Serco NPS & Customer Reviews

Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Brand Page

Serco

Marketing or Exec? Claim Your Free Account

Serco

Rate this Brand

About Serco's Brand

Serco Inc. is a leading provider of professional, technology, and management services focused on the federal government. Our customer-first Among its major competitors, Serco is ranked in 3rd place for NPS while Capita is 1st, and Wipro Limited is 2nd.

Brand at a Glance

93%

Customer Loyalty

3.9/5

Product Quality

3.6/5

Pricing

3.5/5

Customer Service

Serco Ranking

^#2 / 4 of its competitors

Serco NPS

Serco's Net Promoter Score (NPS) is a 13 with 47% Promoters, 19% Passives, and 34% Detractors. Net Promoter Score tracks whether Serco's customers would recommend using the product based on a scale of -100 to 100.

Serco Overall NPS

NPS

47%	Promoters
19%	Passives
34%	Detractors

Serco NPS Trend

-100

-50

100

Summary	Date	Score
Nov 2022 31	Nov 2022	31
Dec 2022 35	Dec 2022	35
Apr 2023 28	Apr 2023	28
Jun 2023 23	Jun 2023	23
Sep 2023 16	Sep 2023	16
Oct 2023 20	Oct 2023	20
Aug 2024 16	Aug 2024	16
Nov 2024 14	Nov 2024	14
Dec 2024 17	Dec 2024	17
Apr 2025 20	Apr 2025	20
Oct 2025 16	Oct 2025	16
Jan 2026 11	Jan 2026	11

How Other Brands Compare

Serco is ranked second for NPS among its competitors. Wipro Limited and Genpact come in first and third, with Aramark coming in at #4.

	Serco	Wipro Limited	Aramark	Genpact
Global Ranking	#-	#726	#-	#-
NPS	13	28	-34	12
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	$16.33B	$10.50B	$8.01B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Serco NPS by Gender

Female customers rated Serco's NPS 50 points higher than Male customers.

Male

-33

Serco's NPS was rated -33 by Male customers on Comparably.

Promoters

67%

Passives

33%

Detractors

Female

Serco's NPS was rated 17 by Female customers on Comparably.

50%

Promoters

17%

Passives

33%

Detractors

Serco NPS by Ethnicity

Serco's NPS was rated 0 points by African American/Black customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
African American/Black 0	African American/Black	0

Serco NPS by Age

Serco's NPS was rated -100 points by customers ages 26-30 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

26-30

100%

Serco NPS by Usage

Serco's NPS was rated the highest by customers who have used Serco's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years -40	1 to 2 Years	-40
5 to 10 Years 0	5 to 10 Years	0

Serco NPS vs. Competitors

Compared to its competitors, Serco's NPS is rated right above Genpact, and is preceded by Wipro Limited.

COMPANY		NPS Score
	Capita	72
	Wipro Limited	28
	Serco	13
	Genpact	12
	G4S	2
	Intelenet Global Services	N/A
	Sodexo	-8
	Aramark	-34

Serco Customer Reviews

Out of the 3 Serco customer reviews 3 were positive and 0 were constructive. Serco customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Serco Customer Loyalty

93%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

93% of Serco users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

93%

Serco Customer Loyalty Score by Gender

Serco's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Serco.

Male

100%

Yes

Female

100%

Yes

Serco Customer Loyalty Score by Ethnicity

Serco's Customer Loyalty score was rated 100% by African American/Black customers on Comparably.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Serco.

100

out of 100

African American/Black

Serco Customer Loyalty Score by Age

Serco's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Serco.

20%

40%

60%

80%

100%

Summary	Age	Score
26-30 100%	26-30	100%

Serco Customer Loyalty Score by Usage

Serco's Customer Loyalty score was rated 100% by customers who have used Serco's products/services for 1 to 2 Years, and by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

1 to 2 Years	100%
5 to 10 Years	100%

Serco Customer Loyalty Score by Industry

Serco's Customer Loyalty score was rated 100% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	100%

Serco Customer Loyalty vs. Competitors

Compared to its competitors, Serco's Customer Loyalty score is rated right above Wipro Limited.

COMPANY		Customer Loyalty Score
	Serco	93%
	Wipro Limited	85%
	Genpact	80%
	G4S	80%
	Sodexo	68%
	Capita	65%
	Aramark	62%
	Intelenet Global Services	N/A

Unlock Serco Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Serco Customer Loyalty vs. Competitors data and gain insights into your customers today.

Serco Product Quality

3.9/5

Serco has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

Sign Up to unlock Serco's overall Product Quality score rated by its users and customers.

Serco Product Information

Serco’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Serco's product the highest.

Website: http://www.serco-na.com

Company Size: 10,000+ Employees

Industry

Tech

Enterprise

SaaS

Quick Insights into Serco Product Quality

Serco's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers who have used Serco's products/services for 5 to 10 Years.

Sign Up to unlock insights into how customers have ranked Serco's Product Quality.

Ranked Serco Product Quality the Highest

African American/Black	4.3
Male	4.3
Tech	4.3

Ranked Serco Product Quality the Lowest

Female	3.6
5 to 10 Years	3.3

Serco Product Quality Score by Gender

Male customers rated Serco's Product Quality score 0.7 stars higher than Female customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Serco.

Male

4.3/5

Female

3.6/5

Serco Product Quality Score by Ethnicity

Serco's Product Quality score was rated 4.3 stars by African American/Black customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Serco.

Summary	Ethnicity	Score
African American/Black 4.3	African American/Black	4.3

Serco Product Quality Score by Age

Serco's Product Quality score was rated 3.5 stars by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Serco.

Summary	Age	Score
26-30 3.5	26-30	3.5

Serco Product Quality Score by Usage

Serco's Product Quality score was rated the highest by customers who have used Serco's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

1 to 2 Years	3.9
5 to 10 Years	3.3

Serco Product Quality Score by Industry

Serco's Product Quality score was rated 4.3 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	4.3

Serco Product Quality vs. Competitors

Compared to its competitors, Serco's Product Quality score is rated right above G4S, and is preceded by Wipro Limited.

COMPANY		Product Quality Score
	Wipro Limited	3.9/5
	Serco	3.9/5
	G4S	3.6/5
	Genpact	3.4/5
	Capita	3.1/5
	Sodexo	3/5
	Aramark	2.7/5
	Intelenet Global Services	N/A

Unlock Serco Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Serco Product Quality vs. Competitors data and gain insights into your customers today.

Serco Pricing

Serco ROI & Value For Money

3.6/5

Serco has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.

Sign Up to unlock Serco's overall ROI score rated by its users and customers.

Serco Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Serco ROI

Serco's ROI score was rated highest by African American/Black customers, and rated lowest by customers who have used Serco's products/services for 5 to 10 Years.

Sign Up to unlock insights into how customers have ranked Serco's ROI score.

Ranked Serco ROI the Highest

African American/Black	4.5
Female	4
1 to 2 Years	3.9

Ranked Serco ROI the Lowest

Male	3.6
5 to 10 Years	3.3

Serco ROI Score by Gender

Female customers rated Serco's ROI score 0.4 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Serco.

Male

3.6/5

Female

4/5

Serco ROI Score by Ethnicity

Serco's ROI score was rated 4.5 stars by African American/Black customers on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Serco.

Summary	Ethnicity	Score
African American/Black 4.5	African American/Black	4.5

Serco ROI Score by Age

Serco's ROI score was rated 3.3 stars by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Serco.

Summary	Age	Score
26-30 3.3	26-30	3.3

Serco ROI Score by Usage

Serco's ROI score was rated the highest by customers who have used Serco's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

1 to 2 Years	3.9
5 to 10 Years	3.3

Serco ROI Score by Industry

Serco's ROI score was rated 3.5 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.5

Serco Pricing vs. Competitors

Compared to its competitors, Serco's ROI score is rated right above G4S, and is preceded by Wipro Limited.

COMPANY		Pricing Score
	Wipro Limited	3.8/5
	Serco	3.6/5
	G4S	3.5/5
	Capita	3.4/5
	Genpact	3.4/5
	Sodexo	3/5
	Aramark	2.5/5
	Intelenet Global Services	N/A

Unlock Serco ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Serco ROI vs. Competitors data and gain insights into your customers today.

Serco Customer Satisfaction (CSAT)

Serco Customer Satisfaction (CSAT) Score

80 / 100

Serco has an overall Customer Satisfaction score of 80 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	25%
Satisfied	55%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	10%

Very Satisfied

25%

Satisfied

55%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Serco Customer Satisfaction

Serco's Customer Satisfaction score was rated highest by customers who have used Serco's products/services for 1 to 2 Years, and rated lowest by Male customers.

Sign Up to unlock insights into how customers have ranked Serco's Customer Satisfaction.

Ranked Serco Customer Satisfaction the Highest

1 to 2 Years	100%
African American/Black	100%
Female	100%

Ranked Serco Customer Satisfaction the Lowest

Male	100%

Serco Customer Satisfaction Score by Gender

Serco's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Serco.

100 / 100

Male

	Very Satisfied	33%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	25%
	Satisfied	75%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Serco Customer Satisfaction Score by Ethnicity

African American/Black
100%

CSAT according to African American/Black

Serco's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Serco.

100 / 100

Very Satisfied	0%
Satisfied	100%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

Satisfied

100%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Serco Customer Satisfaction Score by Usage

Serco's Customer Satisfaction score was rated 100 points by customers who have used Serco's products/services for 1 to 2 Years.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

1 to 2 Years	100

Serco Customer Satisfaction Score by Industry

Serco's Customer Satisfaction score was rated 100 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Serco Customer Satisfaction Score by Industry",
	"text": "Serco's Customer Satisfaction score was rated 100 points by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Serco's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	100

Serco Customer Satisfaction vs. Competitors

Compared to its competitors, Serco's Customer Satisfaction score is rated right above G4S, and is preceded by Wipro Limited.

COMPANY		Customer Satisfaction (CSAT) Score
	Wipro Limited	83%
	Serco	80%
	G4S	65%
	Genpact	58%
	Sodexo	53%
	Capita	50%
	Aramark	39%
	Intelenet Global Services	0%

Unlock Serco Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Serco Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Serco Customer Service

3.5/5

Serco has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

Sign Up to unlock Serco's overall Customer Service score rated by its users and customers.

About Serco's Customer Service

Address

Reston, VA

Website

http://www.serco-na.com

Phone Number

(937) 299-2951

Quick Insights into Serco Customer Service

Serco's Customer Service score was rated highest by African American/Black customers, and rated lowest by Male customers.

Sign Up to unlock insights into how customers have ranked Serco's Customer Service score.

Ranked Serco Customer Service the Highest

African American/Black	4.1
Female	4.1
1 to 2 Years	4

Ranked Serco Customer Service the Lowest

5 to 10 Years	3.5
Male	3.5

Serco Customer Service Score by Gender

Female customers rated Serco's Customer Service score 0.6 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Serco.

Male

3.5/5

Female

4.1/5

Serco Customer Service Score by Ethnicity

Serco's Customer Service score was rated 4.1 stars by African American/Black customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Serco.

100

Summary	Ethnicity	Customer Service Score
African American/Black 4.1	African American/Black	4.1

Serco Customer Service Score by Age

Serco's Customer Service score was rated 3 stars by customers ages 26-30 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Serco.

100

Summary	Age	Customer Service Score
26-30 3	26-30	3

Serco Customer Service Score by Usage

Serco's Customer Service score was rated the highest by customers who have used Serco's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

1 to 2 Years	4
5 to 10 Years	3.5

Serco Customer Service Score by Industry

Serco's Customer Service score was rated 3.6 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.6

Serco Customer Service vs. Competitors

Compared to its competitors, Serco's Customer Service score is rated right above Genpact, and is preceded by G4S.

COMPANY		Customer Service Score
	Wipro Limited	4/5
	Capita	3.7/5
	G4S	3.7/5
	Serco	3.5/5
	Genpact	3.5/5
	Sodexo	3/5
	Aramark	2.6/5
	Intelenet Global Services	N/A

Unlock Serco Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Serco Customer Service vs. Competitors data and gain insights into your customers today.

Serco as an Employer

3.3/5

Serco has a 3.3/5 stars for its overall company culture rated by their employees

top

40%

CEO of Serco

David Dacquino

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Serco scored a 13 for Net Promoter Score and a -1 for Employee Net Promoter Score. NPS gauges how likely a customer of Serco would recommend the brand to a friend. ENPS measures how likely Serco employees would recommend working at Serco to a friend.

Net Promoter Score

NPS Score

47%	Promoters
19%	Passive
34%	Detractors

Employee Net Promoter Score

-1

eNPS Score

36%	Promoters
27%	Passive
37%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail

Other Best Brands Lists

Global
Top 100 Brands

Top Brands in
Tech

Top Brands in
SaaS

Top Brands in
Energy and Manufacturing

Top Brands in
Health and Wellness

Top Brands in
Consumer Goods