Telefonica NPS & Customer Reviews

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Telefonica

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Telefonica

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About Telefonica's Brand

Among its major competitors, Telefonica is ranked in 4th place for NPS while Deutsche Telekom is 1st, and Vodafone is 2nd.

Brand at a Glance

83%

Customer Loyalty

3.5/5

Product Quality

3.5/5

Pricing

3.5/5

Customer Service

Telefonica Ranking

^#4 / 4 of its competitors

Telefonica NPS

Telefonica's Net Promoter Score (NPS) is a -7 with 36% Promoters, 21% Passives, and 43% Detractors. Net Promoter Score tracks whether Telefonica's customers would recommend using the product based on a scale of -100 to 100.

Telefonica Overall NPS

-7

NPS

36%	Promoters
21%	Passives
43%	Detractors

Telefonica NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2021 -100	Jun 2021	-100
Sep 2021 -66	Sep 2021	-66
Apr 2022 -75	Apr 2022	-75
Sep 2022 -34	Sep 2022	-34
Nov 2022 -15	Nov 2022	-15
Dec 2022 0	Dec 2022	0
Jul 2023 -11	Jul 2023	-11
Aug 2023 -10	Aug 2023	-10
Oct 2023 0	Oct 2023	0
Oct 2024 8	Oct 2024	8
Feb 2025 0	Feb 2025	0
Mar 2025 -8	Mar 2025	-8

How Other Brands Compare

Telefonica is ranked #4 for NPS among its competitors. Deutsche Telekom and Vodafone come in first and second, with Meta coming in at third.

	Telefonica	Meta	Deutsche Telekom	Vodafone
Global Ranking	#-	#102	#-	#-
NPS	-7	9	39	10
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	-
Valuation Updated every 24 hours for public companies	-	$746.49B	$85.37B	$53.05B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Telefonica NPS vs. Competitors

Compared to its competitors, Telefonica's NPS is rated right above Infinera Corporation, and is preceded by Northbound Networks.

COMPANY		NPS Score
	Deutsche Telekom	39
	Vodafone	10
	Meta	9
	Northbound Networks	N/A
	Telefonica	-7
	Infinera Corporation	-10
	Bell Canada	-29

Telefonica Customer Loyalty

83%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

83% of Telefonica users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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83%

17%

Telefonica Customer Loyalty vs. Competitors

Compared to its competitors, Telefonica's Customer Loyalty score is rated right above Meta, and is preceded by Vodafone.

COMPANY		Customer Loyalty Score
	Deutsche Telekom	86%
	Vodafone	84%
	Telefonica	83%
	Meta	75%
	Bell Canada	74%
	Infinera Corporation	65%
	Northbound Networks	N/A

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Telefonica Product Quality

3.5/5

Telefonica has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Telefonica Product Information

Telefonica’s product quality score is a 3.5 out of 5 as rated by its users and customers.

Website: https://www.telefonica.com

Telefonica Product Quality vs. Competitors

Compared to its competitors, Telefonica's Product Quality score is rated right above Infinera Corporation, and is preceded by Meta.

COMPANY		Product Quality Score
	Deutsche Telekom	3.9/5
	Vodafone	3.7/5
	Meta	3.6/5
	Telefonica	3.5/5
	Infinera Corporation	3.5/5
	Bell Canada	2.7/5
	Northbound Networks	N/A

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Telefonica Pricing

Telefonica ROI & Value For Money

3.5/5

Telefonica has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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Telefonica Pricing vs. Competitors

Compared to its competitors, Telefonica's ROI score is rated right above Infinera Corporation, and is preceded by Vodafone.

COMPANY		Pricing Score
	Deutsche Telekom	4/5
	Meta	3.6/5
	Vodafone	3.6/5
	Telefonica	3.5/5
	Infinera Corporation	3/5
	Bell Canada	2.4/5
	Northbound Networks	N/A

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Telefonica Customer Satisfaction (CSAT)

Telefonica Customer Satisfaction (CSAT) Score

67 / 100

Telefonica has an overall Customer Satisfaction score of 67 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	22%
Satisfied	45%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	11%
Very Dissatisfied	0%

Very Satisfied

22%

Satisfied

45%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

11%

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Telefonica Customer Satisfaction vs. Competitors

Compared to its competitors, Telefonica's Customer Satisfaction score is rated right above Meta, and is preceded by Infinera Corporation.

COMPANY		Customer Satisfaction (CSAT) Score
	Deutsche Telekom	79%
	Vodafone	71%
	Infinera Corporation	71%
	Telefonica	67%
	Meta	65%
	Bell Canada	37%
	Northbound Networks	0%

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Telefonica Customer Service

3.5/5

Telefonica has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About Telefonica's Customer Service

Website

https://www.telefonica.com

Telefonica Customer Service vs. Competitors

Compared to its competitors, Telefonica's Customer Service score is rated right above Infinera Corporation, and is preceded by Meta.

COMPANY		Customer Service Score
	Deutsche Telekom	4.1/5
	Vodafone	3.6/5
	Meta	3.5/5
	Telefonica	3.5/5
	Infinera Corporation	3/5
	Bell Canada	2.4/5
	Northbound Networks	N/A

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Telefonica as an Employer

3.0/5

Telefonica has a 3.0/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Telefonica

Jose Maria Alvarez-Pallete

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Telefonica scored a -7 for Net Promoter Score and a -37 for Employee Net Promoter Score. NPS gauges how likely a customer of Telefonica would recommend the brand to a friend. ENPS measures how likely Telefonica employees would recommend working at Telefonica to a friend.

Net Promoter Score

-7

NPS Score

36%	Promoters
21%	Passive
43%	Detractors

Employee Net Promoter Score

-37

eNPS Score

18%	Promoters
27%	Passive
55%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail