-39
NPS
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Assurant
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About Assurant's Brand
We work with the world’s top brands to make smart devices simpler. Vehicles last longer. Homes more secure. Problems easier to solve. And we volunteer in communities all over the globe to help the world become a greener, better place. We come from a variety of countries, cultures, and backgrounds. But we’re united by our enduring values of common sense, common decency, uncommon thinking, and uncommon results. So connect with us. Bring us your best work and your brightest ideas. And we’ll bring you a place where you can thrive. Among its major competitors, Assurant is ranked in 5th place for NPS while Travelers is 1st, and CNA is 2nd. Overall, Assurant has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $8.51B
Brand at a Glance
67%
Customer Loyalty
1.9/5
Product Quality
2/5
Pricing
1.8/5
Customer Service
Assurant CMO
Francesca Luthi
Ms. Francesca Luthi has been Chief Communication & Marketing Officer and Executive Vice President of Assurant Inc since September 2015. Ms. Luthi served as the Senior Vice President of Investor Relations at Assurant Inc. Ms. Luthi served as the Head of Global Investor Relations and Industry Analyst Relations In Europe Middle East & Asia (EMEA) Regions of Bearingpoint Inc. since December 2005 and served as its Head of Communications since December 2005. Ms. Luthi has been Senior Vice President of Investor Relations at Assurant Inc., since August 21, 2012. She serves as Senior Vice President of Corporate Communications at Accretive Health, Inc. Ms. Luthi created a new investor relations department specific to Europe that is responsible for day-to-day interaction with investors and analysts in the EMEA region, as well as longer-term strategic work. Previously, Ms. Luthi served as investor relations manager of Omnicom Group, where she worked closely with the management team to develop the IR function. Prior to joining Omnicom in 2000, Ms. Luthi served as analyst of Morgan Stanley in the General Industrial Group, responsible for corporate finance coverage of several diversified conglomerates and information technology companies. She holds Luthi received a Bachelor of Science degree from Georgetown University's School of Foreign Service.
Assurant Ranking
- #4 / 4 of its competitors
Assurant NPS
Assurant's Net Promoter Score (NPS) is a -39 with 26% Promoters, 9% Passives, and 65% Detractors. Net Promoter Score tracks whether Assurant's customers would recommend using the product based on a scale of -100 to 100.
Assurant Overall NPS
| 26% | Promoters |
|---|---|
| 9% | Passives |
| 65% | Detractors |
Assurant NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 -41 | Feb 2024 | -41 |
Apr 2024 -41 | Apr 2024 | -41 |
May 2024 -41 | May 2024 | -41 |
Jun 2024 -41 | Jun 2024 | -41 |
Jul 2024 -40 | Jul 2024 | -40 |
Aug 2024 -40 | Aug 2024 | -40 |
Sep 2024 -40 | Sep 2024 | -40 |
Dec 2024 -39 | Dec 2024 | -39 |
Apr 2025 -39 | Apr 2025 | -39 |
Jun 2025 -39 | Jun 2025 | -39 |
Aug 2025 -39 | Aug 2025 | -39 |
Sep 2025 -39 | Sep 2025 | -39 |
How Other Brands Compare
Assurant is ranked #4 for NPS among its competitors. Travelers and CNA come in first and second, with Fiserv coming in at third. Among those competitors, it is the lowest valued company behind Fiserv.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Assurant NPS by Gender
Female customers rated Assurant's NPS 4 points higher than Male customers.
Male
-75
Assurant's NPS was rated -75 by Male customers on Comparably.
10%
Promoters
5%
Passives
85%
Detractors
Female
-71
Assurant's NPS was rated -71 by Female customers on Comparably.
8%
Promoters
13%
Passives
79%
Detractors
Assurant NPS by Ethnicity
Assurant's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -79 | Caucasian | -79 |
Hispanic or Latino -67 | Hispanic or Latino | -67 |
African American/Black -67 | African American/Black | -67 |
Asian or Pacific Islander -67 | Asian or Pacific Islander | -67 |
Other -100 | Other | -100 |
Assurant NPS by Age
Assurant's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Assurant NPS by Usage
Assurant's NPS was rated the highest by customers who have used Assurant's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -82 | Less than 1 Year | -82 |
1 to 2 Years -37 | 1 to 2 Years | -37 |
2 to 5 Years -84 | 2 to 5 Years | -84 |
5 to 10 Years -100 | 5 to 10 Years | -100 |
Over 10 Years -84 | Over 10 Years | -84 |
Assurant NPS vs. Competitors
Compared to its competitors, Assurant's NPS is rated right above Asurion, and is preceded by Altisource.
| COMPANY | NPS Score | |
|---|---|---|
 | AETEA | N/A |
 | Travelers | -8 |
 | CNA | -10 |
 | Fiserv | -12 |
 | Altisource | -21 |
| Assurant | -39 |
 | Asurion | -70 |
 | The Warranty Group | -100 |
Assurant Customer Reviews
Out of the 20 Assurant customer reviews 3 were positive and 17 were constructive. Assurant customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Assurant Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Assurant users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Assurant Customer Loyalty Score by Gender
Female customers rated Assurant's Customer Loyalty score 17% higher than Male customers.
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Male
61%
Yes
Female
78%
Yes
Assurant Customer Loyalty Score by Ethnicity
Assurant's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Assurant.
62
out of 100
Caucasian
100
out of 100
Hispanic or Latino
78
out of 100
African American/Black
100
out of 100
Asian or Pacific Islander
61
out of 100
Other
Assurant Customer Loyalty Score by Age
Assurant's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 100% | 26-30 | 100% |
31-35 85% | 31-35 | 85% |
36-40 44% | 36-40 | 44% |
41-45 55% | 41-45 | 55% |
46-50 85% | 46-50 | 85% |
51-55 46% | 51-55 | 46% |
56-60 67% | 56-60 | 67% |
61-65 64% | 61-65 | 64% |
66+ 78% | 66+ | 78% |
Assurant Customer Loyalty Score by Usage
Assurant's Customer Loyalty score was rated the highest by customers who have used Assurant's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Assurant Customer Loyalty Score by Industry
Assurant's Customer Loyalty score was rated the highest by Construction industry customers, and the lowest by Retail industry customers.
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Assurant Customer Loyalty vs. Competitors
Compared to its competitors, Assurant's Customer Loyalty score is rated right above CNA, and is preceded by Altisource.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Warranty Group | 100% |
| Travelers | 80% |
| Fiserv | 76% |
| Asurion | 71% |
| Altisource | 67% |
| Assurant | 67% |
| CNA | 54% |
| AETEA | N/A |
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Assurant Product Quality
1.9/5
Assurant has an overall Product Quality score of 1.9 out of 5 stars rated by its users and customers.
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Assurant Product Information
Assurant’s product quality score is a 1.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Assurant's product the highest. Reviewers from the Tech industry rated Assurant the lowest at 1.5.
- Website
- http://www.assurant.com/
- Company Size
- 10,000+ Employees
Industry
Insurance
Quick Insights into Assurant Product Quality
Assurant's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Transportation industry.
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Ranked Assurant Product Quality the Highest
Ranked Assurant Product Quality the Lowest
Assurant Product Quality Score by Gender
Male customers rated Assurant's Product Quality score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
Assurant Product Quality Score by Ethnicity
Assurant's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.6 | Hispanic or Latino | 1.6 |
African American/Black 1.9 | African American/Black | 1.9 |
Asian or Pacific Islander 1.6 | Asian or Pacific Islander | 1.6 |
Other 1.5 | Other | 1.5 |
Assurant Product Quality Score by Age
Assurant's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.8 | 26-30 | 1.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.7 | 41-45 | 1.7 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Assurant Product Quality Score by Usage
Assurant's Product Quality score was rated the highest by customers who have used Assurant's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Assurant Product Quality Score by Industry
Assurant's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Transportation industry customers.
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Assurant Product Quality vs. Competitors
Compared to its competitors, Assurant's Product Quality score is rated right above Asurion, and is preceded by Travelers.
| COMPANY | Product Quality Score | |
|---|---|---|
| Fiserv | 3.3/5 |
| Altisource | 3.2/5 |
| CNA | 2.9/5 |
| Travelers | 2.7/5 |
| Assurant | 1.9/5 |
| Asurion | 1.5/5 |
| The Warranty Group | 1.5/5 |
| AETEA | N/A |
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Assurant Pricing
Assurant ROI & Value For Money
2/5
Assurant has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Assurant Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from Assurant.
Quick Insights into Assurant ROI
Assurant's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Transportation industry.
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Ranked Assurant ROI the Highest
Ranked Assurant ROI the Lowest
Assurant ROI Score by Gender
Male customers rated Assurant's ROI score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
Assurant ROI Score by Ethnicity
Assurant's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.5 | Other | 1.5 |
Assurant ROI Score by Age
Assurant's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Assurant.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 1.8 | 26-30 | 1.8 |
31-35 1.7 | 31-35 | 1.7 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.6 | 41-45 | 1.6 |
46-50 1.6 | 46-50 | 1.6 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2 | 66+ | 2 |
Assurant ROI Score by Usage
Assurant's ROI score was rated the highest by customers who have used Assurant's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Assurant ROI Score by Industry
Assurant's ROI score was rated the highest by Accounting industry customers, and the lowest by Transportation industry customers.
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Assurant Pricing vs. Competitors
Compared to its competitors, Assurant's ROI score is rated right above Asurion, and is preceded by Travelers.
| COMPANY | Pricing Score | |
|---|---|---|
| Altisource | 3.3/5 |
| CNA | 2.9/5 |
| Fiserv | 2.9/5 |
| Travelers | 2.6/5 |
| Assurant | 2/5 |
| Asurion | 1.5/5 |
| The Warranty Group | 1.5/5 |
| AETEA | N/A |
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Assurant Customer Satisfaction (CSAT)
Assurant Customer Satisfaction (CSAT) Score
26 / 100
Assurant has an overall Customer Satisfaction score of 26 rated by its users and customers.
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Very Satisfied
15%
Satisfied
11%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
5%
Very Dissatisfied
63%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Assurant Customer Satisfaction
Assurant's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Retail industry.
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Ranked Assurant Customer Satisfaction the Highest
Ranked Assurant Customer Satisfaction the Lowest
Assurant Customer Satisfaction Score by Gender
Male customers rated Assurant's Customer Satisfaction score 13 points higher than Female customers.
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22 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 6% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 13% | |
Very Dissatisfied | 65% |
9 / 100
FemaleVery Satisfied | 4% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 0% | |
Very Dissatisfied | 87% |
Assurant Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Assurant's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.
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17 / 100
Very Satisfied
10%
Satisfied
7%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
77%
CSAT according to Hispanic or Latino
Assurant's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to African American/Black
Assurant's Customer Satisfaction (CSAT) score was rated 18% according to African American/Black users and customers.
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18 / 100
Very Satisfied
9%
Satisfied
9%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
9%
Very Dissatisfied
64%
CSAT according to Asian or Pacific Islander
Assurant's Customer Satisfaction (CSAT) score was rated 0% according to Asian or Pacific Islander users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
CSAT according to Other
Assurant's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
83%
Assurant Customer Satisfaction Score by Age
Assurant's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 25% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 41-45 | 12% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 10% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 24% |
Assurant Customer Satisfaction Score by Usage
Assurant's Customer Satisfaction score was rated the highest by customers who have used Assurant's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Assurant Customer Satisfaction Score by Industry
Assurant's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Retail industry customers.
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{
"title": "Assurant Customer Satisfaction Score by Industry",
"text": "Assurant's Customer Satisfaction score was rated the highest by Insurance industry customers, and the lowest by Retail industry customers.",
"bars": [
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
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{
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"groupId": 522,
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}Assurant Customer Satisfaction vs. Competitors
Compared to its competitors, Assurant's Customer Satisfaction score is rated right above Asurion, and is preceded by Travelers.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Altisource | 72% |
| CNA | 50% |
| Fiserv | 48% |
| Travelers | 44% |
| Assurant | 26% |
| Asurion | 11% |
| The Warranty Group | 0% |
| AETEA | 0% |
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Assurant Customer Service
1.8/5
Assurant has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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About Assurant's Customer Service
Address
Atlanta, GA 30339
Website
http://www.assurant.com/
Phone Number
(770) 763-1000
Assurant's Social Links
Quick Insights into Assurant Customer Service
Assurant's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Transportation industry.
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Ranked Assurant Customer Service the Highest
Ranked Assurant Customer Service the Lowest
Assurant Customer Service Score by Gender
Assurant's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
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Male
1.5/5
Female
1.5/5
Assurant Customer Service Score by Ethnicity
Assurant's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Assurant.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.8 | Hispanic or Latino | 1.8 |
African American/Black 1.6 | African American/Black | 1.6 |
Asian or Pacific Islander 1.5 | Asian or Pacific Islander | 1.5 |
Other 1.5 | Other | 1.5 |
Assurant Customer Service Score by Age
Assurant's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Assurant Customer Service Score by Usage
Assurant's Customer Service score was rated the highest by customers who have used Assurant's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Assurant Customer Service Score by Industry
Assurant's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Transportation industry customers.
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Assurant Customer Service vs. Competitors
Compared to its competitors, Assurant's Customer Service score is rated right above Asurion, and is preceded by Travelers.
| COMPANY | Customer Service Score | |
|---|---|---|
| Altisource | 3.3/5 |
| Fiserv | 3.1/5 |
| CNA | 2.9/5 |
| Travelers | 2.7/5 |
| Assurant | 1.8/5 |
| Asurion | 1.5/5 |
| The Warranty Group | 1.5/5 |
| AETEA | N/A |
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Assurant as an Employer
4.1/5
Assurant has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Assurant scored a -39 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Assurant would recommend the brand to a friend. ENPS measures how likely Assurant employees would recommend working at Assurant to a friend.
Net Promoter Score
-39
NPS Score
| 26% | Promoters |
|---|---|
| 9% | Passive |
| 65% | Detractors |
Employee Net Promoter Score
17
eNPS Score
| 46% | Promoters |
|---|---|
| 25% | Passive |
| 29% | Detractors |
