-17
NPS
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JACKSON
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About JACKSON's Brand
Jackson® (NYSE: JXN) is committed to helping clarify the complexity of retirement planning – for financial professionals and their clients. Through our range of annuity products, ?nancial know-how, history of award-winning service* and streamlined experiences, we strive to reduce the confusion that complicates retirement planning. We take a balanced, long-term approach to responsibly serving all our stakeholders, including customers, shareholders, distribution partners, employees, regulators and community partners. We believe by providing clarity for all today, we can help drive better outcomes for tomorrow. Among its major competitors, JACKSON is ranked in 4th place for NPS while Pacific Life is 1st, and Principal Financial Group is 2nd.
Brand at a Glance
58%
Customer Loyalty
3.4/5
Product Quality
3/5
Pricing
3.1/5
Customer Service
JACKSON Ranking
- #2 / 4 of its competitors
JACKSON NPS
JACKSON's Net Promoter Score (NPS) is a -17 with 33% Promoters, 17% Passives, and 50% Detractors. Net Promoter Score tracks whether JACKSON's customers would recommend using the product based on a scale of -100 to 100.
JACKSON Overall NPS
| 33% | Promoters |
|---|---|
| 17% | Passives |
| 50% | Detractors |
JACKSON NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2020 0 | Dec 2020 | 0 |
Feb 2022 -66 | Feb 2022 | -66 |
Sep 2022 -50 | Sep 2022 | -50 |
Feb 2023 -60 | Feb 2023 | -60 |
Apr 2023 -34 | Apr 2023 | -34 |
Jan 2024 0 | Jan 2024 | 0 |
Apr 2024 11 | Apr 2024 | 11 |
May 2024 0 | May 2024 | 0 |
Sep 2024 -9 | Sep 2024 | -9 |
Aug 2025 -17 | Aug 2025 | -17 |
How Other Brands Compare
JACKSON is ranked second for NPS among its competitors. Prudential and MetLife come in first and third, with Lincoln Financial Group coming in at #4.
JACKSON |  Prudential |  MetLife |  Lincoln Financial Group | |
| Global Ranking | #- | #176 | #- | #- |
| NPS | -17 | -4 | -19 | -22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $36.42B | $54.48B | $5.94B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
JACKSON NPS by Gender
Female customers rated JACKSON's NPS 25 points higher than Male customers.
Male
0
JACKSON's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
25
JACKSON's NPS was rated 25 by Female customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
JACKSON NPS by Ethnicity
JACKSON's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
JACKSON NPS by Usage
JACKSON's NPS was rated the highest by customers who have used JACKSON's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 25 | 1 to 2 Years | 25 |
Over 10 Years 0 | Over 10 Years | 0 |
JACKSON NPS vs. Competitors
Compared to its competitors, JACKSON's NPS is rated right above MetLife, and is preceded by Prudential.
| COMPANY | NPS Score | |
|---|---|---|
 | Pacific Life | 48 |
 | Principal Financial Group | 9 |
| Prudential | -4 |
| JACKSON | -17 |
| MetLife | -19 |
| Lincoln Financial Group | -22 |
 | Brighthouse Financial | -100 |
JACKSON Customer Loyalty
58%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
58% of JACKSON users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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JACKSON Customer Loyalty Score by Gender
Female customers rated JACKSON's Customer Loyalty score 8% higher than Male customers.
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Male
70%
Yes
Female
78%
Yes
JACKSON Customer Loyalty Score by Ethnicity
JACKSON's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
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70
out of 100
Caucasian
JACKSON Customer Loyalty Score by Usage
JACKSON's Customer Loyalty score was rated the highest by customers who have used JACKSON's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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JACKSON Customer Loyalty vs. Competitors
Compared to its competitors, JACKSON's Customer Loyalty score is rated right above Brighthouse Financial, and is preceded by Pacific Life.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Principal Financial Group | 80% |
| MetLife | 80% |
| Prudential | 75% |
| Lincoln Financial Group | 73% |
| Pacific Life | 72% |
| JACKSON | 58% |
| Brighthouse Financial | 10% |
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JACKSON Product Quality
3.4/5
JACKSON has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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JACKSON Product Information
JACKSON’s product quality score is a 3.4 out of 5 as rated by its users and customers.
- Website
- https://www.jackson.com
- Company Size
- 1,001-5,000 Employees
Industry
Banking and Financial Services
Quick Insights into JACKSON Product Quality
JACKSON's Product Quality score was rated highest by Male customers, and rated lowest by customers who have used JACKSON's products/services for Over 10 Years.
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Ranked JACKSON Product Quality the Highest
Ranked JACKSON Product Quality the Lowest
JACKSON Product Quality Score by Gender
Male customers rated JACKSON's Product Quality score 1.2 stars higher than Female customers.
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Male
4.6/5
Female
3.4/5
JACKSON Product Quality Score by Ethnicity
JACKSON's Product Quality score was rated 2.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
JACKSON Product Quality Score by Usage
JACKSON's Product Quality score was rated the highest by customers who have used JACKSON's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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JACKSON Product Quality vs. Competitors
Compared to its competitors, JACKSON's Product Quality score is rated right above Prudential, and is preceded by Pacific Life.
| COMPANY | Product Quality Score | |
|---|---|---|
| Principal Financial Group | 3.8/5 |
| Pacific Life | 3.6/5 |
| JACKSON | 3.4/5 |
| Prudential | 3.3/5 |
| MetLife | 2.9/5 |
| Lincoln Financial Group | 2.5/5 |
| Brighthouse Financial | 2.5/5 |
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JACKSON Pricing
JACKSON ROI & Value For Money
3/5
JACKSON has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into JACKSON ROI
JACKSON's ROI score was rated highest by customers who have used JACKSON's products/services for 1 to 2 Years, and rated lowest by customers who have used JACKSON's products/services for Over 10 Years.
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Ranked JACKSON ROI the Highest
Ranked JACKSON ROI the Lowest
JACKSON ROI Score by Gender
Male customers rated JACKSON's ROI score 0.2 stars higher than Female customers.
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Male
3.8/5
Female
3.6/5
JACKSON ROI Score by Ethnicity
JACKSON's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
JACKSON ROI Score by Usage
JACKSON's ROI score was rated the highest by customers who have used JACKSON's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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JACKSON Pricing vs. Competitors
Compared to its competitors, JACKSON's ROI score is rated right above MetLife, and is preceded by Prudential.
| COMPANY | Pricing Score | |
|---|---|---|
| Principal Financial Group | 3.7/5 |
| Pacific Life | 3.6/5 |
| Prudential | 3.2/5 |
| JACKSON | 3/5 |
| MetLife | 2.8/5 |
| Lincoln Financial Group | 2.8/5 |
| Brighthouse Financial | 2.5/5 |
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JACKSON Customer Satisfaction (CSAT)
JACKSON Customer Satisfaction (CSAT) Score
55 / 100
JACKSON has an overall Customer Satisfaction score of 55 rated by its users and customers.
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Very Satisfied
37%
Satisfied
18%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
36%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into JACKSON Customer Satisfaction
JACKSON's Customer Satisfaction score was rated highest by customers who have used JACKSON's products/services for 1 to 2 Years, and rated lowest by customers who have used JACKSON's products/services for Over 10 Years.
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Ranked JACKSON Customer Satisfaction the Highest
Ranked JACKSON Customer Satisfaction the Lowest
JACKSON Customer Satisfaction Score by Gender
JACKSON's Customer Satisfaction score was rated 75 by Female customers on Comparably.
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75 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
JACKSON Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
JACKSON's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
34%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
JACKSON Customer Satisfaction Score by Usage
JACKSON's Customer Satisfaction score was rated the highest by customers who have used JACKSON's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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JACKSON Customer Satisfaction vs. Competitors
Compared to its competitors, JACKSON's Customer Satisfaction score is rated right above MetLife, and is preceded by Prudential.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Principal Financial Group | 76% |
| Pacific Life | 71% |
| Prudential | 55% |
| JACKSON | 55% |
| MetLife | 52% |
| Lincoln Financial Group | 46% |
| Brighthouse Financial | 0% |
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JACKSON Customer Service
3.1/5
JACKSON has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About JACKSON's Customer Service
Address
1 Corporate Way, Lansing, MI 48951
Website
https://www.jackson.com
Phone Number
5176678027
JACKSON's Social Links
Quick Insights into JACKSON Customer Service
JACKSON's Customer Service score was rated highest by customers who have used JACKSON's products/services for 1 to 2 Years, and rated lowest by customers who have used JACKSON's products/services for Over 10 Years.
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Ranked JACKSON Customer Service the Highest
Ranked JACKSON Customer Service the Lowest
JACKSON Customer Service Score by Gender
Male customers rated JACKSON's Customer Service score 0.4 stars higher than Female customers.
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Male
3.6/5
Female
3.2/5
JACKSON Customer Service Score by Ethnicity
JACKSON's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of JACKSON.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
JACKSON Customer Service Score by Usage
JACKSON's Customer Service score was rated the highest by customers who have used JACKSON's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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JACKSON Customer Service vs. Competitors
Compared to its competitors, JACKSON's Customer Service score is rated right above Lincoln Financial Group, and is preceded by Prudential.
| COMPANY | Customer Service Score | |
|---|---|---|
| Principal Financial Group | 3.8/5 |
| Pacific Life | 3.6/5 |
| Prudential | 3.2/5 |
| JACKSON | 3.1/5 |
| Lincoln Financial Group | 2.8/5 |
| MetLife | 2.7/5 |
| Brighthouse Financial | 2.5/5 |
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JACKSON as an Employer
3.7/5
JACKSON has a 3.7/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
JACKSON scored a -17 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of JACKSON would recommend the brand to a friend. ENPS measures how likely JACKSON employees would recommend working at JACKSON to a friend.
Net Promoter Score
-17
NPS Score
| 33% | Promoters |
|---|---|
| 17% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 43% | Promoters |
|---|---|
| 16% | Passive |
| 41% | Detractors |
