-32
NPS
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Marin Software
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About Marin Software's Brand
"Marin owns and operates a digital advertising management platform enabling marketers to manage their search, social and display advertising channels." Among its major competitors, Marin Software is ranked in 4th place for NPS while SAP is 1st, and NextRoll is 2nd.Their current market cap is $20.23M
Brand at a Glance
59%
Customer Loyalty
3/5
Product Quality
2.3/5
Pricing
2.6/5
Customer Service
Marin Software Ranking
- #4 / 4 of its competitors
Marin Software NPS
Marin Software's Net Promoter Score (NPS) is a -32 with 30% Promoters, 8% Passives, and 62% Detractors. Net Promoter Score tracks whether Marin Software's customers would recommend using the product based on a scale of -100 to 100.
Marin Software Overall NPS
| 30% | Promoters |
|---|---|
| 8% | Passives |
| 62% | Detractors |
Marin Software NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 -18 | Aug 2020 | -18 |
Jan 2021 -22 | Jan 2021 | -22 |
Apr 2022 -27 | Apr 2022 | -27 |
May 2022 -20 | May 2022 | -20 |
Oct 2022 -24 | Oct 2022 | -24 |
Jan 2024 -28 | Jan 2024 | -28 |
Jul 2024 -31 | Jul 2024 | -31 |
Jan 2025 -33 | Jan 2025 | -33 |
Mar 2025 -36 | Mar 2025 | -36 |
Jul 2025 -32 | Jul 2025 | -32 |
How Other Brands Compare
Marin Software is ranked #4 for NPS among its competitors. SAP and NextRoll come in first and second, with Magnite coming in at third. Among those competitors, it is the lowest valued company behind SAP.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Marin Software NPS by Usage
Marin Software's NPS was rated the highest by customers who have used Marin Software's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -32 | Less than 1 Year | -32 |
2 to 5 Years -67 | 2 to 5 Years | -67 |
Marin Software NPS vs. Competitors
Compared to its competitors, Marin Software's NPS is rated right above Verve, and is preceded by Magnite.
| COMPANY | NPS Score | |
|---|---|---|
 | SAP | 34 |
 | NextRoll | 5 |
 | 4INFO | N/A |
 | Magnite | -18 |
| Marin Software | -32 |
 | Verve | -51 |
 | Kenshoo | -57 |
 | IgnitionOne | -100 |
Marin Software Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Marin Software users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Marin Software Customer Loyalty vs. Competitors
Compared to its competitors, Marin Software's Customer Loyalty score is rated right above IgnitionOne, and is preceded by Kenshoo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SAP | 80% |
| NextRoll | 79% |
| Verve | 76% |
| Magnite | 64% |
| Kenshoo | 60% |
| Marin Software | 59% |
| IgnitionOne | N/A |
| 4INFO | N/A |
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Marin Software Product Quality
3/5
Marin Software has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.
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Marin Software Product Information
Marin Software serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. Marin Software supports Web devices and offers products for small, medium, and large sized businesses.
Marin Software’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Marin Software's product the highest.
- Website
- www.marinsoftware.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AdTech
Enterprise
SaaS
Languages Supported
English
French
German
Japanese
Product Type
Mobile Marketing Software
Social Media Marketing Software
Advertising Software
Campaign Management Software
Web Analytics Software
SEO/SEM Software
Quick Insights into Marin Software Product Quality
Marin Software's Product Quality score was rated highest by customers who have used Marin Software's products/services for 2 to 5 Years, and rated lowest by customers who have used Marin Software's products/services for 1 to 2 Years.
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Ranked Marin Software Product Quality the Highest
Ranked Marin Software Product Quality the Lowest
Marin Software Product Quality Score by Usage
Marin Software's Product Quality score was rated the highest by customers who have used Marin Software's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Marin Software Product Quality Score by Industry
Marin Software's Product Quality score was rated 3 stars by Retail industry customers.
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Marin Software Product Quality vs. Competitors
Compared to its competitors, Marin Software's Product Quality score is rated right above Kenshoo, and is preceded by Verve.
| COMPANY | Product Quality Score | |
|---|---|---|
| SAP | 4.1/5 |
| NextRoll | 3.9/5 |
| Magnite | 3.9/5 |
| Verve | 3.3/5 |
| Marin Software | 3/5 |
| Kenshoo | 3/5 |
| IgnitionOne | 2/5 |
| 4INFO | N/A |
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Marin Software Pricing
Marin Software ROI & Value For Money
2.3/5
Marin Software has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Marin Software Pricing Plans
Marin Software has a pricing structure that accommodates small, medium, and large businesses. Starting from $499/month, Marin Software uses a subscription model and offers the following: Marin Professional: marin fee--flat rate 4% of spend, minimum $500/month and Marin Enterprise: marin fee--flat rate dependent on monthly spend, minimum $5000/month.
Who Uses Marin Software?
Small Businesses
Medium Businesses
Large Enterprises
Marin Software Pricing vs. Competitors
Compared to its competitors, Marin Software's ROI score is rated right above 4INFO, and is preceded by IgnitionOne.
| COMPANY | Pricing Score | |
|---|---|---|
| Magnite | 4/5 |
| NextRoll | 3.9/5 |
| SAP | 3.9/5 |
| Verve | 3.6/5 |
| Kenshoo | 3.2/5 |
| IgnitionOne | 2.6/5 |
| Marin Software | 2.3/5 |
| 4INFO | N/A |
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Marin Software Customer Satisfaction (CSAT)
Marin Software Customer Satisfaction (CSAT) Score
34 / 100
Marin Software has an overall Customer Satisfaction score of 34 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Marin Software Customer Satisfaction vs. Competitors
Compared to its competitors, Marin Software's Customer Satisfaction score is rated right above IgnitionOne, and is preceded by Kenshoo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| NextRoll | 86% |
| SAP | 82% |
| Magnite | 73% |
| Verve | 50% |
| Kenshoo | 50% |
| Marin Software | 34% |
| IgnitionOne | 0% |
| 4INFO | 0% |
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Marin Software Customer Service
2.6/5
Marin Software has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About Marin Software's Customer Service
Address
123 Mission St, San Francisco, CA 94105
Website
www.marinsoftware.com
Phone Number
(415) 399-2586
Marin Software Customer Service vs. Competitors
Compared to its competitors, Marin Software's Customer Service score is rated right above 4INFO, and is preceded by IgnitionOne.
| COMPANY | Customer Service Score | |
|---|---|---|
| SAP | 4/5 |
| NextRoll | 4/5 |
| Magnite | 4/5 |
| Verve | 3.5/5 |
| Kenshoo | 3.1/5 |
| IgnitionOne | 2.7/5 |
| Marin Software | 2.6/5 |
| 4INFO | N/A |
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Marin Software as an Employer
2.4/5
Marin Software has a 2.4/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
Marin Software scored a -32 for Net Promoter Score and a -36 for Employee Net Promoter Score. NPS gauges how likely a customer of Marin Software would recommend the brand to a friend. ENPS measures how likely Marin Software employees would recommend working at Marin Software to a friend.
Net Promoter Score
-32
NPS Score
| 30% | Promoters |
|---|---|
| 8% | Passive |
| 62% | Detractors |
Employee Net Promoter Score
-36
eNPS Score
| 14% | Promoters |
|---|---|
| 36% | Passive |
| 50% | Detractors |
