-60
NPS
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Shell Canada
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About Shell Canada's Brand
Operator of oil and gas company. The company's upstream businesses explore for and extract natural gas, and distribute natural gas and power, downstream business refines, supplies, trades and ships crude oil worldwide and manufactures and distribute a range of products, including fuels, lubricants, bitumen and liquified petroleum gas for home, transport and industrial use. Among its major competitors, Shell Canada is ranked in 6th place for NPS while Petro-Canada is 1st, and Imperial Oil is 2nd.
Brand at a Glance
83%
Customer Loyalty
3.4/5
Product Quality
3.6/5
Pricing
3.4/5
Customer Service
Shell Canada Ranking
- #4 / 4 of its competitors
Shell Canada NPS
Shell Canada's Net Promoter Score (NPS) is a -60 with 20% Promoters, 0% Passives, and 80% Detractors. Net Promoter Score tracks whether Shell Canada's customers would recommend using the product based on a scale of -100 to 100.
Shell Canada Overall NPS
| 20% | Promoters |
|---|---|
| 0% | Passives |
| 80% | Detractors |
Shell Canada NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 100 | Jan 2022 | 100 |
Nov 2022 0 | Nov 2022 | 0 |
Apr 2023 -33 | Apr 2023 | -33 |
Sep 2023 -50 | Sep 2023 | -50 |
Jun 2024 -60 | Jun 2024 | -60 |
How Other Brands Compare
Shell Canada is ranked #4 for NPS among its competitors. Imperial Oil and Royal Dutch Shell come in first and second, with Canadian Natural Resources Limited coming in at third.
Shell Canada |  Royal Dutch Shell |  Canadian Natural Resources Limited |  Imperial Oil | |
| Global Ranking | #- | #496 | #- | #- |
| NPS | -60 | 34 | 7 | 50 |
| Valuation Updated every 24 hours for public companies | - | $63.46B | $36.54B | $18.50B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Shell Canada NPS vs. Competitors
Compared to its competitors, Shell Canada's NPS is rated right below Suncor Energy .
| COMPANY | NPS Score | |
|---|---|---|
 | Petro-Canada | 100 |
| Imperial Oil | 50 |
| Royal Dutch Shell | 34 |
| Canadian Natural Resources Limited | 7 |
 | Suncor Energy | -2 |
| Shell Canada | -60 |
Shell Canada Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Shell Canada users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Shell Canada Customer Loyalty vs. Competitors
Compared to its competitors, Shell Canada's Customer Loyalty score is rated right above Royal Dutch Shell, and is preceded by Imperial Oil.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Petro-Canada | 83% |
| Imperial Oil | 83% |
| Shell Canada | 83% |
| Royal Dutch Shell | 82% |
| Suncor Energy | 76% |
| Canadian Natural Resources Limited | 69% |
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Shell Canada Product Quality
3.4/5
Shell Canada has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Shell Canada Product Information
Shell Canada’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- www.shell.ca
- Company Size
- 10,000+ Employees
Shell Canada Product Quality vs. Competitors
Compared to its competitors, Shell Canada's Product Quality score is rated right below Canadian Natural Resources Limited.
| COMPANY | Product Quality Score | |
|---|---|---|
| Royal Dutch Shell | 4.1/5 |
| Imperial Oil | 3.8/5 |
| Suncor Energy | 3.7/5 |
| Petro-Canada | 3.6/5 |
| Canadian Natural Resources Limited | 3.4/5 |
| Shell Canada | 3.4/5 |
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Shell Canada Pricing
Shell Canada ROI & Value For Money
3.6/5
Shell Canada has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Shell Canada Pricing vs. Competitors
Compared to its competitors, Shell Canada's ROI score is rated right above Canadian Natural Resources Limited, and is preceded by Royal Dutch Shell.
| COMPANY | Pricing Score | |
|---|---|---|
| Petro-Canada | 4.1/5 |
| Imperial Oil | 4.1/5 |
| Royal Dutch Shell | 4/5 |
| Shell Canada | 3.6/5 |
| Canadian Natural Resources Limited | 3.6/5 |
| Suncor Energy | 3.4/5 |
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Shell Canada Customer Satisfaction (CSAT)
Shell Canada Customer Satisfaction (CSAT) Score
100 / 100
Shell Canada has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Shell Canada Customer Satisfaction vs. Competitors
Compared to its competitors, Shell Canada's Customer Satisfaction score is rated right above Royal Dutch Shell, and is preceded by Imperial Oil.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Imperial Oil | 100% |
| Shell Canada | 100% |
| Royal Dutch Shell | 82% |
| Petro-Canada | 75% |
| Suncor Energy | 70% |
| Canadian Natural Resources Limited | 55% |
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Shell Canada Customer Service
3.4/5
Shell Canada has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Shell Canada's Customer Service
Address
P.O. Box 100, Calgary, T2P 2H5
Website
www.shell.ca
Phone Number
7
Shell Canada Customer Service vs. Competitors
Compared to its competitors, Shell Canada's Customer Service score is rated right below Suncor Energy .
| COMPANY | Customer Service Score | |
|---|---|---|
| Petro-Canada | 4.1/5 |
| Imperial Oil | 4.1/5 |
| Royal Dutch Shell | 4.1/5 |
| Canadian Natural Resources Limited | 3.7/5 |
| Suncor Energy | 3.6/5 |
| Shell Canada | 3.4/5 |
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Shell Canada as an Employer
Consumer vs. Employees
Shell Canada scored a -60 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Shell Canada would recommend the brand to a friend. ENPS measures how likely Shell Canada employees would recommend working at Shell Canada to a friend.
Net Promoter Score
-60
NPS Score
| 20% | Promoters |
|---|---|
| 0% | Passive |
| 80% | Detractors |
Employee Net Promoter Score
23
eNPS Score
| 54% | Promoters |
|---|---|
| 15% | Passive |
| 31% | Detractors |
