-8
NPS
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Simple Mills
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About Simple Mills' Brand
Simple Mills is on a mission to change what's available in grocery stores and make nutrient-dense, whole foods delicious and convenient. Among its major competitors, Simple Mills is ranked in 6th place for NPS while Perfect Snacks is 1st, and Clif Bar is 2nd.
Brand at a Glance
65%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
3.1/5
Customer Service
Simple Mills Ranking
- #4 / 4 of its competitors
Simple Mills NPS
Simple Mills's Net Promoter Score (NPS) is a -8 with 42% Promoters, 8% Passives, and 50% Detractors. Net Promoter Score tracks whether Simple Mills's customers would recommend using the product based on a scale of -100 to 100.
Simple Mills Overall NPS
| 42% | Promoters |
|---|---|
| 8% | Passives |
| 50% | Detractors |
Simple Mills NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2023 -45 | Jul 2023 | -45 |
Aug 2023 -33 | Aug 2023 | -33 |
Sep 2023 -43 | Sep 2023 | -43 |
Oct 2023 -33 | Oct 2023 | -33 |
Jan 2024 -37 | Jan 2024 | -37 |
May 2024 -33 | May 2024 | -33 |
Nov 2024 -32 | Nov 2024 | -32 |
Dec 2024 -25 | Dec 2024 | -25 |
Feb 2025 -19 | Feb 2025 | -19 |
Apr 2025 -18 | Apr 2025 | -18 |
Aug 2025 -13 | Aug 2025 | -13 |
Oct 2025 -9 | Oct 2025 | -9 |
How Other Brands Compare
Simple Mills is ranked #4 for NPS among its competitors. Clif Bar and General Mills Inc. come in first and second, with The Kraft Heinz Company coming in at third.
Simple Mills |  General Mills Inc. |  The Kraft Heinz Company |  Clif Bar | |
| Global Ranking | #- | #112 | #203 | #604 |
| NPS | -8 | 30 | 13 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $34.55B | $48.93B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Simple Mills NPS by Gender
Simple Mills's NPS was rated 28 by Female customers on Comparably.
Female
28
Simple Mills's NPS was rated 28 by Female customers on Comparably.
57%
Promoters
14%
Passives
29%
Detractors
Male
N/A
Simple Mills's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Simple Mills NPS by Ethnicity
Simple Mills's NPS was rated 40 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Simple Mills NPS vs. Competitors
Compared to its competitors, Simple Mills's NPS is rated right below Organic Valley.
| COMPANY | NPS Score | |
|---|---|---|
 | Perfect Snacks | 32 |
| Clif Bar | 31 |
 | Mondelez International North America | 31 |
| General Mills Inc. | 30 |
| The Kraft Heinz Company | 13 |
 | RXBAR | N/A |
 | Organic Valley | N/A |
| Simple Mills | -8 |
Simple Mills Customer Reviews
Out of the 2 Simple Mills customer reviews 2 were positive and 0 were constructive. Simple Mills customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Simple Mills Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Simple Mills users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Simple Mills Customer Loyalty Score by Gender
Simple Mills's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
Simple Mills Customer Loyalty Score by Ethnicity
Simple Mills's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Simple Mills Customer Loyalty vs. Competitors
Compared to its competitors, Simple Mills's Customer Loyalty score is rated right above RXBAR, and is preceded by The Kraft Heinz Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Clif Bar | 81% |
| Perfect Snacks | 78% |
| Mondelez International North America | 78% |
| General Mills Inc. | 74% |
| The Kraft Heinz Company | 74% |
| Simple Mills | 65% |
| RXBAR | N/A |
| Organic Valley | N/A |
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Simple Mills Product Quality
2.9/5
Simple Mills has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Simple Mills Product Information
Simple Mills’s product quality score is a 2.9 out of 5 as rated by its users and customers.
- Website
- http://www.simplemills.com
- Company Size
- 51-200 Employees
Industry
Consumer Goods
Quick Insights into Simple Mills Product Quality
Simple Mills's Product Quality score was rated highest by Female customers.
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Ranked Simple Mills Product Quality the Highest
Simple Mills Product Quality Score by Gender
Simple Mills's Product Quality score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Simple Mills Product Quality Score by Ethnicity
Simple Mills's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Simple Mills.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Simple Mills Product Quality vs. Competitors
Compared to its competitors, Simple Mills's Product Quality score is rated right above RXBAR, and is preceded by The Kraft Heinz Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Clif Bar | 4.2/5 |
| Perfect Snacks | 4.1/5 |
| Mondelez International North America | 4/5 |
| General Mills Inc. | 3.9/5 |
| The Kraft Heinz Company | 3.8/5 |
| Simple Mills | 2.9/5 |
| RXBAR | N/A |
| Organic Valley | N/A |
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Simple Mills Pricing
Simple Mills ROI & Value For Money
2.8/5
Simple Mills has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Quick Insights into Simple Mills ROI
Simple Mills's ROI score was rated highest by Female customers.
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Ranked Simple Mills ROI the Highest
Simple Mills ROI Score by Gender
Simple Mills's ROI score was rated 3.6 by Female customers on Comparably.
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Female
3.6/5
Male
N/A
Simple Mills ROI Score by Ethnicity
Simple Mills's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Simple Mills Pricing vs. Competitors
Compared to its competitors, Simple Mills's ROI score is rated right above RXBAR, and is preceded by The Kraft Heinz Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Clif Bar | 3.9/5 |
| Mondelez International North America | 3.8/5 |
| General Mills Inc. | 3.8/5 |
| Perfect Snacks | 3.6/5 |
| The Kraft Heinz Company | 3.6/5 |
| Simple Mills | 2.8/5 |
| RXBAR | N/A |
| Organic Valley | N/A |
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Simple Mills Customer Satisfaction (CSAT)
Simple Mills Customer Satisfaction (CSAT) Score
57 / 100
Simple Mills has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
48%
Satisfied
9%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
0%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Simple Mills Customer Satisfaction
Simple Mills's Customer Satisfaction score was rated highest by Female customers.
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Ranked Simple Mills Customer Satisfaction the Highest
Simple Mills Customer Satisfaction Score by Gender
Simple Mills's Customer Satisfaction score was rated 86 by Female customers on Comparably.
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86 / 100
FemaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 14% |
Simple Mills Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Simple Mills' Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.
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80 / 100
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
20%
Simple Mills Customer Satisfaction vs. Competitors
Compared to its competitors, Simple Mills's Customer Satisfaction score is rated right above RXBAR, and is preceded by Perfect Snacks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Clif Bar | 82% |
| Mondelez International North America | 79% |
| General Mills Inc. | 76% |
| The Kraft Heinz Company | 74% |
| Perfect Snacks | 70% |
| Simple Mills | 58% |
| RXBAR | 0% |
| Organic Valley | 0% |
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Simple Mills Customer Service
3.1/5
Simple Mills has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Simple Mills's Customer Service
Address
435 North LaSalle Street, 2nd Floor, Chicago, IL, USA, Chicago, IL 60650
Website
http://www.simplemills.com
Phone Number
(312) 600-6196
Simple Mills's Social Links
Quick Insights into Simple Mills Customer Service
Simple Mills's Customer Service score was rated highest by Female customers.
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Ranked Simple Mills Customer Service the Highest
Simple Mills Customer Service Score by Gender
Simple Mills's Customer Service score was rated 3.8 by Female customers on Comparably.
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Female
3.8/5
Male
N/A
Simple Mills Customer Service Score by Ethnicity
Simple Mills's Customer Service score was rated 3.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Simple Mills.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Simple Mills Customer Service vs. Competitors
Compared to its competitors, Simple Mills's Customer Service score is rated right above RXBAR, and is preceded by Perfect Snacks.
| COMPANY | Customer Service Score | |
|---|---|---|
| Clif Bar | 4/5 |
| General Mills Inc. | 3.9/5 |
| Mondelez International North America | 3.9/5 |
| The Kraft Heinz Company | 3.6/5 |
| Perfect Snacks | 3.6/5 |
| Simple Mills | 3.1/5 |
| RXBAR | N/A |
| Organic Valley | N/A |
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Simple Mills as an Employer
3.3/5
Simple Mills has a 3.3/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Simple Mills scored a -8 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of Simple Mills would recommend the brand to a friend. ENPS measures how likely Simple Mills employees would recommend working at Simple Mills to a friend.
Net Promoter Score
-8
NPS Score
| 42% | Promoters |
|---|---|
| 8% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
0
eNPS Score
| 50% | Promoters |
|---|---|
| 0% | Passive |
| 50% | Detractors |
