54
NPS
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Ultimate Fighting Championship
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About Ultimate Fighting Championship's Brand
Ultimate Fighting Championship is the premier mixed martial arts (MMA) organization and largest pay-per-view event provider. Among its major competitors, Ultimate Fighting Championship is ranked in 2nd place for NPS while Bellator MMA is 1st, and Speedway Motorsports is 3rd.
Brand at a Glance
51%
Customer Loyalty
3.5/5
Product Quality
4/5
Pricing
4/5
Customer Service
Ultimate Fighting Championship Ranking
- #2 / 4 of its competitors
Ultimate Fighting Championship NPS
Ultimate Fighting Championship's Net Promoter Score (NPS) is a 54 with 75% Promoters, 4% Passives, and 21% Detractors. Net Promoter Score tracks whether Ultimate Fighting Championship's customers would recommend using the product based on a scale of -100 to 100.
Ultimate Fighting Championship Overall NPS
| 75% | Promoters |
|---|---|
| 4% | Passives |
| 21% | Detractors |
Ultimate Fighting Championship NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2023 71 | Oct 2023 | 71 |
Nov 2023 75 | Nov 2023 | 75 |
Feb 2024 33 | Feb 2024 | 33 |
Mar 2024 43 | Mar 2024 | 43 |
May 2024 47 | May 2024 | 47 |
Jun 2024 53 | Jun 2024 | 53 |
Jul 2024 55 | Jul 2024 | 55 |
Aug 2024 57 | Aug 2024 | 57 |
Nov 2024 57 | Nov 2024 | 57 |
Jan 2025 59 | Jan 2025 | 59 |
Mar 2025 61 | Mar 2025 | 61 |
Apr 2025 55 | Apr 2025 | 55 |
How Other Brands Compare
Ultimate Fighting Championship is ranked second for NPS among its competitors. Bellator MMA and Speedway Motorsports come in first and third, with NFL Network coming in at #4.
Ultimate Fighting Championship |  NFL Network |  Bellator MMA |  Speedway Motorsports | |
| Global Ranking | #- | #715 | #- | #- |
| NPS | 54 | 2 | 100 | 50 |
| Valuation Updated every 24 hours for public companies | - | $39.68B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ultimate Fighting Championship NPS by Gender
Ultimate Fighting Championship's NPS was rated 100 by Female customers on Comparably.
Female
100
Ultimate Fighting Championship's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Male
N/A
Ultimate Fighting Championship's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Ultimate Fighting Championship NPS vs. Competitors
Compared to its competitors, Ultimate Fighting Championship's NPS is rated right above Speedway Motorsports, and is preceded by Bellator MMA.
Ultimate Fighting Championship Customer Loyalty
51%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
51% of Ultimate Fighting Championship users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ultimate Fighting Championship Customer Loyalty Score by Gender
Ultimate Fighting Championship's Customer Loyalty score was rated 40 by Female customers on Comparably.
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Female
40%
Yes
Male
N/A
Yes
Ultimate Fighting Championship Customer Loyalty vs. Competitors
Compared to its competitors, Ultimate Fighting Championship's Customer Loyalty score is rated right below Orlando Magic.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bellator MMA | 100% |
 | National Hockey League | 84% |
 | MLB (Major League Baseball) | 76% |
| NFL Network | 75% |
| Speedway Motorsports | 55% |
 | Orlando Magic | 55% |
| Ultimate Fighting Championship | 51% |
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Ultimate Fighting Championship Product Quality
3.5/5
Ultimate Fighting Championship has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Ultimate Fighting Championship Product Information
Ultimate Fighting Championship’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://ufc.com
- Company Size
- 201-500 Employees
Industry
Tech
Sports & Entertainment
Quick Insights into Ultimate Fighting Championship Product Quality
Ultimate Fighting Championship's Product Quality score was rated highest by Female customers.
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Ranked Ultimate Fighting Championship Product Quality the Highest
Ultimate Fighting Championship Product Quality Score by Gender
Ultimate Fighting Championship's Product Quality score was rated 3 by Female customers on Comparably.
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Female
3/5
Male
N/A
Ultimate Fighting Championship Product Quality vs. Competitors
Compared to its competitors, Ultimate Fighting Championship's Product Quality score is rated right above NFL Network, and is preceded by MLB (Major League Baseball).
| COMPANY | Product Quality Score | |
|---|---|---|
| Speedway Motorsports | 4.5/5 |
| Orlando Magic | 4.1/5 |
| National Hockey League | 3.8/5 |
| MLB (Major League Baseball) | 3.8/5 |
| Ultimate Fighting Championship | 3.5/5 |
| NFL Network | 3.3/5 |
| Bellator MMA | 2.5/5 |
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Ultimate Fighting Championship Pricing
Ultimate Fighting Championship ROI & Value For Money
4/5
Ultimate Fighting Championship has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Quick Insights into Ultimate Fighting Championship ROI
Ultimate Fighting Championship's ROI score was rated highest by Female customers.
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Ranked Ultimate Fighting Championship ROI the Highest
Ultimate Fighting Championship ROI Score by Gender
Ultimate Fighting Championship's ROI score was rated 4.3 by Female customers on Comparably.
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Female
4.3/5
Male
N/A
Ultimate Fighting Championship Pricing vs. Competitors
Compared to its competitors, Ultimate Fighting Championship's ROI score is rated right above Speedway Motorsports.
| COMPANY | Pricing Score | |
|---|---|---|
| Ultimate Fighting Championship | 4/5 |
| Speedway Motorsports | 3.7/5 |
| MLB (Major League Baseball) | 3.7/5 |
| National Hockey League | 3.5/5 |
| NFL Network | 3.2/5 |
| Orlando Magic | 3/5 |
| Bellator MMA | 2.5/5 |
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Ultimate Fighting Championship Customer Satisfaction (CSAT)
Ultimate Fighting Championship Customer Satisfaction (CSAT) Score
74 / 100
Ultimate Fighting Championship has an overall Customer Satisfaction score of 74 rated by its users and customers.
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Very Satisfied
41%
Satisfied
33%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
13%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ultimate Fighting Championship Customer Satisfaction
Ultimate Fighting Championship's Customer Satisfaction score was rated highest by Female customers.
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Ranked Ultimate Fighting Championship Customer Satisfaction the Highest
Ultimate Fighting Championship Customer Satisfaction Score by Gender
Ultimate Fighting Championship's Customer Satisfaction score was rated 67 by Female customers on Comparably.
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67 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Ultimate Fighting Championship Customer Satisfaction vs. Competitors
Compared to its competitors, Ultimate Fighting Championship's Customer Satisfaction score is rated right above National Hockey League, and is preceded by Orlando Magic.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Speedway Motorsports | 100% |
| Orlando Magic | 100% |
| Ultimate Fighting Championship | 74% |
| National Hockey League | 73% |
| MLB (Major League Baseball) | 66% |
| Bellator MMA | 50% |
| NFL Network | 47% |
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Ultimate Fighting Championship Customer Service
4/5
Ultimate Fighting Championship has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Ultimate Fighting Championship's Customer Service
Address
Las Vegas, NV
Website
http://ufc.com
Phone Number
702-221-4780
Quick Insights into Ultimate Fighting Championship Customer Service
Ultimate Fighting Championship's Customer Service score was rated highest by Female customers.
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Ranked Ultimate Fighting Championship Customer Service the Highest
Ultimate Fighting Championship Customer Service Score by Gender
Ultimate Fighting Championship's Customer Service score was rated 4.3 by Female customers on Comparably.
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Female
4.3/5
Male
N/A
Ultimate Fighting Championship Customer Service vs. Competitors
Compared to its competitors, Ultimate Fighting Championship's Customer Service score is rated right above MLB (Major League Baseball), and is preceded by Speedway Motorsports.
| COMPANY | Customer Service Score | |
|---|---|---|
| Orlando Magic | 5/5 |
| Speedway Motorsports | 4.2/5 |
| Ultimate Fighting Championship | 4/5 |
| MLB (Major League Baseball) | 3.9/5 |
| National Hockey League | 3.3/5 |
| NFL Network | 3.2/5 |
| Bellator MMA | 2.5/5 |
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Ultimate Fighting Championship as an Employer
3.3/5
Ultimate Fighting Championship has a 3.3/5 stars for its overall company culture rated by their employees
top
30%
CEO of Ultimate Fighting Championship
In the Top 30% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Ultimate Fighting Championship scored a 54 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of Ultimate Fighting Championship would recommend the brand to a friend. ENPS measures how likely Ultimate Fighting Championship employees would recommend working at Ultimate Fighting Championship to a friend.
Net Promoter Score
54
NPS Score
| 75% | Promoters |
|---|---|
| 4% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
33
eNPS Score
| 50% | Promoters |
|---|---|
| 33% | Passive |
| 17% | Detractors |
