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NPS
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Subaru
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About Subaru's Brand
Subaru is the automobile manufacturing division of Fuji Heavy Industries. Among its major competitors, Subaru is ranked in 6th place for NPS while Mazda Motor is 1st, and Toyota is 2nd.
Brand at a Glance
79%
Customer Loyalty
2.9/5
Product Quality
2.8/5
Pricing
2.9/5
Customer Service
Subaru Ranking
- #4 / 4 of its competitors
Subaru NPS
Subaru's Net Promoter Score (NPS) is a 1 with 46% Promoters, 9% Passives, and 45% Detractors. Net Promoter Score tracks whether Subaru's customers would recommend using the product based on a scale of -100 to 100.
Subaru Overall NPS
| 46% | Promoters |
|---|---|
| 9% | Passives |
| 45% | Detractors |
Subaru NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -2 | Jul 2024 | -2 |
Aug 2024 -2 | Aug 2024 | -2 |
Oct 2024 -2 | Oct 2024 | -2 |
Nov 2024 0 | Nov 2024 | 0 |
Dec 2024 0 | Dec 2024 | 0 |
Jan 2025 0 | Jan 2025 | 0 |
Feb 2025 2 | Feb 2025 | 2 |
Mar 2025 2 | Mar 2025 | 2 |
Apr 2025 2 | Apr 2025 | 2 |
May 2025 2 | May 2025 | 2 |
Oct 2025 2 | Oct 2025 | 2 |
Nov 2025 2 | Nov 2025 | 2 |
How Other Brands Compare
Subaru is ranked #4 for NPS among its competitors. Toyota and Honda come in first and second, with Ford Motor Company coming in at third.
Subaru |  Honda |  Toyota |  Ford Motor Company | |
| Global Ranking | #- | #36 | #82 | #120 |
| NPS | 1 | 37 | 43 | 13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $51.61B | $250.52B | $45.25B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Subaru NPS by Gender
Male customers rated Subaru's NPS 19 points higher than Female customers.
Male
-15
Subaru's NPS was rated -15 by Male customers on Comparably.
38%
Promoters
9%
Passives
53%
Detractors
Female
-34
Subaru's NPS was rated -34 by Female customers on Comparably.
29%
Promoters
8%
Passives
63%
Detractors
Subaru NPS by Ethnicity
Subaru's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -23 | Caucasian | -23 |
Hispanic or Latino 17 | Hispanic or Latino | 17 |
Asian or Pacific Islander 0 | Asian or Pacific Islander | 0 |
Other -72 | Other | -72 |
Subaru NPS by Age
Subaru's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
Subaru NPS by Usage
Subaru's NPS was rated the highest by customers who have used Subaru's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -26 | Less than 1 Year | -26 |
1 to 2 Years -45 | 1 to 2 Years | -45 |
2 to 5 Years -35 | 2 to 5 Years | -35 |
5 to 10 Years -21 | 5 to 10 Years | -21 |
Over 10 Years -3 | Over 10 Years | -3 |
Subaru NPS vs. Competitors
Compared to its competitors, Subaru's NPS is rated right above Nissan, and is preceded by Ford Motor Company.
| COMPANY | NPS Score | |
|---|---|---|
 | Mazda Motor | 75 |
| Toyota | 43 |
| Honda | 37 |
 | Volkswagen | 16 |
| Ford Motor Company | 13 |
| Subaru | 1 |
 | Nissan | -29 |
 | Mitsubishi Motors North America, Inc. | -58 |
Subaru Customer Reviews
Out of the 32 Subaru customer reviews 17 were positive and 15 were constructive. Subaru customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Subaru Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Subaru users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Subaru Customer Loyalty Score by Gender
Female customers rated Subaru's Customer Loyalty score 5% higher than Male customers.
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Male
76%
Yes
Female
81%
Yes
Subaru Customer Loyalty Score by Ethnicity
Subaru's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Subaru.
81
out of 100
Caucasian
85
out of 100
Hispanic or Latino
55
out of 100
Asian or Pacific Islander
61
out of 100
Other
Subaru Customer Loyalty Score by Age
Subaru's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
31-35 100% | 31-35 | 100% |
36-40 91% | 36-40 | 91% |
41-45 80% | 41-45 | 80% |
46-50 70% | 46-50 | 70% |
51-55 63% | 51-55 | 63% |
56-60 78% | 56-60 | 78% |
61-65 62% | 61-65 | 62% |
66+ 84% | 66+ | 84% |
Subaru Customer Loyalty Score by Usage
Subaru's Customer Loyalty score was rated the highest by customers who have used Subaru's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Subaru Customer Loyalty Score by Industry
Subaru's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Architecture and Planning industry customers.
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Subaru Customer Loyalty vs. Competitors
Compared to its competitors, Subaru's Customer Loyalty score is rated right above Volkswagen, and is preceded by Ford Motor Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Honda | 86% |
| Mazda Motor | 83% |
| Toyota | 83% |
| Ford Motor Company | 80% |
| Subaru | 79% |
| Volkswagen | 78% |
| Nissan | 76% |
| Mitsubishi Motors North America, Inc. | 61% |
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Subaru Product Quality
2.9/5
Subaru has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
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Subaru Product Information
Subaru’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Automotive and Transportation industry rated Subaru's product the highest. Reviewers from the Banking and Financial Services industry rated Subaru the lowest at 1.6.
- Company Size
- 501-1,000 Employees
Industry
Tech
Manufacturing
Quick Insights into Subaru Product Quality
Subaru's Product Quality score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Energy and Manufacturing industry.
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Ranked Subaru Product Quality the Highest
Ranked Subaru Product Quality the Lowest
Subaru Product Quality Score by Gender
Male customers rated Subaru's Product Quality score 0.5 stars higher than Female customers.
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Male
2.8/5
Female
2.3/5
Subaru Product Quality Score by Ethnicity
Subaru's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
Asian or Pacific Islander 2.5 | Asian or Pacific Islander | 2.5 |
Other 2.3 | Other | 2.3 |
Subaru Product Quality Score by Age
Subaru's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2.3 | 36-40 | 2.3 |
41-45 2.4 | 41-45 | 2.4 |
46-50 3.5 | 46-50 | 3.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.4 | 56-60 | 2.4 |
61-65 2 | 61-65 | 2 |
66+ 2.6 | 66+ | 2.6 |
Subaru Product Quality Score by Usage
Subaru's Product Quality score was rated the highest by customers who have used Subaru's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Subaru Product Quality Score by Industry
Subaru's Product Quality score was rated the highest by Automotive and Transportation industry customers, and the lowest by Energy and Manufacturing industry customers.
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Subaru Product Quality vs. Competitors
Compared to its competitors, Subaru's Product Quality score is rated right above Nissan, and is preceded by Ford Motor Company.
| COMPANY | Product Quality Score | |
|---|---|---|
| Toyota | 4.1/5 |
| Honda | 4.1/5 |
| Mazda Motor | 4/5 |
| Volkswagen | 3.8/5 |
| Ford Motor Company | 3.5/5 |
| Subaru | 2.9/5 |
| Nissan | 2.5/5 |
| Mitsubishi Motors North America, Inc. | 1.9/5 |
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Subaru Pricing
Subaru ROI & Value For Money
2.8/5
Subaru has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Subaru Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Education industry think that they had the lowest ROI from Subaru.
Quick Insights into Subaru ROI
Subaru's ROI score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Subaru ROI the Highest
Ranked Subaru ROI the Lowest
Subaru ROI Score by Gender
Male customers rated Subaru's ROI score 0.6 stars higher than Female customers.
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Male
2.8/5
Female
2.2/5
Subaru ROI Score by Ethnicity
Subaru's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2.4 | Other | 2.4 |
Subaru ROI Score by Age
Subaru's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.5 | 41-45 | 2.5 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.1 | 51-55 | 2.1 |
56-60 2.6 | 56-60 | 2.6 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.7 | 66+ | 2.7 |
Subaru ROI Score by Usage
Subaru's ROI score was rated the highest by customers who have used Subaru's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Subaru ROI Score by Industry
Subaru's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Subaru Pricing vs. Competitors
Compared to its competitors, Subaru's ROI score is rated right above Nissan, and is preceded by Ford Motor Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Mazda Motor | 4.1/5 |
| Toyota | 4/5 |
| Honda | 3.9/5 |
| Volkswagen | 3.5/5 |
| Ford Motor Company | 3.4/5 |
| Subaru | 2.8/5 |
| Nissan | 2.5/5 |
| Mitsubishi Motors North America, Inc. | 2.3/5 |
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Subaru Customer Satisfaction (CSAT)
Subaru Customer Satisfaction (CSAT) Score
48 / 100
Subaru has an overall Customer Satisfaction score of 48 rated by its users and customers.
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Very Satisfied
39%
Satisfied
9%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
11%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Subaru Customer Satisfaction
Subaru's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Other customers.
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Ranked Subaru Customer Satisfaction the Highest
Ranked Subaru Customer Satisfaction the Lowest
Subaru Customer Satisfaction Score by Gender
Male customers rated Subaru's Customer Satisfaction score 17 points higher than Female customers.
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48 / 100
MaleVery Satisfied | 39% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 37% |
31 / 100
FemaleVery Satisfied | 27% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 7% | |
Very Dissatisfied | 58% |
Subaru Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Subaru's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
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43 / 100
Very Satisfied
34%
Satisfied
9%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
6%
Very Dissatisfied
49%
CSAT according to Hispanic or Latino
Subaru's Customer Satisfaction (CSAT) score was rated 40% according to Hispanic or Latino users and customers.
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40 / 100
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Subaru's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Other
Subaru's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
66%
Very Dissatisfied
17%
Subaru Customer Satisfaction Score by Age
Subaru's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 24% | |||||||||||||||
| 41-45 | 57% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 30% | |||||||||||||||
| 56-60 | 30% | |||||||||||||||
| 61-65 | 26% | |||||||||||||||
| 66+ | 43% |
Subaru Customer Satisfaction Score by Usage
Subaru's Customer Satisfaction score was rated the highest by customers who have used Subaru's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Subaru Customer Satisfaction Score by Industry
Subaru's Customer Satisfaction score was rated the highest by Automotive and Transportation industry customers, and the lowest by Architecture and Planning industry customers.
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{
"title": "Subaru Customer Satisfaction Score by Industry",
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"bars": [
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"label": "Tech",
"groupId": 104,
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"groupId": 515,
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}Subaru Customer Satisfaction vs. Competitors
Compared to its competitors, Subaru's Customer Satisfaction score is rated right above Nissan, and is preceded by Ford Motor Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mazda Motor | 100% |
| Toyota | 82% |
| Honda | 81% |
| Volkswagen | 76% |
| Ford Motor Company | 61% |
| Subaru | 47% |
| Nissan | 35% |
| Mitsubishi Motors North America, Inc. | 18% |
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Subaru Customer Service
2.9/5
Subaru has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.
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About Subaru's Customer Service
Address
Japan
Website
http://www.subaru-global.com/home.html
Quick Insights into Subaru Customer Service
Subaru's Customer Service score was rated highest by customers from the Automotive and Transportation industry, and rated lowest by customers from the Military and Defense industry.
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Ranked Subaru Customer Service the Highest
Ranked Subaru Customer Service the Lowest
Subaru Customer Service Score by Gender
Male customers rated Subaru's Customer Service score 0.3 stars higher than Female customers.
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Male
2.7/5
Female
2.4/5
Subaru Customer Service Score by Ethnicity
Subaru's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
Asian or Pacific Islander 2.6 | Asian or Pacific Islander | 2.6 |
Other 2 | Other | 2 |
Subaru Customer Service Score by Age
Subaru's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.2 | 36-40 | 2.2 |
41-45 3 | 41-45 | 3 |
46-50 2.8 | 46-50 | 2.8 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.7 | 56-60 | 2.7 |
61-65 1.8 | 61-65 | 1.8 |
66+ 2.6 | 66+ | 2.6 |
Subaru Customer Service Score by Usage
Subaru's Customer Service score was rated the highest by customers who have used Subaru's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Subaru Customer Service Score by Industry
Subaru's Customer Service score was rated the highest by Automotive and Transportation industry customers, and the lowest by Military and Defense industry customers.
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Subaru Customer Service vs. Competitors
Compared to its competitors, Subaru's Customer Service score is rated right above Mitsubishi Motors North America, Inc., and is preceded by Ford Motor Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mazda Motor | 4.1/5 |
| Toyota | 4/5 |
| Honda | 4/5 |
| Volkswagen | 3.6/5 |
| Ford Motor Company | 3.4/5 |
| Subaru | 2.9/5 |
| Mitsubishi Motors North America, Inc. | 2.4/5 |
| Nissan | 2.4/5 |
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Subaru as an Employer
4.2/5
Subaru has a 4.2/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Subaru scored a 1 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Subaru would recommend the brand to a friend. ENPS measures how likely Subaru employees would recommend working at Subaru to a friend.
Net Promoter Score
1
NPS Score
| 46% | Promoters |
|---|---|
| 9% | Passive |
| 45% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 49% | Promoters |
|---|---|
| 13% | Passive |
| 38% | Detractors |
