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Synovus Financial Corp.
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About Synovus Financial Corp. Brand

Synovus is a full-service financial services company that’s proud to meet the banking needs of families, individuals, and businesses across the Southeast. Through our family of companies spanning commercial and retail banking, mortgage, and investments,1 we’re committed to building long-term relationships and providing responsive, caring service. Among its major competitors, Synovus Financial Corp. is ranked in 1st place for NPS while PNC is 2nd, and Regions Bank is 3rd.Their current market cap is $6.80B

Brand at a Glance

80%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.3/5
Customer Service

Synovus Financial Corp. Ranking

Synovus Financial Corp. NPS

Synovus Financial Corp.'s Net Promoter Score (NPS) is a 31 with 63% Promoters, 5% Passives, and 32% Detractors. Net Promoter Score tracks whether Synovus Financial Corp.'s customers would recommend using the product based on a scale of -100 to 100.

Synovus Financial Corp. Overall NPS

31
NPS
63%Promoters
5%Passives
32%Detractors
Synovus Financial Corp. Overall NPS

Synovus Financial Corp. NPS Trend

-100
-50
0
50
100
May 2022
33
May 202233
Aug 2022
43
Aug 202243
Oct 2022
25
Oct 202225
Dec 2022
22
Dec 202222
Jan 2023
18
Jan 202318
Mar 2023
25
Mar 202325
Sep 2023
22
Sep 202322
Feb 2024
27
Feb 202427
Dec 2024
31
Dec 202431
Jul 2025
34
Jul 202534
Aug 2025
38
Aug 202538
Sep 2025
32
Sep 202532

How Other Brands Compare

Synovus Financial Corp. is ranked first for NPS among its competitors. PNC and Fifth Third Bank come in second and third, with Renasant Bank coming in at #4. Among those competitors, it is the third most valued company behind PNC.

Synovus Financial Corp. Logo
Synovus Financial Corp.
PNC's Logo
PNC
Fifth Third Bank's Logo
Fifth Third Bank
Renasant Bank's Logo
Renasant Bank
Global Ranking#-#693#-#-
NPS314-29-33
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral--
Valuation Updated every 24 hours for public companies$6.80B$74.38B$24.61B$1.67B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Synovus Financial Corp. NPS by Gender

Male customers rated Synovus Financial Corp.'s NPS 68 points higher than Female customers.

Male

34

Synovus Financial Corp.'s NPS was rated 34 by Male customers on Comparably.

67%
Promoters
0%
Passives
33%
Detractors

Female

-34

Synovus Financial Corp.'s NPS was rated -34 by Female customers on Comparably.

33%
Promoters
0%
Passives
67%
Detractors

Synovus Financial Corp. NPS by Usage

Synovus Financial Corp.'s NPS was rated 34 points by customers who have used Synovus Financial Corp.'s products/services for 1 to 2 Years.

-100
-50
0
50
100
1 to 2 Years
34
1 to 2 Years34

Synovus Financial Corp. NPS vs. Competitors

Compared to its competitors, Synovus Financial Corp.'s NPS is rated right above PNC.

Synovus Financial Corp. Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of Synovus Financial Corp. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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80
80%
20
20%
Synovus Financial Corp. Customer Loyalty

Synovus Financial Corp. Customer Loyalty Score by Gender

Synovus Financial Corp.'s Customer Loyalty score was rated 70 by both Female and Male customers on Comparably.

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Male
70%
Yes
Female
70%
Yes

Synovus Financial Corp. Customer Loyalty Score by Usage

Synovus Financial Corp.'s Customer Loyalty score was rated 70% by customers who have used Synovus Financial Corp.'s products/services for 1 to 2 Years.

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1 to 2 Years
70%

Synovus Financial Corp. Customer Loyalty vs. Competitors

Compared to its competitors, Synovus Financial Corp.'s Customer Loyalty score is rated right above Renasant Bank, and is preceded by PNC.

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Synovus Financial Corp. Product Quality

3.5/5

Synovus Financial Corp. has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Synovus Financial Corp. Product Information

Synovus Financial Corp.’s product quality score is a 3.5 out of 5 as rated by its users and customers.

Website
https://www.synovus.com/
Company Size
1,001-5,000 Employees

Industry

Banking and Financial Services

Quick Insights into Synovus Financial Corp. Product Quality

Synovus Financial Corp.'s Product Quality score was rated highest by customers who have used Synovus Financial Corp.'s products/services for 1 to 2 Years, and rated lowest by Male customers.

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Ranked Synovus Financial Corp. Product Quality the Highest

1 to 2 Years
3.5
Female
3.5

Ranked Synovus Financial Corp. Product Quality the Lowest

Male
3.1

Synovus Financial Corp. Product Quality Score by Gender

Female customers rated Synovus Financial Corp.'s Product Quality score 0.4 stars higher than Male customers.

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Male

3.1/5

Female

3.5/5

Synovus Financial Corp. Product Quality Score by Usage

Synovus Financial Corp.'s Product Quality score was rated 3.5 stars by customers who have used Synovus Financial Corp.'s products/services for 1 to 2 Years.

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1 to 2 Years
3.5

Synovus Financial Corp. Product Quality vs. Competitors

Compared to its competitors, Synovus Financial Corp.'s Product Quality score is rated right above PNC.

COMPANYProduct Quality Score
Synovus Financial Corp.3.5/5
PNC3.1/5
Renasant Bank3/5
Regions Bank2.8/5
Fifth Third Bank2.5/5
Truist2.3/5

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Synovus Financial Corp. Pricing

Synovus Financial Corp. ROI & Value For Money

3.4/5

Synovus Financial Corp. has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Quick Insights into Synovus Financial Corp. ROI

Synovus Financial Corp.'s ROI score was rated highest by customers who have used Synovus Financial Corp.'s products/services for 1 to 2 Years, and rated lowest by Female customers.

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Ranked Synovus Financial Corp. ROI the Highest

1 to 2 Years
3.5
Male
3.3

Ranked Synovus Financial Corp. ROI the Lowest

Female
2.8

Synovus Financial Corp. ROI Score by Gender

Male customers rated Synovus Financial Corp.'s ROI score 0.5 stars higher than Female customers.

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Male

3.3/5

Female

2.8/5

Synovus Financial Corp. ROI Score by Usage

Synovus Financial Corp.'s ROI score was rated 3.5 stars by customers who have used Synovus Financial Corp.'s products/services for 1 to 2 Years.

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1 to 2 Years
3.5

Synovus Financial Corp. Pricing vs. Competitors

Compared to its competitors, Synovus Financial Corp.'s ROI score is rated right above PNC.

COMPANYPricing Score
Synovus Financial Corp.3.4/5
PNC3.1/5
Regions Bank2.8/5
Renasant Bank2.7/5
Fifth Third Bank2.5/5
Truist2.3/5

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Synovus Financial Corp. Customer Satisfaction (CSAT)

Synovus Financial Corp. Customer Satisfaction (CSAT) Score

84 / 100

Synovus Financial Corp. has an overall Customer Satisfaction score of 84 rated by its users and customers.

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Very Satisfied67%
Satisfied17%
Neither Satisfied nor Dissatisfied0%
Dissatisfied8%
Very Dissatisfied8%
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
8%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Synovus Financial Corp. Customer Satisfaction vs. Competitors

Compared to its competitors, Synovus Financial Corp.'s Customer Satisfaction score is rated right above Renasant Bank.

COMPANYCustomer Satisfaction (CSAT) Score
Synovus Financial Corp.84%
Renasant Bank53%
PNC52%
Regions Bank48%
Fifth Third Bank39%
Truist39%

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Synovus Financial Corp. Customer Service

3.3/5

Synovus Financial Corp. has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.

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About Synovus Financial Corp.'s Customer Service

Address

P.O. Box 120, Columbus, GA 31902


Website

https://www.synovus.com/

Quick Insights into Synovus Financial Corp. Customer Service

Synovus Financial Corp.'s Customer Service score was rated highest by customers who have used Synovus Financial Corp.'s products/services for 1 to 2 Years, and rated lowest by Female customers.

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Ranked Synovus Financial Corp. Customer Service the Highest

1 to 2 Years
3.5
Male
3.3

Ranked Synovus Financial Corp. Customer Service the Lowest

Female
2.8

Synovus Financial Corp. Customer Service Score by Gender

Male customers rated Synovus Financial Corp.'s Customer Service score 0.5 stars higher than Female customers.

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Male

3.3/5

Female

2.8/5

Synovus Financial Corp. Customer Service Score by Usage

Synovus Financial Corp.'s Customer Service score was rated 3.5 stars by customers who have used Synovus Financial Corp.'s products/services for 1 to 2 Years.

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1 to 2 Years
3.5

Synovus Financial Corp. Customer Service vs. Competitors

Compared to its competitors, Synovus Financial Corp.'s Customer Service score is rated right above PNC.

COMPANYCustomer Service Score
Synovus Financial Corp.3.3/5
PNC3.1/5
Regions Bank2.9/5
Renasant Bank2.6/5
Fifth Third Bank2.5/5
Truist2.3/5

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Synovus Financial Corp. as an Employer

4.1/5

Synovus Financial Corp. has a 4.1/5 stars for its overall company culture rated by their employees

  Synovus Financial Corp. CEO
top
25%
CEO of Synovus Financial Corp.

In the Top 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Synovus Financial Corp. scored a 31 for Net Promoter Score and a -9 for Employee Net Promoter Score. NPS gauges how likely a customer of Synovus Financial Corp. would recommend the brand to a friend. ENPS measures how likely Synovus Financial Corp. employees would recommend working at Synovus Financial Corp. to a friend.

Net Promoter Score

31
NPS Score
63%Promoters
5%Passive
32%Detractors

Employee Net Promoter Score

-9
eNPS Score
33%Promoters
25%Passive
42%Detractors

Global Ranking Snapshot

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