22
NPS
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NFP
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About NFP's Brand
At NFP, an Aon company, our solutions and expertise are matched only by our personal commitment to each client's goals. Among its major competitors, NFP is ranked in 2nd place for NPS while Alliant Insurance Services is 1st, and Lockton Companies is 3rd.
Brand at a Glance
88%
Customer Loyalty
3.8/5
Product Quality
4/5
Pricing
3.6/5
Customer Service
NFP Ranking
- #1 / 4 of its competitors
NFP NPS
NFP's Net Promoter Score (NPS) is a 22 with 60% Promoters, 2% Passives, and 38% Detractors. Net Promoter Score tracks whether NFP's customers would recommend using the product based on a scale of -100 to 100.
NFP Overall NPS
| 60% | Promoters |
|---|---|
| 2% | Passives |
| 38% | Detractors |
NFP NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2023 31 | Apr 2023 | 31 |
May 2023 29 | May 2023 | 29 |
Jul 2023 31 | Jul 2023 | 31 |
Sep 2023 27 | Sep 2023 | 27 |
Dec 2023 29 | Dec 2023 | 29 |
Jan 2024 25 | Jan 2024 | 25 |
Mar 2024 23 | Mar 2024 | 23 |
Apr 2024 25 | Apr 2024 | 25 |
Jun 2024 27 | Jun 2024 | 27 |
Jun 2025 23 | Jun 2025 | 23 |
Jul 2025 21 | Jul 2025 | 21 |
Oct 2025 23 | Oct 2025 | 23 |
How Other Brands Compare
NFP is ranked first for NPS among its competitors. Marsh McLennan and Arthur J. Gallagher & Co. come in second and third, with Willis Towers Watson coming in at #4.
NFP |  Arthur J. Gallagher & Co. |  Willis Towers Watson |  Marsh McLennan | |
| Global Ranking | #- | #673 | #694 | #- |
| NPS | 22 | 4 | -12 | 7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $24.71B | $30.13B | $62.58B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
NFP NPS by Gender
Female customers rated NFP's NPS 114 points higher than Male customers.
Male
-14
NFP's NPS was rated -14 by Male customers on Comparably.
43%
Promoters
0%
Passives
57%
Detractors
Female
100
NFP's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
NFP NPS by Ethnicity
NFP's NPS was rated 0 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
NFP NPS by Age
NFP's NPS was rated -50 points by customers ages 46-50 on Comparably.
NFP NPS by Usage
NFP's NPS was rated the highest by customers who have used NFP's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 0 | 1 to 2 Years | 0 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
NFP NPS vs. Competitors
Compared to its competitors, NFP's NPS is rated right above Lockton Companies, and is preceded by Alliant Insurance Services.
NFP Customer Reviews
Out of the 3 NFP customer reviews 0 were positive and 3 were constructive. NFP customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
NFP Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of NFP users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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NFP Customer Loyalty Score by Gender
Male customers rated NFP's Customer Loyalty score 30% higher than Female customers.
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Male
100%
Yes
Female
70%
Yes
NFP Customer Loyalty Score by Ethnicity
NFP's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
NFP Customer Loyalty Score by Age
NFP's Customer Loyalty score was rated 100% by customers ages 46-50 on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
NFP Customer Loyalty Score by Usage
NFP's Customer Loyalty score was rated the highest by customers who have used NFP's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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NFP Customer Loyalty vs. Competitors
Compared to its competitors, NFP's Customer Loyalty score is rated right above Arthur J. Gallagher & Co..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| NFP | 88% |
| Arthur J. Gallagher & Co. | 83% |
 | Mercer | 77% |
 | HUB International | 76% |
| Marsh McLennan | 69% |
 | Lockton Companies | 68% |
| Willis Towers Watson | 67% |
 | Alliant Insurance Services | 10% |
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NFP Product Quality
3.8/5
NFP has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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NFP Product Information
NFP’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- http://www.NFP.com
- Company Size
- 5,001-10,000 Employees
Industry
Insurance
Quick Insights into NFP Product Quality
NFP's Product Quality score was rated highest by Female customers, and rated lowest by customers who have used NFP's products/services for 1 to 2 Years.
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Ranked NFP Product Quality the Highest
Ranked NFP Product Quality the Lowest
NFP Product Quality Score by Gender
Female customers rated NFP's Product Quality score 1.3 stars higher than Male customers.
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Male
2.8/5
Female
4.1/5
NFP Product Quality Score by Ethnicity
NFP's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
NFP Product Quality Score by Age
NFP's Product Quality score was rated 2.4 stars by customers ages 46-50 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.4 | 46-50 | 2.4 |
NFP Product Quality Score by Usage
NFP's Product Quality score was rated the highest by customers who have used NFP's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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NFP Product Quality vs. Competitors
Compared to its competitors, NFP's Product Quality score is rated right above Arthur J. Gallagher & Co..
| COMPANY | Product Quality Score | |
|---|---|---|
| NFP | 3.8/5 |
| Arthur J. Gallagher & Co. | 3.6/5 |
| Mercer | 3.4/5 |
| HUB International | 3.4/5 |
| Lockton Companies | 3.4/5 |
| Marsh McLennan | 3.3/5 |
| Willis Towers Watson | 3.2/5 |
| Alliant Insurance Services | 3/5 |
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NFP Pricing
NFP ROI & Value For Money
4/5
NFP has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into NFP ROI
NFP's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked NFP ROI the Highest
Ranked NFP ROI the Lowest
NFP ROI Score by Gender
Female customers rated NFP's ROI score 1.8 stars higher than Male customers.
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Male
3/5
Female
4.8/5
NFP ROI Score by Ethnicity
NFP's ROI score was rated 3.3 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
NFP ROI Score by Age
NFP's ROI score was rated 2.6 stars by customers ages 46-50 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.6 | 46-50 | 2.6 |
NFP ROI Score by Usage
NFP's ROI score was rated the highest by customers who have used NFP's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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NFP Pricing vs. Competitors
Compared to its competitors, NFP's ROI score is rated right above Lockton Companies.
| COMPANY | Pricing Score | |
|---|---|---|
| NFP | 4/5 |
| Lockton Companies | 3.6/5 |
| Arthur J. Gallagher & Co. | 3.6/5 |
| Mercer | 3.5/5 |
| Marsh McLennan | 3.3/5 |
| HUB International | 3.3/5 |
| Alliant Insurance Services | 3/5 |
| Willis Towers Watson | 3/5 |
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NFP Customer Satisfaction (CSAT)
NFP Customer Satisfaction (CSAT) Score
73 / 100
NFP has an overall Customer Satisfaction score of 73 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
53%
Satisfied
20%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into NFP Customer Satisfaction
NFP's Customer Satisfaction score was rated highest by customers who have used NFP's products/services for 5 to 10 Years, and rated lowest by customers who have used NFP's products/services for 1 to 2 Years.
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Ranked NFP Customer Satisfaction the Highest
Ranked NFP Customer Satisfaction the Lowest
NFP Customer Satisfaction Score by Gender
NFP's Customer Satisfaction score was rated 33 by Male customers on Comparably.
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33 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 50% |
NFP Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
NFP's Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
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50 / 100
Very Satisfied
33%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
33%
NFP Customer Satisfaction Score by Age
NFP's Customer Satisfaction score was rated 0 points by customers ages 46-50 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 0% |
NFP Customer Satisfaction Score by Usage
NFP's Customer Satisfaction score was rated the highest by customers who have used NFP's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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NFP Customer Satisfaction vs. Competitors
Compared to its competitors, NFP's Customer Satisfaction score is rated right above Arthur J. Gallagher & Co., and is preceded by Alliant Insurance Services.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Alliant Insurance Services | 100% |
| NFP | 73% |
| Arthur J. Gallagher & Co. | 64% |
| Mercer | 64% |
| HUB International | 63% |
| Lockton Companies | 60% |
| Marsh McLennan | 58% |
| Willis Towers Watson | 54% |
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NFP Customer Service
3.6/5
NFP has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About NFP's Customer Service
Address
200 Park Ave, York, NY 10166
Website
http://www.NFP.com
Phone Number
(212)301-4000
NFP's Social Links
Quick Insights into NFP Customer Service
NFP's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked NFP Customer Service the Highest
Ranked NFP Customer Service the Lowest
NFP Customer Service Score by Gender
Female customers rated NFP's Customer Service score 2.1 stars higher than Male customers.
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Male
2.7/5
Female
4.8/5
NFP Customer Service Score by Ethnicity
NFP's Customer Service score was rated 2.9 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
NFP Customer Service Score by Age
NFP's Customer Service score was rated 2 stars by customers ages 46-50 on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 2 | 46-50 | 2 |
NFP Customer Service Score by Usage
NFP's Customer Service score was rated the highest by customers who have used NFP's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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NFP Customer Service vs. Competitors
Compared to its competitors, NFP's Customer Service score is rated right above Lockton Companies, and is preceded by Mercer.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mercer | 3.7/5 |
| NFP | 3.6/5 |
| Lockton Companies | 3.5/5 |
| Marsh McLennan | 3.5/5 |
| HUB International | 3.4/5 |
| Arthur J. Gallagher & Co. | 3.3/5 |
| Willis Towers Watson | 3.1/5 |
| Alliant Insurance Services | 2.2/5 |
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NFP as an Employer
4.6/5
NFP has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
NFP scored a 22 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of NFP would recommend the brand to a friend. ENPS measures how likely NFP employees would recommend working at NFP to a friend.
Net Promoter Score
22
NPS Score
| 60% | Promoters |
|---|---|
| 2% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
34
eNPS Score
| 56% | Promoters |
|---|---|
| 22% | Passive |
| 22% | Detractors |
