

Workiva simplifies complex work for thousands of organizations worldwide. Customers trust Workiva’s open, intelligent and intuitive platform to connect data, documents and teams. The results: improved efficiency, greater transparency and less risk. Among its major competitors, Workiva is ranked in 2nd place for NPS while Microsoft is 1st, and Workday is 3rd.Their current market cap is $3.84B
Workiva's Net Promoter Score (NPS) is a 38 with 63% Promoters, 12% Passives, and 25% Detractors. Net Promoter Score tracks whether Workiva's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 12% | Passives |
| 25% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2023 39 | Sep 2023 | 39 |
Dec 2023 34 | Dec 2023 | 34 |
Jan 2024 32 | Jan 2024 | 32 |
Feb 2024 27 | Feb 2024 | 27 |
Mar 2024 29 | Mar 2024 | 29 |
Apr 2024 28 | Apr 2024 | 28 |
May 2024 30 | May 2024 | 30 |
Aug 2024 32 | Aug 2024 | 32 |
Sep 2024 33 | Sep 2024 | 33 |
Oct 2024 37 | Oct 2024 | 37 |
Nov 2024 36 | Nov 2024 | 36 |
Apr 2025 38 | Apr 2025 | 38 |
Workiva is ranked second for NPS among its competitors. Microsoft and Workday come in first and third, with Broadridge Financial Solutions coming in at #4. Among those competitors, it is the lowest valued company behind Microsoft.
![]() Workiva | ![]() Microsoft | ![]() Workday | ![]() Broadridge Financial Solutions | |
| Global Ranking | #- | #22 | #298 | #- |
| NPS | 38 | 38 | 31 | 8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $3.84B | $1.91T | $49.74B | $18.37B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Workiva's NPS 14 points higher than Male customers.
Workiva's NPS was rated 86 by Male customers on Comparably.
Workiva's NPS was rated 100 by Female customers on Comparably.
Workiva's NPS was rated 100 points by both Caucasian and Native American customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Native American 100 | Native American | 100 |
Workiva's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Workiva's NPS was rated 100 points by customers who have used Workiva's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
Compared to its competitors, Workiva's NPS is rated right above Workday, and is preceded by Microsoft.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Microsoft | 38 |
![]() | Workiva | 38 |
![]() | Workday | 31 |
![]() | Xactly Corp | 14 |
![]() | Bottomline Technologies | 11 |
![]() | Broadridge Financial Solutions | 8 |
![]() | Issuer Direct | N/A |
![]() | Poindexter | N/A |
![]() | Datasite | -3 |
![]() | RR Donnelley | -13 |
Out of the 3 Workiva customer reviews 3 were positive and 0 were constructive. Workiva customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Workiva users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Workiva's Customer Loyalty score 13% higher than Female customers.
Workiva's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
Workiva's Customer Loyalty score was rated 100% by customers ages 26-30 and customers ages 41-45 on Comparably.
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
41-45 100% | 41-45 | 100% |
Workiva's Customer Loyalty score was rated the highest by customers who have used Workiva's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workiva's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Workiva's Customer Loyalty score is rated right above RR Donnelley, and is preceded by Workday.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Microsoft | 84% |
![]() | Workday | 80% |
![]() | Workiva | 79% |
![]() | RR Donnelley | 74% |
![]() | Xactly Corp | 72% |
![]() | Bottomline Technologies | 66% |
![]() | Broadridge Financial Solutions | 63% |
![]() | Datasite | 60% |
![]() | Issuer Direct | N/A |
![]() | Poindexter | N/A |
Workiva has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Workiva’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Workiva's product the highest. Reviewers from the Accounting industry rated Workiva the lowest at 3.5.
Workiva's Product Quality score was rated highest by customers who have used Workiva's products/services for 2 to 5 Years, and rated lowest by customers from the Accounting industry.
Female customers rated Workiva's Product Quality score 0.2 stars higher than Male customers.
Workiva's Product Quality score was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Native American 5 | Native American | 5 |
Workiva's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
26-30 4.7 | 26-30 | 4.7 |
41-45 5 | 41-45 | 5 |
Workiva's Product Quality score was rated the highest by customers who have used Workiva's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workiva's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Workiva's Product Quality score is rated right above Xactly Corp.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Workiva | 4.2/5 |
![]() | Xactly Corp | 4.1/5 |
![]() | Microsoft | 4.1/5 |
![]() | Workday | 3.9/5 |
![]() | Bottomline Technologies | 3.9/5 |
![]() | Datasite | 3.8/5 |
![]() | RR Donnelley | 3.4/5 |
![]() | Broadridge Financial Solutions | 3/5 |
![]() | Issuer Direct | N/A |
![]() | Poindexter | N/A |
Workiva has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Accounting industry think that they had the lowest ROI from Workiva.
Workiva's ROI score was rated highest by customers who have used Workiva's products/services for 2 to 5 Years, and rated lowest by customers from the Accounting industry.
Male customers rated Workiva's ROI score 0.4 stars higher than Female customers.
Workiva's ROI score was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Native American 4.6 | Native American | 4.6 |
Workiva's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
41-45 4.7 | 41-45 | 4.7 |
Workiva's ROI score was rated the highest by customers who have used Workiva's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workiva's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Workiva's ROI score is rated right above Microsoft.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Workiva | 4.1/5 |
![]() | Microsoft | 4/5 |
![]() | Xactly Corp | 4/5 |
![]() | Workday | 3.8/5 |
![]() | Bottomline Technologies | 3.6/5 |
![]() | RR Donnelley | 3.5/5 |
![]() | Datasite | 3.4/5 |
![]() | Broadridge Financial Solutions | 3.3/5 |
![]() | Issuer Direct | N/A |
![]() | Poindexter | N/A |
Workiva has an overall Customer Satisfaction score of 94 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Workiva's Customer Satisfaction score was rated highest by customers who have used Workiva's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
Workiva's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
Very Satisfied | 86% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Workiva's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Workiva's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
Workiva's Customer Satisfaction score was rated 100 points by customers ages 41-45 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 100% |
Workiva's Customer Satisfaction score was rated 100 points by customers who have used Workiva's products/services for 1 to 2 Years, and by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Workiva's Customer Satisfaction score was rated 100 points by both Aerospace and Aviation and Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Workiva's Customer Satisfaction score is rated right above Microsoft, and is preceded by Xactly Corp.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Xactly Corp | 100% |
![]() | Workiva | 94% |
![]() | Microsoft | 80% |
![]() | Workday | 72% |
![]() | RR Donnelley | 60% |
![]() | Broadridge Financial Solutions | 59% |
![]() | Bottomline Technologies | 55% |
![]() | Datasite | 50% |
![]() | Issuer Direct | 0% |
![]() | Poindexter | 0% |
Workiva has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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2900 University Blvd, Ames, IA 50010
https://www.workiva.com/
Workiva's Customer Service score was rated highest by customers who have used Workiva's products/services for 2 to 5 Years, and rated lowest by customers from the Accounting industry.
Male customers rated Workiva's Customer Service score 0.5 stars higher than Female customers.
Workiva's Customer Service score was rated the highest by Caucasian customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Native American 4.6 | Native American | 4.6 |
Workiva's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 5 | 26-30 | 5 |
41-45 4.9 | 41-45 | 4.9 |
Workiva's Customer Service score was rated the highest by customers who have used Workiva's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Workiva's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Workiva's Customer Service score is rated right above Microsoft.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Workiva | 4.1/5 |
![]() | Microsoft | 4/5 |
![]() | Workday | 3.9/5 |
![]() | Xactly Corp | 3.9/5 |
![]() | Bottomline Technologies | 3.7/5 |
![]() | RR Donnelley | 3.5/5 |
![]() | Broadridge Financial Solutions | 3.3/5 |
![]() | Datasite | 3.3/5 |
![]() | Issuer Direct | N/A |
![]() | Poindexter | N/A |
Workiva scored a 38 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of Workiva would recommend the brand to a friend. ENPS measures how likely Workiva employees would recommend working at Workiva to a friend.
| 63% | Promoters |
|---|---|
| 12% | Passive |
| 25% | Detractors |
| 59% | Promoters |
|---|---|
| 17% | Passive |
| 24% | Detractors |