28
NPS
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Emma
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About Emma's Brand
MOBILE APP MARKETING PLATFORM. eMMa is the most powerful solution to understand and engage with your customers through your App. Among its major competitors, Emma is ranked in 4th place for NPS while Bizible is 1st, and MailChimp is 2nd.
Brand at a Glance
69%
Customer Loyalty
3.6/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Emma Ranking
- #3 / 4 of its competitors
Emma NPS
Emma's Net Promoter Score (NPS) is a 28 with 52% Promoters, 24% Passives, and 24% Detractors. Net Promoter Score tracks whether Emma's customers would recommend using the product based on a scale of -100 to 100.
Emma Overall NPS
| 52% | Promoters |
|---|---|
| 24% | Passives |
| 24% | Detractors |
Emma NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2021 50 | Apr 2021 | 50 |
Aug 2021 0 | Aug 2021 | 0 |
Jan 2022 25 | Jan 2022 | 25 |
Apr 2022 34 | Apr 2022 | 34 |
May 2022 43 | May 2022 | 43 |
Sep 2022 50 | Sep 2022 | 50 |
Nov 2022 30 | Nov 2022 | 30 |
Jan 2023 25 | Jan 2023 | 25 |
May 2023 23 | May 2023 | 23 |
Jun 2023 13 | Jun 2023 | 13 |
Aug 2023 25 | Aug 2023 | 25 |
Dec 2023 28 | Dec 2023 | 28 |
How Other Brands Compare
Emma is ranked third for NPS among its competitors. Bizible and MailChimp come in first and second, with Localytics coming in at #4.
Emma |  MailChimp |  Localytics |  Bizible | |
| Global Ranking | #- | #637 | #- | #- |
| NPS | 28 | 47 | 13 | 86 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $200.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Emma NPS by Gender
Emma's NPS was rated 67 by Female customers on Comparably.
Female
67
Emma's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Male
N/A
Emma's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Emma NPS by Usage
Emma's NPS was rated 67 points by customers who have used Emma's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
Emma NPS vs. Competitors
Compared to its competitors, Emma's NPS is rated right above GetResponse, and is preceded by Campaign Monitor.
| COMPANY | NPS Score | |
|---|---|---|
| Bizible | 86 |
| MailChimp | 47 |
 | Campaign Monitor | 34 |
| Emma | 28 |
 | GetResponse | 27 |
| Localytics | 13 |
 | iContact | 4 |
 | Constant Contact | -7 |
Emma Customer Loyalty
69%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Emma users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Emma Customer Loyalty Score by Gender
Emma's Customer Loyalty score was rated 40 by Female customers on Comparably.
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Female
40%
Yes
Male
N/A
Yes
Emma Customer Loyalty Score by Usage
Emma's Customer Loyalty score was rated 40% by customers who have used Emma's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Emma Customer Loyalty vs. Competitors
Compared to its competitors, Emma's Customer Loyalty score is rated right above Localytics, and is preceded by MailChimp.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Constant Contact | 76% |
| iContact | 71% |
| MailChimp | 70% |
| Emma | 69% |
| Localytics | 55% |
| Campaign Monitor | 10% |
| GetResponse | 10% |
| Bizible | N/A |
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Emma Product Quality
3.6/5
Emma has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Emma Product Information
Emma’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.emma.io
- Company Size
- 201-500 Employees
Industry
Tech
AdTech
Business Services
Enterprise
Mobile App
SaaS
Quick Insights into Emma Product Quality
Emma's Product Quality score was rated highest by Female customers.
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Ranked Emma Product Quality the Highest
Emma Product Quality Score by Gender
Emma's Product Quality score was rated 4.6 by Female customers on Comparably.
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Female
4.6/5
Male
N/A
Emma Product Quality Score by Usage
Emma's Product Quality score was rated 4.6 stars by customers who have used Emma's products/services for Less than 1 Year.
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Emma Product Quality vs. Competitors
Compared to its competitors, Emma's Product Quality score is rated right above Constant Contact, and is preceded by Localytics.
| COMPANY | Product Quality Score | |
|---|---|---|
| Bizible | 4.2/5 |
| Campaign Monitor | 4.2/5 |
| MailChimp | 4.1/5 |
| iContact | 4.1/5 |
| GetResponse | 3.9/5 |
| Localytics | 3.7/5 |
| Emma | 3.6/5 |
| Constant Contact | 3.1/5 |
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Emma Pricing
Emma ROI & Value For Money
3.9/5
Emma has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Quick Insights into Emma ROI
Emma's ROI score was rated highest by Female customers.
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Ranked Emma ROI the Highest
Emma ROI Score by Gender
Emma's ROI score was rated 4.3 by Female customers on Comparably.
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Female
4.3/5
Male
N/A
Emma ROI Score by Usage
Emma's ROI score was rated 4.1 stars by customers who have used Emma's products/services for Less than 1 Year.
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Emma Pricing vs. Competitors
Compared to its competitors, Emma's ROI score is rated right above Constant Contact, and is preceded by iContact.
| COMPANY | Pricing Score | |
|---|---|---|
| MailChimp | 4.1/5 |
| Bizible | 4/5 |
| Campaign Monitor | 4/5 |
| GetResponse | 4/5 |
| iContact | 4/5 |
| Emma | 3.9/5 |
| Constant Contact | 3/5 |
| Localytics | 3/5 |
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Emma Customer Satisfaction (CSAT)
Emma Customer Satisfaction (CSAT) Score
73 / 100
Emma has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
46%
Satisfied
27%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Emma Customer Satisfaction
Emma's Customer Satisfaction score was rated highest by Female customers.
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Ranked Emma Customer Satisfaction the Highest
Emma Customer Satisfaction Score by Gender
Emma's Customer Satisfaction score was rated 100 by Female customers on Comparably.
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100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Emma Customer Satisfaction Score by Usage
Emma's Customer Satisfaction score was rated 100 points by customers who have used Emma's products/services for Less than 1 Year.
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Emma Customer Satisfaction vs. Competitors
Compared to its competitors, Emma's Customer Satisfaction score is rated right above iContact, and is preceded by MailChimp.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| GetResponse | 100% |
| MailChimp | 75% |
| Emma | 73% |
| iContact | 55% |
| Campaign Monitor | 50% |
| Localytics | 50% |
| Constant Contact | 27% |
| Bizible | 0% |
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Emma Customer Service
4/5
Emma has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Emma's Customer Service
Address
Zamora 46-48, Nashville, TN
Website
http://www.emma.io
Phone Number
(800) 595-4401
Quick Insights into Emma Customer Service
Emma's Customer Service score was rated highest by Female customers.
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Ranked Emma Customer Service the Highest
Emma Customer Service Score by Gender
Emma's Customer Service score was rated 4.3 by Female customers on Comparably.
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Female
4.3/5
Male
N/A
Emma Customer Service Score by Usage
Emma's Customer Service score was rated 4.1 stars by customers who have used Emma's products/services for Less than 1 Year.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Emma Customer Service vs. Competitors
Compared to its competitors, Emma's Customer Service score is rated right above MailChimp, and is preceded by Bizible.
| COMPANY | Customer Service Score | |
|---|---|---|
| Bizible | 5/5 |
| Emma | 4/5 |
| MailChimp | 3.9/5 |
| GetResponse | 3.7/5 |
| Localytics | 3.1/5 |
| iContact | 2.9/5 |
| Campaign Monitor | 2.7/5 |
| Constant Contact | 2/5 |
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Emma as an Employer
4.2/5
Emma has a 4.2/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Emma scored a 28 for Net Promoter Score and a 61 for Employee Net Promoter Score. NPS gauges how likely a customer of Emma would recommend the brand to a friend. ENPS measures how likely Emma employees would recommend working at Emma to a friend.
Net Promoter Score
28
NPS Score
| 52% | Promoters |
|---|---|
| 24% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
61
eNPS Score
| 74% | Promoters |
|---|---|
| 13% | Passive |
| 13% | Detractors |
