Hallmark Mission, Vision & Values
Hallmark Mission Statement
That our products and services must enrich people’s lives. That creativity and quality – in our products, services and all that we do – are essential to our success. That innovation in all areas of our business is essential to attaining and sustaining leadership. That the people of Hallmark are our company’s most valuable resource. That distinguished financial performance is imperative to accomplish our broader purpose. That our private ownership must be preserved.
Hallmark Vision Statement
We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.
Hallmark Values
- Excellence in all we do.
- High standards of ethics and integrity.
- Caring and responsible
- Business strategies
- Corporate behavior
- Our relationships
- Business partners
- Suppliers
- Customers
- Communities
Hallmark Employee Alignment
Hallmark's mission, vision & values motivate 25% of Hallmark employees. 25% of employees say that the main reason they stay at Hallmark is because of the Hallmark company mission. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
