14
NPS
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Datto
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About Datto's Brand
Datto offers backup, disaster recovery and business continuity solutions to small to medium-sized businesses (SMBs). Among its major competitors, Datto is ranked in 4th place for NPS while Backblaze is 1st, and OwnBackup is 2nd.
Brand at a Glance
71%
Customer Loyalty
3.8/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
Datto CMO
Matthew Richards
Matthew Richards serves as the Chief Marketing Officer of Datto, Inc.. Matthew started at Datto, Inc. in December of 2017. Matthew currently resides in the Greater Boston Area.
Datto Ranking
- #4 / 4 of its competitors
Datto NPS
Datto's Net Promoter Score (NPS) is a 14 with 46% Promoters, 22% Passives, and 32% Detractors. Net Promoter Score tracks whether Datto's customers would recommend using the product based on a scale of -100 to 100.
Datto Overall NPS
| 46% | Promoters |
|---|---|
| 22% | Passives |
| 32% | Detractors |
Datto NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 19 | Nov 2023 | 19 |
Dec 2023 19 | Dec 2023 | 19 |
Jan 2024 18 | Jan 2024 | 18 |
Feb 2024 19 | Feb 2024 | 19 |
Apr 2024 16 | Apr 2024 | 16 |
Jun 2024 16 | Jun 2024 | 16 |
Jul 2024 16 | Jul 2024 | 16 |
Aug 2024 16 | Aug 2024 | 16 |
Oct 2024 14 | Oct 2024 | 14 |
May 2025 15 | May 2025 | 15 |
Jul 2025 15 | Jul 2025 | 15 |
Dec 2025 13 | Dec 2025 | 13 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Datto NPS by Gender
Datto's NPS was rated 0 by both Female and Male customers on Comparably.
Male
0
Datto's NPS was rated by Male customers on Comparably.
39%
Promoters
22%
Passives
39%
Detractors
Female
0
Datto's NPS was rated by Female customers on Comparably.
25%
Promoters
50%
Passives
25%
Detractors
Datto NPS by Ethnicity
Datto's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 10 | Caucasian | 10 |
Asian or Pacific Islander -33 | Asian or Pacific Islander | -33 |
Other -34 | Other | -34 |
Datto NPS by Age
Datto's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Datto NPS by Usage
Datto's NPS was rated the highest by customers who have used Datto's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -11 | Less than 1 Year | -11 |
1 to 2 Years 18 | 1 to 2 Years | 18 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years 39 | 5 to 10 Years | 39 |
Datto Customer Reviews
Out of the 5 Datto customer reviews 2 were positive and 3 were constructive. Datto customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Datto Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Datto users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Datto Customer Loyalty Score by Gender
Female customers rated Datto's Customer Loyalty score 8% higher than Male customers.
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Male
70%
Yes
Female
78%
Yes
Datto Customer Loyalty Score by Ethnicity
Datto's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Datto.
73
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
70
out of 100
Other
Datto Customer Loyalty Score by Age
Datto's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Datto.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
26-30 70% | 26-30 | 70% |
36-40 70% | 36-40 | 70% |
41-45 70% | 41-45 | 70% |
Datto Customer Loyalty Score by Usage
Datto's Customer Loyalty score was rated the highest by customers who have used Datto's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Datto Customer Loyalty Score by Industry
Datto's Customer Loyalty score was rated 72% by Tech industry customers.
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Datto Customer Loyalty vs. Competitors
Compared to its competitors, Datto's Customer Loyalty score is rated right above Kaseya, and is preceded by Axcient.
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Datto Product Quality
3.8/5
Datto has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Datto Product Information
Datto serves markets in the United States and Canada. Datto supports Web devices and offers products for small, medium, and large sized businesses.
Datto’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Datto's product the highest. Reviewers from the Construction industry rated Datto the lowest at 3.
- Website
- http://datto.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Enterprise
Hardware and Devices
SaaS
Virtual Reality
Product Type
Document Management Software
System Administration Software
Backup Software
Quick Insights into Datto Product Quality
Datto's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers ages 18-25.
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Ranked Datto Product Quality the Highest
Ranked Datto Product Quality the Lowest
Datto Product Quality Score by Gender
Datto's Product Quality score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
Datto Product Quality Score by Ethnicity
Datto's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Datto.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 3.3 | Other | 3.3 |
Datto Product Quality Score by Age
Datto's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Datto.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3.5 | 26-30 | 3.5 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4 | 41-45 | 4 |
Datto Product Quality Score by Usage
Datto's Product Quality score was rated the highest by customers who have used Datto's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Datto Product Quality Score by Industry
Datto's Product Quality score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.
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Datto Product Quality vs. Competitors
Compared to its competitors, Datto's Product Quality score is rated right above Backblaze, and is preceded by OwnBackup.
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Datto Pricing
Datto ROI & Value For Money
3.6/5
Datto has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Datto Pricing Plans
Datto has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Who Uses Datto?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Datto ROI
Datto's ROI score was rated highest by customers who have used Datto's products/services for 2 to 5 Years, and rated lowest by customers who have used Datto's products/services for Less than 1 Year.
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Ranked Datto ROI the Highest
Ranked Datto ROI the Lowest
Datto ROI Score by Gender
Female customers rated Datto's ROI score 0.4 stars higher than Male customers.
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Male
3.3/5
Female
3.7/5
Datto ROI Score by Ethnicity
Datto's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Datto.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.1 | Other | 3.1 |
Datto ROI Score by Age
Datto's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Datto.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 3.5 | 26-30 | 3.5 |
36-40 4.1 | 36-40 | 4.1 |
41-45 3.6 | 41-45 | 3.6 |
Datto ROI Score by Usage
Datto's ROI score was rated the highest by customers who have used Datto's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Datto ROI Score by Industry
Datto's ROI score was rated 3.6 stars by Tech industry customers.
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Datto Pricing vs. Competitors
Compared to its competitors, Datto's ROI score is rated right above Backblaze, and is preceded by OwnBackup.
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Datto Customer Satisfaction (CSAT)
Datto Customer Satisfaction (CSAT) Score
60 / 100
Datto has an overall Customer Satisfaction score of 60 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
28%
Satisfied
32%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
8%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Datto Customer Satisfaction
Datto's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Datto's products/services for Less than 1 Year.
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Ranked Datto Customer Satisfaction the Highest
Ranked Datto Customer Satisfaction the Lowest
Datto Customer Satisfaction Score by Gender
Female customers rated Datto's Customer Satisfaction score 4 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 11% | |
Very Dissatisfied | 13% |
67 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Datto Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Datto's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.
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60 / 100
Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
20%
Very Dissatisfied
10%
CSAT according to Asian or Pacific Islander
Datto's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Datto's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Datto.
34 / 100
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
0%
Datto Customer Satisfaction Score by Age
Datto's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Datto.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 41-45 | 60% |
Datto Customer Satisfaction Score by Usage
Datto's Customer Satisfaction score was rated the highest by customers who have used Datto's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Datto Customer Satisfaction Score by Industry
Datto's Customer Satisfaction score was rated 65 points by Tech industry customers.
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{
"title": "Datto Customer Satisfaction Score by Industry",
"text": "Datto's Customer Satisfaction score was rated 65 points by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 65,
"stars": 0,
"csatScore": 65,
"text": "Datto's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 65
}
]
}Datto Customer Satisfaction vs. Competitors
Compared to its competitors, Datto's Customer Satisfaction score is rated right above Axcient, and is preceded by OwnBackup.
Unlock Datto Customer Satisfaction vs. Competitors Data
VS
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Datto Customer Service
3.5/5
Datto has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Datto's Customer Service
Address
101 Merritt 7, Norwalk, CT
Website
http://datto.com/
Phone Number
877-455-6015
Quick Insights into Datto Customer Service
Datto's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers ages 18-25.
Sign Up to unlock insights into how customers have ranked Datto's Customer Service score.
Ranked Datto Customer Service the Highest
Ranked Datto Customer Service the Lowest
Datto Customer Service Score by Gender
Male customers rated Datto's Customer Service score 0.2 stars higher than Female customers.
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Male
3.2/5
Female
3/5
Datto Customer Service Score by Ethnicity
Datto's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Datto.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Other 2.8 | Other | 2.8 |
Datto Customer Service Score by Age
Datto's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Datto.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 3.3 | 26-30 | 3.3 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.2 | 41-45 | 3.2 |
Datto Customer Service Score by Usage
Datto's Customer Service score was rated the highest by customers who have used Datto's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Datto Customer Service Score by Industry
Datto's Customer Service score was rated 3.2 stars by Tech industry customers.
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Datto Customer Service vs. Competitors
Compared to its competitors, Datto's Customer Service score is rated right above Kaseya, and is preceded by Backblaze.
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Datto as an Employer
4.2/5
Datto has a 4.2/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Datto scored a 14 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Datto would recommend the brand to a friend. ENPS measures how likely Datto employees would recommend working at Datto to a friend.
Net Promoter Score
14
NPS Score
| 46% | Promoters |
|---|---|
| 22% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 45% | Promoters |
|---|---|
| 28% | Passive |
| 27% | Detractors |
