48
NPS
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Pacific Life
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About Pacific Life's Brand
"Pacific Life provides various life insurance products, mutual funds, and investment advisory services." Among its major competitors, Pacific Life is ranked in 2nd place for NPS while Penn Mutual is 1st, and AIG is 3rd.
Brand at a Glance
72%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Pacific Life CMO
Pacific Life Ranking
- #1 / 4 of its competitors
Pacific Life NPS
Pacific Life's Net Promoter Score (NPS) is a 48 with 69% Promoters, 10% Passives, and 21% Detractors. Net Promoter Score tracks whether Pacific Life's customers would recommend using the product based on a scale of -100 to 100.
Pacific Life Overall NPS
| 69% | Promoters |
|---|---|
| 10% | Passives |
| 21% | Detractors |
Pacific Life NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2023 43 | May 2023 | 43 |
Jul 2023 46 | Jul 2023 | 46 |
Aug 2023 49 | Aug 2023 | 49 |
Oct 2023 42 | Oct 2023 | 42 |
Dec 2023 45 | Dec 2023 | 45 |
Jan 2024 37 | Jan 2024 | 37 |
Mar 2024 40 | Mar 2024 | 40 |
Apr 2024 44 | Apr 2024 | 44 |
Jul 2024 45 | Jul 2024 | 45 |
Sep 2024 52 | Sep 2024 | 52 |
Feb 2025 53 | Feb 2025 | 53 |
Dec 2025 47 | Dec 2025 | 47 |
How Other Brands Compare
Pacific Life is ranked first for NPS among its competitors. AIG and Prudential come in second and third, with Travelers coming in at #4.
Pacific Life |  Prudential |  AIG |  Travelers | |
| Global Ranking | #- | #176 | #302 | #381 |
| NPS | 48 | -4 | 11 | -8 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $36.42B | $40.99B | $37.99B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Pacific Life NPS by Gender
Pacific Life's NPS was rated 0 by Female customers on Comparably.
Female
0
Pacific Life's NPS was rated by Female customers on Comparably.
50%
Promoters
0%
Passives
50%
Detractors
Male
N/A
Pacific Life's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Pacific Life NPS by Ethnicity
Pacific Life's NPS was rated 20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Pacific Life NPS vs. Competitors
Compared to its competitors, Pacific Life's NPS is rated right above AIG, and is preceded by Penn Mutual.
| COMPANY | NPS Score | |
|---|---|---|
 | Penn Mutual | 66 |
| Pacific Life | 48 |
| AIG | 11 |
 | AmTrust Financial | 6 |
 | Athene US | N/A |
| Prudential | -4 |
| Travelers | -8 |
 | Assurant | -39 |
 | Transamerica | -65 |
Pacific Life Customer Reviews
Out of the 2 Pacific Life customer reviews 1 was positive and 1 was constructive. Pacific Life customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Pacific Life Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Pacific Life users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Pacific Life Customer Loyalty Score by Gender
Pacific Life's Customer Loyalty score was rated 78 by Female customers on Comparably.
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Female
78%
Yes
Male
N/A
Yes
Pacific Life Customer Loyalty Score by Ethnicity
Pacific Life's Customer Loyalty score was rated 82% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Pacific Life.
82
out of 100
Caucasian
Pacific Life Customer Loyalty vs. Competitors
Compared to its competitors, Pacific Life's Customer Loyalty score is rated right above Assurant, and is preceded by Prudential.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| AmTrust Financial | 80% |
| Travelers | 80% |
| Penn Mutual | 76% |
| Prudential | 75% |
| Pacific Life | 72% |
| Assurant | 67% |
| AIG | 64% |
| Transamerica | 64% |
| Athene US | N/A |
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Pacific Life Product Quality
3.6/5
Pacific Life has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Pacific Life Product Information
Pacific Life’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.pacificlife.com/
- Company Size
- 501-1,000 Employees
Industry
Banking
FinTech
Quick Insights into Pacific Life Product Quality
Pacific Life's Product Quality score was rated highest by Caucasian customers.
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Ranked Pacific Life Product Quality the Highest
Pacific Life Product Quality Score by Gender
Pacific Life's Product Quality score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
Pacific Life Product Quality Score by Ethnicity
Pacific Life's Product Quality score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Pacific Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Pacific Life Product Quality vs. Competitors
Compared to its competitors, Pacific Life's Product Quality score is rated right above AmTrust Financial, and is preceded by Penn Mutual.
| COMPANY | Product Quality Score | |
|---|---|---|
| Penn Mutual | 3.7/5 |
| Pacific Life | 3.6/5 |
| AmTrust Financial | 3.4/5 |
| AIG | 3.3/5 |
| Prudential | 3.3/5 |
| Travelers | 2.7/5 |
| Assurant | 1.9/5 |
| Transamerica | 1.6/5 |
| Athene US | N/A |
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Pacific Life Pricing
Pacific Life ROI & Value For Money
3.6/5
Pacific Life has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into Pacific Life ROI
Pacific Life's ROI score was rated highest by Caucasian customers.
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Ranked Pacific Life ROI the Highest
Pacific Life ROI Score by Gender
Pacific Life's ROI score was rated 2.7 by Female customers on Comparably.
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Female
2.7/5
Male
N/A
Pacific Life ROI Score by Ethnicity
Pacific Life's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Pacific Life.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Pacific Life Pricing vs. Competitors
Compared to its competitors, Pacific Life's ROI score is rated right above AmTrust Financial, and is preceded by Penn Mutual.
| COMPANY | Pricing Score | |
|---|---|---|
| Penn Mutual | 3.7/5 |
| Pacific Life | 3.6/5 |
| AmTrust Financial | 3.6/5 |
| AIG | 3.4/5 |
| Prudential | 3.2/5 |
| Travelers | 2.6/5 |
| Assurant | 2/5 |
| Transamerica | 1.8/5 |
| Athene US | N/A |
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Pacific Life Customer Satisfaction (CSAT)
Pacific Life Customer Satisfaction (CSAT) Score
71 / 100
Pacific Life has an overall Customer Satisfaction score of 71 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
52%
Satisfied
19%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
5%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Pacific Life Customer Satisfaction
Pacific Life's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Pacific Life Customer Satisfaction the Highest
Pacific Life Customer Satisfaction Score by Gender
Pacific Life's Customer Satisfaction score was rated 25 by Female customers on Comparably.
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25 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 50% | |
Dissatisfied | 25% | |
Very Dissatisfied | 0% |
Pacific Life Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Pacific Life's Customer Satisfaction (CSAT) score was rated 40% according to Caucasian users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
20%
Very Dissatisfied
0%
Pacific Life Customer Satisfaction vs. Competitors
Compared to its competitors, Pacific Life's Customer Satisfaction score is rated right above AmTrust Financial, and is preceded by Penn Mutual.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Penn Mutual | 84% |
| Pacific Life | 71% |
| AmTrust Financial | 62% |
| AIG | 58% |
| Prudential | 55% |
| Travelers | 44% |
| Assurant | 25% |
| Transamerica | 14% |
| Athene US | 0% |
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Pacific Life Customer Service
3.6/5
Pacific Life has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Pacific Life's Customer Service
Address
Newport Beach, CA
Website
http://www.pacificlife.com/
Quick Insights into Pacific Life Customer Service
Pacific Life's Customer Service score was rated highest by Caucasian customers.
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Ranked Pacific Life Customer Service the Highest
Pacific Life Customer Service Score by Gender
Pacific Life's Customer Service score was rated 2.6 by Female customers on Comparably.
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Female
2.6/5
Male
N/A
Pacific Life Customer Service Score by Ethnicity
Pacific Life's Customer Service score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Pacific Life.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Pacific Life Customer Service vs. Competitors
Compared to its competitors, Pacific Life's Customer Service score is rated right above AmTrust Financial, and is preceded by Penn Mutual.
| COMPANY | Customer Service Score | |
|---|---|---|
| Penn Mutual | 3.7/5 |
| Pacific Life | 3.6/5 |
| AmTrust Financial | 3.5/5 |
| AIG | 3.3/5 |
| Prudential | 3.2/5 |
| Travelers | 2.7/5 |
| Assurant | 1.8/5 |
| Transamerica | 1.5/5 |
| Athene US | N/A |
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Pacific Life as an Employer
3.6/5
Pacific Life has a 3.6/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Pacific Life scored a 48 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of Pacific Life would recommend the brand to a friend. ENPS measures how likely Pacific Life employees would recommend working at Pacific Life to a friend.
Net Promoter Score
48
NPS Score
| 69% | Promoters |
|---|---|
| 10% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
8
eNPS Score
| 46% | Promoters |
|---|---|
| 16% | Passive |
| 38% | Detractors |
