

Brown & Brown, Inc. is a leading independent insurance brokerage that provides risk management solutions to help protect what our customers value most. Among its major competitors, Brown & Brown Insurance is ranked in 1st place for NPS while Wells Fargo is 2nd, and Marsh McLennan is 3rd.Their current market cap is $13.31B
Brown & Brown Insurance's Net Promoter Score (NPS) is a 18 with 57% Promoters, 4% Passives, and 39% Detractors. Net Promoter Score tracks whether Brown & Brown Insurance's customers would recommend using the product based on a scale of -100 to 100.
| 57% | Promoters |
|---|---|
| 4% | Passives |
| 39% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 30 | Apr 2024 | 30 |
May 2024 32 | May 2024 | 32 |
Jun 2024 25 | Jun 2024 | 25 |
Jul 2024 21 | Jul 2024 | 21 |
Aug 2024 23 | Aug 2024 | 23 |
Sep 2024 21 | Sep 2024 | 21 |
Jan 2025 17 | Jan 2025 | 17 |
Feb 2025 19 | Feb 2025 | 19 |
Mar 2025 21 | Mar 2025 | 21 |
May 2025 23 | May 2025 | 23 |
Jun 2025 21 | Jun 2025 | 21 |
Nov 2025 19 | Nov 2025 | 19 |
Brown & Brown Insurance is ranked first for NPS among its competitors. Wells Fargo and Marsh McLennan come in second and third, with Arthur J. Gallagher & Co. coming in at #4. Among those competitors, it is the lowest valued company behind Wells Fargo.
![]() Brown & Brown Insurance | ![]() Wells Fargo | ![]() Arthur J. Gallagher & Co. | ![]() Marsh McLennan | |
| Global Ranking | #- | #139 | #673 | #- |
| NPS | 18 | 7 | 4 | 7 |
| Valuation Updated every 24 hours for public companies | $13.31B | $156.41B | $24.71B | $62.58B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Brown & Brown Insurance's NPS 94 points higher than Male customers.
Brown & Brown Insurance's NPS was rated -60 by Male customers on Comparably.
Brown & Brown Insurance's NPS was rated 34 by Female customers on Comparably.
Brown & Brown Insurance's NPS was rated -34 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Brown & Brown Insurance's NPS was rated 0 points by customers who have used Brown & Brown Insurance's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 0 | Over 10 Years | 0 |
Compared to its competitors, Brown & Brown Insurance's NPS is rated right above Wells Fargo.
Out of the 3 Brown & Brown Insurance customer reviews 1 was positive and 2 were constructive. Brown & Brown Insurance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Brown & Brown Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Brown & Brown Insurance's Customer Loyalty score 6% higher than Male customers.
Brown & Brown Insurance's Customer Loyalty score was rated 85% by Caucasian customers on Comparably.
% who answered "Yes"
Brown & Brown Insurance's Customer Loyalty score was rated the highest by customers who have used Brown & Brown Insurance's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brown & Brown Insurance's Customer Loyalty score was rated 40% by Tech industry customers.
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Compared to its competitors, Brown & Brown Insurance's Customer Loyalty score is rated right above HUB International, and is preceded by Arthur J. Gallagher & Co..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Arthur J. Gallagher & Co. | 83% |
![]() | Brown & Brown Insurance | 77% |
![]() | HUB International | 76% |
![]() | Lockton | 72% |
![]() | Wells Fargo | 71% |
![]() | Marsh McLennan | 69% |
![]() | EMC Insurance | 67% |
Brown & Brown Insurance has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Brown & Brown Insurance’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Brown & Brown Insurance's product the highest.
Brown & Brown Insurance's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Brown & Brown Insurance's Product Quality score 2.1 stars higher than Male customers.
Brown & Brown Insurance's Product Quality score was rated 3.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Brown & Brown Insurance's Product Quality score was rated the highest by customers who have used Brown & Brown Insurance's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Brown & Brown Insurance's Product Quality score was rated 2 stars by Tech industry customers.
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Compared to its competitors, Brown & Brown Insurance's Product Quality score is rated right above Arthur J. Gallagher & Co..
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Brown & Brown Insurance | 3.6/5 |
![]() | Arthur J. Gallagher & Co. | 3.6/5 |
![]() | HUB International | 3.4/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | Marsh McLennan | 3.3/5 |
![]() | EMC Insurance | 3.3/5 |
![]() | Lockton | 3.2/5 |
Brown & Brown Insurance has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Brown & Brown Insurance's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Brown & Brown Insurance's ROI score 2 stars higher than Male customers.
Brown & Brown Insurance's ROI score was rated 2.2 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Brown & Brown Insurance's ROI score was rated the highest by customers who have used Brown & Brown Insurance's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brown & Brown Insurance's ROI score was rated 2.1 stars by Tech industry customers.
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Compared to its competitors, Brown & Brown Insurance's ROI score is rated right above Arthur J. Gallagher & Co..
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Brown & Brown Insurance | 3.6/5 |
![]() | Arthur J. Gallagher & Co. | 3.6/5 |
![]() | Wells Fargo | 3.4/5 |
![]() | Marsh McLennan | 3.3/5 |
![]() | HUB International | 3.3/5 |
![]() | EMC Insurance | 3.2/5 |
![]() | Lockton | 3.1/5 |
Brown & Brown Insurance has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Brown & Brown Insurance's Customer Satisfaction score was rated highest by customers who have used Brown & Brown Insurance's products/services for 5 to 10 Years, and rated lowest by Male customers.
Female customers rated Brown & Brown Insurance's Customer Satisfaction score 25 points higher than Male customers.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 50% | |
Very Dissatisfied | 0% |
Brown & Brown Insurance's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
Brown & Brown Insurance's Customer Satisfaction score was rated 50 points by customers who have used Brown & Brown Insurance's products/services for 5 to 10 Years.
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Compared to its competitors, Brown & Brown Insurance's Customer Satisfaction score is rated right above EMC Insurance, and is preceded by Marsh McLennan.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Arthur J. Gallagher & Co. | 63% |
![]() | Lockton | 63% |
![]() | HUB International | 63% |
![]() | Wells Fargo | 60% |
![]() | Marsh McLennan | 58% |
![]() | Brown & Brown Insurance | 57% |
![]() | EMC Insurance | 33% |
Brown & Brown Insurance has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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220 South Ridgewood Avenue, Daytona Beach, FL 32114
http://www.bbinsurance.com
(386) 252-9601
Brown & Brown Insurance's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Brown & Brown Insurance's Customer Service score 2 stars higher than Male customers.
Brown & Brown Insurance's Customer Service score was rated 2.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Brown & Brown Insurance's Customer Service score was rated the highest by customers who have used Brown & Brown Insurance's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Brown & Brown Insurance's Customer Service score was rated 2.1 stars by Tech industry customers.
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Compared to its competitors, Brown & Brown Insurance's Customer Service score is rated right above Marsh McLennan, and is preceded by Wells Fargo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Wells Fargo | 3.5/5 |
![]() | Brown & Brown Insurance | 3.5/5 |
![]() | Marsh McLennan | 3.5/5 |
![]() | EMC Insurance | 3.5/5 |
![]() | HUB International | 3.4/5 |
![]() | Arthur J. Gallagher & Co. | 3.3/5 |
![]() | Lockton | 3.1/5 |
Brown & Brown Insurance has a 4.3/5 stars for its overall company culture rated by their employees

Brown & Brown Insurance scored a 18 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Brown & Brown Insurance would recommend the brand to a friend. ENPS measures how likely Brown & Brown Insurance employees would recommend working at Brown & Brown Insurance to a friend.
| 57% | Promoters |
|---|---|
| 4% | Passive |
| 39% | Detractors |
| 48% | Promoters |
|---|---|
| 17% | Passive |
| 35% | Detractors |