

SugarAI: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next. • AI uses customer and prospect data to highlight real opportunities and flag threats early. Among its major competitors, SugarAI is ranked in 8th place for NPS while Freshworks is 1st, and Zendesk is 2nd. Overall, SugarAI has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $450.00M
SugarAI's Net Promoter Score (NPS) is a 0 with 41% Promoters, 18% Passives, and 41% Detractors. Net Promoter Score tracks whether SugarAI's customers would recommend using the product based on a scale of -100 to 100.
| 41% | Promoters |
|---|---|
| 18% | Passives |
| 41% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 -3 | Aug 2020 | -3 |
Dec 2021 -3 | Dec 2021 | -3 |
Jan 2022 -5 | Jan 2022 | -5 |
Feb 2022 -8 | Feb 2022 | -8 |
Mar 2022 -6 | Mar 2022 | -6 |
Aug 2022 -7 | Aug 2022 | -7 |
Jan 2023 -1 | Jan 2023 | -1 |
Mar 2023 0 | Mar 2023 | 0 |
Jan 2024 -2 | Jan 2024 | -2 |
Mar 2024 -1 | Mar 2024 | -1 |
SugarAI is ranked #4 for NPS among its competitors. SAP and IBM come in first and second, with Oracle coming in at third. Among those competitors, it is the lowest valued company behind Oracle.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SugarAI's NPS was rated 75 by Male customers on Comparably.
SugarAI's NPS was rated 75 by Male customers on Comparably.
SugarAI's NPS is not yet rated by Female customers.
SugarAI's NPS was rated 34 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
SugarAI's NPS was rated the highest by customers who have used SugarAI's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -14 | 1 to 2 Years | -14 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Compared to its competitors, SugarAI's NPS is rated right below Oracle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Freshworks | 54 |
![]() | Zendesk | 41 |
![]() | Salesforce | 35 |
![]() | HubSpot | 35 |
![]() | SAP | 32 |
![]() | IBM | 26 |
![]() | Oracle | 11 |
![]() | SugarAI | 0 |
Out of the 2 SugarAI customer reviews 2 were positive and 0 were constructive. SugarAI customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of SugarAI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
SugarAI's Customer Loyalty score was rated 100 by Male customers on Comparably.
SugarAI's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
SugarAI's Customer Loyalty score was rated 78% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, SugarAI's Customer Loyalty score is rated right above Zendesk.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | SugarAI | 84% |
![]() | Zendesk | 81% |
![]() | SAP | 81% |
![]() | Freshworks | 80% |
![]() | HubSpot | 80% |
![]() | IBM | 79% |
![]() | Salesforce | 76% |
![]() | Oracle | 72% |
SugarAI has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock SugarAI's overall Product Quality score rated by its users and customers.
SugarAI serves markets in the United States, Asia, China, Europe, Middle-East and Africa, Australia, Canada, India, United Kingdom, and Latin America. SugarAI supports Web and Android devices and offers products for small, medium, and large sized businesses.
SugarAI’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated SugarAI's product the highest. Reviewers from the Manufacturing and Machinery industry rated SugarAI the lowest at 3.6.
SugarAI's Product Quality score was rated highest by Male customers, and rated lowest by customers from the Manufacturing and Machinery industry.
SugarAI's Product Quality score was rated 4.7 by Male customers on Comparably.
SugarAI's Product Quality score was rated 4.1 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
SugarAI's Product Quality score was rated the highest by customers who have used SugarAI's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
SugarAI's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, SugarAI's Product Quality score is rated right above Oracle, and is preceded by IBM.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Freshworks | 4.3/5 |
![]() | Zendesk | 4.2/5 |
![]() | HubSpot | 4.2/5 |
![]() | SAP | 4.1/5 |
![]() | Salesforce | 4/5 |
![]() | IBM | 3.8/5 |
![]() | SugarAI | 3.8/5 |
![]() | Oracle | 3.7/5 |
SugarAI has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock SugarAI's overall ROI score rated by its users and customers.
SugarAI has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Energy and Manufacturing industry think that they had the lowest ROI from SugarAI.
SugarAI's ROI score was rated highest by Male customers, and rated lowest by customers from the Energy and Manufacturing industry.
SugarAI's ROI score was rated 4.9 by Male customers on Comparably.
SugarAI's ROI score was rated 3.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
SugarAI's ROI score was rated the highest by Consulting industry customers, and the lowest by Energy and Manufacturing industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, SugarAI's ROI score is rated right above IBM, and is preceded by SAP.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Freshworks | 4.4/5 |
![]() | Salesforce | 4.1/5 |
![]() | Zendesk | 4/5 |
![]() | HubSpot | 4/5 |
![]() | SAP | 3.9/5 |
![]() | SugarAI | 3.9/5 |
![]() | IBM | 3.8/5 |
![]() | Oracle | 3.7/5 |
SugarAI has an overall Customer Satisfaction score of 67 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SugarAI's Customer Satisfaction score was rated highest by Male customers.
SugarAI's Customer Satisfaction score was rated 100 by Male customers on Comparably.
Very Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Compared to its competitors, SugarAI's Customer Satisfaction score is rated right above HubSpot, and is preceded by Oracle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | SAP | 81% |
![]() | Zendesk | 80% |
![]() | Freshworks | 77% |
![]() | Salesforce | 77% |
![]() | IBM | 75% |
![]() | Oracle | 67% |
![]() | SugarAI | 67% |
![]() | HubSpot | 62% |
SugarAI has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock SugarAI's overall Customer Service score rated by its users and customers.
548 Market St, PMB 59423, San Francisco, CA 94104
https://sugarai.com/
SugarAI's Customer Service score was rated highest by Male customers.
SugarAI's Customer Service score was rated 4.7 by Male customers on Comparably.
SugarAI's Customer Service score was rated 3.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
SugarAI's Customer Service score was rated 3.9 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, SugarAI's Customer Service score is rated right above Oracle, and is preceded by IBM.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Freshworks | 4.2/5 |
![]() | HubSpot | 4.1/5 |
![]() | Zendesk | 4/5 |
![]() | Salesforce | 4/5 |
![]() | SAP | 4/5 |
![]() | IBM | 3.9/5 |
![]() | SugarAI | 3.9/5 |
![]() | Oracle | 3.6/5 |
SugarAI has a 3.8/5 stars for its overall company culture rated by their employees

SugarAI scored a 0 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of SugarAI would recommend the brand to a friend. ENPS measures how likely SugarAI employees would recommend working at SugarAI to a friend.
| 41% | Promoters |
|---|---|
| 18% | Passive |
| 41% | Detractors |
| 54% | Promoters |
|---|---|
| 14% | Passive |
| 32% | Detractors |