GfK Claimed Company

EMPLOYEE PARTICIPANTS: 95

TOTAL RATINGS: 931

IDG

EMPLOYEE PARTICIPANTS: 53

TOTAL RATINGS: 331

GfK vs IDG

Compare GfK versus IDG for CEO Rating, Overall Culture Score, Brand Ranking, and other ratings. Results were generated by 95 employees and customers of GfK and 53 employees and customers of IDG.

GfK

GfK's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of GfK.

IDG

IDG's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of IDG.

3.4/5

Product Quality

3.3/5

3/5

Pricing

3.6/5

3.2/5

Customer Service

3.5/5

-7

NPS Score

37%	Promoters
19%	Passive
44%	Detractors

NPS Score

43%	Promoters
19%	Passive
38%	Detractors

Net Promoter Score
Winner by 12

See how GfK compares to its competitors

See how IDG compares to its competitors

Gartner

Ipsos

Kantar

Working at GfK vs Working at IDG

62 / 100

CEO Rating

Kumaran Ramanathan

72 / 100

CEO Rating
Winner by 10%

GfK

GfK doesn't have enough ratings to calculate the Team Culture Ratings.

Know someone that works there? Invite them to rate their experience.

IDG

Employees at IDG rate their CEO, Kumaran Ramanathan, 72/100. This score is 10% higher than the scores of GfK's CEO, Peter Feld.

CEO Score 62

CEO Score

CEO Score 72

Overall Culture 58

Overall Culture

Overall Culture 68

-36

eNPS

-16

Gender Score 55

Gender Score

Gender Score N/A

Diversity Score 61

Diversity Score

Diversity Score 68

Perk And Benefits 53

Perk And Benefits

Perk And Benefits 59

Professional Dev. 54

Professional Dev.

Professional Dev. 73

Overall Culture at GfK vs IDG

/ 100

GfK

Employees at GfK rate their Overall Culture a 58/100, with Sales and IT as the two departments that rate their experience the highest.

/ 100

IDG

Employees at IDG rate their Overall Culture a /100.

Overall Culture
Winner by 10%

GfK58
IDG

Employee Net Promoter Score at GfK vs IDG

-36

eNPS

GfK

17 Promoters 22%

15 Passives 20%

45 Detractors 58%

-16

eNPS

IDG

13 Promoters 32%

8 Passives 20%

19 Detractors 48%

Employee Net Promoter Score
Winner by %

GfK-36
IDG

Gender Score at GfK vs IDG

/ 100

GfK

Employees at GfK rate their Gender Score a 55/100, with Marketing as the department that rate their experience the highest.

Gender Score
Winner

/ 100

IDG

IDG doesn't have enough ratings to calculate Gender Score ratings.

Know someone that works there? Invite them to rate their experience.

GfK55

Diversity Score at GfK vs IDG

/ 100

GfK

Employees at GfK rate their Diversity Score a 61/100.

/ 100

IDG

Employees at IDG rate their Diversity Score a /100.

Diversity Score
Winner by 7%

GfK61
IDG

Perk and Benefits Score at GfK vs IDG

/ 100

GfK

Employees at GfK rate their Perk and Benefits Score a 53/100, with IT and Marketing as the two departments that rate their experience the highest.

/ 100

IDG

Employees at IDG rate their Perk and Benefits Score a /100.

Perk and Benefits Score
Winner by 6%

GfK52
IDG

Professional Development Score at GfK vs IDG

/ 100

GfK

Employees at GfK rate their Professional Development Score a 54/100.

/ 100

IDG

Employees at IDG rate their Professional Development Score a /100.

Professional Development Score
Winner by 19%

GfK52
IDG

Leadership Culture Ratings vs IDG

GfK rates % lower than IDG on Leadership Culture Ratings vs IDG Ratings based on looking at 284 ratings from employees of the two companies. Ratings come from the answers to questions like "What do you like best about the leadership team?" and "Do you approve of your CEOs management style?".

GfK59
IDG

Compensation Culture Ratings vs IDG

GfK rates % lower than IDG on Compensation Culture Ratings vs IDG Ratings based on looking at 175 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you believe you're paid fairly?" and "Are you satisfied with your stock/equity compensation?".

GfK50
IDG

Team Culture Ratings vs IDG

GfK rates % lower than IDG on Team Culture Ratings vs IDG Ratings based on looking at 163 ratings from employees of the two companies. Ratings come from the answers to questions like "Do you look forward to interacting with your coworkers?" and "Are your company's meetings effective?".

GfK69
IDG

Environment Culture Ratings vs IDG

GfK rates % lower than IDG on Environment Culture Ratings vs IDG Ratings based on looking at 156 ratings from employees of the two companies. Ratings come from the answers to questions like "Does someone you work with closely, make you want to quit your job?" and "What is most positive about the culture and environment at your company?".

GfK61
IDG

Sentiment Culture Ratings vs IDG

GfK rates % lower than IDG on Sentiment Culture Ratings vs IDG Ratings based on looking at 229 ratings from employees of the two companies. Ratings come from the answers to questions like "Are you typically excited about going to work each day?" and "What makes you most happy at work?".

GfK58
IDG