Curriculum Associates NPS & Customer Reviews

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Curriculum Associates

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Curriculum Associates

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About Curriculum Associates' Brand

Curriculum Associates is an edtech company committed to making classrooms better places for teachers and students with our award-winning products. Among its major competitors, Curriculum Associates is ranked in 5th place for NPS while Toast is 1st, and Amplify is 2nd. Overall, Curriculum Associates has a neutral social sentiment, when analyzing social media channels and online mentions.

Brand at a Glance

64%

Customer Loyalty

3.3/5

Product Quality

3.1/5

Pricing

3.1/5

Customer Service

Curriculum Associates Ranking

^#3 / 4 of its competitors

Curriculum Associates NPS

Curriculum Associates's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether Curriculum Associates's customers would recommend using the product based on a scale of -100 to 100.

Curriculum Associates Overall NPS

NPS

43%	Promoters
14%	Passives
43%	Detractors

Curriculum Associates NPS Trend

-100

-50

100

Summary	Date	Score
Apr 2021 40	Apr 2021	40
May 2021 45	May 2021	45
Jul 2021 36	Jul 2021	36
Nov 2022 30	Nov 2022	30
Dec 2022 24	Dec 2022	24
May 2023 12	May 2023	12
Nov 2023 20	Nov 2023	20
Dec 2023 16	Dec 2023	16
Jan 2024 11	Jan 2024	11
Jun 2024 7	Jun 2024	7
Sep 2024 2	Sep 2024	2
Oct 2024 0	Oct 2024	0

How Other Brands Compare

Curriculum Associates is ranked third for NPS among its competitors. Toast and McGraw Hill come in first and second, with Cengage Learning coming in at #4.

	Curriculum Associates	Toast	Cengage Learning	McGraw Hill
Global Ranking	#-	#425	#-	#-
NPS	0	24	-5	22
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	Neutral
Valuation Updated every 24 hours for public companies	-	$4.90B	$823.63M	$777.88M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Curriculum Associates NPS by Gender

Female customers rated Curriculum Associates's NPS 160 points higher than Male customers.

Male

-100

Curriculum Associates's NPS was rated -100 by Male customers on Comparably.

Promoters

Passives

100%

Detractors

Female

Curriculum Associates's NPS was rated 60 by Female customers on Comparably.

80%

Promoters

Passives

20%

Detractors

Curriculum Associates NPS by Age

Curriculum Associates's NPS was rated -34 points by customers ages 41-45 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

41-45

33%

67%

Curriculum Associates NPS by Usage

Curriculum Associates's NPS was rated 100 points by customers who have used Curriculum Associates's products/services for 5 to 10 Years.

-100

-50

100

Summary	Usage	Score
5 to 10 Years 100	5 to 10 Years	100

Curriculum Associates NPS vs. Competitors

Compared to its competitors, Curriculum Associates's NPS is rated right above Cengage Learning, and is preceded by HMH.

COMPANY		NPS Score
	Toast	24
	Amplify	23
	McGraw Hill	22
	HMH	16
	Curriculum Associates	0
	Cengage Learning	-5
	DreamBox Learning	-5
	Pearson	-12

Curriculum Associates Customer Loyalty

64%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

64% of Curriculum Associates users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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64%

36%

Curriculum Associates Customer Loyalty Score by Gender

Female customers rated Curriculum Associates's Customer Loyalty score 72% higher than Male customers.

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Male

10%

Yes

Female

82%

Yes

Curriculum Associates Customer Loyalty Score by Age

Curriculum Associates's Customer Loyalty score was rated 40% by customers ages 41-45 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
41-45 40%	41-45	40%

Curriculum Associates Customer Loyalty Score by Usage

Curriculum Associates's Customer Loyalty score was rated 100% by customers who have used Curriculum Associates's products/services for 5 to 10 Years.

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5 to 10 Years	100%

Curriculum Associates Customer Loyalty Score by Industry

Curriculum Associates's Customer Loyalty score was rated 66% by Education industry customers.

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Education	66%

Curriculum Associates Customer Loyalty vs. Competitors

Compared to its competitors, Curriculum Associates's Customer Loyalty score is rated right above Cengage Learning, and is preceded by Pearson.

COMPANY		Customer Loyalty Score
	HMH	88%
	Toast	78%
	Amplify	76%
	McGraw Hill	74%
	DreamBox Learning	67%
	Pearson	65%
	Curriculum Associates	64%
	Cengage Learning	59%

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Curriculum Associates Product Quality

3.3/5

Curriculum Associates has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.

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Curriculum Associates Product Information

Curriculum Associates’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Curriculum Associates's product the highest.

Website: http://www.curriculumassociates.com

Company Size: 1,001-5,000 Employees

Industry

Education

Quick Insights into Curriculum Associates Product Quality

Curriculum Associates's Product Quality score was rated highest by customers who have used Curriculum Associates's products/services for 5 to 10 Years, and rated lowest by Male customers.

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Ranked Curriculum Associates Product Quality the Highest

5 to 10 Years	5
Female	3.9
Education	3.4

Ranked Curriculum Associates Product Quality the Lowest

Male	1.5

Curriculum Associates Product Quality Score by Gender

Female customers rated Curriculum Associates's Product Quality score 2.4 stars higher than Male customers.

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Male

1.5/5

Female

3.9/5

Curriculum Associates Product Quality Score by Age

Curriculum Associates's Product Quality score was rated 2 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 2	41-45	2

Curriculum Associates Product Quality Score by Usage

Curriculum Associates's Product Quality score was rated 5 stars by customers who have used Curriculum Associates's products/services for 5 to 10 Years.

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5 to 10 Years	5

Curriculum Associates Product Quality Score by Industry

Curriculum Associates's Product Quality score was rated 3.4 stars by Education industry customers.

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Education	3.4

Curriculum Associates Product Quality vs. Competitors

Compared to its competitors, Curriculum Associates's Product Quality score is rated right above Cengage Learning, and is preceded by Amplify.

COMPANY		Product Quality Score
	HMH	4/5
	Toast	3.7/5
	McGraw Hill	3.7/5
	Amplify	3.6/5
	Curriculum Associates	3.3/5
	Cengage Learning	3.1/5
	DreamBox Learning	3/5
	Pearson	2.9/5

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Curriculum Associates Pricing

Curriculum Associates ROI & Value For Money

3.1/5

Curriculum Associates has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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Curriculum Associates Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry.

Quick Insights into Curriculum Associates ROI

Curriculum Associates's ROI score was rated highest by customers who have used Curriculum Associates's products/services for 5 to 10 Years, and rated lowest by Male customers.

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Ranked Curriculum Associates ROI the Highest

5 to 10 Years	5
Female	4.5
Education	3.5

Ranked Curriculum Associates ROI the Lowest

Male	1.5

Curriculum Associates ROI Score by Gender

Female customers rated Curriculum Associates's ROI score 3 stars higher than Male customers.

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Male

1.5/5

Female

4.5/5

Curriculum Associates ROI Score by Age

Curriculum Associates's ROI score was rated 2.3 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 2.3	41-45	2.3

Curriculum Associates ROI Score by Usage

Curriculum Associates's ROI score was rated 5 stars by customers who have used Curriculum Associates's products/services for 5 to 10 Years.

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5 to 10 Years	5

Curriculum Associates ROI Score by Industry

Curriculum Associates's ROI score was rated 3.5 stars by Education industry customers.

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Education	3.5

Curriculum Associates Pricing vs. Competitors

Compared to its competitors, Curriculum Associates's ROI score is rated right above DreamBox Learning, and is preceded by HMH.

COMPANY		Pricing Score
	Toast	3.7/5
	Amplify	3.7/5
	McGraw Hill	3.6/5
	HMH	3.6/5
	Curriculum Associates	3.1/5
	DreamBox Learning	3/5
	Cengage Learning	2.8/5
	Pearson	2.8/5

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Curriculum Associates Customer Satisfaction (CSAT)

Curriculum Associates Customer Satisfaction (CSAT) Score

37 / 100

Curriculum Associates has an overall Customer Satisfaction score of 37 rated by its users and customers.

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Very Satisfied	27%
Satisfied	10%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	18%
Very Dissatisfied	45%

Very Satisfied

27%

Satisfied

10%

Neither Satisfied nor Dissatisfied

Dissatisfied

18%

Very Dissatisfied

45%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Curriculum Associates Customer Satisfaction

Curriculum Associates's Customer Satisfaction score was rated highest by customers from the Education industry.

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Ranked Curriculum Associates Customer Satisfaction the Highest

Education	25%
Male	0%

Curriculum Associates Customer Satisfaction Score by Gender

Curriculum Associates's Customer Satisfaction score was rated 0 by Male customers on Comparably.

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Male

	Very Satisfied	0%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	50%
	Very Dissatisfied	50%

Curriculum Associates Customer Satisfaction Score by Industry

Curriculum Associates's Customer Satisfaction score was rated 25 points by Education industry customers.

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Education	25

Curriculum Associates Customer Satisfaction vs. Competitors

Compared to its competitors, Curriculum Associates's Customer Satisfaction score is rated right below DreamBox Learning.

COMPANY		Customer Satisfaction (CSAT) Score
	HMH	81%
	McGraw Hill	76%
	Amplify	72%
	Toast	68%
	Cengage Learning	58%
	Pearson	52%
	DreamBox Learning	42%
	Curriculum Associates	36%

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Curriculum Associates Customer Service

3.1/5

Curriculum Associates has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About Curriculum Associates's Customer Service

Address

153 Rangeway Rd, Billerica, MA 01862

Website

http://www.curriculumassociates.com

Curriculum Associates's Social Links

Quick Insights into Curriculum Associates Customer Service

Curriculum Associates's Customer Service score was rated highest by customers who have used Curriculum Associates's products/services for 5 to 10 Years, and rated lowest by Male customers.

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Ranked Curriculum Associates Customer Service the Highest

5 to 10 Years	5
Female	4
Education	3.7

Ranked Curriculum Associates Customer Service the Lowest

Male	1.5

Curriculum Associates Customer Service Score by Gender

Female customers rated Curriculum Associates's Customer Service score 2.5 stars higher than Male customers.

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Male

1.5/5

Female

4/5

Curriculum Associates Customer Service Score by Age

Curriculum Associates's Customer Service score was rated 2.6 stars by customers ages 41-45 on Comparably.

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100

Summary	Age	Customer Service Score
41-45 2.6	41-45	2.6

Curriculum Associates Customer Service Score by Usage

Curriculum Associates's Customer Service score was rated 5 stars by customers who have used Curriculum Associates's products/services for 5 to 10 Years.

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5 to 10 Years	5

Curriculum Associates Customer Service Score by Industry

Curriculum Associates's Customer Service score was rated 3.7 stars by Education industry customers.

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Education	3.7

Curriculum Associates Customer Service vs. Competitors

Compared to its competitors, Curriculum Associates's Customer Service score is rated right above DreamBox Learning, and is preceded by HMH.

COMPANY		Customer Service Score
	McGraw Hill	3.8/5
	Amplify	3.6/5
	Toast	3.6/5
	HMH	3.6/5
	Curriculum Associates	3.1/5
	DreamBox Learning	2.9/5
	Cengage Learning	2.8/5
	Pearson	2.8/5

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Curriculum Associates as an Employer

4.8/5

Curriculum Associates has a 4.8/5 stars for its overall company culture rated by their employees

top

CEO of Curriculum Associates

Rob Waldron

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Curriculum Associates scored a 0 for Net Promoter Score and a 71 for Employee Net Promoter Score. NPS gauges how likely a customer of Curriculum Associates would recommend the brand to a friend. ENPS measures how likely Curriculum Associates employees would recommend working at Curriculum Associates to a friend.

Net Promoter Score

NPS Score

43%	Promoters
14%	Passive
43%	Detractors

Employee Net Promoter Score

eNPS Score

76%	Promoters
19%	Passive
5%	Detractors

Global Ranking Snapshot

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