2
NPS
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Cato Corporation
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About Cato Corporation's Brand
Among its major competitors, Cato Corporation is ranked in 5th place for NPS while Farfetch is 1st, and Maurice's is 2nd.Their current market cap is $147.28M
Brand at a Glance
76%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.6/5
Customer Service
Cato Corporation Ranking
- #2 / 4 of its competitors
Cato Corporation NPS
Cato Corporation 's Net Promoter Score (NPS) is a 2 with 47% Promoters, 8% Passives, and 45% Detractors. Net Promoter Score tracks whether Cato Corporation 's customers would recommend using the product based on a scale of -100 to 100.
Cato Corporation Overall NPS
| 47% | Promoters |
|---|---|
| 8% | Passives |
| 45% | Detractors |
Cato Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 -3 | Mar 2024 | -3 |
Apr 2024 -1 | Apr 2024 | -1 |
Jun 2024 -2 | Jun 2024 | -2 |
Jul 2024 -2 | Jul 2024 | -2 |
Sep 2024 0 | Sep 2024 | 0 |
Oct 2024 1 | Oct 2024 | 1 |
Nov 2024 -1 | Nov 2024 | -1 |
Dec 2024 1 | Dec 2024 | 1 |
Feb 2025 1 | Feb 2025 | 1 |
Mar 2025 1 | Mar 2025 | 1 |
May 2025 3 | May 2025 | 3 |
Sep 2025 1 | Sep 2025 | 1 |
How Other Brands Compare
Cato Corporation is ranked second for NPS among its competitors. Farfetch and Lane Bryant come in first and third, with J. C. Penney coming in at #4. Among those competitors, it is the second most valued company behind Farfetch.
Cato Corporation |  Farfetch |  J. C. Penney |  Lane Bryant | |
| Global Ranking | #- | #780 | #- | #- |
| NPS | 2 | 37 | -39 | -9 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $147.28M | $4.62B | $58.39M | $6.05M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cato Corporation NPS by Gender
Cato Corporation 's NPS was rated 4 by Female customers on Comparably.
Female
4
Cato Corporation 's NPS was rated 4 by Female customers on Comparably.
52%
Promoters
0%
Passives
48%
Detractors
Male
N/A
Cato Corporation 's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Cato Corporation NPS by Ethnicity
Cato Corporation 's NPS was rated 0 points by both African American/Black and Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black 0 | African American/Black | 0 |
Other 0 | Other | 0 |
Cato Corporation NPS by Age
Cato Corporation 's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.
Cato Corporation NPS by Usage
Cato Corporation 's NPS was rated the highest by customers who have used Cato Corporation 's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -67 | Less than 1 Year | -67 |
2 to 5 Years 34 | 2 to 5 Years | 34 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 0 | Over 10 Years | 0 |
Cato Corporation NPS vs. Competitors
Compared to its competitors, Cato Corporation 's NPS is rated right above Lane Bryant, and is preceded by The Cato Institute.
| COMPANY | NPS Score | |
|---|---|---|
| Farfetch | 37 |
 | Maurice's | 19 |
 | Next | 13 |
 | The Cato Institute | 11 |
| Cato Corporation | 2 |
| Lane Bryant | -9 |
 | Belk | -21 |
| J. C. Penney | -39 |
Cato Corporation Customer Reviews
Out of the 11 Cato Corporation customer reviews 6 were positive and 5 were constructive. Cato Corporation customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Cato Corporation Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Cato Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Cato Corporation Customer Loyalty Score by Gender
Cato Corporation 's Customer Loyalty score was rated 84 by Female customers on Comparably.
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Female
84%
Yes
Male
N/A
Yes
Cato Corporation Customer Loyalty Score by Ethnicity
Cato Corporation 's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Cato Corporation .
94
out of 100
Caucasian
78
out of 100
African American/Black
55
out of 100
Other
Cato Corporation Customer Loyalty Score by Age
Cato Corporation 's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
46-50 100% | 46-50 | 100% |
51-55 78% | 51-55 | 78% |
61-65 100% | 61-65 | 100% |
66+ 78% | 66+ | 78% |
Cato Corporation Customer Loyalty Score by Usage
Cato Corporation 's Customer Loyalty score was rated the highest by customers who have used Cato Corporation 's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Cato Corporation Customer Loyalty Score by Industry
Cato Corporation 's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Aerospace and Aviation industry customers.
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Cato Corporation Customer Loyalty vs. Competitors
Compared to its competitors, Cato Corporation 's Customer Loyalty score is rated right below Belk.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| The Cato Institute | 83% |
| Maurice's | 81% |
| Farfetch | 79% |
| Lane Bryant | 79% |
| Next | 78% |
| J. C. Penney | 78% |
| Belk | 77% |
| Cato Corporation | 76% |
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Cato Corporation Product Quality
3.4/5
Cato Corporation has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Cato Corporation Product Information
Cato Corporation ’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Cato Corporation 's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Cato Corporation the lowest at 2.1.
- Website
- http://www.catofashions.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into Cato Corporation Product Quality
Cato Corporation 's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers who have used Cato Corporation 's products/services for Less than 1 Year.
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Ranked Cato Corporation Product Quality the Highest
Ranked Cato Corporation Product Quality the Lowest
Cato Corporation Product Quality Score by Gender
Cato Corporation 's Product Quality score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
Cato Corporation Product Quality Score by Ethnicity
Cato Corporation 's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cato Corporation .
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
African American/Black 3.2 | African American/Black | 3.2 |
Other 3.2 | Other | 3.2 |
Cato Corporation Product Quality Score by Age
Cato Corporation 's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.6 | 31-35 | 2.6 |
46-50 5 | 46-50 | 5 |
51-55 3.5 | 51-55 | 3.5 |
61-65 4.1 | 61-65 | 4.1 |
66+ 4.1 | 66+ | 4.1 |
Cato Corporation Product Quality Score by Usage
Cato Corporation 's Product Quality score was rated the highest by customers who have used Cato Corporation 's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Cato Corporation Product Quality Score by Industry
Cato Corporation 's Product Quality score was rated the highest by Fashion and Beauty industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Cato Corporation Product Quality vs. Competitors
Compared to its competitors, Cato Corporation 's Product Quality score is rated right above The Cato Institute, and is preceded by Maurice's .
| COMPANY | Product Quality Score | |
|---|---|---|
| Farfetch | 4.1/5 |
| Next | 3.9/5 |
| Maurice's | 3.6/5 |
| Cato Corporation | 3.4/5 |
| The Cato Institute | 3.2/5 |
| Lane Bryant | 3.1/5 |
| Belk | 2.9/5 |
| J. C. Penney | 2.5/5 |
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Cato Corporation Pricing
Cato Corporation ROI & Value For Money
3.3/5
Cato Corporation has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Cato Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Fashion and Beauty industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Cato Corporation .
Quick Insights into Cato Corporation ROI
Cato Corporation 's ROI score was rated highest by customers from the Fashion and Beauty industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Cato Corporation ROI the Highest
Ranked Cato Corporation ROI the Lowest
Cato Corporation ROI Score by Gender
Cato Corporation 's ROI score was rated 3.5 by Female customers on Comparably.
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Female
3.5/5
Male
N/A
Cato Corporation ROI Score by Ethnicity
Cato Corporation 's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 3 | Other | 3 |
Cato Corporation ROI Score by Age
Cato Corporation 's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.5 | 31-35 | 2.5 |
46-50 4.7 | 46-50 | 4.7 |
51-55 3.1 | 51-55 | 3.1 |
61-65 4.2 | 61-65 | 4.2 |
66+ 4.1 | 66+ | 4.1 |
Cato Corporation ROI Score by Usage
Cato Corporation 's ROI score was rated the highest by customers who have used Cato Corporation 's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Cato Corporation ROI Score by Industry
Cato Corporation 's ROI score was rated the highest by Fashion and Beauty industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Cato Corporation Pricing vs. Competitors
Compared to its competitors, Cato Corporation 's ROI score is rated right above Belk, and is preceded by The Cato Institute.
| COMPANY | Pricing Score | |
|---|---|---|
| Farfetch | 3.8/5 |
| Next | 3.8/5 |
| Maurice's | 3.5/5 |
| The Cato Institute | 3.5/5 |
| Cato Corporation | 3.3/5 |
| Belk | 3.1/5 |
| Lane Bryant | 2.9/5 |
| J. C. Penney | 2.6/5 |
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Cato Corporation Customer Satisfaction (CSAT)
Cato Corporation Customer Satisfaction (CSAT) Score
64 / 100
Cato Corporation has an overall Customer Satisfaction score of 64 rated by its users and customers.
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Very Satisfied
42%
Satisfied
22%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
27%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cato Corporation Customer Satisfaction
Cato Corporation 's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Cato Corporation Customer Satisfaction the Highest
Ranked Cato Corporation Customer Satisfaction the Lowest
Cato Corporation Customer Satisfaction Score by Gender
Cato Corporation 's Customer Satisfaction score was rated 65 by Female customers on Comparably.
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65 / 100
FemaleVery Satisfied | 52% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 0% | |
Very Dissatisfied | 22% |
Cato Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cato Corporation's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
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63 / 100
Very Satisfied
50%
Satisfied
13%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
37%
CSAT according to African American/Black
Cato Corporation's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Cato Corporation's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
Cato Corporation Customer Satisfaction Score by Age
Cato Corporation 's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 34% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 61-65 | 75% | |||||||||||||||
| 66+ | 75% |
Cato Corporation Customer Satisfaction Score by Usage
Cato Corporation 's Customer Satisfaction score was rated the highest by customers who have used Cato Corporation 's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Cato Corporation Customer Satisfaction Score by Industry
Cato Corporation 's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Cato Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, Cato Corporation 's Customer Satisfaction score is rated right above Lane Bryant, and is preceded by The Cato Institute.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Next | 90% |
| Farfetch | 80% |
| Maurice's | 72% |
| The Cato Institute | 67% |
| Cato Corporation | 64% |
| Lane Bryant | 52% |
| Belk | 43% |
| J. C. Penney | 37% |
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Cato Corporation Customer Service
3.6/5
Cato Corporation has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Cato Corporation 's Customer Service
Website
http://www.catofashions.com
Quick Insights into Cato Corporation Customer Service
Cato Corporation 's Customer Service score was rated highest by customers who have used Cato Corporation 's products/services for 2 to 5 Years, and rated lowest by customers who have used Cato Corporation 's products/services for 5 to 10 Years.
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Ranked Cato Corporation Customer Service the Highest
Ranked Cato Corporation Customer Service the Lowest
Cato Corporation Customer Service Score by Gender
Cato Corporation 's Customer Service score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
Cato Corporation Customer Service Score by Ethnicity
Cato Corporation 's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 2.7 | African American/Black | 2.7 |
Other 3.2 | Other | 3.2 |
Cato Corporation Customer Service Score by Age
Cato Corporation 's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
46-50 4.4 | 46-50 | 4.4 |
51-55 3.7 | 51-55 | 3.7 |
61-65 3.7 | 61-65 | 3.7 |
66+ 4.6 | 66+ | 4.6 |
Cato Corporation Customer Service Score by Usage
Cato Corporation 's Customer Service score was rated the highest by customers who have used Cato Corporation 's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Cato Corporation Customer Service Score by Industry
Cato Corporation 's Customer Service score was rated the highest by Fashion and Beauty industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Cato Corporation Customer Service vs. Competitors
Compared to its competitors, Cato Corporation 's Customer Service score is rated right above Maurice's , and is preceded by Next.
| COMPANY | Customer Service Score | |
|---|---|---|
| Farfetch | 4/5 |
| Next | 3.6/5 |
| Cato Corporation | 3.6/5 |
| Maurice's | 3.4/5 |
| The Cato Institute | 3.2/5 |
| Lane Bryant | 3.1/5 |
| Belk | 2.7/5 |
| J. C. Penney | 2.3/5 |
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Cato Corporation as an Employer
3.6/5
Cato Corporation has a 3.6/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Cato Corporation scored a 2 for Net Promoter Score and a -5 for Employee Net Promoter Score. NPS gauges how likely a customer of Cato Corporation would recommend the brand to a friend. ENPS measures how likely Cato Corporation employees would recommend working at Cato Corporation to a friend.
Net Promoter Score
2
NPS Score
| 47% | Promoters |
|---|---|
| 8% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
-5
eNPS Score
| 38% | Promoters |
|---|---|
| 19% | Passive |
| 43% | Detractors |
