100
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Mitchells & Butlers
Marketing or Exec? Claim Your Free Account
About Mitchells & Butlers' Brand
Mitchells & Butlers is an operator of restaurants and pubs in the UK. Among its major competitors, Mitchells & Butlers is ranked in 1st place for NPS while Whitbread is 2nd, and Darden Restaurants is 3rd.Their current market cap is $2.56B
Brand at a Glance
73%
Customer Loyalty
4.2/5
Product Quality
4.2/5
Pricing
4.2/5
Customer Service
Mitchells & Butlers Ranking
- #1 / 4 of its competitors
Mitchells & Butlers NPS
Mitchells & Butlers's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Mitchells & Butlers's customers would recommend using the product based on a scale of -100 to 100.
Mitchells & Butlers Overall NPS
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
Mitchells & Butlers NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 100 | Nov 2022 | 100 |
Sep 2023 100 | Sep 2023 | 100 |
Dec 2024 100 | Dec 2024 | 100 |
Jan 2025 100 | Jan 2025 | 100 |
How Other Brands Compare
Mitchells & Butlers is ranked first for NPS among its competitors. Darden Restaurants and Luby's come in second and third, with Papa John's International coming in at #4. Among those competitors, it is the third most valued company behind Darden Restaurants.
Mitchells & Butlers |  Darden Restaurants |  Papa John's International |  Luby's | |
| Global Ranking | #- | #342 | #- | #- |
| NPS | 100 | 20 | -21 | -1 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $2.56B | $18.85B | $3.42B | $106.67M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Mitchells & Butlers NPS vs. Competitors
Compared to its competitors, Mitchells & Butlers's NPS is rated right above Whitbread.
| COMPANY | NPS Score | |
|---|---|---|
| Mitchells & Butlers | 100 |
 | Whitbread | 28 |
| Darden Restaurants | 20 |
 | Harvester | N/A |
| Luby's | -1 |
 | Greene King | -1 |
| Papa John's International | -21 |
 | Marston's | -34 |
 | Ruby Tuesday | -63 |
Mitchells & Butlers Customer Loyalty
73%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Mitchells & Butlers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Mitchells & Butlers Customer Loyalty vs. Competitors
Compared to its competitors, Mitchells & Butlers's Customer Loyalty score is rated right above Whitbread, and is preceded by Greene King.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Greene King | 100% |
| Mitchells & Butlers | 73% |
| Whitbread | 72% |
| Luby's | 70% |
| Papa John's International | 68% |
| Ruby Tuesday | 64% |
| Darden Restaurants | 63% |
| Marston's | 55% |
| Harvester | N/A |
Unlock Mitchells & Butlers Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitchells & Butlers Customer Loyalty vs. Competitors data and gain insights into your customers today.
Mitchells & Butlers Product Quality
4.2/5
Mitchells & Butlers has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Mitchells & Butlers' overall Product Quality score rated by its users and customers.
Mitchells & Butlers Product Information
Mitchells & Butlers’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- http://www.mbplc.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Retail
Mitchells & Butlers Product Quality vs. Competitors
Compared to its competitors, Mitchells & Butlers's Product Quality score is rated right above Whitbread.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mitchells & Butlers | 4.2/5 |
| Whitbread | 3.8/5 |
| Darden Restaurants | 3.8/5 |
| Greene King | 3.8/5 |
| Luby's | 3/5 |
| Marston's | 3/5 |
| Papa John's International | 2.9/5 |
| Ruby Tuesday | 1.8/5 |
| Harvester | N/A |
Unlock Mitchells & Butlers Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitchells & Butlers Product Quality vs. Competitors data and gain insights into your customers today.
Mitchells & Butlers Pricing
Mitchells & Butlers ROI & Value For Money
4.2/5
Mitchells & Butlers has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Mitchells & Butlers' overall ROI score rated by its users and customers.
Mitchells & Butlers Pricing vs. Competitors
Compared to its competitors, Mitchells & Butlers's ROI score is rated right above Greene King.
| COMPANY | Pricing Score | |
|---|---|---|
| Mitchells & Butlers | 4.2/5 |
| Greene King | 3.7/5 |
| Darden Restaurants | 3.7/5 |
| Whitbread | 3.6/5 |
| Papa John's International | 2.9/5 |
| Luby's | 2.9/5 |
| Marston's | 2.7/5 |
| Ruby Tuesday | 1.9/5 |
| Harvester | N/A |
Unlock Mitchells & Butlers ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitchells & Butlers ROI vs. Competitors data and gain insights into your customers today.
Mitchells & Butlers Customer Satisfaction (CSAT)
Mitchells & Butlers Customer Satisfaction (CSAT) Score
100 / 100
Mitchells & Butlers has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Mitchells & Butlers Customer Satisfaction vs. Competitors
Compared to its competitors, Mitchells & Butlers's Customer Satisfaction score is rated right above Greene King.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mitchells & Butlers | 100% |
| Greene King | 100% |
| Whitbread | 75% |
| Darden Restaurants | 71% |
| Papa John's International | 54% |
| Luby's | 45% |
| Marston's | 34% |
| Ruby Tuesday | 21% |
| Harvester | 0% |
Unlock Mitchells & Butlers Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitchells & Butlers Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Mitchells & Butlers Customer Service
4.2/5
Mitchells & Butlers has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Mitchells & Butlers' overall Customer Service score rated by its users and customers.
About Mitchells & Butlers's Customer Service
Address
Birmingham, OH United States of America
Website
http://www.mbplc.com/
Phone Number
+44 870 609 3000
Mitchells & Butlers Customer Service vs. Competitors
Compared to its competitors, Mitchells & Butlers's Customer Service score is rated right above Darden Restaurants.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mitchells & Butlers | 4.2/5 |
| Darden Restaurants | 3.7/5 |
| Greene King | 3.7/5 |
| Whitbread | 3.6/5 |
| Luby's | 2.9/5 |
| Papa John's International | 2.9/5 |
| Marston's | 2.7/5 |
| Ruby Tuesday | 1.8/5 |
| Harvester | N/A |
Unlock Mitchells & Butlers Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Mitchells & Butlers Customer Service vs. Competitors data and gain insights into your customers today.
Mitchells & Butlers as an Employer
4.7/5
Mitchells & Butlers has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Mitchells & Butlers scored a 100 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Mitchells & Butlers would recommend the brand to a friend. ENPS measures how likely Mitchells & Butlers employees would recommend working at Mitchells & Butlers to a friend.
Net Promoter Score
100
NPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
