ITC Limited NPS & Customer Reviews

Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Brand Page

ITC Limited

Marketing or Exec? Claim Your Free Account

ITC Limited

Rate this Brand

About ITC Limited's Brand

ITC Limited Among its major competitors, ITC Limited is ranked in 2nd place for NPS while Tata is 1st, and Procter & Gamble is 3rd.

Brand at a Glance

84%

Customer Loyalty

4/5

Product Quality

3.8/5

Pricing

4/5

Customer Service

ITC Limited Ranking

^#1 / 4 of its competitors

ITC Limited NPS

ITC Limited's Net Promoter Score (NPS) is a 34 with 55% Promoters, 24% Passives, and 21% Detractors. Net Promoter Score tracks whether ITC Limited's customers would recommend using the product based on a scale of -100 to 100.

ITC Limited Overall NPS

NPS

55%	Promoters
24%	Passives
21%	Detractors

ITC Limited NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2023 38	Feb 2023	38
Mar 2023 38	Mar 2023	38
Jun 2023 25	Jun 2023	25
Aug 2023 26	Aug 2023	26
Sep 2023 25	Sep 2023	25
Nov 2023 24	Nov 2023	24
Dec 2023 22	Dec 2023	22
Mar 2024 27	Mar 2024	27
Apr 2024 30	Apr 2024	30
May 2024 31	May 2024	31
Dec 2024 32	Dec 2024	32
Mar 2025 33	Mar 2025	33

How Other Brands Compare

ITC Limited is ranked first for NPS among its competitors. Procter & Gamble and Nestle USA come in second and third, with Infosys coming in at #4.

	ITC Limited	Procter & Gamble	Nestle USA	Infosys
Global Ranking	#-	#92	#141	#502
NPS	34	28	22	15
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$330.66B	$315.74B	$80.98B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

ITC Limited NPS by Gender

Female customers rated ITC Limited's NPS 67 points higher than Male customers.

Male

ITC Limited's NPS was rated by Male customers on Comparably.

25%

Promoters

50%

Passives

25%

Detractors

Female

ITC Limited's NPS was rated 67 by Female customers on Comparably.

67%

Promoters

33%

Passives

Detractors

ITC Limited NPS by Ethnicity

ITC Limited's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Asian or Pacific Islander 15	Asian or Pacific Islander	15
Other 100	Other	100

ITC Limited NPS by Age

ITC Limited's NPS was rated 43 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

57%

29%

14%

ITC Limited NPS vs. Competitors

Compared to its competitors, ITC Limited's NPS is rated right above Procter & Gamble, and is preceded by Tata.

COMPANY		NPS Score
	Tata	82
	ITC Limited	34
	Procter & Gamble	28
	Nestle USA	22
	L&T Co.	21
	Hindustan Unilever	20
	Infosys	15
	ITVS	-100

ITC Limited Customer Reviews

ITC Limited Customer Loyalty

84%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

84% of ITC Limited users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

84%

16%

ITC Limited Customer Loyalty Score by Gender

Female customers rated ITC Limited's Customer Loyalty score 7% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of ITC Limited.

Male

78%

Yes

Female

85%

Yes

ITC Limited Customer Loyalty Score by Ethnicity

ITC Limited's Customer Loyalty score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ITC Limited.

out of 100

Asian or Pacific Islander

100

out of 100

Other

ITC Limited Customer Loyalty Score by Age

ITC Limited's Customer Loyalty score was rated 87% by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ITC Limited.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 87%	18-25	87%

ITC Limited Customer Loyalty Score by Industry

ITC Limited's Customer Loyalty score was rated 100% by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	100%

ITC Limited Customer Loyalty vs. Competitors

Compared to its competitors, ITC Limited's Customer Loyalty score is rated right above Infosys, and is preceded by L&T Co..

COMPANY		Customer Loyalty Score
	Tata	87%
	L&T Co.	85%
	ITC Limited	84%
	Infosys	82%
	Procter & Gamble	79%
	Nestle USA	79%
	Hindustan Unilever	65%
	ITVS	10%

Unlock ITC Limited Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ITC Limited Customer Loyalty vs. Competitors data and gain insights into your customers today.

ITC Limited Product Quality

4/5

ITC Limited has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock ITC Limited's overall Product Quality score rated by its users and customers.

ITC Limited Product Information

ITC Limited’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated ITC Limited's product the highest.

Website: http://www.itcportal.com

Company Size: 10,000+ Employees

Industry

Tech

Consumer Services

Ecommerce and Marketplaces

Enterprise

Marketplaces

SaaS

Quick Insights into ITC Limited Product Quality

ITC Limited's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.

Sign Up to unlock insights into how customers have ranked ITC Limited's Product Quality.

Ranked ITC Limited Product Quality the Highest

Female	4.3
Other	4.3
Tech	4

Ranked ITC Limited Product Quality the Lowest

Asian or Pacific Islander	3.8
Male	3.4

ITC Limited Product Quality Score by Gender

Female customers rated ITC Limited's Product Quality score 0.9 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of ITC Limited.

Male

3.4/5

Female

4.3/5

ITC Limited Product Quality Score by Ethnicity

ITC Limited's Product Quality score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of ITC Limited.

Summary	Ethnicity	Score
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 4.3	Other	4.3

ITC Limited Product Quality Score by Age

ITC Limited's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ITC Limited.

Summary	Age	Score
18-25 3.9	18-25	3.9

ITC Limited Product Quality Score by Industry

ITC Limited's Product Quality score was rated 4 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Tech	4

ITC Limited Product Quality vs. Competitors

Compared to its competitors, ITC Limited's Product Quality score is rated right above Procter & Gamble, and is preceded by Tata.

COMPANY		Product Quality Score
	Tata	4.5/5
	ITC Limited	4/5
	Procter & Gamble	4/5
	Nestle USA	3.9/5
	L&T Co.	3.7/5
	Infosys	3.7/5
	Hindustan Unilever	3.5/5
	ITVS	1.5/5

Unlock ITC Limited Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ITC Limited Product Quality vs. Competitors data and gain insights into your customers today.

ITC Limited Pricing

ITC Limited ROI & Value For Money

3.8/5

ITC Limited has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

Sign Up to unlock ITC Limited's overall ROI score rated by its users and customers.

ITC Limited Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into ITC Limited ROI

ITC Limited's ROI score was rated highest by Female customers, and rated lowest by Male customers.

Sign Up to unlock insights into how customers have ranked ITC Limited's ROI score.

Ranked ITC Limited ROI the Highest

Female	4.2
Other	3.8
Tech	3.6

Ranked ITC Limited ROI the Lowest

Asian or Pacific Islander	3.6
Male	2.9

ITC Limited ROI Score by Gender

Female customers rated ITC Limited's ROI score 1.3 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of ITC Limited.

Male

2.9/5

Female

4.2/5

ITC Limited ROI Score by Ethnicity

ITC Limited's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ITC Limited.

Summary	Ethnicity	Score
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Other 3.8	Other	3.8

ITC Limited ROI Score by Age

ITC Limited's ROI score was rated 3.5 stars by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full ROI by Age data of ITC Limited.

Summary	Age	Score
18-25 3.5	18-25	3.5

ITC Limited ROI Score by Industry

ITC Limited's ROI score was rated 3.6 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Tech	3.6

ITC Limited Pricing vs. Competitors

Compared to its competitors, ITC Limited's ROI score is rated right above Nestle USA, and is preceded by L&T Co..

COMPANY		Pricing Score
	Tata	4.6/5
	Procter & Gamble	3.9/5
	L&T Co.	3.9/5
	ITC Limited	3.8/5
	Nestle USA	3.7/5
	Hindustan Unilever	3.7/5
	Infosys	3.7/5
	ITVS	1.5/5

Unlock ITC Limited ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ITC Limited ROI vs. Competitors data and gain insights into your customers today.

ITC Limited Customer Satisfaction (CSAT)

ITC Limited Customer Satisfaction (CSAT) Score

93 / 100

ITC Limited has an overall Customer Satisfaction score of 93 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	37%
Satisfied	56%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	4%
Very Dissatisfied	3%

Very Satisfied

37%

Satisfied

56%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into ITC Limited Customer Satisfaction

ITC Limited's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.

Sign Up to unlock insights into how customers have ranked ITC Limited's Customer Satisfaction.

Ranked ITC Limited Customer Satisfaction the Highest

Female	100%
Other	100%
Tech	100%

Ranked ITC Limited Customer Satisfaction the Lowest

Asian or Pacific Islander	86%
Male	75%

ITC Limited Customer Satisfaction Score by Gender

Female customers rated ITC Limited's Customer Satisfaction score 25 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of ITC Limited.

75 / 100

Male

	Very Satisfied	25%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	25%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	33%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

ITC Limited Customer Satisfaction Score by Ethnicity

Asian or Pacific Islander
86%
Other
100%

CSAT according to Asian or Pacific Islander

ITC Limited's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ITC Limited.

86 / 100

Very Satisfied	29%
Satisfied	57%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	14%
Very Dissatisfied	0%

Very Satisfied

29%

Satisfied

57%

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

CSAT according to Other

ITC Limited's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ITC Limited.

100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

ITC Limited Customer Satisfaction Score by Age

ITC Limited's Customer Satisfaction score was rated 86 points by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of ITC Limited.

100

Breakdown

Age

Score

18-25

86%

ITC Limited Customer Satisfaction Score by Industry

ITC Limited's Customer Satisfaction score was rated 100 points by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "ITC Limited Customer Satisfaction Score by Industry",
	"text": "ITC Limited's Customer Satisfaction score was rated 100 points by Tech industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "ITC Limited's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Tech	100

ITC Limited Customer Satisfaction vs. Competitors

Compared to its competitors, ITC Limited's Customer Satisfaction score is rated right above Procter & Gamble, and is preceded by Tata.

COMPANY		Customer Satisfaction (CSAT) Score
	Tata	100%
	ITC Limited	93%
	Procter & Gamble	78%
	Infosys	77%
	L&T Co.	75%
	Nestle USA	73%
	Hindustan Unilever	34%
	ITVS	0%

Unlock ITC Limited Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ITC Limited Customer Satisfaction vs. Competitors data and gain insights into your customers today.

ITC Limited Customer Service

4/5

ITC Limited has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock ITC Limited's overall Customer Service score rated by its users and customers.

About ITC Limited's Customer Service

Website

http://www.itcportal.com

Quick Insights into ITC Limited Customer Service

ITC Limited's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.

Sign Up to unlock insights into how customers have ranked ITC Limited's Customer Service score.

Ranked ITC Limited Customer Service the Highest

Female	4.3
Other	4
18-25	3.8

Ranked ITC Limited Customer Service the Lowest

Asian or Pacific Islander	3.8
Male	3.2

ITC Limited Customer Service Score by Gender

Female customers rated ITC Limited's Customer Service score 1.1 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of ITC Limited.

Male

3.2/5

Female

4.3/5

ITC Limited Customer Service Score by Ethnicity

ITC Limited's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ITC Limited.

100

Summary	Ethnicity	Customer Service Score
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Other 4	Other	4

ITC Limited Customer Service Score by Age

ITC Limited's Customer Service score was rated 3.8 stars by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of ITC Limited.

100

Summary	Age	Customer Service Score
18-25 3.8	18-25	3.8

ITC Limited Customer Service Score by Industry

ITC Limited's Customer Service score was rated 3.8 stars by Tech industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Tech	3.8

ITC Limited Customer Service vs. Competitors

Compared to its competitors, ITC Limited's Customer Service score is rated right above Procter & Gamble, and is preceded by Tata.

COMPANY		Customer Service Score
	Tata	4.3/5
	ITC Limited	4/5
	Procter & Gamble	3.9/5
	Nestle USA	3.9/5
	L&T Co.	3.8/5
	Infosys	3.8/5
	Hindustan Unilever	3.6/5
	ITVS	1.5/5

Unlock ITC Limited Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full ITC Limited Customer Service vs. Competitors data and gain insights into your customers today.

ITC Limited as an Employer

4.1/5

ITC Limited has a 4.1/5 stars for its overall company culture rated by their employees

bottom

45%

CEO of ITC Limited

Sanjiv Puri

In the Bottom 45% of Similar Sized Companies on Comparably.

Consumer vs. Employees

ITC Limited scored a 34 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of ITC Limited would recommend the brand to a friend. ENPS measures how likely ITC Limited employees would recommend working at ITC Limited to a friend.

Net Promoter Score

NPS Score

55%	Promoters
24%	Passive
21%	Detractors

Employee Net Promoter Score

eNPS Score

43%	Promoters
14%	Passive
43%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail