AIA Group NPS & Customer Reviews

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AIA Group

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AIA Group

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About AIA Group's Brand

Provider of life insurance in the Asia-Pacific region. The company provides individuals and businesses with multiple insurance and retirement products 15 geographical markets. Among its major competitors, AIA Group is ranked in 1st place for NPS while AXA US is 2nd, and Manulife is 3rd.

Brand at a Glance

93%

Customer Loyalty

4.2/5

Product Quality

3.7/5

Pricing

3.7/5

Customer Service

AIA Group Ranking

^#1 / 4 of its competitors

AIA Group NPS

AIA Group's Net Promoter Score (NPS) is a 50 with 71% Promoters, 8% Passives, and 21% Detractors. Net Promoter Score tracks whether AIA Group's customers would recommend using the product based on a scale of -100 to 100.

AIA Group Overall NPS

NPS

71%	Promoters
8%	Passives
21%	Detractors

AIA Group NPS Trend

-100

-50

100

Summary	Date	Score
Jul 2022 66	Jul 2022	66
Oct 2022 75	Oct 2022	75
Nov 2022 80	Nov 2022	80
Dec 2022 49	Dec 2022	49
Jan 2023 57	Jan 2023	57
Aug 2023 37	Aug 2023	37
Oct 2023 44	Oct 2023	44
Feb 2024 50	Feb 2024	50
Mar 2024 54	Mar 2024	54
Jun 2025 41	Jun 2025	41
Oct 2025 46	Oct 2025	46
Nov 2025 50	Nov 2025	50

How Other Brands Compare

AIA Group is ranked first for NPS among its competitors. AIG and Prudential come in second and third, with Travelers coming in at #4.

	AIA Group	Prudential	AIG	Travelers
Global Ranking	#-	#176	#302	#381
NPS	50	-4	11	-8
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	-	$36.42B	$40.99B	$37.99B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

AIA Group NPS by Gender

AIA Group's NPS was rated 67 by Female customers on Comparably.

Female

AIA Group's NPS was rated 67 by Female customers on Comparably.

67%

Promoters

33%

Passives

Detractors

Male

N/A

AIA Group's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

AIA Group NPS by Ethnicity

AIA Group's NPS was rated 75 points by Asian or Pacific Islander customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Asian or Pacific Islander 75	Asian or Pacific Islander	75

AIA Group NPS by Age

AIA Group's NPS was rated 67 points by customers ages 26-30 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

26-30

67%

33%

AIA Group NPS vs. Competitors

Compared to its competitors, AIA Group's NPS is rated right above AXA US.

COMPANY		NPS Score
	AIA Group	50
	AXA US	25
	Manulife	16
	AIG	11
	AmTrust Financial	6
	Prudential	-4
	Travelers	-8
	Assurant	-39

AIA Group Customer Loyalty

93%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

93% of AIA Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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93%

AIA Group Customer Loyalty Score by Gender

AIA Group's Customer Loyalty score was rated 100 by Female customers on Comparably.

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Female

100%

Yes

Male

N/A

Yes

AIA Group Customer Loyalty Score by Ethnicity

AIA Group's Customer Loyalty score was rated 100% by Asian or Pacific Islander customers on Comparably.

% who answered "Yes"

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100

out of 100

Asian or Pacific Islander

AIA Group Customer Loyalty Score by Age

AIA Group's Customer Loyalty score was rated 100% by customers ages 26-30 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
26-30 100%	26-30	100%

AIA Group Customer Loyalty vs. Competitors

Compared to its competitors, AIA Group's Customer Loyalty score is rated right above AXA US.

COMPANY		Customer Loyalty Score
	AIA Group	93%
	AXA US	81%
	AmTrust Financial	80%
	Travelers	80%
	Prudential	75%
	Manulife	73%
	Assurant	67%
	AIG	64%

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AIA Group Product Quality

4.2/5

AIA Group has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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AIA Group Product Information

AIA Group’s product quality score is a 4.2 out of 5 as rated by its users and customers.

Website: www.aia.com

Company Size: 10,000+ Employees

Quick Insights into AIA Group Product Quality

AIA Group's Product Quality score was rated highest by Asian or Pacific Islander customers.

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Ranked AIA Group Product Quality the Highest

Asian or Pacific Islander	4.7
26-30	4.6
Female	3.8

AIA Group Product Quality Score by Gender

AIA Group's Product Quality score was rated 3.8 by Female customers on Comparably.

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Female

3.8/5

Male

N/A

AIA Group Product Quality Score by Ethnicity

AIA Group's Product Quality score was rated 4.7 stars by Asian or Pacific Islander customers on Comparably.

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Summary	Ethnicity	Score
Asian or Pacific Islander 4.7	Asian or Pacific Islander	4.7

AIA Group Product Quality Score by Age

AIA Group's Product Quality score was rated 4.6 stars by customers ages 26-30 on Comparably.

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Summary	Age	Score
26-30 4.6	26-30	4.6

AIA Group Product Quality vs. Competitors

Compared to its competitors, AIA Group's Product Quality score is rated right above AXA US.

COMPANY		Product Quality Score
	AIA Group	4.2/5
	AXA US	3.8/5
	Manulife	3.6/5
	AmTrust Financial	3.4/5
	AIG	3.3/5
	Prudential	3.3/5
	Travelers	2.7/5
	Assurant	1.9/5

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AIA Group Pricing

AIA Group ROI & Value For Money

3.7/5

AIA Group has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Quick Insights into AIA Group ROI

AIA Group's ROI score was rated highest by Asian or Pacific Islander customers.

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Ranked AIA Group ROI the Highest

Asian or Pacific Islander	4.6
26-30	4.5
Female	3.8

AIA Group ROI Score by Gender

AIA Group's ROI score was rated 3.8 by Female customers on Comparably.

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Female

3.8/5

Male

N/A

AIA Group ROI Score by Ethnicity

AIA Group's ROI score was rated 4.6 stars by Asian or Pacific Islander customers on Comparably.

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Summary	Ethnicity	Score
Asian or Pacific Islander 4.6	Asian or Pacific Islander	4.6

AIA Group ROI Score by Age

AIA Group's ROI score was rated 4.5 stars by customers ages 26-30 on Comparably.

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Summary	Age	Score
26-30 4.5	26-30	4.5

AIA Group Pricing vs. Competitors

Compared to its competitors, AIA Group's ROI score is rated right above AXA US.

COMPANY		Pricing Score
	AIA Group	3.7/5
	AXA US	3.7/5
	AmTrust Financial	3.6/5
	Manulife	3.4/5
	AIG	3.4/5
	Prudential	3.2/5
	Travelers	2.6/5
	Assurant	2/5

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AIA Group Customer Satisfaction (CSAT)

AIA Group Customer Satisfaction (CSAT) Score

73 / 100

AIA Group has an overall Customer Satisfaction score of 73 rated by its users and customers.

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Very Satisfied	37%
Satisfied	36%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	18%

Very Satisfied

37%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

18%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into AIA Group Customer Satisfaction

AIA Group's Customer Satisfaction score was rated highest by Asian or Pacific Islander customers.

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Ranked AIA Group Customer Satisfaction the Highest

Asian or Pacific Islander	100%
Female	67%

AIA Group Customer Satisfaction Score by Gender

AIA Group's Customer Satisfaction score was rated 67 by Female customers on Comparably.

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67 / 100

Female

	Very Satisfied	0%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	0%
	Very Dissatisfied	0%

AIA Group Customer Satisfaction Score by Ethnicity

Asian or Pacific Islander
100%

CSAT according to Asian or Pacific Islander

AIA Group's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	0%
Satisfied	100%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

Satisfied

100%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

AIA Group Customer Satisfaction vs. Competitors

Compared to its competitors, AIA Group's Customer Satisfaction score is rated right above Manulife, and is preceded by AXA US.

COMPANY		Customer Satisfaction (CSAT) Score
	AXA US	100%
	AIA Group	73%
	Manulife	65%
	AmTrust Financial	62%
	AIG	58%
	Prudential	55%
	Travelers	44%
	Assurant	25%

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AIA Group Customer Service

3.7/5

AIA Group has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About AIA Group's Customer Service

Address

, Hong Kong,

Website

www.aia.com

Phone Number

Quick Insights into AIA Group Customer Service

AIA Group's Customer Service score was rated highest by customers ages 26-30.

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Ranked AIA Group Customer Service the Highest

26-30	4.5
Asian or Pacific Islander	4.5
Female	3.8

AIA Group Customer Service Score by Gender

AIA Group's Customer Service score was rated 3.8 by Female customers on Comparably.

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Female

3.8/5

Male

N/A

AIA Group Customer Service Score by Ethnicity

AIA Group's Customer Service score was rated 4.5 stars by Asian or Pacific Islander customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Asian or Pacific Islander 4.5	Asian or Pacific Islander	4.5

AIA Group Customer Service Score by Age

AIA Group's Customer Service score was rated 4.5 stars by customers ages 26-30 on Comparably.

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100

Summary	Age	Customer Service Score
26-30 4.5	26-30	4.5

AIA Group Customer Service vs. Competitors

Compared to its competitors, AIA Group's Customer Service score is rated right above AmTrust Financial, and is preceded by AXA US.

COMPANY		Customer Service Score
	AXA US	4/5
	AIA Group	3.7/5
	AmTrust Financial	3.5/5
	Manulife	3.5/5
	AIG	3.3/5
	Prudential	3.2/5
	Travelers	2.7/5
	Assurant	1.8/5

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AIA Group as an Employer

4.1/5

AIA Group has a 4.1/5 stars for its overall company culture rated by their employees

top

30%

CEO of AIA Group

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

AIA Group scored a 50 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of AIA Group would recommend the brand to a friend. ENPS measures how likely AIA Group employees would recommend working at AIA Group to a friend.

Net Promoter Score

NPS Score

71%	Promoters
8%	Passive
21%	Detractors

Employee Net Promoter Score

eNPS Score

60%	Promoters
0%	Passive
40%	Detractors

Global Ranking Snapshot

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