22
NPS
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GAF
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About GAF's Brand
GAF has become North America’s largest manufacturer of commercial and residential roofing. Among its major competitors, GAF is ranked in 3rd place for NPS while Corning is 1st, and Owens Corning is 2nd.Their current valuation is $3.72B
Brand at a Glance
72%
Customer Loyalty
3.7/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
GAF CMO
Christopher Rector
Christopher Rector serves as the SVP & Chief Marketing Officer of GAF. Christopher started at GAF in May of 2018. Christopher currently resides in the Greater New York City Area.
GAF Ranking
- #3 / 4 of its competitors
GAF NPS
GAF's Net Promoter Score (NPS) is a 22 with 55% Promoters, 12% Passives, and 33% Detractors. Net Promoter Score tracks whether GAF's customers would recommend using the product based on a scale of -100 to 100.
GAF Overall NPS
| 55% | Promoters |
|---|---|
| 12% | Passives |
| 33% | Detractors |
GAF NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 23 | Mar 2024 | 23 |
Apr 2024 24 | Apr 2024 | 24 |
Jun 2024 24 | Jun 2024 | 24 |
Jul 2024 22 | Jul 2024 | 22 |
Aug 2024 24 | Aug 2024 | 24 |
Oct 2024 23 | Oct 2024 | 23 |
Nov 2024 23 | Nov 2024 | 23 |
Dec 2024 23 | Dec 2024 | 23 |
Jan 2025 21 | Jan 2025 | 21 |
Mar 2025 21 | Mar 2025 | 21 |
Aug 2025 20 | Aug 2025 | 20 |
Jan 2026 22 | Jan 2026 | 22 |
How Other Brands Compare
GAF is ranked third for NPS among its competitors. Corning and Owens Corning come in first and second, with James Hardie coming in at #4. Among those competitors, it is the third most valued company behind Corning.
GAF |  Corning |  Owens Corning |  James Hardie | |
| Global Ranking | #- | #324 | #555 | #- |
| NPS | 22 | 49 | 23 | 7 |
| Valuation Updated every 24 hours for public companies | $3.72B | $33.84B | $9.66B | $99.04M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GAF NPS by Gender
Female customers rated GAF's NPS 42 points higher than Male customers.
Male
-8
GAF's NPS was rated -8 by Male customers on Comparably.
35%
Promoters
22%
Passives
43%
Detractors
Female
34
GAF's NPS was rated 34 by Female customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
GAF NPS by Ethnicity
GAF's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Other 17 | Other | 17 |
GAF NPS by Age
GAF's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
GAF NPS by Usage
GAF's NPS was rated the highest by customers who have used GAF's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 100 | Less than 1 Year | 100 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years -39 | 2 to 5 Years | -39 |
5 to 10 Years -80 | 5 to 10 Years | -80 |
Over 10 Years 75 | Over 10 Years | 75 |
GAF NPS vs. Competitors
Compared to its competitors, GAF's NPS is rated right above James Hardie, and is preceded by Owens Corning.
| COMPANY | NPS Score | |
|---|---|---|
| Corning | 49 |
| Owens Corning | 23 |
| GAF | 22 |
| James Hardie | 7 |
 | Johns Manville | 3 |
 | CertainTeed Corporation | -18 |
 | Tremco Incorporated | -50 |
GAF Customer Reviews
Out of the 4 GAF customer reviews 3 were positive and 1 was constructive. GAF customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
GAF Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of GAF users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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GAF Customer Loyalty Score by Gender
Male customers rated GAF's Customer Loyalty score 18% higher than Female customers.
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Male
73%
Yes
Female
55%
Yes
GAF Customer Loyalty Score by Ethnicity
GAF's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of GAF.
78
out of 100
Caucasian
70
out of 100
Other
GAF Customer Loyalty Score by Age
GAF's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 33% | 31-35 | 33% |
36-40 100% | 36-40 | 100% |
41-45 70% | 41-45 | 70% |
61-65 70% | 61-65 | 70% |
66+ 25% | 66+ | 25% |
GAF Customer Loyalty Score by Usage
GAF's Customer Loyalty score was rated the highest by customers who have used GAF's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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GAF Customer Loyalty Score by Industry
GAF's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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GAF Customer Loyalty vs. Competitors
Compared to its competitors, GAF's Customer Loyalty score is rated right above Owens Corning, and is preceded by James Hardie.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Johns Manville | 84% |
| Corning | 83% |
| CertainTeed Corporation | 76% |
| James Hardie | 74% |
| GAF | 72% |
| Owens Corning | 66% |
| Tremco Incorporated | 53% |
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GAF Product Quality
3.7/5
GAF has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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GAF Product Information
GAF’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated GAF's product the highest. Reviewers from the Accounting industry rated GAF the lowest at 1.6.
- Website
- http://www.gaf.com/
- Company Size
- 10,000+ Employees
Industry
Real Estate
Quick Insights into GAF Product Quality
GAF's Product Quality score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers who have used GAF's products/services for 5 to 10 Years.
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Ranked GAF Product Quality the Highest
Ranked GAF Product Quality the Lowest
GAF Product Quality Score by Gender
Female customers rated GAF's Product Quality score 0.6 stars higher than Male customers.
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Male
3/5
Female
3.6/5
GAF Product Quality Score by Ethnicity
GAF's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of GAF.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Other 2.7 | Other | 2.7 |
GAF Product Quality Score by Age
GAF's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.1 | 31-35 | 2.1 |
36-40 4.4 | 36-40 | 4.4 |
41-45 2.9 | 41-45 | 2.9 |
61-65 3.1 | 61-65 | 3.1 |
66+ 1.7 | 66+ | 1.7 |
GAF Product Quality Score by Usage
GAF's Product Quality score was rated the highest by customers who have used GAF's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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GAF Product Quality Score by Industry
GAF's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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GAF Product Quality vs. Competitors
Compared to its competitors, GAF's Product Quality score is rated right above Owens Corning, and is preceded by Johns Manville.
| COMPANY | Product Quality Score | |
|---|---|---|
| Corning | 4.2/5 |
| Johns Manville | 4.2/5 |
| GAF | 3.7/5 |
| Owens Corning | 3.5/5 |
| James Hardie | 3.3/5 |
| CertainTeed Corporation | 2.8/5 |
| Tremco Incorporated | 2.6/5 |
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GAF Pricing
GAF ROI & Value For Money
3.6/5
GAF has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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GAF Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Accounting industry think that they had the lowest ROI from GAF.
Quick Insights into GAF ROI
GAF's ROI score was rated highest by customers who have used GAF's products/services for Over 10 Years, and rated lowest by customers who have used GAF's products/services for 5 to 10 Years.
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Ranked GAF ROI the Highest
Ranked GAF ROI the Lowest
GAF ROI Score by Gender
Female customers rated GAF's ROI score 0.2 stars higher than Male customers.
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Male
3.3/5
Female
3.5/5
GAF ROI Score by Ethnicity
GAF's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of GAF.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Other 3 | Other | 3 |
GAF ROI Score by Age
GAF's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.4 | 31-35 | 2.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 2.7 | 41-45 | 2.7 |
61-65 3.3 | 61-65 | 3.3 |
66+ 2.8 | 66+ | 2.8 |
GAF ROI Score by Usage
GAF's ROI score was rated the highest by customers who have used GAF's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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GAF ROI Score by Industry
GAF's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Accounting industry customers.
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GAF Pricing vs. Competitors
Compared to its competitors, GAF's ROI score is rated right above Owens Corning, and is preceded by Johns Manville.
| COMPANY | Pricing Score | |
|---|---|---|
| Corning | 4.3/5 |
| Johns Manville | 3.9/5 |
| GAF | 3.6/5 |
| Owens Corning | 3.3/5 |
| James Hardie | 3.2/5 |
| CertainTeed Corporation | 2.8/5 |
| Tremco Incorporated | 2.6/5 |
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GAF Customer Satisfaction (CSAT)
GAF Customer Satisfaction (CSAT) Score
57 / 100
GAF has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
40%
Satisfied
17%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
8%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into GAF Customer Satisfaction
GAF's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by customers ages 66+.
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Ranked GAF Customer Satisfaction the Highest
Ranked GAF Customer Satisfaction the Lowest
GAF Customer Satisfaction Score by Gender
Male customers rated GAF's Customer Satisfaction score 19 points higher than Female customers.
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53 / 100
MaleVery Satisfied | 37% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 21% | |
Very Dissatisfied | 15% |
34 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
GAF Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
GAF's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
31%
Satisfied
19%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
25%
Very Dissatisfied
12%
CSAT according to Other
GAF's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
17%
Very Dissatisfied
33%
GAF Customer Satisfaction Score by Age
GAF's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 25% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 66+ | 0% |
GAF Customer Satisfaction Score by Usage
GAF's Customer Satisfaction score was rated the highest by customers who have used GAF's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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GAF Customer Satisfaction Score by Industry
GAF's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.
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"title": "GAF Customer Satisfaction Score by Industry",
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"label": "Tech",
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"scoreClassName": "max",
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},
{
"label": "Construction",
"groupId": 510,
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}GAF Customer Satisfaction vs. Competitors
Compared to its competitors, GAF's Customer Satisfaction score is rated right above James Hardie, and is preceded by Owens Corning.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Johns Manville | 73% |
| Corning | 72% |
| Owens Corning | 67% |
| GAF | 57% |
| James Hardie | 54% |
| CertainTeed Corporation | 46% |
| Tremco Incorporated | 25% |
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GAF Customer Service
3.5/5
GAF has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About GAF's Customer Service
Address
Wayne, NJ
Website
http://www.gaf.com/
Phone Number
973-628-3000
Quick Insights into GAF Customer Service
GAF's Customer Service score was rated highest by customers who have used GAF's products/services for Over 10 Years, and rated lowest by customers who have used GAF's products/services for 5 to 10 Years.
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Ranked GAF Customer Service the Highest
Ranked GAF Customer Service the Lowest
GAF Customer Service Score by Gender
Female customers rated GAF's Customer Service score 0.6 stars higher than Male customers.
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Male
2.9/5
Female
3.5/5
GAF Customer Service Score by Ethnicity
GAF's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of GAF.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Other 3 | Other | 3 |
GAF Customer Service Score by Age
GAF's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2.4 | 31-35 | 2.4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 2.8 | 41-45 | 2.8 |
61-65 3 | 61-65 | 3 |
66+ 1.7 | 66+ | 1.7 |
GAF Customer Service Score by Usage
GAF's Customer Service score was rated the highest by customers who have used GAF's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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GAF Customer Service Score by Industry
GAF's Customer Service score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
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GAF Customer Service vs. Competitors
Compared to its competitors, GAF's Customer Service score is rated right above James Hardie, and is preceded by Johns Manville.
| COMPANY | Customer Service Score | |
|---|---|---|
| Corning | 4.2/5 |
| Johns Manville | 3.9/5 |
| GAF | 3.5/5 |
| James Hardie | 3.4/5 |
| Owens Corning | 3.4/5 |
| Tremco Incorporated | 3/5 |
| CertainTeed Corporation | 2.5/5 |
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GAF as an Employer
4.6/5
GAF has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
GAF scored a 22 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of GAF would recommend the brand to a friend. ENPS measures how likely GAF employees would recommend working at GAF to a friend.
Net Promoter Score
22
NPS Score
| 55% | Promoters |
|---|---|
| 12% | Passive |
| 33% | Detractors |
Employee Net Promoter Score
25
eNPS Score
| 53% | Promoters |
|---|---|
| 19% | Passive |
| 28% | Detractors |
