22
NPS
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Snow Software
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About Snow Software's Brand
Snow empowers thousands of organizations to optimize software licenses & reduce costs by managing software. Among its major competitors, Snow Software is ranked in 5th place for NPS while Zenlayer is 1st, and Flexera is 2nd.Their current valuation is $65.20B
Brand at a Glance
82%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
Snow Software Ranking
- #3 / 4 of its competitors
Snow Software NPS
Snow Software's Net Promoter Score (NPS) is a 22 with 50% Promoters, 22% Passives, and 28% Detractors. Net Promoter Score tracks whether Snow Software's customers would recommend using the product based on a scale of -100 to 100.
Snow Software Overall NPS
| 50% | Promoters |
|---|---|
| 22% | Passives |
| 28% | Detractors |
Snow Software NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 0 | Aug 2021 | 0 |
Sep 2021 20 | Sep 2021 | 20 |
Nov 2021 0 | Nov 2021 | 0 |
Jan 2022 25 | Jan 2022 | 25 |
Mar 2022 36 | Mar 2022 | 36 |
Aug 2022 33 | Aug 2022 | 33 |
Sep 2022 38 | Sep 2022 | 38 |
Dec 2023 43 | Dec 2023 | 43 |
Jan 2024 34 | Jan 2024 | 34 |
Feb 2024 25 | Feb 2024 | 25 |
Jan 2025 22 | Jan 2025 | 22 |
Aug 2025 23 | Aug 2025 | 23 |
How Other Brands Compare
Snow Software is ranked third for NPS among its competitors. Cherwell Software and ServiceNow come in first and second, with BMC Software coming in at #4. Among those competitors, it is the second most valued company behind ServiceNow.
Snow Software |  ServiceNow |  BMC Software |  Cherwell Software | |
| Global Ranking | #- | #331 | #- | #- |
| NPS | 22 | 44 | 10 | 45 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $65.20B | $115.73B | $1.36B | $750.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Snow Software NPS by Gender
Snow Software's NPS was rated 20 by Male customers on Comparably.
Male
20
Snow Software's NPS was rated 20 by Male customers on Comparably.
40%
Promoters
40%
Passives
20%
Detractors
Female
N/A
Snow Software's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Snow Software NPS by Ethnicity
Snow Software's NPS was rated -50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Snow Software NPS by Usage
Snow Software's NPS was rated the highest by customers who have used Snow Software's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 67 | 1 to 2 Years | 67 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Snow Software NPS vs. Competitors
Compared to its competitors, Snow Software's NPS is rated right above BMC Software, and is preceded by ServiceNow.
| COMPANY | NPS Score | |
|---|---|---|
 | Zenlayer | 60 |
 | Flexera | 47 |
| Cherwell Software | 45 |
| ServiceNow | 44 |
| Snow Software | 22 |
| BMC Software | 10 |
Snow Software Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Snow Software users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Snow Software Customer Loyalty Score by Gender
Snow Software's Customer Loyalty score was rated 82 by Male customers on Comparably.
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Male
82%
Yes
Female
N/A
Yes
Snow Software Customer Loyalty Score by Ethnicity
Snow Software's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
Snow Software Customer Loyalty Score by Usage
Snow Software's Customer Loyalty score was rated 100% by customers who have used Snow Software's products/services for 2 to 5 Years.
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Snow Software Customer Loyalty Score by Industry
Snow Software's Customer Loyalty score was rated 70% by Tech industry customers.
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Snow Software Customer Loyalty vs. Competitors
Compared to its competitors, Snow Software's Customer Loyalty score is rated right above Flexera, and is preceded by ServiceNow.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ServiceNow | 86% |
| Snow Software | 82% |
| Flexera | 79% |
| BMC Software | 76% |
| Zenlayer | 69% |
| Cherwell Software | 65% |
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Snow Software Product Quality
4/5
Snow Software has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Snow Software Product Information
Snow Software serves markets in the United States, Europe, Australia, Canada, and Germany. Snow Software supports iOS, Web, and Android devices and offers products for small and medium sized businesses.
Snow Software’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Snow Software's product the highest.
- Website
- https://www.snowsoftware.com
- Company Size
- 501-1,000 Employees
Industry
Tech
SaaS
Languages Supported
English
Product Type
IT Asset Management Software
License Management Software
Quick Insights into Snow Software Product Quality
Snow Software's Product Quality score was rated highest by customers who have used Snow Software's products/services for 2 to 5 Years, and rated lowest by customers who have used Snow Software's products/services for 1 to 2 Years.
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Ranked Snow Software Product Quality the Highest
Ranked Snow Software Product Quality the Lowest
Snow Software Product Quality Score by Gender
Snow Software's Product Quality score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Snow Software Product Quality Score by Ethnicity
Snow Software's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Snow Software Product Quality Score by Usage
Snow Software's Product Quality score was rated the highest by customers who have used Snow Software's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Snow Software Product Quality Score by Industry
Snow Software's Product Quality score was rated 4.1 stars by Tech industry customers.
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Snow Software Product Quality vs. Competitors
Compared to its competitors, Snow Software's Product Quality score is rated right above BMC Software, and is preceded by Cherwell Software.
| COMPANY | Product Quality Score | |
|---|---|---|
| ServiceNow | 4.2/5 |
| Cherwell Software | 4.1/5 |
| Snow Software | 4/5 |
| BMC Software | 4/5 |
| Flexera | 3.8/5 |
| Zenlayer | 3.6/5 |
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Snow Software Pricing
Snow Software ROI & Value For Money
4/5
Snow Software has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Snow Software Pricing Plans
Snow Software has a pricing structure that accommodates small and medium businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Who Uses Snow Software?
Small Businesses
Medium Businesses
Quick Insights into Snow Software ROI
Snow Software's ROI score was rated highest by customers who have used Snow Software's products/services for 2 to 5 Years.
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Ranked Snow Software ROI the Highest
Snow Software ROI Score by Gender
Snow Software's ROI score was rated 3.9 by Male customers on Comparably.
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Male
3.9/5
Female
N/A
Snow Software ROI Score by Ethnicity
Snow Software's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Snow Software.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Snow Software ROI Score by Usage
Snow Software's ROI score was rated 5 stars by customers who have used Snow Software's products/services for 2 to 5 Years.
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Snow Software ROI Score by Industry
Snow Software's ROI score was rated 4 stars by Tech industry customers.
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Snow Software Pricing vs. Competitors
Compared to its competitors, Snow Software's ROI score is rated right above Zenlayer, and is preceded by Cherwell Software.
| COMPANY | Pricing Score | |
|---|---|---|
| ServiceNow | 4.1/5 |
| Flexera | 4/5 |
| Cherwell Software | 4/5 |
| Snow Software | 4/5 |
| Zenlayer | 3.9/5 |
| BMC Software | 3.6/5 |
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Snow Software Customer Satisfaction (CSAT)
Snow Software Customer Satisfaction (CSAT) Score
72 / 100
Snow Software has an overall Customer Satisfaction score of 72 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
36%
Satisfied
36%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
10%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Snow Software Customer Satisfaction
Snow Software's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Snow Software Customer Satisfaction the Highest
Snow Software Customer Satisfaction Score by Gender
Snow Software's Customer Satisfaction score was rated 67 by Male customers on Comparably.
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67 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Snow Software Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Snow Software's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%
Snow Software Customer Satisfaction vs. Competitors
Compared to its competitors, Snow Software's Customer Satisfaction score is rated right above BMC Software, and is preceded by ServiceNow.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Flexera | 84% |
| ServiceNow | 83% |
| Snow Software | 73% |
| BMC Software | 70% |
| Zenlayer | 40% |
| Cherwell Software | 0% |
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Snow Software Customer Service
3.9/5
Snow Software has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Snow Software's Customer Service
Address
Snow Software AB Box 1033 171 21 Solna, Austin, TX 171 21
Website
https://www.snowsoftware.com
Phone Number
46 8 54 54 75 30
Snow Software's Social Links
Quick Insights into Snow Software Customer Service
Snow Software's Customer Service score was rated highest by customers who have used Snow Software's products/services for 2 to 5 Years.
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Ranked Snow Software Customer Service the Highest
Snow Software Customer Service Score by Gender
Snow Software's Customer Service score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
Snow Software Customer Service Score by Ethnicity
Snow Software's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Snow Software.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Snow Software Customer Service Score by Usage
Snow Software's Customer Service score was rated 5 stars by customers who have used Snow Software's products/services for 2 to 5 Years.
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Snow Software Customer Service Score by Industry
Snow Software's Customer Service score was rated 3.5 stars by Tech industry customers.
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Snow Software Customer Service vs. Competitors
Compared to its competitors, Snow Software's Customer Service score is rated right above Zenlayer, and is preceded by Flexera.
| COMPANY | Customer Service Score | |
|---|---|---|
| ServiceNow | 4.1/5 |
| Flexera | 4/5 |
| Snow Software | 3.9/5 |
| Zenlayer | 3.8/5 |
| BMC Software | 3.7/5 |
| Cherwell Software | 2.8/5 |
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Snow Software as an Employer
2.8/5
Snow Software has a 2.8/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Snow Software scored a 22 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Snow Software would recommend the brand to a friend. ENPS measures how likely Snow Software employees would recommend working at Snow Software to a friend.
Net Promoter Score
22
NPS Score
| 50% | Promoters |
|---|---|
| 22% | Passive |
| 28% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 32% | Promoters |
|---|---|
| 20% | Passive |
| 48% | Detractors |
