

Food Lion has been providing an easy, fresh and affordable shopping experience to the communities we serve since 1957. Today, our 82,000 associates serve more than 10 million customers a week across 10 Southeastern and Mid-Atlantic states. By serving more than 10 million customers a week, our associates make sure our customers can always count on us to meet their needs. In addition, we make sure that our neighbors can count on us too. Through Food Lion Feeds, we are working to end hunger in our local communities by committing to donate 1 billion meals through food donations, volunteer service and other impactful hunger-relief initiatives. Among its major competitors, Food lion is ranked in 7th place for NPS while LIDL is 1st, and Publix Super Markets is 2nd. Overall, Food lion has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $29.74B
Food lion's Net Promoter Score (NPS) is a -18 with 35% Promoters, 12% Passives, and 53% Detractors. Net Promoter Score tracks whether Food lion's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 12% | Passives |
| 53% | Detractors |
| Summary | Date | Score |
|---|---|---|
Feb 2025 -18 | Feb 2025 | -18 |
Mar 2025 -18 | Mar 2025 | -18 |
Apr 2025 -18 | Apr 2025 | -18 |
May 2025 -18 | May 2025 | -18 |
Jun 2025 -18 | Jun 2025 | -18 |
Jul 2025 -18 | Jul 2025 | -18 |
Aug 2025 -20 | Aug 2025 | -20 |
Sep 2025 -20 | Sep 2025 | -20 |
Oct 2025 -20 | Oct 2025 | -20 |
Nov 2025 -20 | Nov 2025 | -20 |
Dec 2025 -20 | Dec 2025 | -20 |
Jan 2026 -18 | Jan 2026 | -18 |
Food lion is ranked #4 for NPS among its competitors. Publix Super Markets and Walmart come in first and second, with Kroger coming in at third. Among those competitors, it is the third most valued company behind Walmart.
![]() Food lion | ![]() Walmart | ![]() Kroger | ![]() Publix Super Markets | |
| Global Ranking | #- | #104 | #151 | #246 |
| NPS | -18 | 7 | 0 | 35 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | $29.74B | $382.64B | $27.03B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Food lion's NPS 2 points higher than Female customers.
Food lion's NPS was rated -27 by Male customers on Comparably.
Food lion's NPS was rated -29 by Female customers on Comparably.
Food lion's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -29 | Caucasian | -29 |
Hispanic or Latino -28 | Hispanic or Latino | -28 |
African American/Black 6 | African American/Black | 6 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
Native American -15 | Native American | -15 |
Other -70 | Other | -70 |
Food lion's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Food lion's NPS was rated the highest by customers who have used Food lion's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -87 | Less than 1 Year | -87 |
1 to 2 Years -24 | 1 to 2 Years | -24 |
2 to 5 Years -36 | 2 to 5 Years | -36 |
5 to 10 Years -39 | 5 to 10 Years | -39 |
Over 10 Years -23 | Over 10 Years | -23 |
Compared to its competitors, Food lion's NPS is rated right below Harris Teeter.
| COMPANY | NPS Score | |
|---|---|---|
![]() | LIDL | 40 |
![]() | Publix Super Markets | 35 |
![]() | ALDI USA | 28 |
![]() | Walmart | 7 |
![]() | Kroger | 0 |
![]() | Harris Teeter | -9 |
![]() | Food lion | -18 |
Out of the 58 Food lion customer reviews 30 were positive and 28 were constructive. Food lion customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Food lion users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Food lion's Customer Loyalty score was rated 86 by both Female and Male customers on Comparably.
Food lion's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Food lion's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 55% | 26-30 | 55% |
31-35 86% | 31-35 | 86% |
36-40 91% | 36-40 | 91% |
41-45 86% | 41-45 | 86% |
46-50 87% | 46-50 | 87% |
51-55 90% | 51-55 | 90% |
56-60 92% | 56-60 | 92% |
61-65 75% | 61-65 | 75% |
66+ 91% | 66+ | 91% |
Food lion's Customer Loyalty score was rated the highest by customers who have used Food lion's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Food lion's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Real Estate industry customers.
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Compared to its competitors, Food lion's Customer Loyalty score is rated right above Harris Teeter, and is preceded by ALDI USA.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Publix Super Markets | 87% |
![]() | ALDI USA | 83% |
![]() | Food lion | 83% |
![]() | Harris Teeter | 81% |
![]() | LIDL | 80% |
![]() | Kroger | 79% |
![]() | Walmart | 76% |
Food lion has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Food lion’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Transportation industry rated Food lion's product the highest. Reviewers from the Banking and Financial Services industry rated Food lion the lowest at 3.3.
Food lion's Product Quality score was rated highest by customers from the Transportation industry, and rated lowest by customers from the Professional Services industry.
Food lion's Product Quality score was rated 2.8 by both Female and Male customers on Comparably.
Food lion's Product Quality score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.2 | Hispanic or Latino | 2.2 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Native American 3.1 | Native American | 3.1 |
Other 2.7 | Other | 2.7 |
Food lion's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 2.8 | 26-30 | 2.8 |
31-35 3.1 | 31-35 | 3.1 |
36-40 3.6 | 36-40 | 3.6 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.6 | 51-55 | 2.6 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.6 | 66+ | 2.6 |
Food lion's Product Quality score was rated the highest by customers who have used Food lion's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Food lion's Product Quality score was rated the highest by Transportation industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Food lion's Product Quality score is rated right below Harris Teeter.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | LIDL | 4/5 |
![]() | Publix Super Markets | 4/5 |
![]() | ALDI USA | 3.8/5 |
![]() | Walmart | 3.5/5 |
![]() | Kroger | 3.4/5 |
![]() | Harris Teeter | 3.2/5 |
![]() | Food lion | 2.9/5 |
Food lion has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Transportation industry. The users from the Beverage, Wine and Spirits industry think that they had the lowest ROI from Food lion.
Food lion's ROI score was rated highest by customers from the Transportation industry, and rated lowest by customers from the Professional Services industry.
Male customers rated Food lion's ROI score 0.1 stars higher than Female customers.
Food lion's ROI score was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.7 | Asian or Pacific Islander | 2.7 |
Native American 3.4 | Native American | 3.4 |
Other 2.4 | Other | 2.4 |
Food lion's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 2.7 | 26-30 | 2.7 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3 | 56-60 | 3 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.6 | 66+ | 2.6 |
Food lion's ROI score was rated the highest by customers who have used Food lion's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Food lion's ROI score was rated the highest by Transportation industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Food lion's ROI score is rated right below Harris Teeter.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | LIDL | 4/5 |
![]() | ALDI USA | 4/5 |
![]() | Publix Super Markets | 3.7/5 |
![]() | Walmart | 3.5/5 |
![]() | Kroger | 3.2/5 |
![]() | Harris Teeter | 3/5 |
![]() | Food lion | 2.9/5 |
Food lion has an overall Customer Satisfaction score of 48 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Food lion's Customer Satisfaction score was rated highest by customers from the Consumer Goods industry, and rated lowest by customers from the Real Estate industry.
Male customers rated Food lion's Customer Satisfaction score 1 points higher than Female customers.
Very Satisfied | 30% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 10% | |
Very Dissatisfied | 34% |
Very Satisfied | 29% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 10% | |
Very Dissatisfied | 33% |
Food lion's Customer Satisfaction (CSAT) score was rated 45% according to Caucasian users and customers.
Food lion's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Food lion's Customer Satisfaction (CSAT) score was rated 63% according to African American/Black users and customers.
Food lion's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.
Food lion's Customer Satisfaction (CSAT) score was rated 43% according to Native American users and customers.
Food lion's Customer Satisfaction (CSAT) score was rated 24% according to Other users and customers.
Food lion's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 46% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 54% | |||||||||||||||
| 36-40 | 60% | |||||||||||||||
| 41-45 | 30% | |||||||||||||||
| 46-50 | 58% | |||||||||||||||
| 51-55 | 41% | |||||||||||||||
| 56-60 | 48% | |||||||||||||||
| 61-65 | 38% | |||||||||||||||
| 66+ | 41% |
Food lion's Customer Satisfaction score was rated the highest by customers who have used Food lion's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Food lion's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Food lion Customer Satisfaction Score by Industry",
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"groupId": 499,
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"groupId": 502,
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"groupId": 504,
"score": 38,
"stars": 0,
"csatScore": 38,
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"scoreClassName": "",
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{
"label": "Construction",
"groupId": 510,
"score": 25,
"stars": 0,
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"label": "Consumer Goods",
"groupId": 513,
"score": 100,
"stars": 0,
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"label": "Consumer Services",
"groupId": 514,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Education",
"groupId": 515,
"score": 37,
"stars": 0,
"csatScore": 37,
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"scoreClassName": "",
"scoreLabel": 37
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 20,
"stars": 0,
"csatScore": 20,
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"scoreClassName": "",
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{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 48,
"stars": 0,
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{
"label": "Legal",
"groupId": 529,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 50,
"stars": 0,
"csatScore": 50,
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"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Military and Defense",
"groupId": 538,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "",
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},
{
"label": "Non-Profit",
"groupId": 540,
"score": 66,
"stars": 0,
"csatScore": 66,
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"scoreClassName": "",
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{
"label": "Professional Services",
"groupId": 549,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Public Safety",
"groupId": 551,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "",
"scoreLabel": 80
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"label": "Real Estate",
"groupId": 554,
"score": 0,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
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{
"label": "Retail",
"groupId": 559,
"score": 56,
"stars": 0,
"csatScore": 56,
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"scoreClassName": "",
"scoreLabel": 56
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{
"label": "Transportation",
"groupId": 567,
"score": 75,
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]
}Compared to its competitors, Food lion's Customer Satisfaction score is rated right below Harris Teeter.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | LIDL | 81% |
![]() | Publix Super Markets | 73% |
![]() | ALDI USA | 67% |
![]() | Walmart | 66% |
![]() | Kroger | 59% |
![]() | Harris Teeter | 50% |
![]() | Food lion | 47% |
Food lion has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Food lion's overall Customer Service score rated by its users and customers.
2110 Executive Drive, Salisbury, NC 28147
https://foodlion.careerswithus.com/
704-633-8250
Food lion's Customer Service score was rated highest by customers from the Public Safety industry, and rated lowest by customers from the Telecommunications industry.
Food lion's Customer Service score was rated 2.7 by both Female and Male customers on Comparably.
Food lion's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Native American 3 | Native American | 3 |
Other 2 | Other | 2 |
Food lion's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.8 | 18-25 | 2.8 |
26-30 2.9 | 26-30 | 2.9 |
31-35 3.3 | 31-35 | 3.3 |
36-40 3.3 | 36-40 | 3.3 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.7 | 51-55 | 2.7 |
56-60 2.7 | 56-60 | 2.7 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.6 | 66+ | 2.6 |
Food lion's Customer Service score was rated the highest by customers who have used Food lion's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Food lion's Customer Service score was rated the highest by Public Safety industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Food lion's Customer Service score is rated right below Harris Teeter.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | LIDL | 3.9/5 |
![]() | Publix Super Markets | 3.9/5 |
![]() | ALDI USA | 3.7/5 |
![]() | Walmart | 3.3/5 |
![]() | Kroger | 3.2/5 |
![]() | Harris Teeter | 3/5 |
![]() | Food lion | 2.8/5 |
Food lion scored a -18 for Net Promoter Score and a -30 for Employee Net Promoter Score. NPS gauges how likely a customer of Food lion would recommend the brand to a friend. ENPS measures how likely Food lion employees would recommend working at Food lion to a friend.
| 35% | Promoters |
|---|---|
| 12% | Passive |
| 53% | Detractors |
| 26% | Promoters |
|---|---|
| 18% | Passive |
| 56% | Detractors |