United Natural Foods NPS & Customer Reviews

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United Natural Foods

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United Natural Foods

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About United Natural Foods' Brand

Among its major competitors, United Natural Foods is ranked in 5th place for NPS while QNET is 1st, and KeHE Distributors is 2nd.Their current market cap is $1.51B

Brand at a Glance

73%

Customer Loyalty

3.2/5

Product Quality

3/5

Pricing

2.9/5

Customer Service

United Natural Foods Ranking

^#4 / 4 of its competitors

United Natural Foods NPS

United Natural Foods's Net Promoter Score (NPS) is a -33 with 28% Promoters, 11% Passives, and 61% Detractors. Net Promoter Score tracks whether United Natural Foods's customers would recommend using the product based on a scale of -100 to 100.

United Natural Foods Overall NPS

-33

NPS

28%	Promoters
11%	Passives
61%	Detractors

United Natural Foods NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2023 -10	Feb 2023	-10
Jun 2023 -8	Jun 2023	-8
Jul 2023 -16	Jul 2023	-16
Aug 2023 -14	Aug 2023	-14
Sep 2023 -19	Sep 2023	-19
Nov 2023 -20	Nov 2023	-20
Dec 2023 -23	Dec 2023	-23
Jan 2024 -25	Jan 2024	-25
Mar 2024 -27	Mar 2024	-27
Jun 2024 -30	Jun 2024	-30
Nov 2025 -32	Nov 2025	-32
Jan 2026 -34	Jan 2026	-34

How Other Brands Compare

United Natural Foods is ranked #4 for NPS among its competitors. QNET and Blue Apron come in first and second, with US FOODS INC. coming in at third. Among those competitors, it is the third most valued company behind US FOODS INC..

	United Natural Foods	US FOODS INC.	Blue Apron	QNET
Global Ranking	#-	#553	#-	#-
NPS	-33	5	10	27
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$1.51B	$8.05B	$90.36M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

United Natural Foods NPS by Gender

Male customers rated United Natural Foods's NPS 18 points higher than Female customers.

Male

-42

United Natural Foods's NPS was rated -42 by Male customers on Comparably.

29%

Promoters

Passives

71%

Detractors

Female

-60

United Natural Foods's NPS was rated -60 by Female customers on Comparably.

20%

Promoters

Passives

80%

Detractors

United Natural Foods NPS by Ethnicity

United Natural Foods's NPS was rated -78 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -78	Caucasian	-78

United Natural Foods NPS by Age

United Natural Foods's NPS was rated 0 points by customers ages 41-45 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

41-45

50%

United Natural Foods NPS by Usage

United Natural Foods's NPS was rated the highest by customers who have used United Natural Foods's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
2 to 5 Years -100	2 to 5 Years	-100
5 to 10 Years 34	5 to 10 Years	34
Over 10 Years -100	Over 10 Years	-100

United Natural Foods NPS vs. Competitors

Compared to its competitors, United Natural Foods's NPS is rated right above Finch, and is preceded by US FOODS INC..

COMPANY		NPS Score
	QNET	27
	KeHE Distributors	16
	Blue Apron	10
	US FOODS INC.	5
	United Natural Foods	-33
	Finch	-50

United Natural Foods Customer Reviews

Out of the 3 United Natural Foods customer reviews 0 were positive and 3 were constructive. United Natural Foods customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.

United Natural Foods Customer Loyalty

73%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

73% of United Natural Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

73%

27%

United Natural Foods Customer Loyalty Score by Gender

Female customers rated United Natural Foods's Customer Loyalty score 26% higher than Male customers.

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Male

74%

Yes

Female

100%

Yes

United Natural Foods Customer Loyalty Score by Ethnicity

United Natural Foods's Customer Loyalty score was rated 80% by Caucasian customers on Comparably.

% who answered "Yes"

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out of 100

Caucasian

United Natural Foods Customer Loyalty Score by Age

United Natural Foods's Customer Loyalty score was rated 100% by customers ages 41-45 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
41-45 100%	41-45	100%

United Natural Foods Customer Loyalty Score by Usage

United Natural Foods's Customer Loyalty score was rated the highest by customers who have used United Natural Foods's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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2 to 5 Years	78%
5 to 10 Years	100%
Over 10 Years	100%

United Natural Foods Customer Loyalty Score by Industry

United Natural Foods's Customer Loyalty score was rated 100% by Retail industry customers.

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Retail	100%

United Natural Foods Customer Loyalty vs. Competitors

Compared to its competitors, United Natural Foods's Customer Loyalty score is rated right above Finch, and is preceded by US FOODS INC..

COMPANY		Customer Loyalty Score
	QNET	89%
	KeHE Distributors	84%
	US FOODS INC.	76%
	United Natural Foods	73%
	Finch	68%
	Blue Apron	66%

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United Natural Foods Product Quality

3.2/5

United Natural Foods has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.

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United Natural Foods Product Information

United Natural Foods’s product quality score is a 3.2 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated United Natural Foods's product the highest.

Website: http://www.unfi.com

Company Size: 5,001-10,000 Employees

Quick Insights into United Natural Foods Product Quality

United Natural Foods's Product Quality score was rated highest by customers who have used United Natural Foods's products/services for 5 to 10 Years, and rated lowest by customers who have used United Natural Foods's products/services for Over 10 Years.

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Ranked United Natural Foods Product Quality the Highest

5 to 10 Years	4.6
41-45	3.7
Male	3.7

Ranked United Natural Foods Product Quality the Lowest

Female	3.4
Over 10 Years	1.8

United Natural Foods Product Quality Score by Gender

Male customers rated United Natural Foods's Product Quality score 0.3 stars higher than Female customers.

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Male

3.7/5

Female

3.4/5

United Natural Foods Product Quality Score by Ethnicity

United Natural Foods's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4

United Natural Foods Product Quality Score by Age

United Natural Foods's Product Quality score was rated 3.7 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 3.7	41-45	3.7

United Natural Foods Product Quality Score by Usage

United Natural Foods's Product Quality score was rated the highest by customers who have used United Natural Foods's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	3.6
5 to 10 Years	4.6
Over 10 Years	1.8

United Natural Foods Product Quality Score by Industry

United Natural Foods's Product Quality score was rated 3.6 stars by Retail industry customers.

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Retail	3.6

United Natural Foods Product Quality vs. Competitors

Compared to its competitors, United Natural Foods's Product Quality score is rated right above Finch, and is preceded by US FOODS INC..

COMPANY		Product Quality Score
	QNET	4.2/5
	Blue Apron	3.9/5
	KeHE Distributors	3.7/5
	US FOODS INC.	3.4/5
	United Natural Foods	3.2/5
	Finch	2.8/5

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United Natural Foods Pricing

United Natural Foods ROI & Value For Money

3/5

United Natural Foods has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.

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United Natural Foods Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry.

Quick Insights into United Natural Foods ROI

United Natural Foods's ROI score was rated highest by customers who have used United Natural Foods's products/services for 5 to 10 Years, and rated lowest by customers who have used United Natural Foods's products/services for Over 10 Years.

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Ranked United Natural Foods ROI the Highest

5 to 10 Years	4.1
Retail	4
41-45	3.7

Ranked United Natural Foods ROI the Lowest

Male	3.3
Over 10 Years	2.5

United Natural Foods ROI Score by Gender

Female customers rated United Natural Foods's ROI score 0.3 stars higher than Male customers.

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Male

3.3/5

Female

3.6/5

United Natural Foods ROI Score by Ethnicity

United Natural Foods's ROI score was rated 3.2 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2

United Natural Foods ROI Score by Age

United Natural Foods's ROI score was rated 3.7 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 3.7	41-45	3.7

United Natural Foods ROI Score by Usage

United Natural Foods's ROI score was rated the highest by customers who have used United Natural Foods's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	3.1
5 to 10 Years	4.1
Over 10 Years	2.5

United Natural Foods ROI Score by Industry

United Natural Foods's ROI score was rated 4 stars by Retail industry customers.

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Retail	4

United Natural Foods Pricing vs. Competitors

Compared to its competitors, United Natural Foods's ROI score is rated right below Finch.

COMPANY		Pricing Score
	QNET	4/5
	Blue Apron	3.7/5
	KeHE Distributors	3.6/5
	US FOODS INC.	3.4/5
	Finch	3.1/5
	United Natural Foods	3/5

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United Natural Foods Customer Satisfaction (CSAT)

United Natural Foods Customer Satisfaction (CSAT) Score

34 / 100

United Natural Foods has an overall Customer Satisfaction score of 34 rated by its users and customers.

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Very Satisfied	19%
Satisfied	15%
Neither Satisfied nor Dissatisfied	35%
Dissatisfied	12%
Very Dissatisfied	19%

Very Satisfied

19%

Satisfied

15%

Neither Satisfied nor Dissatisfied

35%

Dissatisfied

12%

Very Dissatisfied

19%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into United Natural Foods Customer Satisfaction

United Natural Foods's Customer Satisfaction score was rated highest by customers from the Retail industry, and rated lowest by customers who have used United Natural Foods's products/services for Over 10 Years.

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Ranked United Natural Foods Customer Satisfaction the Highest

Retail	67%
2 to 5 Years	50%
41-45	50%

Ranked United Natural Foods Customer Satisfaction the Lowest

Female	40%
Over 10 Years	0%

United Natural Foods Customer Satisfaction Score by Gender

Male customers rated United Natural Foods's Customer Satisfaction score 10 points higher than Female customers.

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50 / 100

Male

	Very Satisfied	17%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	0%
	Very Dissatisfied	17%

40 / 100

Female

	Very Satisfied	40%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	20%
	Very Dissatisfied	40%

United Natural Foods Customer Satisfaction Score by Ethnicity

Caucasian
45%

CSAT according to Caucasian

United Natural Foods' Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.

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45 / 100

Very Satisfied	22%
Satisfied	23%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	11%
Very Dissatisfied	22%

Very Satisfied

22%

Satisfied

23%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

11%

Very Dissatisfied

22%

United Natural Foods Customer Satisfaction Score by Age

United Natural Foods's Customer Satisfaction score was rated 50 points by customers ages 41-45 on Comparably.

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100

Breakdown

Age

Score

41-45

50%

United Natural Foods Customer Satisfaction Score by Usage

United Natural Foods's Customer Satisfaction score was rated the highest by customers who have used United Natural Foods's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	50
Over 10 Years	0

United Natural Foods Customer Satisfaction Score by Industry

United Natural Foods's Customer Satisfaction score was rated 67 points by Retail industry customers.

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Retail	67

United Natural Foods Customer Satisfaction vs. Competitors

Compared to its competitors, United Natural Foods's Customer Satisfaction score is rated right below US FOODS INC..

COMPANY		Customer Satisfaction (CSAT) Score
	QNET	84%
	Blue Apron	76%
	Finch	67%
	KeHE Distributors	58%
	US FOODS INC.	57%
	United Natural Foods	34%

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United Natural Foods Customer Service

2.9/5

United Natural Foods has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

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About United Natural Foods's Customer Service

Website

http://www.unfi.com

Quick Insights into United Natural Foods Customer Service

United Natural Foods's Customer Service score was rated highest by customers who have used United Natural Foods's products/services for 5 to 10 Years, and rated lowest by customers who have used United Natural Foods's products/services for Over 10 Years.

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Ranked United Natural Foods Customer Service the Highest

5 to 10 Years	3.6
Retail	3.5
41-45	3.2

Ranked United Natural Foods Customer Service the Lowest

Male	2.8
Over 10 Years	2.1

United Natural Foods Customer Service Score by Gender

Female customers rated United Natural Foods's Customer Service score 0.3 stars higher than Male customers.

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Male

2.8/5

Female

3.1/5

United Natural Foods Customer Service Score by Ethnicity

United Natural Foods's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.8	Caucasian	2.8

United Natural Foods Customer Service Score by Age

United Natural Foods's Customer Service score was rated 3.2 stars by customers ages 41-45 on Comparably.

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100

Summary	Age	Customer Service Score
41-45 3.2	41-45	3.2

United Natural Foods Customer Service Score by Usage

United Natural Foods's Customer Service score was rated the highest by customers who have used United Natural Foods's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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2 to 5 Years	2.4
5 to 10 Years	3.6
Over 10 Years	2.1

United Natural Foods Customer Service Score by Industry

United Natural Foods's Customer Service score was rated 3.5 stars by Retail industry customers.

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Retail	3.5

United Natural Foods Customer Service vs. Competitors

Compared to its competitors, United Natural Foods's Customer Service score is rated right below Finch.

COMPANY		Customer Service Score
	QNET	4/5
	Blue Apron	3.9/5
	KeHE Distributors	3.5/5
	US FOODS INC.	3.2/5
	Finch	3/5
	United Natural Foods	2.9/5

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United Natural Foods as an Employer

2.6/5

United Natural Foods has a 2.6/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of United Natural Foods

Steven Spinner

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

United Natural Foods scored a -33 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of United Natural Foods would recommend the brand to a friend. ENPS measures how likely United Natural Foods employees would recommend working at United Natural Foods to a friend.

Net Promoter Score

-33

NPS Score

28%	Promoters
11%	Passive
61%	Detractors

Employee Net Promoter Score

-12

eNPS Score

37%	Promoters
14%	Passive
49%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail