-6
NPS
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Cooper Tire & Rubber Company
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About Cooper Tire & Rubber Company's Brand
Cooper Tire & Rubber Company (Cooper) is a manufacturer and marketer of replacement tires. Among its major competitors, Cooper Tire & Rubber Company is ranked in 6th place for NPS while Hyundai Mobis is 1st, and Titan International is 2nd.Their current market cap is $2.85B
Brand at a Glance
77%
Customer Loyalty
2.8/5
Product Quality
3.3/5
Pricing
3.1/5
Customer Service
Cooper Tire & Rubber Company Ranking
- #3 / 4 of its competitors
Cooper Tire & Rubber Company NPS
Cooper Tire & Rubber Company's Net Promoter Score (NPS) is a -6 with 47% Promoters, 0% Passives, and 53% Detractors. Net Promoter Score tracks whether Cooper Tire & Rubber Company's customers would recommend using the product based on a scale of -100 to 100.
Cooper Tire & Rubber Company Overall NPS
| 47% | Promoters |
|---|---|
| 0% | Passives |
| 53% | Detractors |
Cooper Tire & Rubber Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2021 0 | Aug 2021 | 0 |
Feb 2022 33 | Feb 2022 | 33 |
Jul 2022 60 | Jul 2022 | 60 |
Aug 2022 15 | Aug 2022 | 15 |
Sep 2022 25 | Sep 2022 | 25 |
Nov 2022 33 | Nov 2022 | 33 |
Feb 2023 20 | Feb 2023 | 20 |
Mar 2023 27 | Mar 2023 | 27 |
Aug 2023 33 | Aug 2023 | 33 |
Nov 2023 15 | Nov 2023 | 15 |
Jan 2024 7 | Jan 2024 | 7 |
Aug 2024 -5 | Aug 2024 | -5 |
How Other Brands Compare
Cooper Tire & Rubber Company is ranked third for NPS among its competitors. Titan International and Goodyear come in first and second, with Camping World coming in at #4. Among those competitors, it is the second most valued company behind Goodyear.
Cooper Tire & Rubber Company |  Goodyear |  Camping World |  Titan International | |
| Global Ranking | #- | #193 | #- | #- |
| NPS | -6 | 12 | -67 | 50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.85B | $4.05B | $1.58B | $723.44M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Cooper Tire & Rubber Company NPS by Gender
Cooper Tire & Rubber Company's NPS was rated 0 by Male customers on Comparably.
Male
0
Cooper Tire & Rubber Company's NPS was rated by Male customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Female
N/A
Cooper Tire & Rubber Company's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Cooper Tire & Rubber Company NPS by Ethnicity
Cooper Tire & Rubber Company's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Cooper Tire & Rubber Company NPS by Age
Cooper Tire & Rubber Company's NPS was rated -34 points by customers ages 61-65 on Comparably.
Cooper Tire & Rubber Company NPS by Usage
Cooper Tire & Rubber Company's NPS was rated 34 points by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 34 | 5 to 10 Years | 34 |
Cooper Tire & Rubber Company NPS vs. Competitors
Compared to its competitors, Cooper Tire & Rubber Company's NPS is rated right above Camping World, and is preceded by Kumho Tire USA.
| COMPANY | NPS Score | |
|---|---|---|
 | Hyundai Mobis | 56 |
| Titan International | 50 |
| Goodyear | 12 |
 | Hankook Tire | 12 |
 | Kumho Tire USA | 0 |
| Cooper Tire & Rubber Company | -6 |
| Camping World | -67 |
Cooper Tire & Rubber Company Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Cooper Tire & Rubber Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Cooper Tire & Rubber Company Customer Loyalty Score by Gender
Cooper Tire & Rubber Company's Customer Loyalty score was rated 78 by Male customers on Comparably.
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Male
78%
Yes
Female
N/A
Yes
Cooper Tire & Rubber Company Customer Loyalty Score by Ethnicity
Cooper Tire & Rubber Company's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Cooper Tire & Rubber Company Customer Loyalty Score by Age
Cooper Tire & Rubber Company's Customer Loyalty score was rated 70% by customers ages 61-65 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
61-65 70% | 61-65 | 70% |
Cooper Tire & Rubber Company Customer Loyalty Score by Usage
Cooper Tire & Rubber Company's Customer Loyalty score was rated 100% by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Cooper Tire & Rubber Company Customer Loyalty vs. Competitors
Compared to its competitors, Cooper Tire & Rubber Company's Customer Loyalty score is rated right above Hankook Tire, and is preceded by Hyundai Mobis.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Titan International | 83% |
| Hyundai Mobis | 80% |
| Cooper Tire & Rubber Company | 77% |
| Hankook Tire | 76% |
| Goodyear | 73% |
| Camping World | 63% |
| Kumho Tire USA | N/A |
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Cooper Tire & Rubber Company Product Quality
2.8/5
Cooper Tire & Rubber Company has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Cooper Tire & Rubber Company Product Information
Cooper Tire & Rubber Company’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- http://us.coopertire.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Energy
Hardware and Devices
Travel
Quick Insights into Cooper Tire & Rubber Company Product Quality
Cooper Tire & Rubber Company's Product Quality score was rated highest by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
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Ranked Cooper Tire & Rubber Company Product Quality the Highest
Cooper Tire & Rubber Company Product Quality Score by Gender
Cooper Tire & Rubber Company's Product Quality score was rated 1.7 by Male customers on Comparably.
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Male
1.7/5
Female
N/A
Cooper Tire & Rubber Company Product Quality Score by Ethnicity
Cooper Tire & Rubber Company's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Cooper Tire & Rubber Company.
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Cooper Tire & Rubber Company Product Quality Score by Age
Cooper Tire & Rubber Company's Product Quality score was rated 2.3 stars by customers ages 61-65 on Comparably.
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0
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| Summary | Age | Score |
|---|---|---|
61-65 2.3 | 61-65 | 2.3 |
Cooper Tire & Rubber Company Product Quality Score by Usage
Cooper Tire & Rubber Company's Product Quality score was rated 3 stars by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
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Cooper Tire & Rubber Company Product Quality vs. Competitors
Compared to its competitors, Cooper Tire & Rubber Company's Product Quality score is rated right above Kumho Tire USA, and is preceded by Hankook Tire.
| COMPANY | Product Quality Score | |
|---|---|---|
| Hyundai Mobis | 4.4/5 |
| Titan International | 4.1/5 |
| Goodyear | 3.6/5 |
| Hankook Tire | 3.6/5 |
| Cooper Tire & Rubber Company | 2.8/5 |
| Kumho Tire USA | 2.5/5 |
| Camping World | 1.5/5 |
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Cooper Tire & Rubber Company Pricing
Cooper Tire & Rubber Company ROI & Value For Money
3.3/5
Cooper Tire & Rubber Company has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into Cooper Tire & Rubber Company ROI
Cooper Tire & Rubber Company's ROI score was rated highest by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
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Ranked Cooper Tire & Rubber Company ROI the Highest
Cooper Tire & Rubber Company ROI Score by Gender
Cooper Tire & Rubber Company's ROI score was rated 2.5 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Cooper Tire & Rubber Company.
Male
2.5/5
Female
N/A
Cooper Tire & Rubber Company ROI Score by Ethnicity
Cooper Tire & Rubber Company's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Cooper Tire & Rubber Company.
0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Cooper Tire & Rubber Company ROI Score by Age
Cooper Tire & Rubber Company's ROI score was rated 3 stars by customers ages 61-65 on Comparably.
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0
1
2
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| Summary | Age | Score |
|---|---|---|
61-65 3 | 61-65 | 3 |
Cooper Tire & Rubber Company ROI Score by Usage
Cooper Tire & Rubber Company's ROI score was rated 4.1 stars by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
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Cooper Tire & Rubber Company Pricing vs. Competitors
Compared to its competitors, Cooper Tire & Rubber Company's ROI score is rated right above Camping World, and is preceded by Goodyear.
| COMPANY | Pricing Score | |
|---|---|---|
| Hyundai Mobis | 4/5 |
| Titan International | 4/5 |
| Hankook Tire | 3.6/5 |
| Goodyear | 3.6/5 |
| Cooper Tire & Rubber Company | 3.3/5 |
| Camping World | 1.6/5 |
| Kumho Tire USA | N/A |
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Cooper Tire & Rubber Company Customer Satisfaction (CSAT)
Cooper Tire & Rubber Company Customer Satisfaction (CSAT) Score
31 / 100
Cooper Tire & Rubber Company has an overall Customer Satisfaction score of 31 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
31%
Satisfied
0%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
15%
Very Dissatisfied
31%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Cooper Tire & Rubber Company Customer Satisfaction
Cooper Tire & Rubber Company's Customer Satisfaction score was rated highest by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
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Ranked Cooper Tire & Rubber Company Customer Satisfaction the Highest
Cooper Tire & Rubber Company Customer Satisfaction Score by Gender
Cooper Tire & Rubber Company's Customer Satisfaction score was rated 0 by Male customers on Comparably.
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0
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
Cooper Tire & Rubber Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Cooper Tire & Rubber Company's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
25%
Very Dissatisfied
25%
Cooper Tire & Rubber Company Customer Satisfaction Score by Age
Cooper Tire & Rubber Company's Customer Satisfaction score was rated 33 points by customers ages 61-65 on Comparably.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 33% |
Cooper Tire & Rubber Company Customer Satisfaction Score by Usage
Cooper Tire & Rubber Company's Customer Satisfaction score was rated 33 points by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
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Cooper Tire & Rubber Company Customer Satisfaction vs. Competitors
Compared to its competitors, Cooper Tire & Rubber Company's Customer Satisfaction score is rated right above Camping World, and is preceded by Goodyear.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Titan International | 100% |
| Hankook Tire | 100% |
| Kumho Tire USA | 100% |
| Hyundai Mobis | 81% |
| Goodyear | 76% |
| Cooper Tire & Rubber Company | 31% |
| Camping World | 16% |
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Cooper Tire & Rubber Company Customer Service
3.1/5
Cooper Tire & Rubber Company has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Cooper Tire & Rubber Company's Customer Service
Address
Findlay, OH
Website
http://us.coopertire.com/
Phone Number
419-423-1321
Quick Insights into Cooper Tire & Rubber Company Customer Service
Cooper Tire & Rubber Company's Customer Service score was rated highest by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
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Ranked Cooper Tire & Rubber Company Customer Service the Highest
Cooper Tire & Rubber Company Customer Service Score by Gender
Cooper Tire & Rubber Company's Customer Service score was rated 1.5 by Male customers on Comparably.
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Male
1.5/5
Female
N/A
Cooper Tire & Rubber Company Customer Service Score by Ethnicity
Cooper Tire & Rubber Company's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Cooper Tire & Rubber Company.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Cooper Tire & Rubber Company Customer Service Score by Age
Cooper Tire & Rubber Company's Customer Service score was rated 2.1 stars by customers ages 61-65 on Comparably.
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0
20
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| Summary | Age | Customer Service Score |
|---|---|---|
61-65 2.1 | 61-65 | 2.1 |
Cooper Tire & Rubber Company Customer Service Score by Usage
Cooper Tire & Rubber Company's Customer Service score was rated 2.5 stars by customers who have used Cooper Tire & Rubber Company's products/services for 5 to 10 Years.
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Cooper Tire & Rubber Company Customer Service vs. Competitors
Compared to its competitors, Cooper Tire & Rubber Company's Customer Service score is rated right above Camping World, and is preceded by Hankook Tire.
| COMPANY | Customer Service Score | |
|---|---|---|
| Hyundai Mobis | 4.2/5 |
| Titan International | 4/5 |
| Goodyear | 3.8/5 |
| Hankook Tire | 3.5/5 |
| Cooper Tire & Rubber Company | 3.1/5 |
| Camping World | 1.5/5 |
| Kumho Tire USA | N/A |
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Cooper Tire & Rubber Company as an Employer
4.1/5
Cooper Tire & Rubber Company has a 4.1/5 stars for its overall company culture rated by their employees
top
20%
CEO of Cooper Tire & Rubber Company
In the Top 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Cooper Tire & Rubber Company scored a -6 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Cooper Tire & Rubber Company would recommend the brand to a friend. ENPS measures how likely Cooper Tire & Rubber Company employees would recommend working at Cooper Tire & Rubber Company to a friend.
Net Promoter Score
-6
NPS Score
| 47% | Promoters |
|---|---|
| 0% | Passive |
| 53% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
