58
NPS
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Zapier
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About Zapier's Brand
Zapier enables users to connect the web apps they use to move data between them; and use event-based automation to avoid repetitive tasks. Among its major competitors, Zapier is ranked in 2nd place for NPS while Interact Intranet is 1st, and IFTTT is 3rd.
Brand at a Glance
78%
Customer Loyalty
4.5/5
Product Quality
4.3/5
Pricing
4.1/5
Customer Service
Zapier CMO
Zapier Ranking
- #1 / 4 of its competitors
Zapier NPS
Zapier's Net Promoter Score (NPS) is a 58 with 71% Promoters, 16% Passives, and 13% Detractors. Net Promoter Score tracks whether Zapier's customers would recommend using the product based on a scale of -100 to 100.
Zapier Overall NPS
| 71% | Promoters |
|---|---|
| 16% | Passives |
| 13% | Detractors |
Zapier NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2022 61 | Dec 2022 | 61 |
Feb 2023 61 | Feb 2023 | 61 |
May 2023 63 | May 2023 | 63 |
Aug 2023 63 | Aug 2023 | 63 |
Nov 2023 62 | Nov 2023 | 62 |
Feb 2024 60 | Feb 2024 | 60 |
Apr 2024 62 | Apr 2024 | 62 |
Sep 2024 60 | Sep 2024 | 60 |
Oct 2024 59 | Oct 2024 | 59 |
Nov 2024 59 | Nov 2024 | 59 |
Feb 2025 60 | Feb 2025 | 60 |
Oct 2025 58 | Oct 2025 | 58 |
How Other Brands Compare
Zapier is ranked first for NPS among its competitors. IFTTT and MuleSoft come in second and third, with Nest coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zapier NPS by Gender
Male customers rated Zapier's NPS 21 points higher than Female customers.
Male
45
Zapier's NPS was rated 45 by Male customers on Comparably.
67%
Promoters
11%
Passives
22%
Detractors
Female
24
Zapier's NPS was rated 24 by Female customers on Comparably.
62%
Promoters
0%
Passives
38%
Detractors
Zapier NPS by Ethnicity
Zapier's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -20 | Caucasian | -20 |
Asian or Pacific Islander 72 | Asian or Pacific Islander | 72 |
Zapier NPS by Age
Zapier's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
Zapier NPS by Usage
Zapier's NPS was rated the highest by customers who have used Zapier's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years 65 | 2 to 5 Years | 65 |
5 to 10 Years 82 | 5 to 10 Years | 82 |
Zapier Customer Reviews
Out of the 3 Zapier customer reviews 1 was positive and 2 were constructive. Zapier customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Zapier Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Zapier users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Zapier Customer Loyalty Score by Gender
Female customers rated Zapier's Customer Loyalty score 8% higher than Male customers.
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Male
70%
Yes
Female
78%
Yes
Zapier Customer Loyalty Score by Ethnicity
Zapier's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Zapier.
64
out of 100
Caucasian
74
out of 100
Asian or Pacific Islander
Zapier Customer Loyalty Score by Age
Zapier's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Zapier.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 100% | 26-30 | 100% |
31-35 40% | 31-35 | 40% |
36-40 82% | 36-40 | 82% |
46-50 100% | 46-50 | 100% |
Zapier Customer Loyalty Score by Usage
Zapier's Customer Loyalty score was rated the highest by customers who have used Zapier's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Zapier Customer Loyalty Score by Industry
Zapier's Customer Loyalty score was rated 100% by Tech industry customers.
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Zapier Customer Loyalty vs. Competitors
Compared to its competitors, Zapier's Customer Loyalty score is rated right above MuleSoft, and is preceded by Interact Intranet.
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Zapier Product Quality
4.5/5
Zapier has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Zapier Product Information
Zapier serves markets in the United States, Europe, Australia, Canada, and United Kingdom. Zapier supports Web devices and offers products for small, medium, and large sized businesses.
Zapier’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Zapier's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Zapier the lowest at 3.6.
- Website
- https://zapier.com
- Company Size
- 501-1,000 Employees
Industry
Tech
SaaS
Languages Supported
English
Product Type
Integration Software
Cloud Integration Software
Quick Insights into Zapier Product Quality
Zapier's Product Quality score was rated highest by customers ages 46-50, and rated lowest by Caucasian customers.
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Ranked Zapier Product Quality the Highest
Ranked Zapier Product Quality the Lowest
Zapier Product Quality Score by Gender
Male customers rated Zapier's Product Quality score 0.3 stars higher than Female customers.
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Male
4.3/5
Female
4/5
Zapier Product Quality Score by Ethnicity
Zapier's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Zapier.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Zapier Product Quality Score by Age
Zapier's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Zapier.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.1 | 31-35 | 3.1 |
36-40 4.5 | 36-40 | 4.5 |
46-50 5 | 46-50 | 5 |
Zapier Product Quality Score by Usage
Zapier's Product Quality score was rated the highest by customers who have used Zapier's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Zapier Product Quality Score by Industry
Zapier's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Zapier Product Quality vs. Competitors
Compared to its competitors, Zapier's Product Quality score is rated right above IFTTT, and is preceded by Interact Intranet.
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Zapier Pricing
Zapier ROI & Value For Money
4.3/5
Zapier has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Zapier Pricing Plans
Zapier has a pricing structure that accommodates small, medium, and large businesses. Starting from $25, Zapier uses a subscription model and offers the following: Starter: $20/month paid annually or $25/month paid monthly for 20 zaps, Professional: $50/month paid annually or $62.50/month paid monthly for 50 zaps, and Professional Plus: $125/month paid annually or $156.25/month paid monthly for 125 zaps.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Zapier.
Who Uses Zapier?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Zapier ROI
Zapier's ROI score was rated highest by customers ages 46-50, and rated lowest by Caucasian customers.
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Ranked Zapier ROI the Highest
Ranked Zapier ROI the Lowest
Zapier ROI Score by Gender
Male customers rated Zapier's ROI score 0.3 stars higher than Female customers.
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Male
4.1/5
Female
3.8/5
Zapier ROI Score by Ethnicity
Zapier's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Zapier.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Zapier ROI Score by Age
Zapier's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Zapier.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3.3 | 31-35 | 3.3 |
36-40 4 | 36-40 | 4 |
46-50 5 | 46-50 | 5 |
Zapier ROI Score by Usage
Zapier's ROI score was rated the highest by customers who have used Zapier's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Zapier ROI Score by Industry
Zapier's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Zapier Pricing vs. Competitors
Compared to its competitors, Zapier's ROI score is rated right above IFTTT, and is preceded by Interact Intranet.
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Zapier Customer Satisfaction (CSAT)
Zapier Customer Satisfaction (CSAT) Score
86 / 100
Zapier has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
62%
Satisfied
24%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zapier Customer Satisfaction
Zapier's Customer Satisfaction score was rated highest by customers who have used Zapier's products/services for 2 to 5 Years, and rated lowest by Caucasian customers.
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Ranked Zapier Customer Satisfaction the Highest
Ranked Zapier Customer Satisfaction the Lowest
Zapier Customer Satisfaction Score by Gender
Male customers rated Zapier's Customer Satisfaction score 29 points higher than Female customers.
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89 / 100
MaleVery Satisfied | 56% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
60 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Zapier Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zapier's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Zapier's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Zapier.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Zapier Customer Satisfaction Score by Age
Zapier's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Zapier.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 36-40 | 75% |
Zapier Customer Satisfaction Score by Usage
Zapier's Customer Satisfaction score was rated the highest by customers who have used Zapier's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Zapier Customer Satisfaction Score by Industry
Zapier's Customer Satisfaction score was rated 80 points by Tech industry customers.
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}Zapier Customer Satisfaction vs. Competitors
Compared to its competitors, Zapier's Customer Satisfaction score is rated right above MuleSoft, and is preceded by IFTTT.
Unlock Zapier Customer Satisfaction vs. Competitors Data
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Zapier Customer Service
4.1/5
Zapier has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Zapier's Customer Service
Address
548 Market St. #62411. San Francisco, CA, San Francisco, CA 94104-5401
Website
https://zapier.com
Phone Number
877-381-8743
Zapier's Social Links
Quick Insights into Zapier Customer Service
Zapier's Customer Service score was rated highest by customers ages 46-50, and rated lowest by Caucasian customers.
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Ranked Zapier Customer Service the Highest
Ranked Zapier Customer Service the Lowest
Zapier Customer Service Score by Gender
Male customers rated Zapier's Customer Service score 0.2 stars higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Zapier.
Male
4.1/5
Female
3.9/5
Zapier Customer Service Score by Ethnicity
Zapier's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Zapier.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Asian or Pacific Islander 4.7 | Asian or Pacific Islander | 4.7 |
Zapier Customer Service Score by Age
Zapier's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Zapier.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.7 | 26-30 | 4.7 |
31-35 3 | 31-35 | 3 |
36-40 4.3 | 36-40 | 4.3 |
46-50 5 | 46-50 | 5 |
Zapier Customer Service Score by Usage
Zapier's Customer Service score was rated the highest by customers who have used Zapier's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Zapier Customer Service Score by Industry
Zapier's Customer Service score was rated 4.4 stars by Tech industry customers.
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Zapier Customer Service vs. Competitors
Compared to its competitors, Zapier's Customer Service score is rated right above MuleSoft, and is preceded by Interact Intranet.
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Zapier as an Employer
4.5/5
Zapier has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Zapier scored a 58 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of Zapier would recommend the brand to a friend. ENPS measures how likely Zapier employees would recommend working at Zapier to a friend.
Net Promoter Score
58
NPS Score
| 71% | Promoters |
|---|---|
| 16% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 50% | Promoters |
|---|---|
| 20% | Passive |
| 30% | Detractors |
