-51
NPS
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Signpost
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About Signpost's Brand
Signpost develops customer relationship management and marketing automation software for local businesses to build relationships with their customers. Among its major competitors, Signpost is ranked in 9th place for NPS while AppBuddy is 1st, and RepairDesk is 2nd. Overall, Signpost has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $250.00M
Brand at a Glance
85%
Customer Loyalty
3.2/5
Product Quality
2.8/5
Pricing
3.2/5
Customer Service
Signpost Ranking
- #4 / 4 of its competitors
Signpost NPS
Signpost's Net Promoter Score (NPS) is a -51 with 16% Promoters, 17% Passives, and 67% Detractors. Net Promoter Score tracks whether Signpost's customers would recommend using the product based on a scale of -100 to 100.
Signpost Overall NPS
| 16% | Promoters |
|---|---|
| 17% | Passives |
| 67% | Detractors |
Signpost NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2021 -100 | Sep 2021 | -100 |
Apr 2022 0 | Apr 2022 | 0 |
Jul 2022 -33 | Jul 2022 | -33 |
Sep 2022 -50 | Sep 2022 | -50 |
Apr 2023 -40 | Apr 2023 | -40 |
Jan 2025 -51 | Jan 2025 | -51 |
How Other Brands Compare
Signpost is ranked #4 for NPS among its competitors. HubSpot and Marketo come in first and second, with Oracle coming in at third. Among those competitors, it is the lowest valued company behind Oracle.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Signpost NPS vs. Competitors
Compared to its competitors, Signpost's NPS is rated right below Constant Contact.
| COMPANY | NPS Score | |
|---|---|---|
 | AppBuddy | 100 |
 | RepairDesk | 68 |
 | Salesforce | 36 |
 | HubSpot | 35 |
 | Marketo | 25 |
 | bronto | 20 |
 | Oracle | 11 |
 | Constant Contact | -7 |
| Signpost | -51 |
Signpost Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Signpost users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Signpost Customer Loyalty vs. Competitors
Compared to its competitors, Signpost's Customer Loyalty score is rated right above Marketo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Signpost | 85% |
| Marketo | 82% |
| HubSpot | 79% |
| Constant Contact | 76% |
| Salesforce | 75% |
| Oracle | 72% |
| AppBuddy | N/A |
| RepairDesk | N/A |
| bronto | N/A |
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Signpost Product Quality
3.2/5
Signpost has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Signpost Product Information
Signpost’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- https://www.signpost.com
- Company Size
- 201-500 Employees
Industry
Tech
Signpost Product Quality vs. Competitors
Compared to its competitors, Signpost's Product Quality score is rated right above Constant Contact, and is preceded by Oracle.
| COMPANY | Product Quality Score | |
|---|---|---|
| AppBuddy | 5/5 |
| RepairDesk | 4.4/5 |
| HubSpot | 4.2/5 |
| Marketo | 4.1/5 |
| Salesforce | 4/5 |
| bronto | 3.8/5 |
| Oracle | 3.7/5 |
| Signpost | 3.2/5 |
| Constant Contact | 3.1/5 |
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Signpost Pricing
Signpost ROI & Value For Money
2.8/5
Signpost has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Signpost Pricing vs. Competitors
Compared to its competitors, Signpost's ROI score is rated right below Constant Contact.
| COMPANY | Pricing Score | |
|---|---|---|
| AppBuddy | 5/5 |
| RepairDesk | 4.4/5 |
| Salesforce | 4/5 |
| HubSpot | 4/5 |
| Marketo | 3.8/5 |
| bronto | 3.8/5 |
| Oracle | 3.7/5 |
| Constant Contact | 3/5 |
| Signpost | 2.8/5 |
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Signpost Customer Satisfaction (CSAT)
Signpost Customer Satisfaction (CSAT) Score
17 / 100
Signpost has an overall Customer Satisfaction score of 17 rated by its users and customers.
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Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
17%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Signpost Customer Satisfaction vs. Competitors
Compared to its competitors, Signpost's Customer Satisfaction score is rated right above AppBuddy, and is preceded by Constant Contact.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Salesforce | 79% |
| Marketo | 76% |
| Oracle | 67% |
| HubSpot | 61% |
| Constant Contact | 27% |
| Signpost | 17% |
| AppBuddy | 0% |
| RepairDesk | 0% |
| bronto | 0% |
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Signpost Customer Service
3.2/5
Signpost has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
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About Signpost's Customer Service
Address
127 W 26th St, York, NY 10001
Website
https://www.signpost.com
Phone Number
(877) 334-2837
Signpost's Social Links
Signpost Customer Service vs. Competitors
Compared to its competitors, Signpost's Customer Service score is rated right above Constant Contact, and is preceded by Marketo.
| COMPANY | Customer Service Score | |
|---|---|---|
| AppBuddy | 5/5 |
| RepairDesk | 5/5 |
| HubSpot | 4.1/5 |
| Salesforce | 4/5 |
| bronto | 3.7/5 |
| Oracle | 3.6/5 |
| Marketo | 3.5/5 |
| Signpost | 3.2/5 |
| Constant Contact | 2/5 |
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Signpost as an Employer
3.9/5
Signpost has a 3.9/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
Signpost scored a -51 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Signpost would recommend the brand to a friend. ENPS measures how likely Signpost employees would recommend working at Signpost to a friend.
Net Promoter Score
-51
NPS Score
| 16% | Promoters |
|---|---|
| 17% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
-20
eNPS Score
| 40% | Promoters |
|---|---|
| 0% | Passive |
| 60% | Detractors |
