 10 Years 100 | Over 10 Years | 100 |
Compared to its competitors, Reckitt's NPS is rated right below S.C. Johnson.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Henkel | 34 |
![]() | GSK | 32 |
![]() | Unilever | 31 |
![]() | Mondelez International North America | 31 |
![]() | Procter & Gamble | 28 |
![]() | S.C. Johnson | 19 |
![]() | Reckitt | 15 |
Out of the 5 Reckitt customer reviews 4 were positive and 1 was constructive. Reckitt customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Reckitt users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Reckitt's Customer Loyalty score 6% higher than Male customers.
Reckitt's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
% who answered "Yes"
Reckitt's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 84% | 26-30 | 84% |
31-35 70% | 31-35 | 70% |
36-40 82% | 36-40 | 82% |
Reckitt's Customer Loyalty score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Reckitt's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.
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Compared to its competitors, Reckitt's Customer Loyalty score is rated right above Procter & Gamble, and is preceded by Unilever.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Henkel | 84% |
![]() | Unilever | 84% |
![]() | Reckitt | 81% |
![]() | Procter & Gamble | 79% |
![]() | Mondelez International North America | 78% |
![]() | S.C. Johnson | 78% |
![]() | GSK | 73% |
Reckitt has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Reckitt’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated Reckitt's product the highest. Reviewers from the Tech industry rated Reckitt the lowest at 3.9.
Reckitt's Product Quality score was rated highest by customers who have used Reckitt's products/services for Over 10 Years, and rated lowest by customers who have used Reckitt's products/services for 5 to 10 Years.
Reckitt's Product Quality score was rated 4 by both Female and Male customers on Comparably.
Reckitt's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.2 | Other | 4.2 |
Reckitt's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4 | 31-35 | 4 |
36-40 3.9 | 36-40 | 3.9 |
Reckitt's Product Quality score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Reckitt's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Reckitt's Product Quality score is rated right above Mondelez International North America, and is preceded by Henkel.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Unilever | 4.2/5 |
![]() | GSK | 4.1/5 |
![]() | Henkel | 4.1/5 |
![]() | Reckitt | 4/5 |
![]() | Mondelez International North America | 4/5 |
![]() | Procter & Gamble | 4/5 |
![]() | S.C. Johnson | 3.8/5 |
Reckitt has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Reckitt.
Reckitt's ROI score was rated highest by customers who have used Reckitt's products/services for Over 10 Years, and rated lowest by customers ages 31-35.
Male customers rated Reckitt's ROI score 0.2 stars higher than Female customers.
Reckitt's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 3.5 | Other | 3.5 |
Reckitt's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3 | 31-35 | 3 |
36-40 3.9 | 36-40 | 3.9 |
Reckitt's ROI score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Reckitt's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Reckitt's ROI score is rated right above S.C. Johnson, and is preceded by Mondelez International North America.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Henkel | 4.1/5 |
![]() | GSK | 3.9/5 |
![]() | Unilever | 3.9/5 |
![]() | Procter & Gamble | 3.9/5 |
![]() | Mondelez International North America | 3.8/5 |
![]() | Reckitt | 3.7/5 |
![]() | S.C. Johnson | 3.4/5 |
Reckitt has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Reckitt's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Reckitt's products/services for 5 to 10 Years.
Female customers rated Reckitt's Customer Satisfaction score 2 points higher than Male customers.
Very Satisfied | 35% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 3% | |
Very Dissatisfied | 4% |
Very Satisfied | 37% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Reckitt's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Reckitt's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Reckitt's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Reckitt's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Reckitt's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.
Reckitt's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 82% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 80% |
Reckitt's Customer Satisfaction score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Reckitt's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Reckitt's Customer Satisfaction score is rated right above S.C. Johnson, and is preceded by Procter & Gamble.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Unilever | 85% |
![]() | Henkel | 80% |
![]() | GSK | 80% |
![]() | Mondelez International North America | 79% |
![]() | Procter & Gamble | 78% |
![]() | Reckitt | 78% |
![]() | S.C. Johnson | 75% |
Reckitt has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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103-105 Bath Road, Slough, SL1 3UH United Kingdom
https://www.reckitt.com
(973) 404-2600
Reckitt's Customer Service score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Caucasian customers.
Female customers rated Reckitt's Customer Service score 0.2 stars higher than Male customers.
Reckitt's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.7 | Other | 3.7 |
Reckitt's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 4.1 | 36-40 | 4.1 |
Reckitt's Customer Service score was rated the highest by customers who have used Reckitt's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Reckitt's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Reckitt's Customer Service score is rated right above S.C. Johnson, and is preceded by Procter & Gamble.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Henkel | 4.1/5 |
![]() | GSK | 4/5 |
![]() | Unilever | 4/5 |
![]() | Mondelez International North America | 3.9/5 |
![]() | Procter & Gamble | 3.9/5 |
![]() | Reckitt | 3.9/5 |
![]() | S.C. Johnson | 3.7/5 |
Reckitt has a 3.8/5 stars for its overall company culture rated by their employees


Reckitt scored a 15 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of Reckitt would recommend the brand to a friend. ENPS measures how likely Reckitt employees would recommend working at Reckitt to a friend.
| 44% | Promoters |
|---|---|
| 27% | Passive |
| 29% | Detractors |
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |