39
NPS
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The Nature Conservancy
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About The Nature Conservancy's Brand
Founded in the U.S. through grassroots action in 1951, The Nature Conservancy (TNC) has grown to become one of the world's most effective and wide-reaching environmental organizations. Thanks to more than a million members and the dedicated efforts of our diverse staff and over 400 scientists, we impact conservation in 76 countries and territories: 37 by direct conservation impact and 39 through partners. We impact conservation in over 70 countries and territories. We operate more than 100 marine conservation projects. We have more than 400 scientists on staff. We have protected more than 125 million acres of land Among its major competitors, The Nature Conservancy is ranked in 4th place for NPS while wwf is 1st, and Greenpeace is 2nd.Their current valuation is $22.90B
Brand at a Glance
81%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.9/5
Customer Service
The Nature Conservancy CMO
Mario DAmico
Mario DAmico serves as the Chief Marketing Officer of The Nature Conservancy. Mario started at The Nature Conservancy in September of 2014. Mario is currently based in the Washington D.C. Metro Area.
The Nature Conservancy Ranking
- #4 / 4 of its competitors
The Nature Conservancy NPS
The Nature Conservancy's Net Promoter Score (NPS) is a 39 with 61% Promoters, 17% Passives, and 22% Detractors. Net Promoter Score tracks whether The Nature Conservancy's customers would recommend using the product based on a scale of -100 to 100.
The Nature Conservancy Overall NPS
| 61% | Promoters |
|---|---|
| 17% | Passives |
| 22% | Detractors |
The Nature Conservancy NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2024 34 | Apr 2024 | 34 |
May 2024 34 | May 2024 | 34 |
Jun 2024 36 | Jun 2024 | 36 |
Jul 2024 36 | Jul 2024 | 36 |
Aug 2024 37 | Aug 2024 | 37 |
Sep 2024 37 | Sep 2024 | 37 |
Oct 2024 37 | Oct 2024 | 37 |
Dec 2024 39 | Dec 2024 | 39 |
Jan 2025 38 | Jan 2025 | 38 |
Feb 2025 37 | Feb 2025 | 37 |
Nov 2025 37 | Nov 2025 | 37 |
Jan 2026 39 | Jan 2026 | 39 |
How Other Brands Compare
The Nature Conservancy is ranked #4 for NPS among its competitors. wwf and Greenpeace come in first and second, with National Geographic coming in at third. Among those competitors, it is the third most valued company.
The Nature Conservancy |  National Geographic |  wwf |  Greenpeace | |
| Global Ranking | #- | #57 | #- | #- |
| NPS | 39 | 39 | 49 | 44 |
| Valuation Updated every 24 hours for public companies | $22.90B | $932.85M | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Nature Conservancy NPS by Gender
Female customers rated The Nature Conservancy's NPS 14 points higher than Male customers.
Male
35
The Nature Conservancy's NPS was rated 35 by Male customers on Comparably.
60%
Promoters
15%
Passives
25%
Detractors
Female
49
The Nature Conservancy's NPS was rated 49 by Female customers on Comparably.
66%
Promoters
17%
Passives
17%
Detractors
The Nature Conservancy NPS by Ethnicity
The Nature Conservancy's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 32 | Caucasian | 32 |
Hispanic or Latino 33 | Hispanic or Latino | 33 |
African American/Black 100 | African American/Black | 100 |
Other 20 | Other | 20 |
The Nature Conservancy NPS by Age
The Nature Conservancy's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
The Nature Conservancy NPS by Usage
The Nature Conservancy's NPS was rated the highest by customers who have used The Nature Conservancy's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 46 | Less than 1 Year | 46 |
1 to 2 Years 46 | 1 to 2 Years | 46 |
2 to 5 Years 49 | 2 to 5 Years | 49 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 25 | Over 10 Years | 25 |
The Nature Conservancy NPS vs. Competitors
Compared to its competitors, The Nature Conservancy's NPS is rated right above National Audubon Society, and is preceded by National Geographic.
| COMPANY | NPS Score | |
|---|---|---|
| wwf | 49 |
| Greenpeace | 44 |
| National Geographic | 39 |
| The Nature Conservancy | 39 |
 | National Audubon Society | 17 |
 | Sierra Club | 0 |
The Nature Conservancy Customer Reviews
Out of the 8 The Nature Conservancy customer reviews 7 were positive and 1 was constructive. The Nature Conservancy customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Nature Conservancy Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of The Nature Conservancy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Nature Conservancy Customer Loyalty Score by Gender
Male customers rated The Nature Conservancy's Customer Loyalty score 7% higher than Female customers.
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Male
87%
Yes
Female
80%
Yes
The Nature Conservancy Customer Loyalty Score by Ethnicity
The Nature Conservancy's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Nature Conservancy.
81
out of 100
Caucasian
100
out of 100
Hispanic or Latino
87
out of 100
African American/Black
82
out of 100
Other
The Nature Conservancy Customer Loyalty Score by Age
The Nature Conservancy's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Nature Conservancy.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 82% | 26-30 | 82% |
31-35 78% | 31-35 | 78% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
56-60 55% | 56-60 | 55% |
61-65 70% | 61-65 | 70% |
66+ 100% | 66+ | 100% |
The Nature Conservancy Customer Loyalty Score by Usage
The Nature Conservancy's Customer Loyalty score was rated the highest by customers who have used The Nature Conservancy's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Nature Conservancy Customer Loyalty Score by Industry
The Nature Conservancy's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.
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The Nature Conservancy Customer Loyalty vs. Competitors
Compared to its competitors, The Nature Conservancy's Customer Loyalty score is rated right above wwf.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Nature Conservancy | 81% |
| wwf | 80% |
| National Geographic | 77% |
| National Audubon Society | 76% |
| Greenpeace | 71% |
| Sierra Club | 10% |
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The Nature Conservancy Product Quality
4/5
The Nature Conservancy has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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The Nature Conservancy Product Information
The Nature Conservancy’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Environmental Services industry rated The Nature Conservancy's product the highest. Reviewers from the Accounting industry rated The Nature Conservancy the lowest at 3.3.
- Website
- http://www.nature.org/
- Company Size
- 1,001-5,000 Employees
Industry
Non-Profit
Quick Insights into The Nature Conservancy Product Quality
The Nature Conservancy's Product Quality score was rated highest by customers who have used The Nature Conservancy's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
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Ranked The Nature Conservancy Product Quality the Highest
Ranked The Nature Conservancy Product Quality the Lowest
The Nature Conservancy Product Quality Score by Gender
Female customers rated The Nature Conservancy's Product Quality score 0.5 stars higher than Male customers.
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Male
3.8/5
Female
4.3/5
The Nature Conservancy Product Quality Score by Ethnicity
The Nature Conservancy's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Nature Conservancy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.3 | African American/Black | 4.3 |
Other 3.8 | Other | 3.8 |
The Nature Conservancy Product Quality Score by Age
The Nature Conservancy's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of The Nature Conservancy.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.8 | 26-30 | 4.8 |
31-35 4.4 | 31-35 | 4.4 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.9 | 41-45 | 3.9 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3.8 | 61-65 | 3.8 |
66+ 5 | 66+ | 5 |
The Nature Conservancy Product Quality Score by Usage
The Nature Conservancy's Product Quality score was rated the highest by customers who have used The Nature Conservancy's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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The Nature Conservancy Product Quality Score by Industry
The Nature Conservancy's Product Quality score was rated the highest by Environmental Services industry customers, and the lowest by Accounting industry customers.
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The Nature Conservancy Product Quality vs. Competitors
Compared to its competitors, The Nature Conservancy's Product Quality score is rated right above Greenpeace, and is preceded by wwf.
| COMPANY | Product Quality Score | |
|---|---|---|
| National Geographic | 4.2/5 |
| National Audubon Society | 4.1/5 |
| wwf | 4/5 |
| The Nature Conservancy | 4/5 |
| Greenpeace | 3.8/5 |
| Sierra Club | 2.5/5 |
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The Nature Conservancy Pricing
The Nature Conservancy ROI & Value For Money
3.7/5
The Nature Conservancy has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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The Nature Conservancy Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Environmental Services industry. The users from the Tech industry think that they had the lowest ROI from The Nature Conservancy.
Quick Insights into The Nature Conservancy ROI
The Nature Conservancy's ROI score was rated highest by customers who have used The Nature Conservancy's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
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Ranked The Nature Conservancy ROI the Highest
Ranked The Nature Conservancy ROI the Lowest
The Nature Conservancy ROI Score by Gender
Female customers rated The Nature Conservancy's ROI score 0.3 stars higher than Male customers.
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Male
3.5/5
Female
3.8/5
The Nature Conservancy ROI Score by Ethnicity
The Nature Conservancy's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Nature Conservancy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 3.3 | Other | 3.3 |
The Nature Conservancy ROI Score by Age
The Nature Conservancy's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of The Nature Conservancy.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.5 | 41-45 | 3.5 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3 | 61-65 | 3 |
66+ 4.4 | 66+ | 4.4 |
The Nature Conservancy ROI Score by Usage
The Nature Conservancy's ROI score was rated the highest by customers who have used The Nature Conservancy's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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The Nature Conservancy ROI Score by Industry
The Nature Conservancy's ROI score was rated the highest by Environmental Services industry customers, and the lowest by Tech industry customers.
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The Nature Conservancy Pricing vs. Competitors
Compared to its competitors, The Nature Conservancy's ROI score is rated right above National Audubon Society, and is preceded by Greenpeace.
| COMPANY | Pricing Score | |
|---|---|---|
| wwf | 4/5 |
| National Geographic | 3.9/5 |
| Greenpeace | 3.8/5 |
| The Nature Conservancy | 3.7/5 |
| National Audubon Society | 3.5/5 |
| Sierra Club | 1.5/5 |
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The Nature Conservancy Customer Satisfaction (CSAT)
The Nature Conservancy Customer Satisfaction (CSAT) Score
74 / 100
The Nature Conservancy has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
51%
Satisfied
23%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
3%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Nature Conservancy Customer Satisfaction
The Nature Conservancy's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Other customers.
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Ranked The Nature Conservancy Customer Satisfaction the Highest
Ranked The Nature Conservancy Customer Satisfaction the Lowest
The Nature Conservancy Customer Satisfaction Score by Gender
Female customers rated The Nature Conservancy's Customer Satisfaction score 3 points higher than Male customers.
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77 / 100
MaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 5% | |
Very Dissatisfied | 12% |
80 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
The Nature Conservancy Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Nature Conservancy's Customer Satisfaction (CSAT) score was rated 77% according to Caucasian users and customers.
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77 / 100
Very Satisfied
65%
Satisfied
12%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
12%
CSAT according to African American/Black
The Nature Conservancy's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
57%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
The Nature Conservancy's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
50%
Dissatisfied
0%
Very Dissatisfied
0%
The Nature Conservancy Customer Satisfaction Score by Age
The Nature Conservancy's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of The Nature Conservancy.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 75% | |||||||||||||||
| 36-40 | 86% | |||||||||||||||
| 41-45 | 75% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 100% |
The Nature Conservancy Customer Satisfaction Score by Usage
The Nature Conservancy's Customer Satisfaction score was rated the highest by customers who have used The Nature Conservancy's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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The Nature Conservancy Customer Satisfaction Score by Industry
The Nature Conservancy's Customer Satisfaction score was rated the highest by Environmental Services industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "The Nature Conservancy Customer Satisfaction Score by Industry",
"text": "The Nature Conservancy's Customer Satisfaction score was rated the highest by Environmental Services industry customers, and the lowest by Tech industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 75,
"stars": 0,
"csatScore": 75,
"text": "The Nature Conservancy's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Accounting",
"groupId": 495,
"score": 80,
"stars": 0,
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"text": "The Nature Conservancy's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
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}The Nature Conservancy Customer Satisfaction vs. Competitors
Compared to its competitors, The Nature Conservancy's Customer Satisfaction score is rated right above wwf, and is preceded by National Geographic.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Greenpeace | 90% |
| National Geographic | 79% |
| The Nature Conservancy | 74% |
| wwf | 69% |
| National Audubon Society | 60% |
| Sierra Club | 33% |
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The Nature Conservancy Customer Service
3.9/5
The Nature Conservancy has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About The Nature Conservancy's Customer Service
Address
4245 North Fairfax Drive, Suite 100, Arlington, VA 22203
Website
http://www.nature.org/
Phone Number
703-841-5300
The Nature Conservancy's Social Links
Quick Insights into The Nature Conservancy Customer Service
The Nature Conservancy's Customer Service score was rated highest by customers who have used The Nature Conservancy's products/services for 5 to 10 Years, and rated lowest by customers ages 56-60.
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Ranked The Nature Conservancy Customer Service the Highest
Ranked The Nature Conservancy Customer Service the Lowest
The Nature Conservancy Customer Service Score by Gender
Female customers rated The Nature Conservancy's Customer Service score 0.9 stars higher than Male customers.
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Male
3.5/5
Female
4.4/5
The Nature Conservancy Customer Service Score by Ethnicity
The Nature Conservancy's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Nature Conservancy.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 4.2 | Other | 4.2 |
The Nature Conservancy Customer Service Score by Age
The Nature Conservancy's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of The Nature Conservancy.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.7 | 26-30 | 4.7 |
31-35 4.2 | 31-35 | 4.2 |
36-40 3.9 | 36-40 | 3.9 |
41-45 3.6 | 41-45 | 3.6 |
56-60 1.9 | 56-60 | 1.9 |
61-65 4.1 | 61-65 | 4.1 |
66+ 4.8 | 66+ | 4.8 |
The Nature Conservancy Customer Service Score by Usage
The Nature Conservancy's Customer Service score was rated the highest by customers who have used The Nature Conservancy's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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The Nature Conservancy Customer Service Score by Industry
The Nature Conservancy's Customer Service score was rated the highest by Environmental Services industry customers, and the lowest by Accounting industry customers.
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The Nature Conservancy Customer Service vs. Competitors
Compared to its competitors, The Nature Conservancy's Customer Service score is rated right above National Audubon Society, and is preceded by Greenpeace.
| COMPANY | Customer Service Score | |
|---|---|---|
| wwf | 4.1/5 |
| National Geographic | 4/5 |
| Greenpeace | 3.9/5 |
| The Nature Conservancy | 3.9/5 |
| National Audubon Society | 3.5/5 |
| Sierra Club | 1.5/5 |
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The Nature Conservancy as an Employer
2.8/5
The Nature Conservancy has a 2.8/5 stars for its overall company culture rated by their employees
bottom
35%
CEO of The Nature Conservancy
In the Bottom 35% of Similar Sized Companies on Comparably.
Consumer vs. Employees
The Nature Conservancy scored a 39 for Net Promoter Score and a -4 for Employee Net Promoter Score. NPS gauges how likely a customer of The Nature Conservancy would recommend the brand to a friend. ENPS measures how likely The Nature Conservancy employees would recommend working at The Nature Conservancy to a friend.
Net Promoter Score
39
NPS Score
| 61% | Promoters |
|---|---|
| 17% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
-4
eNPS Score
| 43% | Promoters |
|---|---|
| 10% | Passive |
| 47% | Detractors |
