McDonald's Mission, Vision & Values
McDonald's Mission Statement
McDonald's brand mission is to be our customers' favorite place and way to eat and drink. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.
McDonald's Vision Statement
To move with velocity to drive profitable growth and become an even better McDonald s serving more customers delicious food each day around the world.
McDonald's Values
No one has added McDonald's' values yet.
McDonald's Employee Alignment
McDonald's' mission, vision & values motivate 52% of McDonald's employees. Besides getting paid, the “company mission” is the most important thing about their work for 15% of employees at McDonald's. 11% of employees say that the main reason they stay at McDonald's is because of the McDonald's company mission. When asked to whom they feel the most loyal at work, 11% of employees said McDonald's' mission and vision. Comparably data clearly shows that a focused mission statement and cohesive core company values are vital to maintaining employee alignment.
