

Stash is the industry-leading subscription platform empowering middle-class Americans to invest and build wealth. Stash’s plans—starting at just $1 a month—provide easy and affordable access to a suite of products including investing, banking, education, and advice. Stash is one of the fastest-growing financial technology companies in the U.S. with more than 6 million customers. Among its major competitors, Stash is ranked in 5th place for NPS while Betterment is 1st, and Robinhood is 2nd.
Stash's Net Promoter Score (NPS) is a -24 with 38% Promoters, 0% Passives, and 62% Detractors. Net Promoter Score tracks whether Stash's customers would recommend using the product based on a scale of -100 to 100.
| 38% | Promoters |
|---|---|
| 0% | Passives |
| 62% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2021 33 | Oct 2021 | 33 |
Dec 2021 25 | Dec 2021 | 25 |
Apr 2022 9 | Apr 2022 | 9 |
Dec 2022 7 | Dec 2022 | 7 |
Jan 2023 13 | Jan 2023 | 13 |
Feb 2023 5 | Feb 2023 | 5 |
Mar 2023 -5 | Mar 2023 | -5 |
Apr 2023 -5 | Apr 2023 | -5 |
May 2023 -13 | May 2023 | -13 |
Jun 2023 -17 | Jun 2023 | -17 |
Aug 2023 -20 | Aug 2023 | -20 |
Aug 2024 -23 | Aug 2024 | -23 |
Stash is ranked #4 for NPS among its competitors. Betterment and Robinhood come in first and second, with Fidelity Investments coming in at third.
![]() Stash | ![]() Fidelity Investments | ![]() Robinhood | ![]() Betterment | |
| Global Ranking | #- | #162 | #403 | #830 |
| NPS | -24 | 8 | 18 | 38 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $11.88B | $8.00B | $800.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Stash's NPS 50 points higher than Female customers.
Stash's NPS was rated by Male customers on Comparably.
Stash's NPS was rated -50 by Female customers on Comparably.
Stash's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -46 | Caucasian | -46 |
Other -50 | Other | -50 |
Stash's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Stash's NPS was rated the highest by customers who have used Stash's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -26 | 2 to 5 Years | -26 |
5 to 10 Years -42 | 5 to 10 Years | -42 |
Compared to its competitors, Stash's NPS is rated right above Chime, and is preceded by Fidelity Investments.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Betterment | 38 |
![]() | Robinhood | 18 |
![]() | Wealthfront | 10 |
![]() | Fidelity Investments | 8 |
![]() | Stash | -24 |
![]() | Chime | -39 |
![]() | Redington | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of Stash users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Stash's Customer Loyalty score 7% higher than Male customers.
Stash's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Stash's Customer Loyalty score was rated 100% by customers ages 56-60 and customers ages 66+ on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 100% | 56-60 | 100% |
66+ 100% | 66+ | 100% |
Stash's Customer Loyalty score was rated the highest by customers who have used Stash's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Stash's Customer Loyalty score was rated 100% by Business and Consumer Services industry customers.
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Compared to its competitors, Stash's Customer Loyalty score is rated right above Fidelity Investments, and is preceded by Redington.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Redington | 100% |
![]() | Stash | 92% |
![]() | Fidelity Investments | 83% |
![]() | Chime | 82% |
![]() | Wealthfront | 77% |
![]() | Betterment | 76% |
![]() | Robinhood | 71% |
Stash has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Stash’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Stash's product the highest.
Stash's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Caucasian customers.
Male customers rated Stash's Product Quality score 1 stars higher than Female customers.
Stash's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Other 1.9 | Other | 1.9 |
Stash's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
56-60 1.5 | 56-60 | 1.5 |
66+ 2.7 | 66+ | 2.7 |
Stash's Product Quality score was rated the highest by customers who have used Stash's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Stash's Product Quality score was rated 3.5 stars by Business and Consumer Services industry customers.
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Compared to its competitors, Stash's Product Quality score is rated right above Redington, and is preceded by Chime.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Betterment | 3.9/5 |
![]() | Wealthfront | 3.6/5 |
![]() | Robinhood | 3.6/5 |
![]() | Fidelity Investments | 3.4/5 |
![]() | Chime | 2.2/5 |
![]() | Stash | 2.1/5 |
![]() | Redington | N/A |
Stash has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry.
Stash's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Other customers.
Male customers rated Stash's ROI score 0.8 stars higher than Female customers.
Stash's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Other 1.7 | Other | 1.7 |
Stash's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
56-60 1.9 | 56-60 | 1.9 |
66+ 2.5 | 66+ | 2.5 |
Stash's ROI score was rated the highest by customers who have used Stash's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Stash's ROI score was rated 3.5 stars by Business and Consumer Services industry customers.
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Compared to its competitors, Stash's ROI score is rated right above Chime, and is preceded by Fidelity Investments.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Betterment | 3.8/5 |
![]() | Wealthfront | 3.7/5 |
![]() | Robinhood | 3.6/5 |
![]() | Redington | 3.5/5 |
![]() | Fidelity Investments | 3.4/5 |
![]() | Stash | 2.3/5 |
![]() | Chime | 2.1/5 |
Stash has an overall Customer Satisfaction score of 35 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Stash's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers ages 56-60.
Male customers rated Stash's Customer Satisfaction score 20 points higher than Female customers.
Very Satisfied | 36% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 46% |
Very Satisfied | 13% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 75% |
Stash's Customer Satisfaction (CSAT) score was rated 27% according to Caucasian users and customers.
Stash's Customer Satisfaction (CSAT) score was rated 25% according to Other users and customers.
Stash's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 17% | |||||||||||||||
| 66+ | 50% |
Stash's Customer Satisfaction score was rated the highest by customers who have used Stash's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Stash's Customer Satisfaction score was rated 67 points by Business and Consumer Services industry customers.
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}Compared to its competitors, Stash's Customer Satisfaction score is rated right above Chime, and is preceded by Fidelity Investments.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Redington | 100% |
![]() | Betterment | 87% |
![]() | Robinhood | 71% |
![]() | Wealthfront | 69% |
![]() | Fidelity Investments | 58% |
![]() | Stash | 35% |
![]() | Chime | 22% |
Stash has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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450 Park Ave S, New York City, NY 10022
https://www.stash.com/
Stash's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by Other customers.
Male customers rated Stash's Customer Service score 1.1 stars higher than Female customers.
Stash's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Other 1.5 | Other | 1.5 |
Stash's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 1.5 | 56-60 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Stash's Customer Service score was rated the highest by customers who have used Stash's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Stash's Customer Service score was rated 3.5 stars by Business and Consumer Services industry customers.
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Compared to its competitors, Stash's Customer Service score is rated right above Chime, and is preceded by Fidelity Investments.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Betterment | 4/5 |
![]() | Redington | 4/5 |
![]() | Wealthfront | 3.5/5 |
![]() | Robinhood | 3.4/5 |
![]() | Fidelity Investments | 3.3/5 |
![]() | Stash | 2.1/5 |
![]() | Chime | 2/5 |
Stash has a 4.9/5 stars for its overall company culture rated by their employees

Stash scored a -24 for Net Promoter Score and a 79 for Employee Net Promoter Score. NPS gauges how likely a customer of Stash would recommend the brand to a friend. ENPS measures how likely Stash employees would recommend working at Stash to a friend.
| 38% | Promoters |
|---|---|
| 0% | Passive |
| 62% | Detractors |
| 83% | Promoters |
|---|---|
| 13% | Passive |
| 4% | Detractors |