-35
NPS
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Tinder
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About Tinder's Brand
As humans, there are few things more exciting than meeting someone new. At Tinder, we’re inspired by the challenge of keeping the magic of human connection alive. With tens of millions of users, hundreds of millions of downloads, 2+ billion swipes per day, 20+ million matches per day and a presence in 190+ countries, our reach is expansive—and rapidly growing. Among its major competitors, Tinder is ranked in 6th place for NPS while Instagram is 1st, and Snap Inc. is 2nd. Overall, Tinder has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
64%
Customer Loyalty
2.6/5
Product Quality
2.3/5
Pricing
2.2/5
Customer Service
Tinder Ranking
- #4 / 4 of its competitors
Tinder NPS
Tinder's Net Promoter Score (NPS) is a -35 with 26% Promoters, 13% Passives, and 61% Detractors. Net Promoter Score tracks whether Tinder's customers would recommend using the product based on a scale of -100 to 100.
Tinder Overall NPS
| 26% | Promoters |
|---|---|
| 13% | Passives |
| 61% | Detractors |
Tinder NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 -36 | Aug 2023 | -36 |
Sep 2023 -36 | Sep 2023 | -36 |
Oct 2023 -34 | Oct 2023 | -34 |
Nov 2023 -36 | Nov 2023 | -36 |
Dec 2023 -36 | Dec 2023 | -36 |
Jan 2024 -37 | Jan 2024 | -37 |
Mar 2024 -37 | Mar 2024 | -37 |
Jun 2024 -37 | Jun 2024 | -37 |
Aug 2024 -35 | Aug 2024 | -35 |
Oct 2024 -34 | Oct 2024 | -34 |
Jan 2025 -37 | Jan 2025 | -37 |
Mar 2025 -35 | Mar 2025 | -35 |
How Other Brands Compare
Tinder is ranked #4 for NPS among its competitors. Instagram and Snap Inc. come in first and second, with TikTok coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Tinder NPS by Gender
Male customers rated Tinder's NPS 15 points higher than Female customers.
Male
-60
Tinder's NPS was rated -60 by Male customers on Comparably.
16%
Promoters
8%
Passives
76%
Detractors
Female
-75
Tinder's NPS was rated -75 by Female customers on Comparably.
6%
Promoters
13%
Passives
81%
Detractors
Tinder NPS by Ethnicity
Tinder's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
Asian or Pacific Islander -15 | Asian or Pacific Islander | -15 |
Other -100 | Other | -100 |
Tinder NPS by Age
Tinder's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Tinder NPS by Usage
Tinder's NPS was rated the highest by customers who have used Tinder's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -84 | Less than 1 Year | -84 |
1 to 2 Years -55 | 1 to 2 Years | -55 |
2 to 5 Years -51 | 2 to 5 Years | -51 |
5 to 10 Years -50 | 5 to 10 Years | -50 |
Tinder Customer Loyalty
64%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
64% of Tinder users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Tinder Customer Loyalty Score by Gender
Male customers rated Tinder's Customer Loyalty score 26% higher than Female customers.
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Male
81%
Yes
Female
55%
Yes
Tinder Customer Loyalty Score by Ethnicity
Tinder's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Tinder.
70
out of 100
Caucasian
100
out of 100
Hispanic or Latino
36
out of 100
Asian or Pacific Islander
74
out of 100
Other
Tinder Customer Loyalty Score by Age
Tinder's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Tinder.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 55% | 26-30 | 55% |
31-35 82% | 31-35 | 82% |
36-40 46% | 36-40 | 46% |
41-45 100% | 41-45 | 100% |
46-50 74% | 46-50 | 74% |
Tinder Customer Loyalty Score by Usage
Tinder's Customer Loyalty score was rated the highest by customers who have used Tinder's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Tinder Customer Loyalty Score by Industry
Tinder's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Tinder Customer Loyalty vs. Competitors
Compared to its competitors, Tinder's Customer Loyalty score is rated right above Hinge, and is preceded by Bumble.
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Tinder Product Quality
2.6/5
Tinder has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Tinder Product Information
Tinder’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Tinder's product the highest. Reviewers from the Tech industry rated Tinder the lowest at 1.5.
- Website
- http://www.tinder.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Mobile App
Social
Quick Insights into Tinder Product Quality
Tinder's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Tech industry.
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Ranked Tinder Product Quality the Highest
Ranked Tinder Product Quality the Lowest
Tinder Product Quality Score by Gender
Male customers rated Tinder's Product Quality score 0.3 stars higher than Female customers.
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Male
1.8/5
Female
1.5/5
Tinder Product Quality Score by Ethnicity
Tinder's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Tinder.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Asian or Pacific Islander 2.9 | Asian or Pacific Islander | 2.9 |
Other 1.5 | Other | 1.5 |
Tinder Product Quality Score by Age
Tinder's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Tinder.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 1.9 | 26-30 | 1.9 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.6 | 46-50 | 1.6 |
Tinder Product Quality Score by Usage
Tinder's Product Quality score was rated the highest by customers who have used Tinder's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Tinder Product Quality Score by Industry
Tinder's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Tinder Product Quality vs. Competitors
Compared to its competitors, Tinder's Product Quality score is rated right below Hinge.
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Tinder Pricing
Tinder ROI & Value For Money
2.3/5
Tinder has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Tinder Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Tinder.
Quick Insights into Tinder ROI
Tinder's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Tech industry.
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Ranked Tinder ROI the Highest
Ranked Tinder ROI the Lowest
Tinder ROI Score by Gender
Male customers rated Tinder's ROI score 0.2 stars higher than Female customers.
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Male
1.7/5
Female
1.5/5
Tinder ROI Score by Ethnicity
Tinder's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Tinder.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 1.5 | Other | 1.5 |
Tinder ROI Score by Age
Tinder's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Tinder.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
26-30 1.6 | 26-30 | 1.6 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
Tinder ROI Score by Usage
Tinder's ROI score was rated the highest by customers who have used Tinder's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Tinder ROI Score by Industry
Tinder's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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Tinder Pricing vs. Competitors
Compared to its competitors, Tinder's ROI score is rated right below Hinge.
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Tinder Customer Satisfaction (CSAT)
Tinder Customer Satisfaction (CSAT) Score
21 / 100
Tinder has an overall Customer Satisfaction score of 21 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
13%
Satisfied
8%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
8%
Very Dissatisfied
54%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Tinder Customer Satisfaction
Tinder's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Tech industry.
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Ranked Tinder Customer Satisfaction the Highest
Ranked Tinder Customer Satisfaction the Lowest
Tinder Customer Satisfaction Score by Gender
Male customers rated Tinder's Customer Satisfaction score 10 points higher than Female customers.
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19 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 5% | |
Very Dissatisfied | 62% |
9 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 18% | |
Dissatisfied | 9% | |
Very Dissatisfied | 64% |
Tinder Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Tinder's Customer Satisfaction (CSAT) score was rated 7% according to Caucasian users and customers.
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7 / 100
Very Satisfied
7%
Satisfied
0%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
7%
Very Dissatisfied
73%
CSAT according to Hispanic or Latino
Tinder's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Asian or Pacific Islander
Tinder's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Other
Tinder's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Tinder.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
72%
Tinder Customer Satisfaction Score by Age
Tinder's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Tinder.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 12% | |||||||||||||||
| 26-30 | 0% | |||||||||||||||
| 31-35 | 22% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 46-50 | 0% |
Tinder Customer Satisfaction Score by Usage
Tinder's Customer Satisfaction score was rated the highest by customers who have used Tinder's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Tinder Customer Satisfaction Score by Industry
Tinder's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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{
"title": "Tinder Customer Satisfaction Score by Industry",
"text": "Tinder's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Tinder's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Tinder's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Tinder's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Tinder's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}Tinder Customer Satisfaction vs. Competitors
Compared to its competitors, Tinder's Customer Satisfaction score is rated right below Hinge.
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Tinder Customer Service
2.2/5
Tinder has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About Tinder's Customer Service
Address
8833 West Sunset Boulevard., Los Angeles, CA 90069
Website
http://www.tinder.com
Tinder's Social Links
Quick Insights into Tinder Customer Service
Tinder's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Tech industry.
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Ranked Tinder Customer Service the Highest
Ranked Tinder Customer Service the Lowest
Tinder Customer Service Score by Gender
Tinder's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Tinder Customer Service Score by Ethnicity
Tinder's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Tinder.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 1.5 | Other | 1.5 |
Tinder Customer Service Score by Age
Tinder's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Tinder.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.1 | 18-25 | 2.1 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.8 | 36-40 | 1.8 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
Tinder Customer Service Score by Usage
Tinder's Customer Service score was rated the highest by customers who have used Tinder's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Tinder Customer Service Score by Industry
Tinder's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Tinder Customer Service vs. Competitors
Compared to its competitors, Tinder's Customer Service score is rated right below Hinge.
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Tinder as an Employer
4.6/5
Tinder has a 4.6/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Tinder scored a -35 for Net Promoter Score and a 46 for Employee Net Promoter Score. NPS gauges how likely a customer of Tinder would recommend the brand to a friend. ENPS measures how likely Tinder employees would recommend working at Tinder to a friend.
Net Promoter Score
-35
NPS Score
| 26% | Promoters |
|---|---|
| 13% | Passive |
| 61% | Detractors |
Employee Net Promoter Score
46
eNPS Score
| 60% | Promoters |
|---|---|
| 26% | Passive |
| 14% | Detractors |
