38
NPS
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Brinker International
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About Brinker International's Brand
Brinker International is one of the world’s leading casual dining restaurant companies with more than 1,600 restaurants and over 100,000 Team Members. Among its major competitors, Brinker International is ranked in 1st place for NPS while Texas Roadhouse is 2nd, and Darden Restaurants is 3rd.Their current market cap is $3.26B
Brand at a Glance
75%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Brinker International Ranking
- #1 / 4 of its competitors
Brinker International NPS
Brinker International's Net Promoter Score (NPS) is a 38 with 62% Promoters, 14% Passives, and 24% Detractors. Net Promoter Score tracks whether Brinker International's customers would recommend using the product based on a scale of -100 to 100.
Brinker International Overall NPS
| 62% | Promoters |
|---|---|
| 14% | Passives |
| 24% | Detractors |
Brinker International NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 42 | Jan 2023 | 42 |
May 2023 44 | May 2023 | 44 |
Aug 2023 45 | Aug 2023 | 45 |
Sep 2023 50 | Sep 2023 | 50 |
Oct 2023 40 | Oct 2023 | 40 |
Apr 2024 36 | Apr 2024 | 36 |
May 2024 36 | May 2024 | 36 |
Jun 2024 40 | Jun 2024 | 40 |
Sep 2024 43 | Sep 2024 | 43 |
Oct 2024 40 | Oct 2024 | 40 |
Nov 2024 38 | Nov 2024 | 38 |
Sep 2025 38 | Sep 2025 | 38 |
How Other Brands Compare
Brinker International is ranked first for NPS among its competitors. Texas Roadhouse and Darden Restaurants come in second and third, with Papa John's International coming in at #4. Among those competitors, it is the lowest valued company behind Darden Restaurants.
Brinker International |  Darden Restaurants |  Texas Roadhouse |  Papa John's International | |
| Global Ranking | #- | #342 | #439 | #- |
| NPS | 38 | 20 | 26 | -21 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $3.26B | $18.85B | $6.93B | $3.42B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Brinker International NPS by Gender
Male customers rated Brinker International's NPS 7 points higher than Female customers.
Male
-13
Brinker International's NPS was rated -13 by Male customers on Comparably.
37%
Promoters
13%
Passives
50%
Detractors
Female
-20
Brinker International's NPS was rated -20 by Female customers on Comparably.
20%
Promoters
40%
Passives
40%
Detractors
Brinker International NPS by Ethnicity
Brinker International's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -57 | Caucasian | -57 |
Other 67 | Other | 67 |
Brinker International NPS by Age
Brinker International's NPS was rated 67 points by customers ages 56-60 and customers ages 61-65 on Comparably.
Brinker International NPS by Usage
Brinker International's NPS was rated the highest by customers who have used Brinker International's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -34 | 2 to 5 Years | -34 |
Over 10 Years 17 | Over 10 Years | 17 |
Brinker International NPS vs. Competitors
Compared to its competitors, Brinker International's NPS is rated right above Texas Roadhouse.
| COMPANY | NPS Score | |
|---|---|---|
| Brinker International | 38 |
| Texas Roadhouse | 26 |
| Darden Restaurants | 20 |
 | Luby's | -1 |
 | Hooters | -11 |
| Papa John's International | -21 |
 | Chili's | -48 |
 | Ruby Tuesday | -63 |
Brinker International Customer Reviews
Out of the 3 Brinker International customer reviews 3 were positive and 0 were constructive. Brinker International customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Brinker International Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Brinker International users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Brinker International Customer Loyalty Score by Gender
Female customers rated Brinker International's Customer Loyalty score 4% higher than Male customers.
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Male
78%
Yes
Female
82%
Yes
Brinker International Customer Loyalty Score by Ethnicity
Brinker International's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
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87
out of 100
Caucasian
70
out of 100
Other
Brinker International Customer Loyalty Score by Age
Brinker International's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 70% | 56-60 | 70% |
61-65 100% | 61-65 | 100% |
Brinker International Customer Loyalty Score by Usage
Brinker International's Customer Loyalty score was rated the highest by customers who have used Brinker International's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Brinker International Customer Loyalty vs. Competitors
Compared to its competitors, Brinker International's Customer Loyalty score is rated right above Chili's, and is preceded by Texas Roadhouse.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Texas Roadhouse | 84% |
| Brinker International | 75% |
| Chili's | 73% |
| Luby's | 70% |
| Hooters | 68% |
| Papa John's International | 68% |
| Ruby Tuesday | 64% |
| Darden Restaurants | 63% |
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Brinker International Product Quality
3.7/5
Brinker International has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Brinker International Product Information
Brinker International’s product quality score is a 3.7 out of 5 as rated by its users and customers.
- Website
- http://www.brinker.com
- Company Size
- 10,000+ Employees
Industry
Restaurants
Food and Beverages
Quick Insights into Brinker International Product Quality
Brinker International's Product Quality score was rated highest by customers ages 56-60, and rated lowest by customers who have used Brinker International's products/services for 2 to 5 Years.
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Ranked Brinker International Product Quality the Highest
Ranked Brinker International Product Quality the Lowest
Brinker International Product Quality Score by Gender
Male customers rated Brinker International's Product Quality score 0.1 stars higher than Female customers.
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Male
3.6/5
Female
3.5/5
Brinker International Product Quality Score by Ethnicity
Brinker International's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Brinker International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 4.1 | Other | 4.1 |
Brinker International Product Quality Score by Age
Brinker International's Product Quality score was rated 4.6 stars by customers ages 56-60 and customers ages 61-65 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 4.6 | 56-60 | 4.6 |
61-65 4.6 | 61-65 | 4.6 |
Brinker International Product Quality Score by Usage
Brinker International's Product Quality score was rated the highest by customers who have used Brinker International's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Brinker International Product Quality vs. Competitors
Compared to its competitors, Brinker International's Product Quality score is rated right above Hooters, and is preceded by Texas Roadhouse.
| COMPANY | Product Quality Score | |
|---|---|---|
| Darden Restaurants | 3.8/5 |
| Texas Roadhouse | 3.8/5 |
| Brinker International | 3.7/5 |
| Hooters | 3.1/5 |
| Luby's | 3/5 |
| Papa John's International | 2.9/5 |
| Chili's | 2.1/5 |
| Ruby Tuesday | 1.8/5 |
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Brinker International Pricing
Brinker International ROI & Value For Money
3.8/5
Brinker International has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Brinker International ROI
Brinker International's ROI score was rated highest by customers ages 61-65, and rated lowest by customers who have used Brinker International's products/services for 2 to 5 Years.
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Ranked Brinker International ROI the Highest
Ranked Brinker International ROI the Lowest
Brinker International ROI Score by Gender
Male customers rated Brinker International's ROI score 0.8 stars higher than Female customers.
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Male
3.7/5
Female
2.9/5
Brinker International ROI Score by Ethnicity
Brinker International's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Brinker International.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 4.3 | Other | 4.3 |
Brinker International ROI Score by Age
Brinker International's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Brinker International.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 4.5 | 56-60 | 4.5 |
61-65 4.6 | 61-65 | 4.6 |
Brinker International ROI Score by Usage
Brinker International's ROI score was rated the highest by customers who have used Brinker International's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Brinker International Pricing vs. Competitors
Compared to its competitors, Brinker International's ROI score is rated right above Texas Roadhouse.
| COMPANY | Pricing Score | |
|---|---|---|
| Brinker International | 3.8/5 |
| Texas Roadhouse | 3.7/5 |
| Darden Restaurants | 3.7/5 |
| Hooters | 3/5 |
| Papa John's International | 2.9/5 |
| Luby's | 2.9/5 |
| Chili's | 2.2/5 |
| Ruby Tuesday | 1.9/5 |
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Brinker International Customer Satisfaction (CSAT)
Brinker International Customer Satisfaction (CSAT) Score
59 / 100
Brinker International has an overall Customer Satisfaction score of 59 rated by its users and customers.
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Very Satisfied
45%
Satisfied
14%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
10%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Brinker International Customer Satisfaction
Brinker International's Customer Satisfaction score was rated highest by customers ages 56-60, and rated lowest by Male customers.
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Ranked Brinker International Customer Satisfaction the Highest
Ranked Brinker International Customer Satisfaction the Lowest
Brinker International Customer Satisfaction Score by Gender
Female customers rated Brinker International's Customer Satisfaction score 32 points higher than Male customers.
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28 / 100
MaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 43% | |
Dissatisfied | 14% | |
Very Dissatisfied | 15% |
60 / 100
FemaleVery Satisfied | 60% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 20% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Brinker International Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Brinker International's Customer Satisfaction (CSAT) score was rated 28% according to Caucasian users and customers.
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28 / 100
Very Satisfied
14%
Satisfied
14%
Neither Satisfied nor Dissatisfied
43%
Dissatisfied
14%
Very Dissatisfied
15%
CSAT according to Other
Brinker International's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
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33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%
Brinker International Customer Satisfaction Score by Age
Brinker International's Customer Satisfaction score was rated 67 points by customers ages 56-60 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 67% |
Brinker International Customer Satisfaction Score by Usage
Brinker International's Customer Satisfaction score was rated 50 points by customers who have used Brinker International's products/services for Over 10 Years.
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Brinker International Customer Satisfaction vs. Competitors
Compared to its competitors, Brinker International's Customer Satisfaction score is rated right above Papa John's International, and is preceded by Texas Roadhouse.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Darden Restaurants | 71% |
| Texas Roadhouse | 70% |
| Brinker International | 59% |
| Papa John's International | 54% |
| Hooters | 51% |
| Luby's | 45% |
| Chili's | 29% |
| Ruby Tuesday | 21% |
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Brinker International Customer Service
3.9/5
Brinker International has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Brinker International's Customer Service
Address
6820 LBJ Freeway, Dallas, TX 75240
Website
http://www.brinker.com
Phone Number
972-980-9917
Brinker International's Social Links
Quick Insights into Brinker International Customer Service
Brinker International's Customer Service score was rated highest by customers ages 61-65, and rated lowest by Female customers.
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Ranked Brinker International Customer Service the Highest
Ranked Brinker International Customer Service the Lowest
Brinker International Customer Service Score by Gender
Male customers rated Brinker International's Customer Service score 0.6 stars higher than Female customers.
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Male
3.7/5
Female
3.1/5
Brinker International Customer Service Score by Ethnicity
Brinker International's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Brinker International.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Other 4.3 | Other | 4.3 |
Brinker International Customer Service Score by Age
Brinker International's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 4.5 | 56-60 | 4.5 |
61-65 5 | 61-65 | 5 |
Brinker International Customer Service Score by Usage
Brinker International's Customer Service score was rated the highest by customers who have used Brinker International's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Brinker International Customer Service vs. Competitors
Compared to its competitors, Brinker International's Customer Service score is rated right above Texas Roadhouse.
| COMPANY | Customer Service Score | |
|---|---|---|
| Brinker International | 3.9/5 |
| Texas Roadhouse | 3.8/5 |
| Darden Restaurants | 3.7/5 |
| Hooters | 3.2/5 |
| Luby's | 2.9/5 |
| Papa John's International | 2.9/5 |
| Chili's | 2.1/5 |
| Ruby Tuesday | 1.8/5 |
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Brinker International as an Employer
2.4/5
Brinker International has a 2.4/5 stars for its overall company culture rated by their employees
bottom
20%
CEO of Brinker International
In the Bottom 20% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Brinker International scored a 38 for Net Promoter Score and a -35 for Employee Net Promoter Score. NPS gauges how likely a customer of Brinker International would recommend the brand to a friend. ENPS measures how likely Brinker International employees would recommend working at Brinker International to a friend.
Net Promoter Score
38
NPS Score
| 62% | Promoters |
|---|---|
| 14% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
-35
eNPS Score
| 27% | Promoters |
|---|---|
| 11% | Passive |
| 62% | Detractors |
