

10 Federal Companies is a commercial real estate firm that leverages technology and vertical integration to create superior risk-adjusted returns. Founded in 2010, our drive to pioneer new methods to improve performance has enabled us to become a leader in our industries. With a unique approach to holding proprietary systems for all departments including, but not limited to, Self Storage, Construction, Multi-Family, Technology, and Finance. 10 Federal is headquartered in Raleigh, NC with properties across the United States, located predominantly within the southeast with properties in 16 states. Our technology has nationwide capabilities, a centralized back office, and in-house Call Center which allows us to own and operate properties across the country. Among its major competitors, 10 Federal Storage is ranked in 8th place for NPS while Pure Storage is 1st, and U-Haul is 2nd.
10 Federal Storage's Net Promoter Score (NPS) is a -100 with 0% Promoters, 0% Passives, and 100% Detractors. Net Promoter Score tracks whether 10 Federal Storage's customers would recommend using the product based on a scale of -100 to 100.
| 0% | Promoters |
|---|---|
| 0% | Passives |
| 100% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 -100 | Nov 2024 | -100 |
Sep 2025 -100 | Sep 2025 | -100 |
10 Federal Storage is ranked #4 for NPS among its competitors. Pure Storage and Public Storage come in first and second, with Extra Space Storage coming in at third.
![]() 10 Federal Storage | ![]() Pure Storage | ![]() Public Storage | ![]() Extra Space Storage | |
| Global Ranking | #- | #543 | #- | #- |
| NPS | -100 | 41 | -70 | -80 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $11.51B | $50.57B | $19.51B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, 10 Federal Storage's NPS is rated right below Red Dot Storage.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Pure Storage | 41 |
![]() | U-Haul | -63 |
![]() | Cubesmart | -68 |
![]() | Public Storage | -70 |
![]() | Extra Space Storage | -80 |
![]() | LifeStorage | -83 |
![]() | Red Dot Storage | -93 |
![]() | 10 Federal Storage | -100 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of 10 Federal Storage users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, 10 Federal Storage's Customer Loyalty score is rated right above Public Storage, and is preceded by Pure Storage.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Pure Storage | 85% |
![]() | 10 Federal Storage | 85% |
![]() | Public Storage | 81% |
![]() | Extra Space Storage | 77% |
![]() | LifeStorage | 77% |
![]() | Cubesmart | 75% |
![]() | Red Dot Storage | 73% |
![]() | U-Haul | 59% |
10 Federal Storage has an overall Product Quality score of 1.7 out of 5 stars rated by its users and customers.
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10 Federal Storage’s product quality score is a 1.7 out of 5 as rated by its users and customers.
Compared to its competitors, 10 Federal Storage's Product Quality score is rated right above U-Haul, and is preceded by Cubesmart.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Pure Storage | 4/5 |
![]() | Cubesmart | 1.7/5 |
![]() | 10 Federal Storage | 1.7/5 |
![]() | U-Haul | 1.6/5 |
![]() | Public Storage | 1.5/5 |
![]() | LifeStorage | 1.5/5 |
![]() | Extra Space Storage | 1.5/5 |
![]() | Red Dot Storage | 1.5/5 |
10 Federal Storage has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.
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Compared to its competitors, 10 Federal Storage's ROI score is rated right above U-Haul, and is preceded by Pure Storage.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Pure Storage | 3.8/5 |
![]() | 10 Federal Storage | 1.7/5 |
![]() | U-Haul | 1.7/5 |
![]() | Cubesmart | 1.5/5 |
![]() | Public Storage | 1.5/5 |
![]() | Extra Space Storage | 1.5/5 |
![]() | LifeStorage | 1.5/5 |
![]() | Red Dot Storage | 1.5/5 |
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, 10 Federal Storage's Customer Satisfaction score is rated right below Red Dot Storage.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Pure Storage | 77% |
![]() | Cubesmart | 22% |
![]() | U-Haul | 19% |
![]() | Public Storage | 19% |
![]() | Extra Space Storage | 13% |
![]() | LifeStorage | 9% |
![]() | Red Dot Storage | 4% |
![]() | 10 Federal Storage | 0% |
10 Federal Storage has an overall Customer Service score of 1.7 out of 5 stars rated by its users and customers.
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3301 Atlantic Ave, Raleigh, NC 27604
https://10federalstorage.com/
(855) 744-1010
Compared to its competitors, 10 Federal Storage's Customer Service score is rated right above U-Haul, and is preceded by Pure Storage.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Pure Storage | 4/5 |
![]() | 10 Federal Storage | 1.7/5 |
![]() | U-Haul | 1.5/5 |
![]() | Cubesmart | 1.5/5 |
![]() | Public Storage | 1.5/5 |
![]() | Extra Space Storage | 1.5/5 |
![]() | LifeStorage | 1.5/5 |
![]() | Red Dot Storage | 1.5/5 |
10 Federal Storage has a 4.2/5 stars for its overall company culture rated by their employees

10 Federal Storage scored a -100 for Net Promoter Score and a 58 for Employee Net Promoter Score. NPS gauges how likely a customer of 10 Federal Storage would recommend the brand to a friend. ENPS measures how likely 10 Federal Storage employees would recommend working at 10 Federal Storage to a friend.
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
| 74% | Promoters |
|---|---|
| 10% | Passive |
| 16% | Detractors |