

We're in the flavor business. It's been our mission to serve the world flavor since we first opened shop in '94, and we're just getting started. Among its major competitors, Wingstop Restaurants Inc. is ranked in 6th place for NPS while Raising Cane's is 1st, and Darden Restaurants is 2nd. Overall, Wingstop Restaurants Inc. has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.02B
Wingstop Restaurants Inc.'s Net Promoter Score (NPS) is a -30 with 31% Promoters, 8% Passives, and 61% Detractors. Net Promoter Score tracks whether Wingstop Restaurants Inc.'s customers would recommend using the product based on a scale of -100 to 100.
| 31% | Promoters |
|---|---|
| 8% | Passives |
| 61% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -28 | Feb 2025 | -28 |
Mar 2025 -29 | Mar 2025 | -29 |
Apr 2025 -29 | Apr 2025 | -29 |
May 2025 -28 | May 2025 | -28 |
Jun 2025 -26 | Jun 2025 | -26 |
Jul 2025 -28 | Jul 2025 | -28 |
Aug 2025 -28 | Aug 2025 | -28 |
Sep 2025 -28 | Sep 2025 | -28 |
Oct 2025 -28 | Oct 2025 | -28 |
Nov 2025 -29 | Nov 2025 | -29 |
Dec 2025 -30 | Dec 2025 | -30 |
Jan 2026 -30 | Jan 2026 | -30 |
Wingstop Restaurants Inc. is ranked #4 for NPS among its competitors. Raising Cane's and Darden Restaurants come in first and second, with Pizza Hut coming in at third. Among those competitors, it is the lowest valued company behind Pizza Hut.
![]() Wingstop Restaurants Inc. | ![]() Pizza Hut | ![]() Darden Restaurants | ![]() Raising Cane's | |
| Global Ranking | #- | #153 | #342 | #978 |
| NPS | -30 | 5 | 20 | 43 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $4.02B | $33.20B | $18.85B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Wingstop Restaurants Inc.'s NPS 20 points higher than Female customers.
Wingstop Restaurants Inc.'s NPS was rated -22 by Male customers on Comparably.
Wingstop Restaurants Inc.'s NPS was rated -42 by Female customers on Comparably.
Wingstop Restaurants Inc.'s NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -54 | Caucasian | -54 |
Hispanic or Latino -8 | Hispanic or Latino | -8 |
African American/Black -30 | African American/Black | -30 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Native American -34 | Native American | -34 |
Other -60 | Other | -60 |
Wingstop Restaurants Inc.'s NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Wingstop Restaurants Inc.'s NPS was rated the highest by customers who have used Wingstop Restaurants Inc.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -54 | Less than 1 Year | -54 |
1 to 2 Years -36 | 1 to 2 Years | -36 |
2 to 5 Years -59 | 2 to 5 Years | -59 |
5 to 10 Years -41 | 5 to 10 Years | -41 |
Over 10 Years 30 | Over 10 Years | 30 |
Compared to its competitors, Wingstop Restaurants Inc.'s NPS is rated right above Buffalo Wild Wings, and is preceded by Papa John's International.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Raising Cane's | 43 |
![]() | Darden Restaurants | 20 |
![]() | Pizza Hut | 5 |
![]() | Third Chicken | N/A |
![]() | Luby's | -1 |
![]() | Papa John's International | -21 |
![]() | Wingstop Restaurants Inc. | -30 |
![]() | Buffalo Wild Wings | -32 |
![]() | Ruby Tuesday | -63 |
Out of the 19 Wingstop Restaurants Inc. customer reviews 12 were positive and 7 were constructive. Wingstop Restaurants Inc. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Wingstop Restaurants Inc. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Wingstop Restaurants Inc.'s Customer Loyalty score 8% higher than Female customers.
Wingstop Restaurants Inc.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Wingstop Restaurants Inc.'s Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 84% | 26-30 | 84% |
31-35 65% | 31-35 | 65% |
36-40 89% | 36-40 | 89% |
41-45 63% | 41-45 | 63% |
46-50 85% | 46-50 | 85% |
51-55 40% | 51-55 | 40% |
56-60 78% | 56-60 | 78% |
61-65 70% | 61-65 | 70% |
66+ 78% | 66+ | 78% |
Wingstop Restaurants Inc.'s Customer Loyalty score was rated the highest by customers who have used Wingstop Restaurants Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Wingstop Restaurants Inc.'s Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Wingstop Restaurants Inc.'s Customer Loyalty score is rated right above Buffalo Wild Wings, and is preceded by Pizza Hut.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Raising Cane's | 82% |
![]() | Pizza Hut | 74% |
![]() | Wingstop Restaurants Inc. | 74% |
![]() | Buffalo Wild Wings | 72% |
![]() | Luby's | 70% |
![]() | Papa John's International | 68% |
![]() | Ruby Tuesday | 64% |
![]() | Darden Restaurants | 63% |
![]() | Third Chicken | N/A |
Wingstop Restaurants Inc. has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Wingstop Restaurants Inc.’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Wingstop Restaurants Inc.'s product the highest. Reviewers from the Education industry rated Wingstop Restaurants Inc. the lowest at 2.
Wingstop Restaurants Inc.'s Product Quality score was rated highest by customers ages 51-55, and rated lowest by customers from the Restaurants industry.
Male customers rated Wingstop Restaurants Inc.'s Product Quality score 0.3 stars higher than Female customers.
Wingstop Restaurants Inc.'s Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Hispanic or Latino 2.6 | Hispanic or Latino | 2.6 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Native American 3.8 | Native American | 3.8 |
Other 1.5 | Other | 1.5 |
Wingstop Restaurants Inc.'s Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.2 | 36-40 | 2.2 |
41-45 2.4 | 41-45 | 2.4 |
46-50 1.5 | 46-50 | 1.5 |
51-55 3.8 | 51-55 | 3.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 2.1 | 66+ | 2.1 |
Wingstop Restaurants Inc.'s Product Quality score was rated the highest by customers who have used Wingstop Restaurants Inc.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Wingstop Restaurants Inc.'s Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, Wingstop Restaurants Inc.'s Product Quality score is rated right above Ruby Tuesday, and is preceded by Buffalo Wild Wings.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Raising Cane's | 4/5 |
![]() | Darden Restaurants | 3.8/5 |
![]() | Pizza Hut | 3.6/5 |
![]() | Luby's | 3/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Buffalo Wild Wings | 2.5/5 |
![]() | Wingstop Restaurants Inc. | 2.3/5 |
![]() | Ruby Tuesday | 1.8/5 |
![]() | Third Chicken | N/A |
Wingstop Restaurants Inc. has a value for money and ROI score of 2.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Consumer Services industry think that they had the lowest ROI from Wingstop Restaurants Inc..
Wingstop Restaurants Inc.'s ROI score was rated highest by Native American customers, and rated lowest by customers from the Restaurants industry.
Male customers rated Wingstop Restaurants Inc.'s ROI score 0.6 stars higher than Female customers.
Wingstop Restaurants Inc.'s ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 2.2 | Asian or Pacific Islander | 2.2 |
Native American 4 | Native American | 4 |
Other 1.5 | Other | 1.5 |
Wingstop Restaurants Inc.'s ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 2.2 | 26-30 | 2.2 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.2 | 46-50 | 2.2 |
51-55 3.6 | 51-55 | 3.6 |
56-60 1.9 | 56-60 | 1.9 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2 | 66+ | 2 |
Wingstop Restaurants Inc.'s ROI score was rated the highest by customers who have used Wingstop Restaurants Inc.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Wingstop Restaurants Inc.'s ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, Wingstop Restaurants Inc.'s ROI score is rated right above Ruby Tuesday, and is preceded by Buffalo Wild Wings.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Raising Cane's | 3.9/5 |
![]() | Darden Restaurants | 3.7/5 |
![]() | Pizza Hut | 3.3/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Luby's | 2.9/5 |
![]() | Buffalo Wild Wings | 2.5/5 |
![]() | Wingstop Restaurants Inc. | 2.2/5 |
![]() | Ruby Tuesday | 1.9/5 |
![]() | Third Chicken | N/A |
Wingstop Restaurants Inc. has an overall Customer Satisfaction score of 37 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Wingstop Restaurants Inc.'s Customer Satisfaction score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Restaurants industry.
Wingstop Restaurants Inc.'s Customer Satisfaction score was rated 37 by both Female and Male customers on Comparably.
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 5% | |
Very Dissatisfied | 51% |
Very Satisfied | 27% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 5% | |
Very Dissatisfied | 58% |
Wingstop Restaurants Inc. Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
Wingstop Restaurants Inc. Customer Satisfaction (CSAT) score was rated 53% according to Hispanic or Latino users and customers.
Wingstop Restaurants Inc. Customer Satisfaction (CSAT) score was rated 38% according to African American/Black users and customers.
Wingstop Restaurants Inc. Customer Satisfaction (CSAT) score was rated 25% according to Asian or Pacific Islander users and customers.
Wingstop Restaurants Inc. Customer Satisfaction (CSAT) score was rated 21% according to Other users and customers.
Wingstop Restaurants Inc.'s Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 69% | |||||||||||||||
| 26-30 | 25% | |||||||||||||||
| 31-35 | 9% | |||||||||||||||
| 36-40 | 23% | |||||||||||||||
| 41-45 | 33% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 56-60 | 25% | |||||||||||||||
| 66+ | 25% |
Wingstop Restaurants Inc.'s Customer Satisfaction score was rated the highest by customers who have used Wingstop Restaurants Inc.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Wingstop Restaurants Inc.'s Customer Satisfaction score was rated the highest by Hospitality industry customers, and the lowest by Restaurants industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 495,
"score": 57,
"stars": 0,
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"groupId": 498,
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"groupId": 501,
"score": 25,
"stars": 0,
"csatScore": 25,
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"groupId": 514,
"score": 20,
"stars": 0,
"csatScore": 20,
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"groupId": 522,
"score": 44,
"stars": 0,
"csatScore": 44,
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"scoreClassName": "",
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{
"label": "Hospitality",
"groupId": 523,
"score": 80,
"stars": 0,
"csatScore": 80,
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"groupId": 558,
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}Compared to its competitors, Wingstop Restaurants Inc.'s Customer Satisfaction score is rated right above Ruby Tuesday, and is preceded by Buffalo Wild Wings.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Raising Cane's | 80% |
![]() | Darden Restaurants | 71% |
![]() | Pizza Hut | 68% |
![]() | Papa John's International | 54% |
![]() | Luby's | 45% |
![]() | Buffalo Wild Wings | 39% |
![]() | Wingstop Restaurants Inc. | 36% |
![]() | Ruby Tuesday | 21% |
![]() | Third Chicken | 0% |
Wingstop Restaurants Inc. has an overall Customer Service score of 2.1 out of 5 stars rated by its users and customers.
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Dallas, TX 75240
http://www.wingstop.com/
(972) 686-6500
Wingstop Restaurants Inc.'s Customer Service score was rated highest by Native American customers, and rated lowest by customers from the Restaurants industry.
Male customers rated Wingstop Restaurants Inc.'s Customer Service score 0.3 stars higher than Female customers.
Wingstop Restaurants Inc.'s Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 2.3 | African American/Black | 2.3 |
Asian or Pacific Islander 2.3 | Asian or Pacific Islander | 2.3 |
Native American 4 | Native American | 4 |
Other 1.5 | Other | 1.5 |
Wingstop Restaurants Inc.'s Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 1.8 | 26-30 | 1.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.2 | 36-40 | 2.2 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.8 | 46-50 | 1.8 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.1 | 66+ | 2.1 |
Wingstop Restaurants Inc.'s Customer Service score was rated the highest by customers who have used Wingstop Restaurants Inc.'s products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Wingstop Restaurants Inc.'s Customer Service score was rated the highest by Tech industry customers, and the lowest by Restaurants industry customers.
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Compared to its competitors, Wingstop Restaurants Inc.'s Customer Service score is rated right above Ruby Tuesday, and is preceded by Buffalo Wild Wings.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Raising Cane's | 4/5 |
![]() | Darden Restaurants | 3.7/5 |
![]() | Pizza Hut | 3.4/5 |
![]() | Luby's | 2.9/5 |
![]() | Papa John's International | 2.9/5 |
![]() | Buffalo Wild Wings | 2.4/5 |
![]() | Wingstop Restaurants Inc. | 2.1/5 |
![]() | Ruby Tuesday | 1.8/5 |
![]() | Third Chicken | N/A |
Wingstop Restaurants Inc. has a 2.4/5 stars for its overall company culture rated by their employees

In the Bottom 5% of Similar Sized Companies on Comparably.
Wingstop Restaurants Inc. scored a -30 for Net Promoter Score and a -56 for Employee Net Promoter Score. NPS gauges how likely a customer of Wingstop Restaurants Inc. would recommend the brand to a friend. ENPS measures how likely Wingstop Restaurants Inc. employees would recommend working at Wingstop Restaurants Inc. to a friend.
| 31% | Promoters |
|---|---|
| 8% | Passive |
| 61% | Detractors |
| 18% | Promoters |
|---|---|
| 8% | Passive |
| 74% | Detractors |