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About issuu's Brand

Issuu, a digital publishing and discovery platform, connects people to content created by publishers sharing the same passion. Among its major competitors, issuu is ranked in 7th place for NPS while Joomag is 1st, and The New York Times is 2nd.Their current valuation is $50.00M

Brand at a Glance

65%

Customer Loyalty

2.8/5

Product Quality

2.6/5

Pricing

2.4/5

Customer Service

issuu Ranking

^#4 / 4 of its competitors

issuu NPS

issuu's Net Promoter Score (NPS) is a -57 with 16% Promoters, 11% Passives, and 73% Detractors. Net Promoter Score tracks whether issuu's customers would recommend using the product based on a scale of -100 to 100.

issuu Overall NPS

-57

NPS

16%	Promoters
11%	Passives
73%	Detractors

issuu NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2023 -54	Jun 2023	-54
Jul 2023 -50	Jul 2023	-50
Aug 2023 -53	Aug 2023	-53
Sep 2023 -49	Sep 2023	-49
Oct 2023 -50	Oct 2023	-50
Feb 2024 -52	Feb 2024	-52
Apr 2024 -52	Apr 2024	-52
Nov 2024 -54	Nov 2024	-54
Mar 2025 -55	Mar 2025	-55
Apr 2025 -55	Apr 2025	-55
Dec 2025 -57	Dec 2025	-57
Jan 2026 -57	Jan 2026	-57

How Other Brands Compare

issuu is ranked #4 for NPS among its competitors. The New York Times and RR Donnelley come in first and second, with Zinio coming in at third. Among those competitors, it is the lowest valued company behind The New York Times.

	issuu	The New York Times	RR Donnelley	Zinio
Global Ranking	#-	#627	#-	#-
NPS	-57	29	-13	-42
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$50.00M	$8.49B	$299.21M	$80.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

issuu NPS by Gender

Female customers rated issuu's NPS 48 points higher than Male customers.

Male

-71

issuu's NPS was rated -71 by Male customers on Comparably.

Promoters

29%

Passives

71%

Detractors

Female

-23

issuu's NPS was rated -23 by Female customers on Comparably.

33%

Promoters

11%

Passives

56%

Detractors

issuu NPS by Ethnicity

issuu's NPS was rated 20 points by Other customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Other 20	Other	20

issuu NPS by Age

issuu's NPS was rated -40 points by customers ages 41-45 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

41-45

20%

60%

issuu NPS by Usage

issuu's NPS was rated -17 points by customers who have used issuu's products/services for Less than 1 Year.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -17	Less than 1 Year	-17

issuu NPS vs. Competitors

Compared to its competitors, issuu's NPS is rated right above Sourcebooks, and is preceded by Zinio.

COMPANY		NPS Score
	Joomag	71
	The New York Times	29
	Hearst	19
	Wall Street Journal	7
	Next Issue Media	N/A
	Zmags	N/A
	RR Donnelley	-13
	Zinio	-42
	issuu	-57
	Sourcebooks	-100

issuu Customer Reviews

Out of the 2 issuu customer reviews 1 was positive and 1 was constructive. issuu customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

issuu Customer Loyalty

65%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

65% of issuu users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

65%

35%

issuu Customer Loyalty Score by Gender

Female customers rated issuu's Customer Loyalty score 31% higher than Male customers.

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Male

49%

Yes

Female

80%

Yes

issuu Customer Loyalty Score by Ethnicity

issuu's Customer Loyalty score was rated 64% by Other customers on Comparably.

% who answered "Yes"

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out of 100

Other

issuu Customer Loyalty Score by Age

issuu's Customer Loyalty score was rated 82% by customers ages 41-45 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
41-45 82%	41-45	82%

issuu Customer Loyalty Score by Usage

issuu's Customer Loyalty score was rated 55% by customers who have used issuu's products/services for Less than 1 Year.

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Less than 1 Year	55%

issuu Customer Loyalty vs. Competitors

Compared to its competitors, issuu's Customer Loyalty score is rated right above Zinio, and is preceded by Wall Street Journal.

COMPANY		Customer Loyalty Score
	Joomag	100%
	The New York Times	78%
	Hearst	74%
	RR Donnelley	74%
	Wall Street Journal	73%
	issuu	65%
	Zinio	60%
	Sourcebooks	N/A
	Next Issue Media	N/A
	Zmags	N/A

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issuu Product Quality

2.8/5

issuu has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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issuu Product Information

issuu’s product quality score is a 2.8 out of 5 as rated by its users and customers.

Website: http://www.issuu.com

Company Size: 51-200 Employees

Industry

Tech

Content

Media

Mobile App

SaaS

Sports & Entertainment

Quick Insights into issuu Product Quality

issuu's Product Quality score was rated highest by Other customers, and rated lowest by Male customers.

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Ranked issuu Product Quality the Highest

Other	3.4
41-45	3.3
Female	3.3

Ranked issuu Product Quality the Lowest

Male	2.2

issuu Product Quality Score by Gender

Female customers rated issuu's Product Quality score 1.1 stars higher than Male customers.

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Male

2.2/5

Female

3.3/5

issuu Product Quality Score by Ethnicity

issuu's Product Quality score was rated 3.4 stars by Other customers on Comparably.

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Summary	Ethnicity	Score
Other 3.4	Other	3.4

issuu Product Quality Score by Age

issuu's Product Quality score was rated 3.3 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 3.3	41-45	3.3

issuu Product Quality Score by Usage

issuu's Product Quality score was rated 3.2 stars by customers who have used issuu's products/services for Less than 1 Year.

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Less than 1 Year	3.2

issuu Product Quality vs. Competitors

Compared to its competitors, issuu's Product Quality score is rated right above Sourcebooks, and is preceded by Zinio.

COMPANY		Product Quality Score
	Joomag	4.1/5
	The New York Times	4.1/5
	Wall Street Journal	3.5/5
	Hearst	3.5/5
	RR Donnelley	3.4/5
	Zinio	2.8/5
	issuu	2.8/5
	Sourcebooks	N/A
	Next Issue Media	N/A
	Zmags	N/A

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issuu Pricing

issuu ROI & Value For Money

2.6/5

issuu has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.

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Quick Insights into issuu ROI

issuu's ROI score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked issuu ROI the Highest

Female	3.1
Less than 1 Year	3
Other	2.9

Ranked issuu ROI the Lowest

Male	1.8

issuu ROI Score by Gender

Female customers rated issuu's ROI score 1.3 stars higher than Male customers.

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Male

1.8/5

Female

3.1/5

issuu ROI Score by Ethnicity

issuu's ROI score was rated 2.9 stars by Other customers on Comparably.

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Summary	Ethnicity	Score
Other 2.9	Other	2.9

issuu ROI Score by Age

issuu's ROI score was rated 2.8 stars by customers ages 41-45 on Comparably.

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Summary	Age	Score
41-45 2.8	41-45	2.8

issuu ROI Score by Usage

issuu's ROI score was rated 3 stars by customers who have used issuu's products/services for Less than 1 Year.

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Less than 1 Year	3

issuu Pricing vs. Competitors

Compared to its competitors, issuu's ROI score is rated right above Zinio, and is preceded by Wall Street Journal.

COMPANY		Pricing Score
	Joomag	4.1/5
	The New York Times	3.9/5
	Hearst	3.6/5
	RR Donnelley	3.5/5
	Wall Street Journal	3.2/5
	issuu	2.6/5
	Zinio	2.5/5
	Sourcebooks	N/A
	Next Issue Media	N/A
	Zmags	N/A

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issuu Customer Satisfaction (CSAT)

issuu Customer Satisfaction (CSAT) Score

30 / 100

issuu has an overall Customer Satisfaction score of 30 rated by its users and customers.

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Very Satisfied	15%
Satisfied	15%
Neither Satisfied nor Dissatisfied	23%
Dissatisfied	23%
Very Dissatisfied	24%

Very Satisfied

15%

Satisfied

15%

Neither Satisfied nor Dissatisfied

23%

Dissatisfied

23%

Very Dissatisfied

24%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into issuu Customer Satisfaction

issuu's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by Male customers.

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Ranked issuu Customer Satisfaction the Highest

41-45	60%
Other	60%
Female	50%

Ranked issuu Customer Satisfaction the Lowest

Male	29%

issuu Customer Satisfaction Score by Gender

Female customers rated issuu's Customer Satisfaction score 21 points higher than Male customers.

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29 / 100

Male

	Very Satisfied	0%
	Satisfied	29%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	28%
	Very Dissatisfied	43%

50 / 100

Female

	Very Satisfied	25%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	37%
	Dissatisfied	0%
	Very Dissatisfied	13%

issuu Customer Satisfaction Score by Ethnicity

Other
60%

CSAT according to Other

issuu's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.

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60 / 100

Very Satisfied	40%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	20%
Very Dissatisfied	20%

Very Satisfied

40%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

20%

Very Dissatisfied

20%

issuu Customer Satisfaction Score by Age

issuu's Customer Satisfaction score was rated 60 points by customers ages 41-45 on Comparably.

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100

Breakdown

Age

Score

41-45

60%

issuu Customer Satisfaction Score by Usage

issuu's Customer Satisfaction score was rated 40 points by customers who have used issuu's products/services for Less than 1 Year.

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Less than 1 Year	40

issuu Customer Satisfaction vs. Competitors

Compared to its competitors, issuu's Customer Satisfaction score is rated right above Sourcebooks, and is preceded by Zinio.

COMPANY		Customer Satisfaction (CSAT) Score
	The New York Times	77%
	Hearst	69%
	RR Donnelley	60%
	Wall Street Journal	53%
	Joomag	50%
	Zinio	37%
	issuu	31%
	Sourcebooks	0%
	Next Issue Media	0%
	Zmags	0%

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issuu Customer Service

2.4/5

issuu has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About issuu's Customer Service

Address

131 Lytton Avenue, Palo Alto, CA 94301

Website

http://www.issuu.com

Quick Insights into issuu Customer Service

issuu's Customer Service score was rated highest by customers ages 41-45, and rated lowest by Male customers.

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Ranked issuu Customer Service the Highest

41-45	3.2
Other	3.2
Female	3.1

Ranked issuu Customer Service the Lowest

Male	1.7

issuu Customer Service Score by Gender

Female customers rated issuu's Customer Service score 1.4 stars higher than Male customers.

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Male

1.7/5

Female

3.1/5

issuu Customer Service Score by Ethnicity

issuu's Customer Service score was rated 3.2 stars by Other customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Other 3.2	Other	3.2

issuu Customer Service Score by Age

issuu's Customer Service score was rated 3.2 stars by customers ages 41-45 on Comparably.

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100

Summary	Age	Customer Service Score
41-45 3.2	41-45	3.2

issuu Customer Service Score by Usage

issuu's Customer Service score was rated 3 stars by customers who have used issuu's products/services for Less than 1 Year.

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Less than 1 Year	3

issuu Customer Service vs. Competitors

Compared to its competitors, issuu's Customer Service score is rated right above Sourcebooks, and is preceded by Zinio.

COMPANY		Customer Service Score
	The New York Times	3.8/5
	Hearst	3.6/5
	RR Donnelley	3.5/5
	Joomag	3.5/5
	Wall Street Journal	3.2/5
	Zinio	2.4/5
	issuu	2.4/5
	Sourcebooks	N/A
	Next Issue Media	N/A
	Zmags	N/A

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issuu as an Employer

3.3/5

issuu has a 3.3/5 stars for its overall company culture rated by their employees

bottom

40%

CEO of issuu

Joe Hyrkin

In the Bottom 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

issuu scored a -57 for Net Promoter Score and a 40 for Employee Net Promoter Score. NPS gauges how likely a customer of issuu would recommend the brand to a friend. ENPS measures how likely issuu employees would recommend working at issuu to a friend.

Net Promoter Score

-57

NPS Score

16%	Promoters
11%	Passive
73%	Detractors

Employee Net Promoter Score

eNPS Score

70%	Promoters
0%	Passive
30%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail