18
NPS
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Youngliving
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About Youngliving's Brand
Young Living has grown to become the world leader in essential oils and wellness solutions. Among its major competitors, Youngliving is ranked in 5th place for NPS while doTERRA is 1st, and Forever Living Products (UK) Ltd is 2nd.
Brand at a Glance
78%
Customer Loyalty
3.9/5
Product Quality
3.5/5
Pricing
3.9/5
Customer Service
Youngliving Ranking
- #4 / 4 of its competitors
Youngliving NPS
Youngliving's Net Promoter Score (NPS) is a 18 with 50% Promoters, 18% Passives, and 32% Detractors. Net Promoter Score tracks whether Youngliving's customers would recommend using the product based on a scale of -100 to 100.
Youngliving Overall NPS
| 50% | Promoters |
|---|---|
| 18% | Passives |
| 32% | Detractors |
Youngliving NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2022 20 | Sep 2022 | 20 |
Oct 2022 15 | Oct 2022 | 15 |
Nov 2022 14 | Nov 2022 | 14 |
Mar 2023 12 | Mar 2023 | 12 |
Apr 2023 10 | Apr 2023 | 10 |
May 2023 7 | May 2023 | 7 |
Nov 2023 9 | Nov 2023 | 9 |
Mar 2024 10 | Mar 2024 | 10 |
Apr 2024 12 | Apr 2024 | 12 |
Sep 2024 13 | Sep 2024 | 13 |
Jun 2025 15 | Jun 2025 | 15 |
Jul 2025 18 | Jul 2025 | 18 |
How Other Brands Compare
Youngliving is ranked #4 for NPS among its competitors. doTERRA and MEDIFAST come in first and second, with Herbalife coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Youngliving NPS by Gender
Female customers rated Youngliving's NPS 36 points higher than Male customers.
Male
-20
Youngliving's NPS was rated -20 by Male customers on Comparably.
20%
Promoters
40%
Passives
40%
Detractors
Female
16
Youngliving's NPS was rated 16 by Female customers on Comparably.
58%
Promoters
0%
Passives
42%
Detractors
Youngliving NPS by Ethnicity
Youngliving's NPS was rated 19 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 19 | Caucasian | 19 |
Youngliving NPS by Age
Youngliving's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
Youngliving NPS by Usage
Youngliving's NPS was rated the highest by customers who have used Youngliving's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 34 | 1 to 2 Years | 34 |
2 to 5 Years -26 | 2 to 5 Years | -26 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years 67 | Over 10 Years | 67 |
Youngliving NPS vs. Competitors
Compared to its competitors, Youngliving's NPS is rated right above Rodan & Fields LLC, and is preceded by Herbalife.
| COMPANY | NPS Score | |
|---|---|---|
 | doTERRA | 56 |
 | Forever Living Products (UK) Ltd | 50 |
 | MEDIFAST | 37 |
 | Herbalife | 33 |
| Youngliving | 18 |
 | Rodan & Fields LLC | -100 |
Youngliving Customer Reviews
Out of the 7 Youngliving customer reviews 6 were positive and 1 was constructive. Youngliving customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Youngliving Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Youngliving users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Youngliving Customer Loyalty Score by Gender
Male customers rated Youngliving's Customer Loyalty score 4% higher than Female customers.
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Male
82%
Yes
Female
78%
Yes
Youngliving Customer Loyalty Score by Ethnicity
Youngliving's Customer Loyalty score was rated 75% by Caucasian customers on Comparably.
% who answered "Yes"
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75
out of 100
Caucasian
Youngliving Customer Loyalty Score by Age
Youngliving's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
66+ 100% | 66+ | 100% |
Youngliving Customer Loyalty Score by Usage
Youngliving's Customer Loyalty score was rated the highest by customers who have used Youngliving's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Youngliving Customer Loyalty Score by Industry
Youngliving's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Youngliving Customer Loyalty vs. Competitors
Compared to its competitors, Youngliving's Customer Loyalty score is rated right above Rodan & Fields LLC, and is preceded by MEDIFAST.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| doTERRA | 88% |
| Herbalife | 88% |
| Forever Living Products (UK) Ltd | 83% |
| MEDIFAST | 83% |
| Youngliving | 78% |
| Rodan & Fields LLC | 10% |
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Youngliving Product Quality
3.9/5
Youngliving has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Youngliving Product Information
Youngliving’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Youngliving's product the highest. Reviewers from the Education industry rated Youngliving the lowest at 3.9.
- Website
- http://www.youngliving.com
- Company Size
- 5,001-10,000 Employees
Quick Insights into Youngliving Product Quality
Youngliving's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 31-35.
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Ranked Youngliving Product Quality the Highest
Ranked Youngliving Product Quality the Lowest
Youngliving Product Quality Score by Gender
Female customers rated Youngliving's Product Quality score 0.6 stars higher than Male customers.
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Male
3.4/5
Female
4/5
Youngliving Product Quality Score by Ethnicity
Youngliving's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Youngliving Product Quality Score by Age
Youngliving's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
66+ 4.4 | 66+ | 4.4 |
Youngliving Product Quality Score by Usage
Youngliving's Product Quality score was rated the highest by customers who have used Youngliving's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Youngliving Product Quality Score by Industry
Youngliving's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Youngliving Product Quality vs. Competitors
Compared to its competitors, Youngliving's Product Quality score is rated right above Forever Living Products (UK) Ltd, and is preceded by MEDIFAST.
| COMPANY | Product Quality Score | |
|---|---|---|
| doTERRA | 4.4/5 |
| Herbalife | 4.3/5 |
| MEDIFAST | 4/5 |
| Youngliving | 3.9/5 |
| Forever Living Products (UK) Ltd | 3.5/5 |
| Rodan & Fields LLC | 1.5/5 |
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Youngliving Pricing
Youngliving ROI & Value For Money
3.5/5
Youngliving has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Youngliving Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Education industry think that they had the lowest ROI from Youngliving.
Quick Insights into Youngliving ROI
Youngliving's ROI score was rated highest by customers who have used Youngliving's products/services for Over 10 Years, and rated lowest by customers ages 31-35.
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Ranked Youngliving ROI the Highest
Ranked Youngliving ROI the Lowest
Youngliving ROI Score by Gender
Female customers rated Youngliving's ROI score 0.9 stars higher than Male customers.
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Male
2.5/5
Female
3.4/5
Youngliving ROI Score by Ethnicity
Youngliving's ROI score was rated 3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Youngliving ROI Score by Age
Youngliving's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.6 | 31-35 | 1.6 |
66+ 4.1 | 66+ | 4.1 |
Youngliving ROI Score by Usage
Youngliving's ROI score was rated the highest by customers who have used Youngliving's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Youngliving ROI Score by Industry
Youngliving's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Youngliving Pricing vs. Competitors
Compared to its competitors, Youngliving's ROI score is rated right above Forever Living Products (UK) Ltd, and is preceded by Herbalife.
| COMPANY | Pricing Score | |
|---|---|---|
| doTERRA | 4.1/5 |
| MEDIFAST | 3.9/5 |
| Herbalife | 3.8/5 |
| Youngliving | 3.5/5 |
| Forever Living Products (UK) Ltd | 3.4/5 |
| Rodan & Fields LLC | 1.5/5 |
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Youngliving Customer Satisfaction (CSAT)
Youngliving Customer Satisfaction (CSAT) Score
77 / 100
Youngliving has an overall Customer Satisfaction score of 77 rated by its users and customers.
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Very Satisfied
59%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
11%
Very Dissatisfied
3%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Youngliving Customer Satisfaction
Youngliving's Customer Satisfaction score was rated highest by customers who have used Youngliving's products/services for Over 10 Years, and rated lowest by customers ages 31-35.
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Ranked Youngliving Customer Satisfaction the Highest
Ranked Youngliving Customer Satisfaction the Lowest
Youngliving Customer Satisfaction Score by Gender
Female customers rated Youngliving's Customer Satisfaction score 4 points higher than Male customers.
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60 / 100
MaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 40% | |
Very Dissatisfied | 0% |
64 / 100
FemaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 18% | |
Very Dissatisfied | 9% |
Youngliving Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Youngliving's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.
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64 / 100
Very Satisfied
55%
Satisfied
9%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
18%
Very Dissatisfied
9%
Youngliving Customer Satisfaction Score by Age
Youngliving's Customer Satisfaction score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 34% | |||||||||||||||
| 66+ | 80% |
Youngliving Customer Satisfaction Score by Usage
Youngliving's Customer Satisfaction score was rated the highest by customers who have used Youngliving's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Youngliving Customer Satisfaction Score by Industry
Youngliving's Customer Satisfaction score was rated 50 points by Education industry customers.
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"label": "Education",
"groupId": 515,
"score": 50,
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}Youngliving Customer Satisfaction vs. Competitors
Compared to its competitors, Youngliving's Customer Satisfaction score is rated right above Forever Living Products (UK) Ltd, and is preceded by Herbalife.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| doTERRA | 89% |
| Herbalife | 78% |
| Youngliving | 77% |
| Forever Living Products (UK) Ltd | 67% |
| MEDIFAST | 57% |
| Rodan & Fields LLC | 0% |
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Youngliving Customer Service
3.9/5
Youngliving has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Youngliving's Customer Service
Address
3125 Executive Parkway Thanksgiving Point Business Park, Lehi, UT United States of America
Website
http://www.youngliving.com
Phone Number
801-418-8900
Quick Insights into Youngliving Customer Service
Youngliving's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers ages 31-35.
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Ranked Youngliving Customer Service the Highest
Ranked Youngliving Customer Service the Lowest
Youngliving Customer Service Score by Gender
Female customers rated Youngliving's Customer Service score 1.2 stars higher than Male customers.
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Male
2.9/5
Female
4.1/5
Youngliving Customer Service Score by Ethnicity
Youngliving's Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Youngliving Customer Service Score by Age
Youngliving's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.8 | 31-35 | 1.8 |
66+ 4.9 | 66+ | 4.9 |
Youngliving Customer Service Score by Usage
Youngliving's Customer Service score was rated the highest by customers who have used Youngliving's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Youngliving Customer Service Score by Industry
Youngliving's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Youngliving Customer Service vs. Competitors
Compared to its competitors, Youngliving's Customer Service score is rated right above Forever Living Products (UK) Ltd, and is preceded by Herbalife.
| COMPANY | Customer Service Score | |
|---|---|---|
| doTERRA | 4.2/5 |
| MEDIFAST | 4.1/5 |
| Herbalife | 4/5 |
| Youngliving | 3.9/5 |
| Forever Living Products (UK) Ltd | 3.4/5 |
| Rodan & Fields LLC | 1.5/5 |
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Youngliving as an Employer
4.5/5
Youngliving has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Youngliving scored a 18 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Youngliving would recommend the brand to a friend. ENPS measures how likely Youngliving employees would recommend working at Youngliving to a friend.
Net Promoter Score
18
NPS Score
| 50% | Promoters |
|---|---|
| 18% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 48% | Promoters |
|---|---|
| 21% | Passive |
| 31% | Detractors |
