-28
NPS
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Vail Resorts
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About Vail Resorts' Brand
EXPLORE. GROW. BELONG. Among its major competitors, Vail Resorts is ranked in 5th place for NPS while Monarch Casino & Resort is 1st, and Intrawest Resorts Holdings is 2nd.Their current market cap is $11.88B
Brand at a Glance
72%
Customer Loyalty
2.7/5
Product Quality
2.4/5
Pricing
2.3/5
Customer Service
Vail Resorts CMO
Kirsten Lynch
Ms. Kirsten A. Lynch has been the Chief Marketing Officer and an Executive Vice President at Vail Resorts Inc. since July 2011. Ms. Lynch is responsible for the Vail Resorts marketing functions, including brand marketing, advertising, CRM, market research, pricing, e-commerce, online marketing and strategic alliances. She is also responsible for Vail Resorts marketing efforts in its Mountain, Hospitality and Real Estate divisions. Ms. Lynch served at PepsiCo, where she served as Chief Marketing Officer of Quaker Foods and Snacks Division from 2009 to 2011 and led the brand marketing, consumer insights and shopper marketing organization for the $2 billion net revenue division to transform one of America's most trusted brands into a health and wellness platform. From 2007 to 2009, she served as Vice President of Marketing for Kraft Foods??? Cheese and Dairy Business Unit. Ms. Lynch worked for Kraft Foods since 1996, where she served various marketing positions for the company's product divisions, including Senior Marketing Director of Kraft Mac & Cheese and Family Dinners and Senior Brand Manager and Brand Manager for product lines such as salad dressings, barbecue, DiGiorno Pasta & Sauce and Miracle Whip. Ms. Lynch holds a Bachelor's Degree in Marketing from Illinois State University in 1990 and a Master's Degree in Business from Washington University in St. Louis in 1995.
Vail Resorts Ranking
- #4 / 4 of its competitors
Vail Resorts NPS
Vail Resorts's Net Promoter Score (NPS) is a -28 with 30% Promoters, 12% Passives, and 58% Detractors. Net Promoter Score tracks whether Vail Resorts's customers would recommend using the product based on a scale of -100 to 100.
Vail Resorts Overall NPS
| 30% | Promoters |
|---|---|
| 12% | Passives |
| 58% | Detractors |
Vail Resorts NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 -24 | Dec 2024 | -24 |
Jan 2025 -24 | Jan 2025 | -24 |
Feb 2025 -26 | Feb 2025 | -26 |
Mar 2025 -27 | Mar 2025 | -27 |
Apr 2025 -27 | Apr 2025 | -27 |
May 2025 -27 | May 2025 | -27 |
Jul 2025 -27 | Jul 2025 | -27 |
Aug 2025 -27 | Aug 2025 | -27 |
Oct 2025 -27 | Oct 2025 | -27 |
Nov 2025 -27 | Nov 2025 | -27 |
Dec 2025 -29 | Dec 2025 | -29 |
Jan 2026 -27 | Jan 2026 | -27 |
How Other Brands Compare
Vail Resorts is ranked #4 for NPS among its competitors. Monarch Casino & Resort and Cedar Fair come in first and second, with MGM Resorts International coming in at third. Among those competitors, it is the second most valued company behind MGM Resorts International.
Vail Resorts |  MGM Resorts International |  Cedar Fair |  Monarch Casino & Resort | |
| Global Ranking | #- | #174 | #- | #- |
| NPS | -28 | 8 | 44 | 100 |
| Valuation Updated every 24 hours for public companies | $11.88B | $19.65B | $2.82B | $1.22B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Vail Resorts NPS by Gender
Male customers rated Vail Resorts's NPS 8 points higher than Female customers.
Male
-52
Vail Resorts's NPS was rated -52 by Male customers on Comparably.
21%
Promoters
6%
Passives
73%
Detractors
Female
-60
Vail Resorts's NPS was rated -60 by Female customers on Comparably.
13%
Promoters
14%
Passives
73%
Detractors
Vail Resorts NPS by Ethnicity
Vail Resorts's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -66 | Caucasian | -66 |
Other -63 | Other | -63 |
Vail Resorts NPS by Age
Vail Resorts's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Vail Resorts NPS by Usage
Vail Resorts's NPS was rated the highest by customers who have used Vail Resorts's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 20 | Less than 1 Year | 20 |
1 to 2 Years -50 | 1 to 2 Years | -50 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
5 to 10 Years -58 | 5 to 10 Years | -58 |
Over 10 Years -51 | Over 10 Years | -51 |
Vail Resorts NPS vs. Competitors
Compared to its competitors, Vail Resorts's NPS is rated right above Powdr Corp, and is preceded by Skioo.
| COMPANY | NPS Score | |
|---|---|---|
| Monarch Casino & Resort | 100 |
 | Intrawest Resorts Holdings | 50 |
| Cedar Fair | 44 |
| MGM Resorts International | 8 |
 | Liftopia | N/A |
 | Skioo | N/A |
| Vail Resorts | -28 |
 | Powdr Corp | -45 |
 | InvitedHome | -100 |
Vail Resorts Customer Reviews
Out of the 22 Vail Resorts customer reviews 10 were positive and 12 were constructive. Vail Resorts customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Vail Resorts Customer Loyalty
72%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
72% of Vail Resorts users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Vail Resorts Customer Loyalty Score by Gender
Female customers rated Vail Resorts's Customer Loyalty score 16% higher than Male customers.
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Male
72%
Yes
Female
88%
Yes
Vail Resorts Customer Loyalty Score by Ethnicity
Vail Resorts's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Vail Resorts.
78
out of 100
Caucasian
66
out of 100
Other
Vail Resorts Customer Loyalty Score by Age
Vail Resorts's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Vail Resorts.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 66% | 26-30 | 66% |
31-35 55% | 31-35 | 55% |
36-40 70% | 36-40 | 70% |
41-45 73% | 41-45 | 73% |
46-50 100% | 46-50 | 100% |
51-55 61% | 51-55 | 61% |
56-60 78% | 56-60 | 78% |
61-65 70% | 61-65 | 70% |
66+ 91% | 66+ | 91% |
Vail Resorts Customer Loyalty Score by Usage
Vail Resorts's Customer Loyalty score was rated the highest by customers who have used Vail Resorts's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Vail Resorts Customer Loyalty Score by Industry
Vail Resorts's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Vail Resorts Customer Loyalty vs. Competitors
Compared to its competitors, Vail Resorts's Customer Loyalty score is rated right above Powdr Corp, and is preceded by Cedar Fair.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Monarch Casino & Resort | 100% |
| Intrawest Resorts Holdings | 100% |
| MGM Resorts International | 77% |
| Cedar Fair | 76% |
| Vail Resorts | 72% |
| Powdr Corp | 58% |
| InvitedHome | 55% |
| Liftopia | N/A |
| Skioo | N/A |
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Vail Resorts Product Quality
2.7/5
Vail Resorts has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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Vail Resorts Product Information
Vail Resorts’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Vail Resorts's product the highest. Reviewers from the Banking and Financial Services industry rated Vail Resorts the lowest at 1.5.
- Website
- http://www.vailresorts.com
- Company Size
- 10,000+ Employees
Industry
Travel and Hospitality
Quick Insights into Vail Resorts Product Quality
Vail Resorts's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Real Estate industry.
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Ranked Vail Resorts Product Quality the Highest
Ranked Vail Resorts Product Quality the Lowest
Vail Resorts Product Quality Score by Gender
Female customers rated Vail Resorts's Product Quality score 0.3 stars higher than Male customers.
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Male
2/5
Female
2.3/5
Vail Resorts Product Quality Score by Ethnicity
Vail Resorts's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Vail Resorts.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.9 | Caucasian | 1.9 |
Other 2.2 | Other | 2.2 |
Vail Resorts Product Quality Score by Age
Vail Resorts's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Vail Resorts.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.3 | 18-25 | 2.3 |
26-30 1.9 | 26-30 | 1.9 |
31-35 2.2 | 31-35 | 2.2 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.8 | 41-45 | 2.8 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.3 | 51-55 | 2.3 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.2 | 66+ | 2.2 |
Vail Resorts Product Quality Score by Usage
Vail Resorts's Product Quality score was rated the highest by customers who have used Vail Resorts's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Vail Resorts Product Quality Score by Industry
Vail Resorts's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Real Estate industry customers.
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Vail Resorts Product Quality vs. Competitors
Compared to its competitors, Vail Resorts's Product Quality score is rated right above Powdr Corp, and is preceded by MGM Resorts International.
| COMPANY | Product Quality Score | |
|---|---|---|
| Monarch Casino & Resort | 4/5 |
| Intrawest Resorts Holdings | 4/5 |
| Cedar Fair | 3.5/5 |
| MGM Resorts International | 3.4/5 |
| Vail Resorts | 2.7/5 |
| Powdr Corp | 2.3/5 |
| InvitedHome | 2/5 |
| Liftopia | N/A |
| Skioo | N/A |
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Vail Resorts Pricing
Vail Resorts ROI & Value For Money
2.4/5
Vail Resorts has a value for money and ROI score of 2.4 out of 5 stars rated by its users and customers.
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Vail Resorts Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Vail Resorts.
Quick Insights into Vail Resorts ROI
Vail Resorts's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Real Estate industry.
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Ranked Vail Resorts ROI the Highest
Ranked Vail Resorts ROI the Lowest
Vail Resorts ROI Score by Gender
Female customers rated Vail Resorts's ROI score 0.1 stars higher than Male customers.
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Male
1.9/5
Female
2/5
Vail Resorts ROI Score by Ethnicity
Vail Resorts's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Vail Resorts.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 2 | Other | 2 |
Vail Resorts ROI Score by Age
Vail Resorts's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Vail Resorts.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.2 | 18-25 | 2.2 |
26-30 1.7 | 26-30 | 1.7 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.7 | 41-45 | 2.7 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 2.3 | 66+ | 2.3 |
Vail Resorts ROI Score by Usage
Vail Resorts's ROI score was rated the highest by customers who have used Vail Resorts's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Vail Resorts ROI Score by Industry
Vail Resorts's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Real Estate industry customers.
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Vail Resorts Pricing vs. Competitors
Compared to its competitors, Vail Resorts's ROI score is rated right above Powdr Corp, and is preceded by MGM Resorts International.
| COMPANY | Pricing Score | |
|---|---|---|
| Monarch Casino & Resort | 4/5 |
| Intrawest Resorts Holdings | 3.7/5 |
| Cedar Fair | 3.7/5 |
| MGM Resorts International | 3.3/5 |
| Vail Resorts | 2.4/5 |
| Powdr Corp | 2.2/5 |
| InvitedHome | 1.5/5 |
| Liftopia | N/A |
| Skioo | N/A |
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Vail Resorts Customer Satisfaction (CSAT)
Vail Resorts Customer Satisfaction (CSAT) Score
41 / 100
Vail Resorts has an overall Customer Satisfaction score of 41 rated by its users and customers.
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Very Satisfied
18%
Satisfied
23%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
13%
Very Dissatisfied
34%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Vail Resorts Customer Satisfaction
Vail Resorts's Customer Satisfaction score was rated highest by customers who have used Vail Resorts's products/services for 1 to 2 Years, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Vail Resorts Customer Satisfaction the Highest
Ranked Vail Resorts Customer Satisfaction the Lowest
Vail Resorts Customer Satisfaction Score by Gender
Male customers rated Vail Resorts's Customer Satisfaction score 5 points higher than Female customers.
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30 / 100
MaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 12% | |
Very Dissatisfied | 49% |
25 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 12% | |
Very Dissatisfied | 50% |
Vail Resorts Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Vail Resorts' Customer Satisfaction (CSAT) score was rated 29% according to Caucasian users and customers.
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29 / 100
Very Satisfied
8%
Satisfied
21%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
15%
Very Dissatisfied
48%
CSAT according to Other
Vail Resorts' Customer Satisfaction (CSAT) score was rated 29% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Vail Resorts.
29 / 100
Very Satisfied
0%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
43%
Vail Resorts Customer Satisfaction Score by Age
Vail Resorts's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Vail Resorts.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 0% | |||||||||||||||
| 26-30 | 15% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 36-40 | 57% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 25% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 20% | |||||||||||||||
| 66+ | 33% |
Vail Resorts Customer Satisfaction Score by Usage
Vail Resorts's Customer Satisfaction score was rated the highest by customers who have used Vail Resorts's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Vail Resorts Customer Satisfaction Score by Industry
Vail Resorts's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Vail Resorts Customer Satisfaction Score by Industry",
"text": "Vail Resorts's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.",
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}Vail Resorts Customer Satisfaction vs. Competitors
Compared to its competitors, Vail Resorts's Customer Satisfaction score is rated right above Powdr Corp, and is preceded by MGM Resorts International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Monarch Casino & Resort | 100% |
| Intrawest Resorts Holdings | 100% |
| Cedar Fair | 69% |
| MGM Resorts International | 58% |
| Vail Resorts | 41% |
| Powdr Corp | 26% |
| InvitedHome | 0% |
| Liftopia | 0% |
| Skioo | 0% |
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Vail Resorts Customer Service
2.3/5
Vail Resorts has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
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About Vail Resorts's Customer Service
Address
390 Interlocken Crescent, Broomfield, CO 80021
Website
http://www.vailresorts.com
Phone Number
(303)404-1800
Quick Insights into Vail Resorts Customer Service
Vail Resorts's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Real Estate industry.
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Ranked Vail Resorts Customer Service the Highest
Ranked Vail Resorts Customer Service the Lowest
Vail Resorts Customer Service Score by Gender
Female customers rated Vail Resorts's Customer Service score 0.2 stars higher than Male customers.
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Male
1.8/5
Female
2/5
Vail Resorts Customer Service Score by Ethnicity
Vail Resorts's Customer Service score was rated 1.7 stars by both Caucasian and Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Vail Resorts.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Other 1.7 | Other | 1.7 |
Vail Resorts Customer Service Score by Age
Vail Resorts's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Vail Resorts.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.5 | 18-25 | 2.5 |
26-30 1.5 | 26-30 | 1.5 |
31-35 1.5 | 31-35 | 1.5 |
36-40 2.1 | 36-40 | 2.1 |
41-45 2.9 | 41-45 | 2.9 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.7 | 51-55 | 1.7 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.9 | 66+ | 1.9 |
Vail Resorts Customer Service Score by Usage
Vail Resorts's Customer Service score was rated the highest by customers who have used Vail Resorts's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Vail Resorts Customer Service Score by Industry
Vail Resorts's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Real Estate industry customers.
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Vail Resorts Customer Service vs. Competitors
Compared to its competitors, Vail Resorts's Customer Service score is rated right above Powdr Corp, and is preceded by MGM Resorts International.
| COMPANY | Customer Service Score | |
|---|---|---|
| Monarch Casino & Resort | 5/5 |
| Intrawest Resorts Holdings | 3.7/5 |
| Cedar Fair | 3.6/5 |
| MGM Resorts International | 3.3/5 |
| Vail Resorts | 2.3/5 |
| Powdr Corp | 2.2/5 |
| InvitedHome | 1.5/5 |
| Liftopia | N/A |
| Skioo | N/A |
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Vail Resorts as an Employer
2.4/5
Vail Resorts has a 2.4/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Vail Resorts scored a -28 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of Vail Resorts would recommend the brand to a friend. ENPS measures how likely Vail Resorts employees would recommend working at Vail Resorts to a friend.
Net Promoter Score
-28
NPS Score
| 30% | Promoters |
|---|---|
| 12% | Passive |
| 58% | Detractors |
Employee Net Promoter Score
-43
eNPS Score
| 21% | Promoters |
|---|---|
| 15% | Passive |
| 64% | Detractors |
