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NPS
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The Container Store
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About The Container Store's Brand
The Container Store is the nation’s original and leading retailer of storage and organization products Among its major competitors, The Container Store is ranked in 4th place for NPS while Target is 1st, and IKEA is 2nd. Overall, The Container Store has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $829.02M
Brand at a Glance
78%
Customer Loyalty
3.7/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service
The Container Store CMO
Melissa Collins
Melissa Collins serves as the Chief Marketing Officer of The Container Store. Melissa started at The Container Store in Jul of 2016. Melissa currently resides in the Dallas/Fort Worth Area.
The Container Store Ranking
- #3 / 4 of its competitors
The Container Store NPS
The Container Store's Net Promoter Score (NPS) is a -1 with 41% Promoters, 17% Passives, and 42% Detractors. Net Promoter Score tracks whether The Container Store's customers would recommend using the product based on a scale of -100 to 100.
The Container Store Overall NPS
| 41% | Promoters |
|---|---|
| 17% | Passives |
| 42% | Detractors |
The Container Store NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 1 | Sep 2024 | 1 |
Oct 2024 4 | Oct 2024 | 4 |
Nov 2024 3 | Nov 2024 | 3 |
Dec 2024 2 | Dec 2024 | 2 |
Mar 2025 3 | Mar 2025 | 3 |
Apr 2025 0 | Apr 2025 | 0 |
Jun 2025 0 | Jun 2025 | 0 |
Aug 2025 0 | Aug 2025 | 0 |
Sep 2025 0 | Sep 2025 | 0 |
Nov 2025 2 | Nov 2025 | 2 |
Dec 2025 1 | Dec 2025 | 1 |
Jan 2026 -1 | Jan 2026 | -1 |
How Other Brands Compare
The Container Store is ranked third for NPS among its competitors. Target and The Home Depot come in first and second, with Lowe's Home Improvement coming in at #4. Among those competitors, it is the lowest valued company behind The Home Depot.
The Container Store |  Target |  The Home Depot |  Lowe's Home Improvement | |
| Global Ranking | #- | #7 | #86 | #128 |
| NPS | -1 | 36 | 21 | -5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $829.02M | $94.56B | $301.06B | $136.70B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Container Store NPS by Gender
Male customers rated The Container Store's NPS 5 points higher than Female customers.
Male
8
The Container Store's NPS was rated 8 by Male customers on Comparably.
50%
Promoters
8%
Passives
42%
Detractors
Female
3
The Container Store's NPS was rated 3 by Female customers on Comparably.
44%
Promoters
15%
Passives
41%
Detractors
The Container Store NPS by Ethnicity
The Container Store's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -6 | Caucasian | -6 |
Hispanic or Latino 17 | Hispanic or Latino | 17 |
African American/Black 50 | African American/Black | 50 |
Other 0 | Other | 0 |
The Container Store NPS by Age
The Container Store's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
The Container Store NPS by Usage
The Container Store's NPS was rated the highest by customers who have used The Container Store's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
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| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 75 | Less than 1 Year | 75 |
1 to 2 Years -40 | 1 to 2 Years | -40 |
2 to 5 Years -13 | 2 to 5 Years | -13 |
5 to 10 Years -63 | 5 to 10 Years | -63 |
Over 10 Years 23 | Over 10 Years | 23 |
The Container Store NPS vs. Competitors
Compared to its competitors, The Container Store's NPS is rated right above Lowe's Home Improvement, and is preceded by The Home Depot.
| COMPANY | NPS Score | |
|---|---|---|
| Target | 36 |
 | IKEA | 22 |
| The Home Depot | 21 |
| The Container Store | -1 |
| Lowe's Home Improvement | -5 |
 | Kingfisher | -6 |
 | Crate and Barrel | -23 |
 | J. C. Penney | -39 |
 | Bed Bath & Beyond | -52 |
The Container Store Customer Reviews
Out of the 14 The Container Store customer reviews 10 were positive and 4 were constructive. The Container Store customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
The Container Store Customer Loyalty
78%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of The Container Store users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
The Container Store Customer Loyalty Score by Gender
Female customers rated The Container Store's Customer Loyalty score 32% higher than Male customers.
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Male
55%
Yes
Female
87%
Yes
The Container Store Customer Loyalty Score by Ethnicity
The Container Store's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of The Container Store.
63
out of 100
Caucasian
70
out of 100
Hispanic or Latino
100
out of 100
African American/Black
87
out of 100
Other
The Container Store Customer Loyalty Score by Age
The Container Store's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of The Container Store.
0
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40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 55% | 26-30 | 55% |
36-40 55% | 36-40 | 55% |
46-50 78% | 46-50 | 78% |
51-55 78% | 51-55 | 78% |
56-60 74% | 56-60 | 74% |
61-65 100% | 61-65 | 100% |
66+ 74% | 66+ | 74% |
The Container Store Customer Loyalty Score by Usage
The Container Store's Customer Loyalty score was rated the highest by customers who have used The Container Store's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
The Container Store Customer Loyalty Score by Industry
The Container Store's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
The Container Store Customer Loyalty vs. Competitors
Compared to its competitors, The Container Store's Customer Loyalty score is rated right above J. C. Penney, and is preceded by The Home Depot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Target | 82% |
| The Home Depot | 81% |
| The Container Store | 78% |
| J. C. Penney | 78% |
| Lowe's Home Improvement | 77% |
| IKEA | 76% |
| Bed Bath & Beyond | 67% |
| Crate and Barrel | 65% |
| Kingfisher | 58% |
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The Container Store Product Quality
3.7/5
The Container Store has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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The Container Store Product Information
The Container Store’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated The Container Store's product the highest. Reviewers from the Accounting industry rated The Container Store the lowest at 3.1.
- Company Size
- 5,001-10,000 Employees
Industry
Consumer Services
Quick Insights into The Container Store Product Quality
The Container Store's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers who have used The Container Store's products/services for 5 to 10 Years.
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Ranked The Container Store Product Quality the Highest
Ranked The Container Store Product Quality the Lowest
The Container Store Product Quality Score by Gender
Male customers rated The Container Store's Product Quality score 0.4 stars higher than Female customers.
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Male
4.1/5
Female
3.7/5
The Container Store Product Quality Score by Ethnicity
The Container Store's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of The Container Store.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 4.5 | African American/Black | 4.5 |
Other 3.7 | Other | 3.7 |
The Container Store Product Quality Score by Age
The Container Store's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
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0
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2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.6 | 26-30 | 3.6 |
36-40 4.7 | 36-40 | 4.7 |
46-50 4.1 | 46-50 | 4.1 |
51-55 3.9 | 51-55 | 3.9 |
56-60 3.5 | 56-60 | 3.5 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.3 | 66+ | 3.3 |
The Container Store Product Quality Score by Usage
The Container Store's Product Quality score was rated the highest by customers who have used The Container Store's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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The Container Store Product Quality Score by Industry
The Container Store's Product Quality score was rated the highest by Retail industry customers, and the lowest by Accounting industry customers.
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The Container Store Product Quality vs. Competitors
Compared to its competitors, The Container Store's Product Quality score is rated right above The Home Depot, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
| Target | 4.1/5 |
| The Container Store | 3.7/5 |
| The Home Depot | 3.6/5 |
| IKEA | 3.6/5 |
| Kingfisher | 3.4/5 |
| Lowe's Home Improvement | 3.1/5 |
| Crate and Barrel | 3/5 |
| J. C. Penney | 2.5/5 |
| Bed Bath & Beyond | 2.1/5 |
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The Container Store Pricing
The Container Store ROI & Value For Money
3.3/5
The Container Store has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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The Container Store Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from The Container Store.
Quick Insights into The Container Store ROI
The Container Store's ROI score was rated highest by customers who have used The Container Store's products/services for Less than 1 Year, and rated lowest by customers who have used The Container Store's products/services for 5 to 10 Years.
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Ranked The Container Store ROI the Highest
Ranked The Container Store ROI the Lowest
The Container Store ROI Score by Gender
Male customers rated The Container Store's ROI score 0.1 stars higher than Female customers.
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Male
3.3/5
Female
3.2/5
The Container Store ROI Score by Ethnicity
The Container Store's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of The Container Store.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4 | African American/Black | 4 |
Other 3.2 | Other | 3.2 |
The Container Store ROI Score by Age
The Container Store's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.6 | 26-30 | 3.6 |
36-40 4.1 | 36-40 | 4.1 |
46-50 3.9 | 46-50 | 3.9 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.6 | 56-60 | 2.6 |
61-65 2.7 | 61-65 | 2.7 |
66+ 3.1 | 66+ | 3.1 |
The Container Store ROI Score by Usage
The Container Store's ROI score was rated the highest by customers who have used The Container Store's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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The Container Store ROI Score by Industry
The Container Store's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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The Container Store Pricing vs. Competitors
Compared to its competitors, The Container Store's ROI score is rated right above Kingfisher, and is preceded by The Home Depot.
| COMPANY | Pricing Score | |
|---|---|---|
| Target | 3.9/5 |
| IKEA | 3.6/5 |
| The Home Depot | 3.6/5 |
| The Container Store | 3.3/5 |
| Kingfisher | 3.3/5 |
| Lowe's Home Improvement | 3/5 |
| Crate and Barrel | 2.7/5 |
| J. C. Penney | 2.6/5 |
| Bed Bath & Beyond | 2.2/5 |
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The Container Store Customer Satisfaction (CSAT)
The Container Store Customer Satisfaction (CSAT) Score
65 / 100
The Container Store has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Very Satisfied
35%
Satisfied
30%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
9%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Container Store Customer Satisfaction
The Container Store's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked The Container Store Customer Satisfaction the Highest
Ranked The Container Store Customer Satisfaction the Lowest
The Container Store Customer Satisfaction Score by Gender
Male customers rated The Container Store's Customer Satisfaction score 3 points higher than Female customers.
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73 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 9% | |
Very Dissatisfied | 9% |
70 / 100
FemaleVery Satisfied | 35% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 4% | |
Very Dissatisfied | 13% |
The Container Store Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Container Store's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
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53 / 100
Very Satisfied
35%
Satisfied
18%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
12%
Very Dissatisfied
18%
CSAT according to Hispanic or Latino
The Container Store's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
40%
Satisfied
60%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
The Container Store's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
75%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
The Container Store's Customer Satisfaction (CSAT) score was rated 72% according to Other users and customers.
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72 / 100
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
The Container Store Customer Satisfaction Score by Age
The Container Store's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 75% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 72% | |||||||||||||||
| 61-65 | 67% | |||||||||||||||
| 66+ | 57% |
The Container Store Customer Satisfaction Score by Usage
The Container Store's Customer Satisfaction score was rated the highest by customers who have used The Container Store's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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The Container Store Customer Satisfaction Score by Industry
The Container Store's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}The Container Store Customer Satisfaction vs. Competitors
Compared to its competitors, The Container Store's Customer Satisfaction score is rated right above Crate and Barrel, and is preceded by The Home Depot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Target | 79% |
| Kingfisher | 73% |
| IKEA | 71% |
| The Home Depot | 68% |
| The Container Store | 65% |
| Crate and Barrel | 44% |
| Lowe's Home Improvement | 39% |
| Bed Bath & Beyond | 39% |
| J. C. Penney | 37% |
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The Container Store Customer Service
3.5/5
The Container Store has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About The Container Store's Customer Service
Address
243 E Olive St, Coppell, TX 11561-3520
Website
http://www.containerstore.com
Phone Number
1-212-564-3866
The Container Store's Social Links
Quick Insights into The Container Store Customer Service
The Container Store's Customer Service score was rated highest by customers who have used The Container Store's products/services for Less than 1 Year, and rated lowest by customers who have used The Container Store's products/services for 5 to 10 Years.
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Ranked The Container Store Customer Service the Highest
Ranked The Container Store Customer Service the Lowest
The Container Store Customer Service Score by Gender
Male customers rated The Container Store's Customer Service score 0.3 stars higher than Female customers.
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Male
3.8/5
Female
3.5/5
The Container Store Customer Service Score by Ethnicity
The Container Store's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of The Container Store.
0
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.6 | African American/Black | 4.6 |
Other 3.5 | Other | 3.5 |
The Container Store Customer Service Score by Age
The Container Store's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
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40
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
36-40 4.6 | 36-40 | 4.6 |
46-50 4 | 46-50 | 4 |
51-55 3.2 | 51-55 | 3.2 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3.1 | 61-65 | 3.1 |
66+ 3.2 | 66+ | 3.2 |
The Container Store Customer Service Score by Usage
The Container Store's Customer Service score was rated the highest by customers who have used The Container Store's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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The Container Store Customer Service Score by Industry
The Container Store's Customer Service score was rated the highest by Retail industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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The Container Store Customer Service vs. Competitors
Compared to its competitors, The Container Store's Customer Service score is rated right above IKEA, and is preceded by The Home Depot.
| COMPANY | Customer Service Score | |
|---|---|---|
| Target | 4/5 |
| The Home Depot | 3.6/5 |
| The Container Store | 3.5/5 |
| IKEA | 3.5/5 |
| Kingfisher | 3.4/5 |
| Lowe's Home Improvement | 2.9/5 |
| Crate and Barrel | 2.5/5 |
| J. C. Penney | 2.3/5 |
| Bed Bath & Beyond | 2/5 |
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The Container Store as an Employer
2.8/5
The Container Store has a 2.8/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
The Container Store scored a -1 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of The Container Store would recommend the brand to a friend. ENPS measures how likely The Container Store employees would recommend working at The Container Store to a friend.
Net Promoter Score
-1
NPS Score
| 41% | Promoters |
|---|---|
| 17% | Passive |
| 42% | Detractors |
Employee Net Promoter Score
-40
eNPS Score
| 22% | Promoters |
|---|---|
| 16% | Passive |
| 62% | Detractors |
