G2 Mission, Vision & Values | Comparably
G2 Claimed Company
G2 is the world's largest and most trusted software marketplace. More than 60 million people annually - including employees at all of the FORTUNE 500 - use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. read more
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G2 Mission, Vision & Values

G2 Mission Statement

Our mission is to make trust a central part of the digital transformation. We’re proud that over 60% of the Forbes Cloud 100 leans on G2 to increase revenue, manage and grow their reputation, and gain authentic customer insights.

G2 Vision Statement

Where you go for software.

G2 Values

  • Performance - We’re committed to building and developing a talented team that wins and delivers PEAK performances together.
  • Entrepreneurship -Be a company that invents new business models and builds new technologies that change our world for the better.
  • Authenticity - We will build a company where all employees can authentically share their thoughts and feelings.
  • Kindness - We embed heart, caring and compassion in the center of our culture.

G2 Employee Alignment

Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.

AnswerPercent
Very Important0%
Important100%
Neutral0%
Less Important0%
Not Important0%
How important was your Company's mission while job searching?
AnswerPercent
Yes100%
No0%
Are your company's goals clear, and are you invested in them?

G2 Culture at a Glance

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