

Avant is dedicated to building premier digital banking solutions for the middle class through a combination of technology, analytics and superior customer service. Since 2012, Avant has connected over 1.5 million customers to over $7.5 billion in loans and 800,000 credit cards. A high growth financial technology company, Avant has been featured in The Wall Street Journal, The New York Times, TechCrunch, Fortune, Bloomberg, and has raised over $600 million of equity capital. We believe that great ideas come from anyone and anywhere, that everyone is an owner who drives change, and that we have more fun when we work together. We're problem solvers who love collaborating with intelligent and highly-motivated people to reshape the face of digital banking. Among its major competitors, Avant is ranked in 7th place for NPS while Pave is 1st, and OnDeck is 2nd.Their current valuation is $1.98B
Avant's Net Promoter Score (NPS) is a -48 with 24% Promoters, 4% Passives, and 72% Detractors. Net Promoter Score tracks whether Avant's customers would recommend using the product based on a scale of -100 to 100.
| 24% | Promoters |
|---|---|
| 4% | Passives |
| 72% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 -50 | Apr 2024 | -50 |
May 2024 -48 | May 2024 | -48 |
Sep 2024 -48 | Sep 2024 | -48 |
Oct 2024 -46 | Oct 2024 | -46 |
Nov 2024 -48 | Nov 2024 | -48 |
Dec 2024 -48 | Dec 2024 | -48 |
Feb 2025 -48 | Feb 2025 | -48 |
Mar 2025 -49 | Mar 2025 | -49 |
Apr 2025 -49 | Apr 2025 | -49 |
May 2025 -49 | May 2025 | -49 |
Jun 2025 -51 | Jun 2025 | -51 |
Oct 2025 -49 | Oct 2025 | -49 |
Avant is ranked third for NPS among its competitors. Landmark and SoFi come in first and second, with BorrowersFirst coming in at #4. Among those competitors, it is the lowest valued company behind SoFi.
![]() Avant | ![]() SoFi | ![]() Landmark | ![]() BorrowersFirst | |
| Global Ranking | #- | #441 | #836 | #- |
| NPS | -48 | 19 | 45 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $1.98B | $6.00B | - | $4.24B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Avant's NPS 10 points higher than Male customers.
Avant's NPS was rated -58 by Male customers on Comparably.
Avant's NPS was rated -48 by Female customers on Comparably.
Avant's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -77 | Caucasian | -77 |
Hispanic or Latino -100 | Hispanic or Latino | -100 |
African American/Black 14 | African American/Black | 14 |
Other -70 | Other | -70 |
Avant's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Avant's NPS was rated the highest by customers who have used Avant's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -72 | Less than 1 Year | -72 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -75 | 2 to 5 Years | -75 |
5 to 10 Years -67 | 5 to 10 Years | -67 |
Over 10 Years 100 | Over 10 Years | 100 |
Compared to its competitors, Avant's NPS is rated right below LendingClub.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Pave | 75 |
![]() | OnDeck | 50 |
![]() | Landmark | 45 |
![]() | SoFi | 19 |
![]() | BorrowersFirst | N/A |
![]() | Prosper | -22 |
![]() | LendingClub | -40 |
![]() | Avant | -48 |
Out of the 10 Avant customer reviews 2 were positive and 8 were constructive. Avant customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Avant users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Avant's Customer Loyalty score 9% higher than Male customers.
Avant's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Avant's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
46-50 70% | 46-50 | 70% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 78% | 61-65 | 78% |
66+ 85% | 66+ | 85% |
Avant's Customer Loyalty score was rated the highest by customers who have used Avant's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Avant's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, Avant's Customer Loyalty score is rated right above LendingClub, and is preceded by Prosper.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Landmark | 80% |
![]() | SoFi | 78% |
![]() | Prosper | 78% |
![]() | Avant | 78% |
![]() | LendingClub | 70% |
![]() | Pave | 53% |
![]() | OnDeck | 10% |
![]() | BorrowersFirst | N/A |
Avant has an overall Product Quality score of 2.1 out of 5 stars rated by its users and customers.
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Avant’s product quality score is a 2.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Avant's product the highest. Reviewers from the Accounting industry rated Avant the lowest at 1.5.
Avant's Product Quality score was rated highest by customers who have used Avant's products/services for Over 10 Years, and rated lowest by Other customers.
Male customers rated Avant's Product Quality score 0.1 stars higher than Female customers.
Avant's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 3 | African American/Black | 3 |
Other 1.5 | Other | 1.5 |
Avant's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 3.1 | 46-50 | 3.1 |
51-55 1.6 | 51-55 | 1.6 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Avant's Product Quality score was rated the highest by customers who have used Avant's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Avant's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Avant's Product Quality score is rated right above BorrowersFirst, and is preceded by LendingClub.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Landmark | 4.1/5 |
![]() | Pave | 3.8/5 |
![]() | SoFi | 3.6/5 |
![]() | Prosper | 2.8/5 |
![]() | OnDeck | 2.5/5 |
![]() | LendingClub | 2.4/5 |
![]() | Avant | 2.1/5 |
![]() | BorrowersFirst | N/A |
Avant has a value for money and ROI score of 2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Accounting industry think that they had the lowest ROI from Avant.
Avant's ROI score was rated highest by customers who have used Avant's products/services for Over 10 Years, and rated lowest by Other customers.
Avant's ROI score was rated 1.8 by both Female and Male customers on Comparably.
Avant's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 3 | African American/Black | 3 |
Other 1.5 | Other | 1.5 |
Avant's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.8 | 46-50 | 2.8 |
51-55 1.6 | 51-55 | 1.6 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Avant's ROI score was rated the highest by customers who have used Avant's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Avant's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Avant's ROI score is rated right above BorrowersFirst, and is preceded by LendingClub.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Landmark | 4/5 |
![]() | Pave | 3.5/5 |
![]() | SoFi | 3.5/5 |
![]() | OnDeck | 3.5/5 |
![]() | Prosper | 2.8/5 |
![]() | LendingClub | 2.6/5 |
![]() | Avant | 2/5 |
![]() | BorrowersFirst | N/A |
Avant has an overall Customer Satisfaction score of 26 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Avant's Customer Satisfaction score was rated highest by customers who have used Avant's products/services for Over 10 Years, and rated lowest by Hispanic or Latino customers.
Female customers rated Avant's Customer Satisfaction score 3 points higher than Male customers.
Very Satisfied | 18% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 12% | |
Very Dissatisfied | 65% |
Very Satisfied | 21% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 8% | |
Very Dissatisfied | 67% |
Avant's Customer Satisfaction (CSAT) score was rated 10% according to Caucasian users and customers.
Avant's Customer Satisfaction (CSAT) score was rated 0% according to Hispanic or Latino users and customers.
Avant's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.
Avant's Customer Satisfaction (CSAT) score was rated 10% according to Other users and customers.
Avant's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 25% | |||||||||||||||
| 41-45 | 20% | |||||||||||||||
| 46-50 | 34% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 34% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 0% |
Avant's Customer Satisfaction score was rated the highest by customers who have used Avant's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Avant's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Avant's Customer Satisfaction score is rated right above OnDeck, and is preceded by LendingClub.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Pave | 100% |
![]() | Landmark | 82% |
![]() | SoFi | 64% |
![]() | Prosper | 43% |
![]() | LendingClub | 37% |
![]() | Avant | 26% |
![]() | OnDeck | 0% |
![]() | BorrowersFirst | 0% |
Avant has an overall Customer Service score of 1.9 out of 5 stars rated by its users and customers.
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222 W Merchandise Mart Plaza, Suite 900, Chicago, IL 60654
http://www.avant.com
1-800-712-5407
Avant's Customer Service score was rated highest by customers who have used Avant's products/services for Over 10 Years, and rated lowest by Other customers.
Female customers rated Avant's Customer Service score 0.1 stars higher than Male customers.
Avant's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 1.5 | Hispanic or Latino | 1.5 |
African American/Black 3 | African American/Black | 3 |
Other 1.5 | Other | 1.5 |
Avant's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.1 | 26-30 | 3.1 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.6 | 46-50 | 2.6 |
51-55 1.5 | 51-55 | 1.5 |
56-60 2 | 56-60 | 2 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Avant's Customer Service score was rated the highest by customers who have used Avant's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Avant's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Avant's Customer Service score is rated right above BorrowersFirst, and is preceded by LendingClub.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Landmark | 4/5 |
![]() | SoFi | 3.5/5 |
![]() | OnDeck | 3.5/5 |
![]() | Pave | 3.2/5 |
![]() | Prosper | 2.5/5 |
![]() | LendingClub | 2.3/5 |
![]() | Avant | 1.9/5 |
![]() | BorrowersFirst | N/A |
Avant has a 4.7/5 stars for its overall company culture rated by their employees

Avant scored a -48 for Net Promoter Score and a 54 for Employee Net Promoter Score. NPS gauges how likely a customer of Avant would recommend the brand to a friend. ENPS measures how likely Avant employees would recommend working at Avant to a friend.
| 24% | Promoters |
|---|---|
| 4% | Passive |
| 72% | Detractors |
| 69% | Promoters |
|---|---|
| 16% | Passive |
| 15% | Detractors |