42
NPS
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TechSmith Corporation
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About TechSmith Corporation's Brand
{Develop} with us TechSmith makes it simple for everyone to create high-quality screenshots, easily edit images, make screencasts, and videos. In fact, over 30 million professionals around the globe use TechSmith software to show off a product, teach a course, train others, and communicate in a faster, more engaging way. We’ve spent the last 30 years creating market-leading products like TechSmith Snagit and TechSmith Camtasia- our flagship screen capture, screen recording and video creation software. We are constantly innovating our offerings in a creative, team oriented environment. We aim to hire the brightest minds and nurture them with challenging projects, the freedom to be creative and opportunities to grow across TechSmith. Among its major competitors, TechSmith Corporation is ranked in 3rd place for NPS while Panopto is 1st, and TubeMogul is 2nd.
Brand at a Glance
79%
Customer Loyalty
3.2/5
Product Quality
3.3/5
Pricing
3.3/5
Customer Service
TechSmith Corporation Ranking
- #2 / 4 of its competitors
TechSmith Corporation NPS
TechSmith Corporation's Net Promoter Score (NPS) is a 42 with 71% Promoters, 0% Passives, and 29% Detractors. Net Promoter Score tracks whether TechSmith Corporation's customers would recommend using the product based on a scale of -100 to 100.
TechSmith Corporation Overall NPS
| 71% | Promoters |
|---|---|
| 0% | Passives |
| 29% | Detractors |
TechSmith Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2022 100 | Apr 2022 | 100 |
Jul 2022 100 | Jul 2022 | 100 |
Mar 2023 33 | Mar 2023 | 33 |
Jun 2024 50 | Jun 2024 | 50 |
Dec 2024 20 | Dec 2024 | 20 |
Feb 2025 43 | Feb 2025 | 43 |
How Other Brands Compare
TechSmith Corporation is ranked second for NPS among its competitors. TubeMogul and VMware come in first and third, with Animoto coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
TechSmith Corporation NPS by Gender
TechSmith Corporation's NPS was rated 34 by Male customers on Comparably.
Male
34
TechSmith Corporation's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
N/A
TechSmith Corporation's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
TechSmith Corporation NPS by Usage
TechSmith Corporation's NPS was rated -34 points by customers who have used TechSmith Corporation's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -34 | 5 to 10 Years | -34 |
TechSmith Corporation NPS vs. Competitors
Compared to its competitors, TechSmith Corporation's NPS is rated right above Wibbitz, and is preceded by TubeMogul.
| COMPANY | NPS Score | |
|---|---|---|
 | Panopto | 67 |
 | TubeMogul | 58 |
| TechSmith Corporation | 42 |
 | Wibbitz | 34 |
 | VMware | 31 |
 | Animoto | 4 |
 | Telestream | -50 |
TechSmith Corporation Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of TechSmith Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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TechSmith Corporation Customer Loyalty Score by Gender
TechSmith Corporation's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
TechSmith Corporation Customer Loyalty Score by Usage
TechSmith Corporation's Customer Loyalty score was rated 70% by customers who have used TechSmith Corporation's products/services for 5 to 10 Years.
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TechSmith Corporation Customer Loyalty vs. Competitors
Compared to its competitors, TechSmith Corporation's Customer Loyalty score is rated right above VMware, and is preceded by Wibbitz.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Wibbitz | 100% |
| TechSmith Corporation | 79% |
| VMware | 79% |
| Panopto | 68% |
| Animoto | 67% |
| Telestream | 10% |
| TubeMogul | N/A |
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TechSmith Corporation Product Quality
3.2/5
TechSmith Corporation has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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TechSmith Corporation Product Information
TechSmith Corporation’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- http://www.techsmith.com
- Company Size
- 201-500 Employees
Industry
Tech
Quick Insights into TechSmith Corporation Product Quality
TechSmith Corporation's Product Quality score was rated highest by Male customers.
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Ranked TechSmith Corporation Product Quality the Highest
TechSmith Corporation Product Quality Score by Gender
TechSmith Corporation's Product Quality score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
TechSmith Corporation Product Quality Score by Usage
TechSmith Corporation's Product Quality score was rated 2 stars by customers who have used TechSmith Corporation's products/services for 5 to 10 Years.
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TechSmith Corporation Product Quality vs. Competitors
Compared to its competitors, TechSmith Corporation's Product Quality score is rated right below Animoto.
| COMPANY | Product Quality Score | |
|---|---|---|
| Wibbitz | 5/5 |
| TubeMogul | 4.6/5 |
| Panopto | 4.3/5 |
| VMware | 4/5 |
| Telestream | 3.4/5 |
| Animoto | 3.3/5 |
| TechSmith Corporation | 3.2/5 |
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TechSmith Corporation Pricing
TechSmith Corporation ROI & Value For Money
3.3/5
TechSmith Corporation has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Quick Insights into TechSmith Corporation ROI
TechSmith Corporation's ROI score was rated highest by Male customers.
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Ranked TechSmith Corporation ROI the Highest
TechSmith Corporation ROI Score by Gender
TechSmith Corporation's ROI score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
TechSmith Corporation ROI Score by Usage
TechSmith Corporation's ROI score was rated 1.8 stars by customers who have used TechSmith Corporation's products/services for 5 to 10 Years.
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TechSmith Corporation Pricing vs. Competitors
Compared to its competitors, TechSmith Corporation's ROI score is rated right above Animoto, and is preceded by VMware.
| COMPANY | Pricing Score | |
|---|---|---|
| Wibbitz | 5/5 |
| TubeMogul | 4.2/5 |
| Panopto | 4/5 |
| VMware | 3.8/5 |
| TechSmith Corporation | 3.3/5 |
| Animoto | 3.1/5 |
| Telestream | 2.5/5 |
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TechSmith Corporation Customer Satisfaction (CSAT)
TechSmith Corporation Customer Satisfaction (CSAT) Score
57 / 100
TechSmith Corporation has an overall Customer Satisfaction score of 57 rated by its users and customers.
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Very Satisfied
28%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into TechSmith Corporation Customer Satisfaction
TechSmith Corporation's Customer Satisfaction score was rated highest by Male customers.
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Ranked TechSmith Corporation Customer Satisfaction the Highest
TechSmith Corporation Customer Satisfaction Score by Gender
TechSmith Corporation's Customer Satisfaction score was rated 67 by Male customers on Comparably.
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67 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
TechSmith Corporation Customer Satisfaction Score by Usage
TechSmith Corporation's Customer Satisfaction score was rated 33 points by customers who have used TechSmith Corporation's products/services for 5 to 10 Years.
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TechSmith Corporation Customer Satisfaction vs. Competitors
Compared to its competitors, TechSmith Corporation's Customer Satisfaction score is rated right above Telestream, and is preceded by Animoto.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Panopto | 100% |
| Wibbitz | 100% |
| VMware | 76% |
| Animoto | 69% |
| TechSmith Corporation | 58% |
| Telestream | 33% |
| TubeMogul | 0% |
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TechSmith Corporation Customer Service
3.3/5
TechSmith Corporation has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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About TechSmith Corporation's Customer Service
Address
14 Crescent Rd, East Lansing, MI 48823
Website
http://www.techsmith.com
Phone Number
517-381-2300x212
TechSmith Corporation's Social Links
Quick Insights into TechSmith Corporation Customer Service
TechSmith Corporation's Customer Service score was rated highest by Male customers.
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Ranked TechSmith Corporation Customer Service the Highest
TechSmith Corporation Customer Service Score by Gender
TechSmith Corporation's Customer Service score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
TechSmith Corporation Customer Service Score by Usage
TechSmith Corporation's Customer Service score was rated 2 stars by customers who have used TechSmith Corporation's products/services for 5 to 10 Years.
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TechSmith Corporation Customer Service vs. Competitors
Compared to its competitors, TechSmith Corporation's Customer Service score is rated right above Animoto, and is preceded by Telestream.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wibbitz | 5/5 |
| Panopto | 4.2/5 |
| VMware | 3.8/5 |
| TubeMogul | 3.7/5 |
| Telestream | 3.5/5 |
| TechSmith Corporation | 3.3/5 |
| Animoto | 3.2/5 |
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TechSmith Corporation as an Employer
4.7/5
TechSmith Corporation has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
TechSmith Corporation scored a 42 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of TechSmith Corporation would recommend the brand to a friend. ENPS measures how likely TechSmith Corporation employees would recommend working at TechSmith Corporation to a friend.
Net Promoter Score
42
NPS Score
| 71% | Promoters |
|---|---|
| 0% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
