

GEICO is an insurance firm that provides vehicle, property, business insurance products and services to individuals and businesses. Among its major competitors, GEICO is ranked in 9th place for NPS while USAA is 1st, and Erie Insurance Group is 2nd. Overall, GEICO has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $587.82B
GEICO's Net Promoter Score (NPS) is a -64 with 15% Promoters, 6% Passives, and 79% Detractors. Net Promoter Score tracks whether GEICO's customers would recommend using the product based on a scale of -100 to 100.
| 15% | Promoters |
|---|---|
| 6% | Passives |
| 79% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 -60 | Dec 2024 | -60 |
Jan 2025 -60 | Jan 2025 | -60 |
Feb 2025 -62 | Feb 2025 | -62 |
Mar 2025 -62 | Mar 2025 | -62 |
Apr 2025 -62 | Apr 2025 | -62 |
May 2025 -62 | May 2025 | -62 |
Jun 2025 -62 | Jun 2025 | -62 |
Jul 2025 -64 | Jul 2025 | -64 |
Aug 2025 -64 | Aug 2025 | -64 |
Sep 2025 -64 | Sep 2025 | -64 |
Nov 2025 -64 | Nov 2025 | -64 |
Jan 2026 -64 | Jan 2026 | -64 |
GEICO is ranked #4 for NPS among its competitors. USAA and Progressive Insurance come in first and second, with Allstate coming in at third. Among those competitors, it is the second most valued company.
![]() GEICO | ![]() USAA | ![]() Allstate | ![]() Progressive Insurance | |
| Global Ranking | #- | #70 | #122 | #967 |
| NPS | -64 | 7 | -31 | -16 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $587.82B | - | $31.46B | $55.91B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated GEICO's NPS 7 points higher than Male customers.
GEICO's NPS was rated -85 by Male customers on Comparably.
GEICO's NPS was rated -78 by Female customers on Comparably.
GEICO's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -96 | Caucasian | -96 |
African American/Black -90 | African American/Black | -90 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -100 | Other | -100 |
GEICO's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
GEICO's NPS was rated the highest by customers who have used GEICO's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years -63 | 1 to 2 Years | -63 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
5 to 10 Years -81 | 5 to 10 Years | -81 |
Over 10 Years -89 | Over 10 Years | -89 |
Compared to its competitors, GEICO's NPS is rated right above Farmers Insurance, and is preceded by Liberty Mutual Insurance.
| COMPANY | NPS Score | |
|---|---|---|
![]() | USAA | 7 |
![]() | Erie Insurance Group | -6 |
![]() | Progressive Insurance | -16 |
![]() | Aflac | -18 |
![]() | Allstate | -31 |
![]() | Nationwide Insurance | -31 |
![]() | State Farm Insurance | -39 |
![]() | Liberty Mutual Insurance | -45 |
![]() | GEICO | -64 |
![]() | Farmers Insurance | -67 |
Out of the 16 GEICO customer reviews 0 were positive and 16 were constructive. GEICO customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of GEICO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated GEICO's Customer Loyalty score 6% higher than Male customers.
GEICO's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
GEICO's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 64% | 26-30 | 64% |
31-35 61% | 31-35 | 61% |
36-40 67% | 36-40 | 67% |
41-45 55% | 41-45 | 55% |
46-50 79% | 46-50 | 79% |
51-55 81% | 51-55 | 81% |
56-60 76% | 56-60 | 76% |
61-65 61% | 61-65 | 61% |
66+ 74% | 66+ | 74% |
GEICO's Customer Loyalty score was rated the highest by customers who have used GEICO's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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GEICO's Customer Loyalty score was rated the highest by Consulting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, GEICO's Customer Loyalty score is rated right below Allstate.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | USAA | 87% |
![]() | Erie Insurance Group | 86% |
![]() | State Farm Insurance | 82% |
![]() | Progressive Insurance | 80% |
![]() | Nationwide Insurance | 80% |
![]() | Farmers Insurance | 79% |
![]() | Aflac | 76% |
![]() | Liberty Mutual Insurance | 76% |
![]() | Allstate | 74% |
![]() | GEICO | 71% |
GEICO has an overall Product Quality score of 1.8 out of 5 stars rated by its users and customers.
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GEICO’s product quality score is a 1.8 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated GEICO's product the highest. Reviewers from the Architecture and Planning industry rated GEICO the lowest at 1.5.
GEICO's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.
GEICO's Product Quality score was rated 1.5 by both Female and Male customers on Comparably.
GEICO's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 2.8 | Asian or Pacific Islander | 2.8 |
Other 1.5 | Other | 1.5 |
GEICO's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.9 | 31-35 | 1.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
GEICO's Product Quality score was rated the highest by customers who have used GEICO's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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GEICO's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, GEICO's Product Quality score is rated right above Farmers Insurance, and is preceded by State Farm Insurance.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | USAA | 3.3/5 |
![]() | Erie Insurance Group | 3/5 |
![]() | Aflac | 2.8/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | Nationwide Insurance | 2.5/5 |
![]() | Allstate | 2.3/5 |
![]() | Liberty Mutual Insurance | 2.3/5 |
![]() | State Farm Insurance | 2.3/5 |
![]() | GEICO | 1.8/5 |
![]() | Farmers Insurance | 1.6/5 |
GEICO has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Warehousing industry. The users from the Architecture and Planning industry think that they had the lowest ROI from GEICO.
GEICO's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Transportation industry.
GEICO's ROI score was rated 1.5 by both Female and Male customers on Comparably.
GEICO's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 1.5 | Other | 1.5 |
GEICO's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 1.7 | 26-30 | 1.7 |
31-35 2 | 31-35 | 2 |
36-40 1.6 | 36-40 | 1.6 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
GEICO's ROI score was rated the highest by customers who have used GEICO's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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GEICO's ROI score was rated the highest by Warehousing industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, GEICO's ROI score is rated right above Farmers Insurance, and is preceded by Liberty Mutual Insurance.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | USAA | 3.2/5 |
![]() | Aflac | 2.7/5 |
![]() | Erie Insurance Group | 2.7/5 |
![]() | Progressive Insurance | 2.5/5 |
![]() | Allstate | 2.3/5 |
![]() | Nationwide Insurance | 2.3/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Liberty Mutual Insurance | 2.2/5 |
![]() | GEICO | 1.7/5 |
![]() | Farmers Insurance | 1.5/5 |
GEICO has an overall Customer Satisfaction score of 7 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
GEICO's Customer Satisfaction score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Transportation industry.
Male customers rated GEICO's Customer Satisfaction score 1 points higher than Female customers.
Very Satisfied | 4% | |
|---|---|---|
Satisfied | 2% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 84% |
Very Satisfied | 5% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 81% |
GEICO's Customer Satisfaction (CSAT) score was rated 6% according to Caucasian users and customers.
GEICO's Customer Satisfaction (CSAT) score was rated 5% according to African American/Black users and customers.
GEICO's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
GEICO's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 0% | |||||||||||||||
| 31-35 | 0% | |||||||||||||||
| 36-40 | 12% | |||||||||||||||
| 41-45 | 11% | |||||||||||||||
| 46-50 | 0% | |||||||||||||||
| 51-55 | 7% | |||||||||||||||
| 56-60 | 7% | |||||||||||||||
| 61-65 | 8% | |||||||||||||||
| 66+ | 0% |
GEICO's Customer Satisfaction score was rated the highest by customers who have used GEICO's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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GEICO's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.
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"title": "GEICO Customer Satisfaction Score by Industry",
"text": "GEICO's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.",
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{
"label": "Education",
"groupId": 515,
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"stars": 0,
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{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Insurance",
"groupId": 526,
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"stars": 0,
"csatScore": 0,
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},
{
"label": "Security and Investigations",
"groupId": 560,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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{
"label": "Transportation",
"groupId": 567,
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}Compared to its competitors, GEICO's Customer Satisfaction score is rated right below Farmers Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Progressive Insurance | 45% |
![]() | Erie Insurance Group | 42% |
![]() | Aflac | 40% |
![]() | Nationwide Insurance | 34% |
![]() | Allstate | 32% |
![]() | Liberty Mutual Insurance | 32% |
![]() | State Farm Insurance | 31% |
![]() | USAA | 30% |
![]() | Farmers Insurance | 17% |
![]() | GEICO | 7% |
GEICO has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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5260 Western Avenue Chevy, Chevy Chase, MD 20815
https://www.geico.com/
1-800-841-3000
GEICO's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Transportation industry.
GEICO's Customer Service score was rated 1.5 by both Female and Male customers on Comparably.
GEICO's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.5 | African American/Black | 1.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 1.5 | Other | 1.5 |
GEICO's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 1.6 | 26-30 | 1.6 |
31-35 1.9 | 31-35 | 1.9 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
GEICO's Customer Service score was rated the highest by customers who have used GEICO's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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GEICO's Customer Service score was rated the highest by Warehousing industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, GEICO's Customer Service score is rated right above Farmers Insurance, and is preceded by Liberty Mutual Insurance.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | USAA | 3.3/5 |
![]() | Erie Insurance Group | 2.8/5 |
![]() | Progressive Insurance | 2.7/5 |
![]() | Aflac | 2.5/5 |
![]() | Allstate | 2.4/5 |
![]() | Nationwide Insurance | 2.2/5 |
![]() | State Farm Insurance | 2.2/5 |
![]() | Liberty Mutual Insurance | 2.1/5 |
![]() | GEICO | 1.8/5 |
![]() | Farmers Insurance | 1.5/5 |
GEICO has a 2.7/5 stars for its overall company culture rated by their employees

GEICO scored a -64 for Net Promoter Score and a -45 for Employee Net Promoter Score. NPS gauges how likely a customer of GEICO would recommend the brand to a friend. ENPS measures how likely GEICO employees would recommend working at GEICO to a friend.
| 15% | Promoters |
|---|---|
| 6% | Passive |
| 79% | Detractors |
| 20% | Promoters |
|---|---|
| 15% | Passive |
| 65% | Detractors |