

Hibob was founded to modernize HR tech. Hibob's intuitive and data-driven platform, bob, was built for the way people work today: globally, remotely, and collaboratively. Since its launch in late 2015, bob has achieved consecutive triple-digit year-over-year growth, and become the HRIS of choice for more than 1,000 modern, midsize and multinational companies who understand that a powerful, agile HR tech suite is mission critical and a key driver of organizational success. Fast-growing companies across the globe such as Monzo, Happy Socks, Gong, Fiverr, and VaynerMedia rely upon bob to help HR and managers connect, engage, develop and retain top talent. Learn more at www.hibob.com Among its major competitors, Hibob is ranked in 5th place for NPS while Fond is 1st, and Justworks is 2nd.
Hibob's Net Promoter Score (NPS) is a 29 with 55% Promoters, 19% Passives, and 26% Detractors. Net Promoter Score tracks whether Hibob's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 19% | Passives |
| 26% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2022 29 | Oct 2022 | 29 |
Nov 2022 28 | Nov 2022 | 28 |
May 2023 26 | May 2023 | 26 |
Jun 2023 23 | Jun 2023 | 23 |
Aug 2023 25 | Aug 2023 | 25 |
Oct 2023 20 | Oct 2023 | 20 |
Nov 2023 22 | Nov 2023 | 22 |
Dec 2023 23 | Dec 2023 | 23 |
Mar 2024 25 | Mar 2024 | 25 |
Apr 2024 26 | Apr 2024 | 26 |
Oct 2024 28 | Oct 2024 | 28 |
Jul 2025 29 | Jul 2025 | 29 |
Hibob is ranked second for NPS among its competitors. Workday and BambooHR come in first and third, with UKG coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Hibob's NPS 133 points higher than Male customers.
Hibob's NPS was rated -100 by Male customers on Comparably.
Hibob's NPS was rated 33 by Female customers on Comparably.
Hibob's NPS was rated 0 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Hibob's NPS was rated -100 points by customers ages 41-45 on Comparably.
Hibob's NPS was rated the highest by customers who have used Hibob's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 61 | 1 to 2 Years | 61 |
Out of the 2 Hibob customer reviews 1 was positive and 1 was constructive. Hibob customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Hibob users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hibob's Customer Loyalty score was rated 70 by both Female and Male customers on Comparably.
Hibob's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Hibob's Customer Loyalty score was rated 100% by customers ages 41-45 on Comparably.
| Summary | Age | Score |
|---|---|---|
41-45 100% | 41-45 | 100% |
Hibob's Customer Loyalty score was rated the highest by customers who have used Hibob's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Hibob's Customer Loyalty score was rated 70% by Tech industry customers.
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Compared to its competitors, Hibob's Customer Loyalty score is rated right above Fond, and is preceded by UKG.
Hibob has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Hibob serves markets in the United States, Europe, Canada, and United Kingdom. Hibob supports Web devices and offers products for small and medium sized businesses.
Hibob’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Hibob's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Hibob the lowest at 3.
Hibob's Product Quality score was rated highest by customers who have used Hibob's products/services for 1 to 2 Years, and rated lowest by customers from the Public Relations and Communications industry.
Female customers rated Hibob's Product Quality score 1.1 stars higher than Male customers.
Hibob's Product Quality score was rated 3.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hibob's Product Quality score was rated 3.5 stars by customers ages 41-45 on Comparably.
| Summary | Age | Score |
|---|---|---|
41-45 3.5 | 41-45 | 3.5 |
Hibob's Product Quality score was rated the highest by customers who have used Hibob's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hibob's Product Quality score was rated the highest by Tech industry customers, and the lowest by Public Relations and Communications industry customers.
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Compared to its competitors, Hibob's Product Quality score is rated right above Justworks.
Hibob has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Hibob has a pricing structure that accommodates small and medium businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Tech industry think that they had the lowest ROI from Hibob.
Hibob's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers who have used Hibob's products/services for 1 to 2 Years.
Female customers rated Hibob's ROI score 0.3 stars higher than Male customers.
Hibob's ROI score was rated 4.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hibob's ROI score was rated 3.8 stars by customers ages 41-45 on Comparably.
| Summary | Age | Score |
|---|---|---|
41-45 3.8 | 41-45 | 3.8 |
Hibob's ROI score was rated the highest by customers who have used Hibob's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Hibob's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, Hibob's ROI score is rated right above Workday, and is preceded by Justworks.
Hibob has an overall Customer Satisfaction score of 61 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Hibob's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Male customers.
Female customers rated Hibob's Customer Satisfaction score 7 points higher than Male customers.
Very Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 34% | |
Dissatisfied | 33% | |
Very Dissatisfied | 0% |
Very Satisfied | 40% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 60% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Hibob's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Hibob's Customer Satisfaction score was rated 33 points by customers who have used Hibob's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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Hibob's Customer Satisfaction score was rated 60 points by Tech industry customers.
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Hibob has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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49 Clerkenwell Grn, EC1R 0EB United Kingdom
http://www.hibob.com
+442038659865x0
Hibob's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Hibob's Customer Service score 1.1 stars higher than Male customers.
Hibob's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hibob's Customer Service score was rated 2.8 stars by customers ages 41-45 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 2.8 | 41-45 | 2.8 |
Hibob's Customer Service score was rated the highest by customers who have used Hibob's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Hibob's Customer Service score was rated 3.4 stars by Tech industry customers.
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Compared to its competitors, Hibob's Customer Service score is rated right above Calabrio, and is preceded by BambooHR.
Hibob has a 4.5/5 stars for its overall company culture rated by their employees

Hibob scored a 29 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of Hibob would recommend the brand to a friend. ENPS measures how likely Hibob employees would recommend working at Hibob to a friend.
| 55% | Promoters |
|---|---|
| 19% | Passive |
| 26% | Detractors |
| 64% | Promoters |
|---|---|
| 15% | Passive |
| 21% | Detractors |