

Vagaro is an online booking and business management software for salons, spas, and fitness studios. Among its major competitors, Vagaro is ranked in 1st place for NPS while TouchBistro is 2nd, and Shopify is 3rd.Their current valuation is $200.00M
Vagaro's Net Promoter Score (NPS) is a 78 with 83% Promoters, 12% Passives, and 5% Detractors. Net Promoter Score tracks whether Vagaro's customers would recommend using the product based on a scale of -100 to 100.
| 83% | Promoters |
|---|---|
| 12% | Passives |
| 5% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 83 | Aug 2020 | 83 |
Aug 2026 77 | Aug 2026 | 77 |
Vagaro is ranked first for NPS among its competitors. Shopify and Block come in second and third, with Zenoti coming in at #4. Among those competitors, it is the lowest valued company behind Shopify.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vagaro's NPS was rated the highest by customers who have used Vagaro's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 79 | Less than 1 Year | 79 |
1 to 2 Years 83 | 1 to 2 Years | 83 |
2 to 5 Years 90 | 2 to 5 Years | 90 |
5 to 10 Years 87 | 5 to 10 Years | 87 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Vagaro users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Vagaro's Customer Loyalty score is rated right above ShopKeep.
Vagaro has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Vagaro serves markets in the United States, Australia, Canada, and United Kingdom. Vagaro supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Vagaro’s product quality score is a 4.4 out of 5 as rated by its users and customers.
Compared to its competitors, Vagaro's Product Quality score is rated right above Shopify.
Vagaro has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Vagaro has a pricing structure that accommodates small, medium, and large businesses. Starting from $25/month, Vagaro uses a subscription model and offers the following: 2 users: $35 /month, 3 users: $45 /month, and 4 users: $55 /month.
Compared to its competitors, Vagaro's ROI score is rated right above Shopify.
Vagaro has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Vagaro's Customer Satisfaction score is rated right above Shopify.
Vagaro has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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4120 Dublin Blvd., Livermore, CA 94568
https://www.vagaro.com/
(800) 919-0157
Compared to its competitors, Vagaro's Customer Service score is rated right above Shopify.
Vagaro has a 3.5/5 stars for its overall company culture rated by their employees

Vagaro scored a 78 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Vagaro would recommend the brand to a friend. ENPS measures how likely Vagaro employees would recommend working at Vagaro to a friend.
| 83% | Promoters |
|---|---|
| 12% | Passive |
| 5% | Detractors |
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |